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Snap Inc. signs landmark MOU with Government Communications Office (GCO) at Web Summit Qatar 2025

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Snap GCO MoU

Snap Inc. has signed a landmark Memorandum of Understanding (MoU) with Qatar’s Government Communications Office (GCO) to launch the first Augmented Reality (AR) Academy in the MENA region. Announced at Web Summit Qatar 2025, the agreement marks a significant step in unlocking creative potential across the region and driving digital innovation.

The partnership with GCO for the first AR Academy will unlock new opportunities and empower the next generation of AR creators and developers. This move also underscores Snap’s long-term commitment to investing in MENA’s digital ecosystem, by building AR capabilities for partners both old and new, which is critical to digital transformation agendas.

Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the GCO and Chairman of the Permanent Web Summit Organising Commitee, said: “Our partnership with Snap to launch the region’s first Augmented Reality Academy marks a strategic milestone in empowering digital talent and driving technological innovation. This initiative aligns with Qatar’s National Vision 2030 in building a knowledge-based economy and nurturing the next generation of creators by equipping them with the essential tools and skills to navigate global digital transformations. Through our investment in such pioneering programs, we continue to strengthen Qatar’s position as a regional centre for digital excellence and technological innovation.”

Hussein Freijeh, General Manager of Snap Inc. in the Middle East said: “We continue to bet on AR technology as we believe its potential is limitless. AR brings joy and utility to everyday life, enables brands to drive real business results, and empowers developers to push creative boundaries. The long-term success of the technology requires a vibrant developer and creator ecosystem, which is critical to the digital transformation taking place in the region. Once again we are honored to work hand in hand with GCO to drive the growth and digital upskilling of the thriving talent pool and we cannot wait to see the groundbreaking work they produce”.

AR has played a pivotal role in visual communication for more than a decade, pioneered by Snapchat and widely loved by online communities and brands all over the world for its ability to elevate creativity, connection and self-expression. From retail try-ons, and now Gen AI, Snapchat has evolved AR into a tool for human connection and spatial computing. Today, over 300 million people use AR on Snapchat and more than 85% of MENA daily users interact with Lenses every day. In Q4 2024 alone, more than 400 million Snapchatters engaged with Gen AI-powered Lenses over 4 billion times.

Developers and creators are central to the potential of this technology and Snap is committed to supporting this community through a variety of programs, opportunities and tools to help them build experiences and grow their creative potential. Currently, more than 375,000 AR creators, developers, and teams from nearly every country in the world have built over 4 million Lenses. Many of these are created using fifth generation Snap Spectacles, which have capabilities to better build and experiment with AR, allowing users to interact with the world and each other in entirely new ways.

The MOU punctuated an action-packed Web Summit, which saw Snap take a central role in showcasing the evolution of its AR technology and reinforcing the positive role the tech plays in fostering authentic connections across the GCC. Snap’s presence included live tech demonstrations, Snap Spectacles, expert-led discussions, and AR masterclasses, bringing the power of AR to life for attendees.

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Nemetschek and Saudi Facility Management Association Sign Strategic MoU to Advance Smart and Sustainable Facilities Management in Saudi Arabia

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A representative from Nemetschek Group and a representative from the Saudi Facility Management Association shake hands while holding signed MoU folders, standing in front of a display showing both organizations’ logos, with Saudi flags placed on the table in front of them.

Nemetschek Arabia, part of the Nemetschek Group, one of the world’s leading software providers for the Architecture, Engineering, Construction and Operations (AEC/O) industry, has signed a strategic Memorandum of Understanding (MoU) with the Saudi Facility Management Association (SFMA) to support the advancement of the facilities management sector in the Kingdom through innovation, knowledge exchange and workforce development.

The collaboration reflects a shared commitment to supporting Saudi Arabia’s Vision 2030 by enhancing industry standards, accelerating digital transformation and building national capabilities within the facilities management ecosystem. Under the MoU, both parties will collaborate closely to exchange expertise and best practices, develop competencies and introduce advanced, technology-driven approaches to facilities management.

Key areas of cooperation include the organization of joint workshops, seminars and training programs, participation in industry exhibitions and events, and collaboration on research and development initiatives aimed at introducing innovative solutions for the FM sector. The partnership will also explore the execution of pilot projects across the public and private sectors, with a focus on smart facilities management, digital twins and data-driven operations.

In addition, Nemetschek Arabia and SFMA will work together to support sustainability initiatives, provide access to educational materials, offer technical and professional consultancy, and contribute to the development of national talent through targeted training and capacity-building programs.

Speaking on the collaboration, Yves Padrines, Chief Executive Officer of the Nemetschek Group, noted that facilities management is a critical pillar in maximizing the long-term value, sustainability and performance of the built environment. “As Saudi Arabia advances its Vision 2030 ambitions, digitalization across the full asset lifecycle, from design and construction to operations, has never been more important. Our collaboration with the Saudi Facility Management Association reflects Nemetschek’s commitment to supporting the Kingdom’s transformation by enabling smarter, data-driven facilities through open, interoperable technologies and strong industry partnerships.”

Muayad Simbawa, Managing Director of Nemetschek Arabia, added that facilities management is entering an era defined by digitalization, sustainability and intelligent operations. “This strategic collaboration with the Saudi Facility Management Association reflects our shared belief that technology, skills and collaboration are essential to unlocking the full potential of the FM sector. By combining Nemetschek’s expertise in digital twins and lifecycle solutions with SFMA’s industry leadership, we aim to support smarter assets, stronger capabilities and a more resilient facilities management ecosystem aligned with the Kingdom’s Vision 2030.”

Eng. Ayed bin Awad Al-Qahtani, Chairman of the Board of the Saudi Facility Management Association, said: “Our mission at SFMA is to set the gold standard for facility management in the Kingdom. By partnering with a global technology leader like Nemetschek, we are ensuring that our professionals have access to the most advanced tools and international expertise available. This collaboration will catalyze innovation, drive research, and, most importantly, equip our national talent with the competencies required to manage the Kingdom’s mega-projects with precision and excellence.”

The MoU underscores both organizations’ commitment to advancing the facilities management profession in Saudi Arabia and supporting the Kingdom’s transformation agenda through innovation, knowledge sharing and long-term ecosystem development.

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SHURE ANNOUNCES MICROFLEX® ADVANCE™ MXA320 TABLE ARRAY MICROPHONE

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WHAT:

As part of the innovations that were on display at this year’s ISE, Shure debuted the new Microflex Advance MXA320 Table Array Microphone, in line with its enterprise collaboration portfolio expansion strategy. Featuring the same familiar industrial design as the popular MXA310 that it supersedes, it is designed to be ideal for IT and AV professionals seeking an easy to deploy, low-profile and scalable table solution. Packed with technological innovation, this next evolution of Shure’s table array microphone platform offers a reliable networked audio device with minimal out-of-the-box setup for all types of conferencing spaces.

The new MXA320 provides an improved audio experience for the end user thanks to enhanced Steerable Coverage™ Technology, ensuring clear audio capture during team meetings. Certified for Microsoft Teams and Zoom, it features onboard IntelliMix® processing, streamlined configuration through Designer software, ShureCloud compatibility, and an integrated mute button function all housed in a compact, low-profile design.

“In dynamic markets like the Middle East and Africa, the new Microflex Advance MXA320 delivers outstanding clarity and consistency that unlocks more inclusive and effective collaboration, reinforcing audio as the foundation of modern enterprise communication,” noted Yassine Mannai, associate director sales and marketing, Shure MEA.

WHEN:

The new Microflex Advance MXA320 Table Array Microphone will be available in Spring 2026 through Shure official channel partners, including the Middle East and Africa regions

WHERE:

Shure’s Microflex Advance MXA320 Table Array Microphone was showcased for the first time at ISE 2026, February 3rd – 6th in Barcelona. Booth #3M300. For more information, contact your Shure sales representative.

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POLYNOME AI ACADEMY AND ABU DHABI SCHOOL OF MANAGEMENT EXPAND CAIO PROGRAM, TAP GLOBAL TECH LEADERS

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Polynome AI Academy and ADSM have unveiled the expanded global list of instructors for the second cohort of their Executive Program for Chief AI Officer (CAIO), featuring leaders from NVIDIA, Mubadala, BCG, G42, AI71, and leading research institutions.

The intensive program, running April 10–21, in Abu Dhabi, was created in response to a growing need among governments and large enterprises for structured AI leadership. It aims to equip Chief AI Officers and senior executives with the governance frameworks, operating models, and decision-making structures required to lead AI at both organizational and national scale. 

“The first cohort confirmed what we’ve long believed: the CAIO role requires a dedicated program built for the realities of leading AI at scale,” said Alexander Khanin, Founder of Polynome Group. “Executives came to Abu Dhabi and left with actionable strategies they are already putting into practice. The tools are ready, and by 2027, AI is expected to guide half of all business decisions. The focus now is on equipping organizations with the framework to confidently execute AI-driven decisions. Cohort 2 builds on this momentum with a refined curriculum and fresh global perspectives.”

“The first cohort demonstrated the demand we anticipated; top executives across the region recognize that AI strategy cannot simply be delegated,” commented Dr. Tayeb Kamali, Chairman of Abu Dhabi School of Management. “The program continues to evolve, providing an immersive experience that equips leaders with the skills and insights to navigate AI adoption successfully and translate technological potential into real business impact.”

Inaugural Cohort: Impact & Insights

The first Executive Program for Chief AI Officer, held in November 2025 at Abu Dhabi School of Management, enrolled 35 C-suite executives and senior technology leaders. Participants completed 10 modules covering AI strategy, sovereign AI infrastructure, governance frameworks, agentic systems, Arabic NLP, AI investment strategy, and enterprise deployment methodology — combined with site visits to the UAE Cybersecurity Council, Core42’s Khazna Data Centers, and ADNOC, as well as executive roundtables with policymakers.

“The Executive Chief AI Program is unlike any course I’ve attended,” said Dr. Noura AlDhaheri, Chairman, DNA Investments. “It brings us directly to the AI creators, experts, and leaders, giving insight into the real challenges and the evolving landscape of AI. One of the most important lessons is that this field is constantly changing, so we must continually reinforce our knowledge and update our teams. AI is set to transform the way we do business; it’s a truly historic moment, and staying ahead is essential.” 

The Global AI Experts Driving Cohort 02

The confirmed instructors list for Cohort 02 brings together leading voices from across the global AI ecosystem, spanning sovereign investment, national-scale AI architecture, enterprise strategy, and frontier research. Among confirmed instructors are Dr. George Tilesch, Founder & President of PHI Institute for Augmented Intelligence; Dr. Andrew Jackson, Group Chief AI Officer at G42; Prof. Merouane Debbah, Professor & 6G Lab Director at Khalifa University; Prof. Nizar Habash, Professor at New York University Abu Dhabi; Dr. John Ashley, Chief Architect at AI Nations and Director of NVIDIA AI Technology Centers; Charbel Aoun, Smart City & Spaces Director – EMEA at NVIDIA; Jean-Christophe Bernardini, Partner & Managing Director at Boston Consulting Group (BCG); Faris Al Mazrui, Head of Technology at Mubadala Investment Company; Chiara Marcati, Chief AI Advisory and Business Officer at AI71; Jorge Colotto, Founder and CEO of AIdeology.ai. Additional instructors will be announced in the coming weeks; and Marco Tempest, Director of Innovation Hub at ETH Zürich.

Program Structure

The Executive Program for Chief AI Officer is a 10-day intensive comprising 10 modules, executive seminars, case labs, operating model workshops, site visits to UAE AI institutions, including Core42’s Khazna data center, policymaker roundtables, and lifetime access to the CAIO alumni network. The program is designed for CAIOs, CTOs, CIOs, CISOs, public sector advisors, and senior digital transformation executives.

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