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Embedded Finance, AI, and Open Banking

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Finastra

Luc Hovhannessian, Chief Revenue Officer, Treasury & Capital Markets at Finastra

Finastra is driving growth in Treasury & Capital Markets by enabling financial institutions to modernize through cloud-first, open finance solutions. With innovations in AI, ESG-driven finance, and embedded banking, Finastra is shaping the future of financial services, enhancing efficiency, automation, and decision-making.

In which sectors is Finastra experiencing the most significant growth in its client base, and how are you expanding your outreach efforts?

Finastra is witnessing significant growth across our business, and I am seeing this first hand within our Treasury & Capital Markets business unit.  A big driving factor is financial institutions recognize that to thrive in today’s environment filled with macroeconomic volatility, regulatory shifts and demands for operational efficiency, they must prioritize modernization and automation, as well as real-time risk management, liquidity forecasting and decision-making. Cloud-first, open, and scalable technology is helping them stay ahead in an unpredictable financial landscape.

Bank treasurers, for example, understand the need for real-time treasury and advanced trading capabilities to navigate today’s challenges and capture the opportunities. With Finastra Kondor, our leading bank treasury management solution, we are enabling institutions to trade high volumes of treasury, complex derivatives and structured products, providing risk analytics and real-time position management. To further support our customers on this journey, we have evolved our solution through enhanced workspaces and workflows to drive greater efficiencies and streamline the decision-making process for banks. We are also leveraging microservices, AI and partner ecosystems to deliver intuitive and persona-based experiences, as well as Treasury as a Service (TaaS) and cloud capabilities.

Additionally, we have numerous customers that have implemented Opics, our simplified, integrated core treasury solution. The solution ensures institutions can adopt cost-effective treasury operations while increasing their revenue, improving customer service and staying compliant.

The capital markets space is another promising area, as firms seek scalable, efficient platforms. With Summit, backed by over 25 years of industry expertise, we’re helping institutions streamline trading, improve straight-through processing (STP), and reduce time to market, making operations more efficient and cost-effective.

Finally, we are seeing strong growth from the investment management industry, particularly as insurance companies and pension funds expand to the point of needing a robust technology system. Fusion Invest provides real-time portfolio insights, advanced analytics, and automated investment processes through an Investment Book of Records (IBOR). With comprehensive asset class coverage and cloud-enabled deployment, we’re giving institutions the flexibility to manage risk and align with strategic goals.

We are continuing to embrace the growth opportunities in the treasury and capital markets industries by providing ongoing engagement and support for our existing customers, some of whom who have used our solutions for many years. We are using our successes and learnings to engage new customers, and we have some exciting projects on the horizon.

How is Finastra leveraging the potential of open finance, and what does the future of open finance look like from your perspective?

The treasury and capital markets industries are evolving rapidly, with financial institutions seeking greater efficiency, scalability, and sustainability. Finastra has long championed an open financial landscape, supporting some of the world’s largest banks and investment firms with solutions designed for automation, real-time decision-making, and seamless collaboration.

For example, in treasury trading, banks must optimize operations and integrate with market services to create a stable financial ecosystem. This allows them to respond quickly to regulatory changes and promote growth in global and local markets. Our open solutions enable seamless, real-time integration by leveraging REST APIs, allowing interactive, two-way integration with external applications, meaning banks can innovate and adapt to market changes rapidly.

Institutions require solutions that optimize the trading of high-quality liquid assets and enable cost-effective treasury operations from front to back. Our open solutions address these challenges and facilitate collaboration across the financial ecosystem. By offering advanced systems for secure data processing and analysis, they allow banks to utilize their data more effectively for decision-making. Additionally, these platforms address bias through analytics, training, and automated decision-making tools, while ensuring compliance with evolving regulations.

Similarly, robust capital markets platforms that are open by design support investment banks with trade validations, portfolio management, and real-time pricing. Finastra’s front-to-back solutions aid debt raising and risk management for institutions to drive growth and foster societal change.

Capital markets face challenges like slow trade validations, complex risk management for development banks, adapting to new technologies, and supporting diverse financial products. We’re solving these challenges by offering agile solutions that speed up trade validations and provide robust risk management solutions. Open architecture allows for easy integration and promotes innovation, while real-time tools and specialized solutions can improve portfolio management and the handling of various financial products.

The future of Open Finance lies in greater data-sharing, stronger partnerships, and scalable innovation. As financial institutions embrace cloud-driven ecosystems, the ability to integrate, collaborate, and innovate will define long-term success.

Can you elaborate on your software solutions and how they contribute to supporting green finance? Is the shift toward sustainable finance becoming a tangible reality?

Sustainable, inclusive and responsible finance is moving from ambition to reality as institutions embed ESG principles into their operations. Demand for green bonds, sustainability-linked loans, and ESG-driven investments is rising, and technology is at the heart of this transition. Finastra offers a variety of solutions to support this, including Finastra ESG Service offered within our Lending business unit. The cloud-native, open and scalable solution facilitates the integration of ESG performance criteria into risk and pricing to deliver a better experience for sustainability-linked loans and bonds.

In the treasury and capital markets space, as institutions integrate ESG factors into decision-making, investors can achieve financial returns while contributing to positive societal and environmental outcomes. The demand for ESG-focused investments is growing, with institutional investors like pension funds and insurance companies incorporating ESG criteria to meet stakeholder expectations. Investors use ESG criteria to identify risks affecting long-term performance, such as regulatory fines for poor environmental practices or the reduced likelihood of scandals due to strong governance.

With real-time treasury and trading solutions, banks can access more accurate forecasting and risk management capabilities, while enabling faster decision-making and greater agility to navigate any complexities. Additionally, our Fusion Invest solution is integrated with ESG data to help asset managers make more informed decisions about their portfolios in line with specific values.

Cloud-enabled ecosystems, such as Finastra’s, further support the adoption of sustainable finance. Powered by Open Finance, these ecosystems foster seamless collaboration and partnerships to drive innovation and positive societal change. By integrating third party applications that provide, for example, sustainable datasets or seamless compliance with disclosure requirements, banks can embrace the opportunities of ESG while mitigating potential risks.  

Finally, as Generative AI (Gen AI) brings new opportunities for green finance. By analysing vast amounts of historical and real-time data, Gen AI can help firms assess market sentiment, track policy changes, and identify ESG-aligned opportunities. At Finastra, we are investing heavily in Gen AI across our operations and within our products and are excited about what the future has in store.

Embedded finance is a buzzword across the financial landscape—can you explain its significance and the role generative AI plays in shaping its evolution?

Embedded finance gained popularity because of the way it seeks to transform the end user experience.  By integrating banking capabilities directly into non-financial platforms, payments, lending, investment and banking services can become more intuitive and accessible. It’s about putting the end user’s needs first, and building products and services around that, to be consumed how and when they want them. Our Treasury & Capital Markets solutions can be easily connected with an end user’s platform, enabling businesses to offer investment opportunities directly to end clients.

In a similar vein, Gen AI is making a significant impact due to its transformative potential in enriching user experiences. By enhancing employee productivity, it can free up time to focus on more value-added, customer-facing tasks. With large language models and AI assistants, information can be accessed at our fingertips to support faster and potentially more informed decisions. For example, a trader could request a summary of all FX spot trades issued that day and run APIs to automate tasks such as booking trades and calculating risk measures.

Market volatility is accelerating this demand. Institutions must react quickly to economic shifts, regulatory changes, and shifting demands. Gen AI can ingest large volumes of historical and real-time data—from central bank policies to social sentiment—to generate precise risk assessments and liquidity insights. These capabilities are particularly valuable for instant investment decisions, automated trading, and dynamic pricing models.

However, Gen AI’s adoption also comes with challenges. Data quality, governance, and regulatory compliance are critical to ensuring AI models remain transparent and reliable. Financial institutions must continuously refine robust measures and processes to maintain trust and accountability.

How is Finastra supporting financial organizations with cloud services, and what innovations can we expect in this space?

Cloud technology is at the heart of modernization strategies, enabling institutions to reduce costs, increase agility, and accelerate time to market. We are helping banks and investment firms adopt our scalable, cloud-based solutions to improve operations, strengthen risk management, and adapt to shifting market conditions. Additionally, as regulations continue to evolve and become more stringent, cloud-based solutions provided the necessary agility for institutions to quickly comply.

Modernization is about more than just migrating to the cloud. By offering managed services in collaboration with our partners, such as DXC Luxoft and RightClick Solutions, banks gain additional benefits in terms of operational efficiency and maintenance support. We are also helping our customers adopt microservices-based architecture, enabling them to select and integrate the specific functionalities they need, while minimizing the risks of large-scale legacy migrations.

As our solutions are API-enabled, this further enhances adaptability by enabling seamless connections of banking systems with fintech innovations and external data sources. With cloud-enabled, Open Finance ecosystems combined with technological innovations such as Gen AI, we can expect a lot more collaboration and innovation to come, which ultimately can provide better end-user outcomes.

Financial

The rights you think you have: five legal stress tests for a more resilient business

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Resilience is not only about cash reserves, backup servers or alternative suppliers. It also depends on whether a company’s legal rights and permissions still work when the business is under pressure.

By: Maroun Abou Harb, Associate at BSA LAW

Resilience is discussed as an operational or financial discipline. Businesses test liquidity, back up systems and diversify supply chains. Yet every continuity plan rests on legal infrastructure: licenses, delegated authorities, contracts, data permissions, employment arrangements, security rights and evidence.

That infrastructure can fail when needed most. The replacement supplier cannot be appointed without third-party consent. Customer data cannot lawfully be moved to the backup provider. An insurance claim is compromized by late notification. A guarantee was signed incorrectly. The company owns a platform, but not all of its intellectual property.

The most dangerous legal risk is not the missing clause. It is the right management assumes the business has, but cannot use.

In the UAE, the Central Bank’s 2026 Operational Risk Management Regulation now requires licensed financial institutions to implement a comprehensive operational risk and resilience proecedure. The principle is valuable for every company: identify what must continue, locate the legal points of failure and test them before disruption does.

  1. Can the business lawfully act?

Start with corporate authority, check that licenses match actual activities, constitutional documents reflect the ownership and governance structure, and beneficial-owner, shareholder and director records are accurate. Review reserved matters, signing matrices, powers of attorney and banking mandates.

A deal, borrowing or emergency payment can stall because the authorized signatory is unavailable, a power has expired or an approval threshold was misunderstood. Group companies should confirm which entity employs people, owns assets, contracts with customers and receives revenue.

Run this scenario: if the chief executive and chief financial officer were unreachable tomorrow, who could bind the company, access its accounts and appoint an alternative supplier? If the answer is uncertain, the business has a legal single point of failure.

  • Which contracts become dangerous under stress?

Most contract reviews examine value and liability. A resilience review asks a different question: what happens when performance is interrupted?

Build a heat map of critical customer and supplier contracts, ranked by operational importance and consequence of failure. For each, test termination and suspension rights, force majeure and change-in-law provisions, service levels, price-adjustment mechanisms, liability caps, indemnities, insurance, governing law and dispute forum, subcontracting, assignment and change-of-control restrictions. Check notice methods and cure periods; a valuable right can disappear if a notice is sent late or to the wrong address.

Then examine optionality, can the company use a replacement supplier, obtain transition assistance, retrieve its data in a usable format and continue using essential intellectual property? Is there a source-code escrow or step-in mechanism where appropriate?

The aim is not to renegotiate every contract. It is to know which five contracts could stop the business and to fix those first.

  • Can technology fail without the legal part failing too?

A technical recovery plan is incomplete if the contracts do not support it. Cloud, payment, telecommunications and managed-service arrangements should align promised recovery times with the company’s tolerance for disruption. Audit rights, incident cooperation, subcontractor controls, data-location commitments and exit assistance should be tested.

The incident playbook must allocate legal decisions. Who determines whether regulators, customers, insurers or affected individuals must be notified? Who preserves evidence and engages external advisers? How will legal privilege or professional confidentiality be preserved? A cyber incident moves quickly; ambiguity over decision-making wastes the hours that matter most.

Conduct an exercise with management, technology, legal, communications and finance. Introduce a realistic vendor outage or data breach and follow the contracts: who calls whom, what must be notified, and what can actually be recovered?

  • Does the company know what data and technology it is using?

Across the GCC, privacy and cybersecurity regimes increasingly regulate how data is collected, processed, retained, transferred and protected. A company cannot comply, or recover confidently, without knowing where its data goes.

Create a data map covering customers, employees, vendors and website users. Record the purpose and legal basis for processing, storage location, access rights, retention period, cross-border transfers and third-party processors.

The same exercise should include artificial intelligence, by identifying public and embedded AI tools, the information supplied to them, the outputs relied upon and the human review applied. Confidential information, personal data and third-party intellectual property should not enter a tool because an employee can access it. An approved-use policy, procurement review and output-verification process are proportionate safeguards.

  • Can the company protect value when conditions deteriorate?

Management should monitor covenant breaches, unpaid taxes, overdue receivables, expiring insurance, threatened claims and counterparties showing signs of insolvency. The legal team should know which rights permit suspension, security enforcement, contract termination or protective court relief, and whether exercising them could create risk.

People and intellectual property also require continuity planning. Confirm that employment and consultancy terms contain appropriate confidentiality, invention-assignment and post-termination protections, tailored to the governing law. Identify key-person dependencies, succession gaps and access held by departing staff. Register intellectual property where appropriate and maintain evidence of creation and ownership.

Business needs also to review insurance as a contract, not a certificate. Map material risks to coverage, exclusions, deductibles, notification deadlines and consent requirements. The policy is only useful if the company knows how to activate it.

In brief, the output should be that for every critical risk, record the business service affected, relevant entity and contract, responsible owner, required action, deadline and escalation threshold.

Report the highest exposures to the board and repeat the exercise after major acquisitions, restructurings, regulatory changes or technology deployments.

A focused review can produce four useful assets:

  1. an authority and obligations calendar;
  2. a critical-contract heat map;
  3. a data and AI inventory; and
  4. a tested incident playbook.

No company can remove disruption. It can, however, remove the uncertainty surrounding who may act, what must be done and which rights remain available.

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Tax Is Not a Strategy – Why Dubai’s Smartest Founders Think Beyond Zero Per Cent

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By Joe David, CEO of Nephos Group

“Move to Dubai for tax.”

I hear this constantly. From founders, investors, crypto-native operators – people building real businesses who reduce one of the biggest decisions of their professional lives to a single line on a spreadsheet.

And honestly, it is the wrong way to think about it.

Tax should rarely be the sole reason to relocate. When it is, it is usually where things go wrong. The corporate structure is not set up correctly. The banking relationships are not in place. The founder leaves within 18 months because the deeper rationale was never really there. I have seen this pattern play out dozens of times over the past decade, and it almost always traces back to the same root cause: a decision built on a tax rate rather than a strategy.

The tax-first trap

Dubai’s zero per cent personal income tax rate is real, and it is significant. But leading with tax creates a narrow frame that obscures the fuller picture. Founders who relocate purely for a rate often fail to consider the operational realities of building in a new jurisdiction. They underestimate the compliance infrastructure required to make the move defensible. They overlook the substance requirements that tax authorities in their home countries will scrutinise. When the expected savings do not materialise cleanly, because the structure was an afterthought, disillusionment sets in fast.

This does Dubai a disservice. It reduces a genuinely world-class business environment to a line in a tax planning brochure. The city deserves better than that, and so do the founders making life-altering decisions based on incomplete thinking.

What the successful ones actually optimise for

The founders and investors who get the most out of Dubai are not chasing a tax rate. They are making a broader strategic move.

Jurisdictional access is a major factor. Dubai sits at the crossroads of Europe, Africa and Asia, offering time zone coverage and travel connectivity that few cities can match. For businesses operating across multiple markets, particularly in digital assets, fintech and professional services, that geographic positioning is a genuine competitive edge.

Then there is the capital environment. Dubai has become a magnet for institutional and private capital, with fund structures, family offices and venture vehicles establishing a permanent presence. The banking infrastructure, while still maturing in certain areas, has improved significantly. For crypto-native businesses in particular, the regulatory clarity offered by frameworks like the Virtual Assets Regulatory Authority (VARA) provides something that many Western jurisdictions still cannot: a clear, codified path to operating legally with digital assets.

The business ecosystem itself is another draw. The speed at which you can incorporate, hire, open accounts and begin operating is remarkable compared to legacy jurisdictions. Free zones offer tailored licensing, and the government’s responsiveness to emerging sectors – AI, blockchain, tokenised finance – signals a jurisdiction that is building forward rather than regulating backward.

And then, yes, there is the lifestyle. Climate, safety, connectivity, quality of infrastructure. These are not trivial considerations when you are asking a founding team to commit to a base for the next five to ten years.

Tax is often the outcome of all of this. It is not the strategy itself.

The compliance landscape is shifting

There is another reason the tax-first mindset is increasingly risky. The global compliance environment is tightening rapidly. The Crypto-Asset Reporting Framework (CARF), developed by the OECD, will require automatic exchange of information on crypto transactions between jurisdictions. The EU’s DAC8 directive introduces similar obligations across member states. The days of relocating and assuming your home country’s tax authority will not follow are numbered.

This means that substance, genuine economic activity, real operational presence, defensible corporate structures, matters more than ever. A Dubai relocation that is purely cosmetic will not survive scrutiny. One that is built on genuine strategic foundations, with proper advisory support and compliant structures, will.

The conversation worth having

None of this is an argument against moving to Dubai. Quite the opposite. For the right founder, with the right business, at the right stage, it can be a transformative decision. But that decision needs to be grounded in strategy, not arithmetic.

Before you start calculating your tax savings, ask the harder questions. Does your business model benefit from being in this jurisdiction? Can you build genuine substance here? Are your corporate structures defensible under international reporting frameworks? Do you have the advisory infrastructure to get this right from day one?

That distinction – between tax as a tactic and strategy as a foundation – matters more than most people realise. And it is a conversation worth having before you make any decisions.

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Why Financial Firms Keep Losing the Messaging Battle

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By: Avi Pardo, Co-Founder & CBO, LeapXpert

Avi Pardo

Financial firms globally have similar playbooks for off-channel communications: ban the channel, run a training, and send attestations for signing. Yet, the conversations are still happening on personal phones. Calling that playbook ‘good enough’ only hides how little has changed.


More than 100 organisations have faced charges under the US Securities and Exchange Commission’s off-channel communications initiative, while other regulators have pursued similar failures. Yet the response is still another rule, another warning, another ban.


The missing piece is the psychology behind banning. Until firms understand what drives employees towards off-channel apps, even banned ones, the next record-keeping failure is already on its way.


Why employees find workarounds


These channels are already part of the client relationship. A banker may be chasing a decision, dealing with a concern or replying to a question that has come through on Signal, WeChat or WhatsApp. In that moment, getting back to the client takes priority.

If replying through the approved channel takes too long, creates operational friction, or disrupts the conversation flow, the employee is likely to answer somewhere else. The message gets sent, but the firm may never see the full exchange.

Psychologists have studied this response to bans for decades. Jack Brehm’s work on psychological reactance shows people can push back when they feel their freedom of choice has been restricted. Research into imposed workplace change points to the same response: people who feel pushed into a new way of working may quietly find another route. Someone reads the policy, completes the training and then uses a personal phone when a client needs an answer.

Daniel Wegner’s work on ironic rebound also helps explain why bans can misfire. Tell people often enough to avoid something and it can make it more appealing. The channel remains on the phone, the client is waiting and the approved route takes longer.


Once the conversation moves to a personal phone, the firm may never recover the full exchange. Employers also face legal limits on how far they can inspect a private device.


Governance beats the workaround


Governance should redirect behaviour instead of trying to suppress it. Employees need an approved route that works while the client conversation is happening, or the workaround will keep winning.


Financial firms still need clear rules and a complete record of business conversations. Regulators expect those messages to be kept, whether they were sent by email, text, WhatsApp or another service.


The problem usually shows up during an ordinary working day: between meetings, on a journey or while a client is waiting for an answer. If the approved channel holds things up, few people will pause the conversation to sort out the process. They will reply another way.


Businesses are losing valuable conversation data


Regulatory risk is obvious when messages go missing: a firm cannot supervise what it cannot see or produce records that were never captured.


Client conversations carry information a business would want to know: a concern raised weeks before a relationship starts to slip, pricing pushback that never reaches the CRM or a salesperson handling a difficult exchange in a way others could learn from. Repeated questions may also point to problems with onboarding, service or product design.


Governed communication creates a record the organisation can learn from. Applied responsibly, conversation data can support supervision, client service, dispute resolution, coaching and a clearer view of relationship risk.
That information is already being generated every day. The difference is whether it remains scattered across personal devices or becomes something the organisation can understand and act on.


Bring the conversation back into view


Plenty of companies have the basics in place: a policy, training and an approved tool. What is often missing is a setup that matches how people work and talk to clients.


The existence of a policy says very little about whether it works. ‘Good enough’ governance can leave a business with all the right paperwork while the same behaviour carries on underneath it.


A quick exchange can soon include a shared document, a follow-up question and another colleague joining the conversation. Messages, files, participants and timing all form part of the record, which needs to stay within the firm without someone rebuilding the exchange later.


If senior leaders use the same channels they have banned for everyone else, the policy is a sham. Employees follow what leaders do, rather than what the compliance manual says. Training can help, particularly when people understand the reason behind it. But explanations only go so far if the approved route slows down a live client conversation. Technology can capture the record, but leadership decides whether people take the rules seriously. No system can rescue a policy that senior figures ignore.


Keeping those exchanges within view gives the business more than a record for compliance. It can also pick up concerns, repeated questions and early signs that a client relationship is beginning to change.


More rules have not stopped the conversations. They have pushed them onto personal phones and out of sight. Calling that ‘good enough’ is no longer credible.

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