Hospitality
Emirates Airline Festival of Literature Hosted 150+ Youth as Part OfThe Second Annual International Youth Programme

Over a hundred Arabic speaking students from universities in Austria, Bahrain, France, Jordan, Korea, Kuwait, Malaysia, Maldives, Norway, Oman, Pakistan, Qatar, KSA, Scotland, Turkey, UK, and USA took part in a once-in-a-lifetime trip to the Emirates LitFest 2025. These students, whose flights, accommodation and festival attendance were sponsored by the generous support of programme partners, attended a day of exclusive programming with VIP speakers and a curated itinerary of the Festival sessions. Throughout the programme, the Youth Ambassadors and their UAE counterparts immersed themselves in literary conversations and networking opportunities and engaged in various cultural exchange activities through a robust social and cultural programme around UAE, all this while celebrating Arabic language.

The International Youth Programme is supported by Emirates Airline, Fly Dubai, Investment Corporation of Dubai, Dubai Business Associates, Abu Dhabi Arabic Language Center and Philosophy House.
Welcome Day for the Youth was on Thursday 30 January with keynotes and presentations from representatives from Ministry of AI, Abu Dhabi Arabic Language Center, International Prize for Arabic Fiction, Investment Corporation of Dubai, Ministry of Youth Affairs and Dubai Business Associates. The focus of the Welcome Day was to give participants insights into the challenges and opportunities facing Arabic language in a highly digital study and work environment, as well as delve into topics such as Business and Entrepreneurship, Artificial Intelligence and Work Placement opportunities in the UAE. The delegates attended Festival sessions, in Arabic, on a variety of topics on Friday 31 January and Saturday 1 February including a workshop by Wikimedians of the UAE User Group, a conversation with the brother and publisher of the imprisoned writer, Basem Khandakji, whose book A Mask, the Colour of the Sky won the IPAF in 2024, and a literary discussion with 2 of the giants in Arabic literature, Prof. Waciny Laredj and Dr. Mohammed Al Mansi Qindeel. Sunday 2 February was earmarked for a scenic road trip to Fujairah including a stop at the Philosophy House and Fujairah Fort, followed by a farewell event back at the festival site.
Dania Droubi, COO of Emirates Literature Foundation said: “The International Youth Programme offers a unique opportunity for aspiring young minds to immerse themselves in a vibrant literary and culture exchange. We believe that fostering international understanding through the power of literature is crucial, and we are delighted that our sponsors share the same values as us and have generously contributed to make this enriching journey possible for these talented and deserving students. The impact of the programme will extend past the festival, as students will be producing reflections of their visit and hopefully take those learnings, the expanded discovery of Arabic literary talent and the friendships formed, to continue their deep dive into the wonderful world of Arabic Literature and the possibilities it possesses.”
Boutros Boutros, Executive Vice President, Corporate Communications, Marketing & Brand, Emirates said: “Emirates is delighted to support these bright young minds as they experience the transformative power of literary connection to the best writers and thinkers of our day. The Emirates Airline Festival of Literature, as it always has, will offer these students a rich environment to listen, talk, learn, forge meaningful relationships, and share common ground with others.”
Ghaith Al Ghaith, Chief Executive Officer at flydubai, said:“we are delighted to partner with Emirates Literature Festival to support the International Youth Programme this year, reflecting flydubai’s commitment to enhancing connectivity between different cultures and communities. The aviation industry is not only about facilitating trade and tourism, it also offers a bridge for cultural and intellectual exchanges between generations, strengthening the UAE’s position as a cultural capital.
Over the years, our network has grown to more than 125 destinations in 55 countries and we continue to dedicate ourselves to removing barriers and fostering strong relationships, honouring Dubai’s vision and the values inspired by the UAE’s leadership. We are proud to be part of this initiative that celebrates literature and supports the youth and we are always keen to encourage the development of young and talented minds.”
Douraid Zaghouani, Executive Vice President and Chief Operating Officer at ICD (Investment Corporation of Dubai), comments: “ICD is proud to partner with Emirates LitFest and its transformative International Youth Programme. Emirates LitFest has served as an exceptional platform over our seven years of partnership for celebrating and fostering cross-cultural understanding. The Youth Programme further exemplifies this mission by empowering talented young minds from around the world to engage in literary dialogue, immerse themselves in the rich heritage of Arabic literature, and learn about opportunities for their success in the UAE. We are continuously committed to supporting initiatives that nurture Dubai’s global standing as a hub for culture, knowledge, and innovation and look forward to the exchange of ideas and the outcomes they inspire from these exceptional young minds.”
Rami Tawfiq, Programme Director, Dubai Business Associates, said: “We are once again delighted to partner with the Emirates Airline Festival of Literature, in line with our shared commitment to facilitate the professional and personal growth of young talent. Access to literature plays a pivotal role in providing students with the necessary life skills to thrive, and we can’t wait to see the transformative impact that the programme has.”
The Emirates Airline Festival of Literature is the flagship event of the Emirates Literature Foundation, held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates and Ruler of Dubai. The Festival is held with the support of Title Sponsor, Emirates Airline, and Founding Partner, Dubai Culture & Arts Authority.
His Excellency Dr. Ali bin Tamim, Chairman of the Abu Dhabi Arabic Language Centre, commended the Emirates Literature Foundation for its pivotal role in supporting and promoting literature in the UAE and the region through its diverse cultural programs and initiatives.
He stated, “Through our partnership with the Foundation in the ‘International Youth Program,’ we seek to enhance these distinguished efforts to enrich Arabic intellectual, cultural, and artistic content among young people worldwide, particularly university students with a keen interest in the Arabic language.”
Dr. bin Tamim further emphasized that this collaboration is driven by a shared vision of the profound impact of language, literature, and the arts in inspiring new generations. “Our goal is to encourage young people to explore innovative avenues for self-expression, fostering a deeper connection with their communities and cultural heritage through a structured and insightful engagement with the Arabic language,” he explained.
He added that the partnership will offer participating youth unique opportunities for learning, skill development, and engagement with leading intellectual and cultural figures in the creative industries and Arabic language sectors. Additionally, participants will benefit from the Abu Dhabi Arabic Language Centre’s specialized initiatives, including training and educational programs, exhibitions, conferences, and cutting-edge digital tools designed to support the creative industries in the Arabic language.
The Director of the Philosophy House, Mr. Ahmed Al-Samahi, stated: “We, at the House of Philosophy, are steadfast in our efforts to inspire young people to engage in creative cultural activities that foster their talents and enable them to craft a bright future. Yet, we strive even harder to transform these aspirations into reality. This visit is a testament to our unwavering commitment to meaningful collaboration with the Emirates Foundation for Literature, as we share a common goal of achieving excellence for our youth aligning seamlessly with the cherished principles of our beloved nation, the United Arab Emirates, and the aspirations of our visionary leaders for sustainable development across all domains.
Welcoming this remarkable cohort of young individuals from diverse corners of the world underscores our dedication to promoting intercultural exchange. We believe in the profound cultural benefits it entails, foremost among them being the cultivation of a culture of dialogue, the embrace of diversity, the exchange of ideas and perspectives, and the enhancement of skills in logical reasoning and critical thinking.”
Hospitality
A Normal Day Rolls Out a Fresh Menu at Dar Al Wasl’s Neighbourhood Bistro

Located in the heart of Dar Al Wasl, Jumeirah, A Normal Day has quickly established itself as one of Dubai’s most talked-about neighbourhood dining spots. Conceived by a team of locally raised creatives, the bistro strikes a balance between sophistication and ease – somewhere you can drop by for a quick coffee and pastry in the morning, linger over lunch with friends, or settle in for dinner that feels both relaxed and refined.
The new menu builds on that philosophy, introducing a line-up of dishes that are inventive yet grounded, drawing inspiration from both global flavours and local tastes, while embracing the spirit of everyday eating and easy eating.
Breakfast has been refreshed with new favourites including Turkish Eggs, with poached eggs, tzatziki, and crunchy citrus oil served with pizza bread; Mushroom Toast, where sourdough is layered with truffle provolone, sautéed mushrooms, chewy onions, and macadamia nuts; and the Sour Cherry Muffin, a
fresh-from-the-oven bake with white chocolate, sesame, and a side of raspberry butter.
For lighter bites and starters, the menu brings bold sharing plates: Foul Madames Dip with fava beans, tahini, cumin, and spices; classic Tzatziki with fresh cucumber and herbs; Charcuterie Chips, pairing house-made crisps with salami, pickle chilli, mayo, paprika, and parmesan; and Roasted Beetroot with Feta and Nuts, combining baked beetroot with smoked feta, caramelised walnuts, and rocket.
New main courses showcase the bistro’s playful, globally inspired approach: Casarecce with Trapanese Pesto and burrata; the Kimcheesburger, with kimchi cabbage, kimchi mayo, cheddar, and fries; crisp Chicken Schnitzel with herb butter and coleslaw; and the Focaccia Sandwich, stacked with beef mortadella, fresh figs, pesto, and stracciatella.
To close, Date Pudding takes its place on the menu permanently – making a comeback from their Test Kitchen Series. It’s a moist date cake with toffee sauce and ice cream, offering the perfect sweet ending. With art-lined walls, warm interiors, and a buzzing energy that flows from morning to late, A Normal Day
continues to redefine what dining out in Dubai feels like: creative, comfortable, and always memorable.
Hospitality
Cancro Calls for a Fresh Look at Hydration as UAE Families Return to Routine


As wellness becomes a top priority for UAE families, Cancro, a wellness-focused hydration company, is calling for a rethink of how families stay hydrated during the busy season ahead. With the UAE’s long, hot climate and demanding routines, hydration plays a critical role in maintaining focus, energy, and immunity — yet it is often overlooked.
What makes Cancro’s approach different is its use of deuterium-depleted water (DDW). Most water contains a small amount of deuterium, a naturally occurring form of hydrogen sometimes referred to as heavy hydrogen. In high amounts, deuterium can slow down how efficiently cells produce energy.
DDW has much of this deuterium removed, making it lighter. Early research suggests that it may support healthier cell function, improved energy, and faster recovery — benefits that align with today’s wellness-driven lifestyles.
Health specialists point to three areas where hydration is especially important for families in September:
- Focus & Learning: Even mild dehydration can affect concentration and memory, making it harder for children to perform at school.
- Energy & Productivity: For parents balancing work and family commitments, hydration is key to sustaining energy throughout long days.
- Immunity & Recovery: Proper hydration strengthens the body’s defenses against seasonal illnesses and supports recovery after activity.
“Families in the UAE live fast-paced, high-demand lives, often in extreme heat or air-conditioned environments that contribute to dehydration,” said Arsh Mehta, Founder of Cancro. “At Cancro, we believe hydration should be about more than quenching thirst — it’s about supporting wellbeing in a holistic way. With advanced hydration solutions like deuterium-depleted water, we aim to help families feel stronger, more focused, and more resilient every day.”
Cancro is encouraging UAE families to see hydration not as routine, but as a daily health investment — one that supports sharper minds, stronger immunity, and better energy for both children and parents.
Hospitality
DIVE INTO GREATNESS: SUN DIVING WELCOMES WORLD CHAMPION FREEDIVER ALESSIA ZECCHINI TO SUN SIYAM OLHUVELI

Sun Diving is proud to present a one-of-a-kind ocean experience with world champion freediver Alessia Zecchini on 13th October 2025. The event will be held at Sun Siyam Olhuveli’s Sunrise Beach from 4:00 PM to 5:30 PM. Guests will have the rare opportunity to meet the athlete recognized as “The Deepest Woman in the World.”
Born in Rome in 1992, Alessia began freediving training at just 13 years old and went on to set multiple world and European records. She was the first woman to dive to 100 meters in free immersion and has since reached the deepest at 123 meters in constant weight with monofin. Her inspiring career has been celebrated worldwide, including in the movie Vertical Breath and the acclaimed Netflix documentary The Deepest Breath. Today, she continues to push boundaries while sharing her passion for the ocean and the importance of its conservation.
This unique guest engagement by Sun Diving offers dive enthusiasts the chance to meet Alessia during an informative talk. She will share her journey and experiences in freediving, reflect on her accomplishments, and discuss ocean preservation and breath control. Following her talk, a Q&A session will allow guests to connect directly with Alessia and the Sun Diving team. Sun Diving will also host an interactive beach experience where guests can try scuba and snorkel gear in shallow water with instructors. Guests can capture photos and autographs from Alessia and explore the dive booth to learn about the world of diving and special offers at Sun Diving.
“Welcoming Alessia Zecchini is an honor for us and an inspiration for our guests,” said Ahmed Nihaan, Dive Center Manager at Sun Siyam Olhuveli. “Her achievements beneath the waves embody both human potential and the importance of protecting our oceans.”
Sun Diving, the official diving arm of Sun Siyam Group, offers SSI-certified courses, snorkelling, freediving, and specialty programs across its Maldives properties. As a subsidiary, it enhances guest experiences with curated dive packages, illustrated dive maps, lifeguard programs, and eco-focused initiatives, positioning Sun Siyam as a leader in sustainable and memorable ocean adventures.
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