Financial
Embedded Finance, AI, and Open Banking
Luc Hovhannessian, Chief Revenue Officer, Treasury & Capital Markets at Finastra

Finastra is driving growth in Treasury & Capital Markets by enabling financial institutions to modernize through cloud-first, open finance solutions. With innovations in AI, ESG-driven finance, and embedded banking, Finastra is shaping the future of financial services, enhancing efficiency, automation, and decision-making.
In which sectors is Finastra experiencing the most significant growth in its client base, and how are you expanding your outreach efforts?
Finastra is witnessing significant growth across our business, and I am seeing this first hand within our Treasury & Capital Markets business unit. A big driving factor is financial institutions recognize that to thrive in today’s environment filled with macroeconomic volatility, regulatory shifts and demands for operational efficiency, they must prioritize modernization and automation, as well as real-time risk management, liquidity forecasting and decision-making. Cloud-first, open, and scalable technology is helping them stay ahead in an unpredictable financial landscape.
Bank treasurers, for example, understand the need for real-time treasury and advanced trading capabilities to navigate today’s challenges and capture the opportunities. With Finastra Kondor, our leading bank treasury management solution, we are enabling institutions to trade high volumes of treasury, complex derivatives and structured products, providing risk analytics and real-time position management. To further support our customers on this journey, we have evolved our solution through enhanced workspaces and workflows to drive greater efficiencies and streamline the decision-making process for banks. We are also leveraging microservices, AI and partner ecosystems to deliver intuitive and persona-based experiences, as well as Treasury as a Service (TaaS) and cloud capabilities.
Additionally, we have numerous customers that have implemented Opics, our simplified, integrated core treasury solution. The solution ensures institutions can adopt cost-effective treasury operations while increasing their revenue, improving customer service and staying compliant.
The capital markets space is another promising area, as firms seek scalable, efficient platforms. With Summit, backed by over 25 years of industry expertise, we’re helping institutions streamline trading, improve straight-through processing (STP), and reduce time to market, making operations more efficient and cost-effective.
Finally, we are seeing strong growth from the investment management industry, particularly as insurance companies and pension funds expand to the point of needing a robust technology system. Fusion Invest provides real-time portfolio insights, advanced analytics, and automated investment processes through an Investment Book of Records (IBOR). With comprehensive asset class coverage and cloud-enabled deployment, we’re giving institutions the flexibility to manage risk and align with strategic goals.
We are continuing to embrace the growth opportunities in the treasury and capital markets industries by providing ongoing engagement and support for our existing customers, some of whom who have used our solutions for many years. We are using our successes and learnings to engage new customers, and we have some exciting projects on the horizon.
How is Finastra leveraging the potential of open finance, and what does the future of open finance look like from your perspective?
The treasury and capital markets industries are evolving rapidly, with financial institutions seeking greater efficiency, scalability, and sustainability. Finastra has long championed an open financial landscape, supporting some of the world’s largest banks and investment firms with solutions designed for automation, real-time decision-making, and seamless collaboration.
For example, in treasury trading, banks must optimize operations and integrate with market services to create a stable financial ecosystem. This allows them to respond quickly to regulatory changes and promote growth in global and local markets. Our open solutions enable seamless, real-time integration by leveraging REST APIs, allowing interactive, two-way integration with external applications, meaning banks can innovate and adapt to market changes rapidly.
Institutions require solutions that optimize the trading of high-quality liquid assets and enable cost-effective treasury operations from front to back. Our open solutions address these challenges and facilitate collaboration across the financial ecosystem. By offering advanced systems for secure data processing and analysis, they allow banks to utilize their data more effectively for decision-making. Additionally, these platforms address bias through analytics, training, and automated decision-making tools, while ensuring compliance with evolving regulations.
Similarly, robust capital markets platforms that are open by design support investment banks with trade validations, portfolio management, and real-time pricing. Finastra’s front-to-back solutions aid debt raising and risk management for institutions to drive growth and foster societal change.
Capital markets face challenges like slow trade validations, complex risk management for development banks, adapting to new technologies, and supporting diverse financial products. We’re solving these challenges by offering agile solutions that speed up trade validations and provide robust risk management solutions. Open architecture allows for easy integration and promotes innovation, while real-time tools and specialized solutions can improve portfolio management and the handling of various financial products.
The future of Open Finance lies in greater data-sharing, stronger partnerships, and scalable innovation. As financial institutions embrace cloud-driven ecosystems, the ability to integrate, collaborate, and innovate will define long-term success.
Can you elaborate on your software solutions and how they contribute to supporting green finance? Is the shift toward sustainable finance becoming a tangible reality?
Sustainable, inclusive and responsible finance is moving from ambition to reality as institutions embed ESG principles into their operations. Demand for green bonds, sustainability-linked loans, and ESG-driven investments is rising, and technology is at the heart of this transition. Finastra offers a variety of solutions to support this, including Finastra ESG Service offered within our Lending business unit. The cloud-native, open and scalable solution facilitates the integration of ESG performance criteria into risk and pricing to deliver a better experience for sustainability-linked loans and bonds.
In the treasury and capital markets space, as institutions integrate ESG factors into decision-making, investors can achieve financial returns while contributing to positive societal and environmental outcomes. The demand for ESG-focused investments is growing, with institutional investors like pension funds and insurance companies incorporating ESG criteria to meet stakeholder expectations. Investors use ESG criteria to identify risks affecting long-term performance, such as regulatory fines for poor environmental practices or the reduced likelihood of scandals due to strong governance.
With real-time treasury and trading solutions, banks can access more accurate forecasting and risk management capabilities, while enabling faster decision-making and greater agility to navigate any complexities. Additionally, our Fusion Invest solution is integrated with ESG data to help asset managers make more informed decisions about their portfolios in line with specific values.
Cloud-enabled ecosystems, such as Finastra’s, further support the adoption of sustainable finance. Powered by Open Finance, these ecosystems foster seamless collaboration and partnerships to drive innovation and positive societal change. By integrating third party applications that provide, for example, sustainable datasets or seamless compliance with disclosure requirements, banks can embrace the opportunities of ESG while mitigating potential risks.
Finally, as Generative AI (Gen AI) brings new opportunities for green finance. By analysing vast amounts of historical and real-time data, Gen AI can help firms assess market sentiment, track policy changes, and identify ESG-aligned opportunities. At Finastra, we are investing heavily in Gen AI across our operations and within our products and are excited about what the future has in store.
Embedded finance is a buzzword across the financial landscape—can you explain its significance and the role generative AI plays in shaping its evolution?
Embedded finance gained popularity because of the way it seeks to transform the end user experience. By integrating banking capabilities directly into non-financial platforms, payments, lending, investment and banking services can become more intuitive and accessible. It’s about putting the end user’s needs first, and building products and services around that, to be consumed how and when they want them. Our Treasury & Capital Markets solutions can be easily connected with an end user’s platform, enabling businesses to offer investment opportunities directly to end clients.
In a similar vein, Gen AI is making a significant impact due to its transformative potential in enriching user experiences. By enhancing employee productivity, it can free up time to focus on more value-added, customer-facing tasks. With large language models and AI assistants, information can be accessed at our fingertips to support faster and potentially more informed decisions. For example, a trader could request a summary of all FX spot trades issued that day and run APIs to automate tasks such as booking trades and calculating risk measures.
Market volatility is accelerating this demand. Institutions must react quickly to economic shifts, regulatory changes, and shifting demands. Gen AI can ingest large volumes of historical and real-time data—from central bank policies to social sentiment—to generate precise risk assessments and liquidity insights. These capabilities are particularly valuable for instant investment decisions, automated trading, and dynamic pricing models.
However, Gen AI’s adoption also comes with challenges. Data quality, governance, and regulatory compliance are critical to ensuring AI models remain transparent and reliable. Financial institutions must continuously refine robust measures and processes to maintain trust and accountability.
How is Finastra supporting financial organizations with cloud services, and what innovations can we expect in this space?
Cloud technology is at the heart of modernization strategies, enabling institutions to reduce costs, increase agility, and accelerate time to market. We are helping banks and investment firms adopt our scalable, cloud-based solutions to improve operations, strengthen risk management, and adapt to shifting market conditions. Additionally, as regulations continue to evolve and become more stringent, cloud-based solutions provided the necessary agility for institutions to quickly comply.
Modernization is about more than just migrating to the cloud. By offering managed services in collaboration with our partners, such as DXC Luxoft and RightClick Solutions, banks gain additional benefits in terms of operational efficiency and maintenance support. We are also helping our customers adopt microservices-based architecture, enabling them to select and integrate the specific functionalities they need, while minimizing the risks of large-scale legacy migrations.
As our solutions are API-enabled, this further enhances adaptability by enabling seamless connections of banking systems with fintech innovations and external data sources. With cloud-enabled, Open Finance ecosystems combined with technological innovations such as Gen AI, we can expect a lot more collaboration and innovation to come, which ultimately can provide better end-user outcomes.
Financial
UAE MOVES TOWARDS A MORE COMPLIANCE-FOCUSED TAX LANDSCAPE WITH RECENT VAT REFORMS: DHRUVA
Dhruva, a premier tax advisory firm with deep expertise across the Middle East, India, and Asia, stated that the UAE’s latest amendments to the VAT Law and the Tax Procedures Law, issued by the Federal Tax Authority (FTA) which are effective from 1 January 2026, represent a significant shift toward a more structured, and risk-focused tax environment. These amendments are expected to reinforce responsible compliance behaviors and reduce administrative friction for UAE businesses.
Dhruva noted that one of the most practical and welcoming changes is that it eliminates the requirement for taxpayers to self-issue tax invoices for imports subject to the reverse charge mechanism, which provides a lot of ease to businesses. Post series of amendments and clarifications issued by the FTA in 2025 in relation to self-issuance of tax invoices for imports, while a general exception was granted for such requirement for import of services, the same were required in case of import of goods for record-keeping purposes. This often-added administrative complexity without impacting the actual tax liability or input tax entitlement. Under the updated rules, taxable businesses have removed the obligation entirely, and hence, businesses will only need to maintain standard supporting documentation, such as invoices, contracts, and transaction records.
However, the firm highlighted that while some administrative burdens are being eased, compliance expectations are tightening elsewhere. One of the amendments gives the FTA authority to deny input tax recovery in cases linked to tax evasion – where a taxpayer knew or, critically, should have known, that a supply or its broader supply chain was connected to tax evasion. The law clarifies that taxpayers will be deemed to have been aware if they fail to verify the validity and integrity of the supply in accordance with procedures to be issued by the FTA.
Dhruva explained that historically, the responsibility to account for VAT rested primarily with the supplier, and recipients focused mainly on validating the tax invoice and meeting standard input-tax recovery conditions. In practice, however, the FTA has often linked a recipient’s input-tax eligibility to the supplier’s discharge of output VAT, denying recovery where gaps existed. The latest amendment now formally embeds this position in law, imposing additional due-diligence obligations on the recipient.
Ujjwal Pawra, Partner at Dhruva Consultants, commented, “This is a significant change. It is a clear message that the right to input tax recovery comes with the responsibility to validate the integrity of one’s suppliers and supply chain. Businesses must now demonstrate that they exercised practical, documented, and consistent due diligence. Clean invoices alone are no longer enough; what matters is a clean process.”
While the procedures and conditions are awaited, Dhruva advised that companies reassess onboarding procedures, supplier-vetting protocols, and documentation trails to ensure they align with the FTA’s expected standards.
Another material operational change is the introduction of a defined timeframe to act on credit balances. Under the amended framework, businesses will generally have up to five years from the end of the relevant tax period to request a refund of a credit balance or use that balance to settle tax liabilities, with targeted flexibility in specified cases where credits arise late in the cycle.
Transitional relief is also available for certain older credits around the changeover, which can help businesses address legacy positions in an orderly way. Dhruva said these changes reduce the risk of credits remaining unresolved on the balance sheet, improve cash flow planning, and encourage clearer internal ownership of refund positions.
Ujjwal further added, “The UAE has introduced a more robust operating framework for credit balances and refunds in line with international best practices. The message is simple: know your credits, map the deadlines, and file claims that are clear, complete, consistent, and easy to validate.”
Dhruva advised UAE businesses to act now with a finance-led approach. This starts with building a central credit-balance register by tax type and tax period, assigning an accountable owner, and tracking action dates so credits are either utilised or claimed in time. Businesses should also treat refund submissions as audit-ready files by preparing reconciliations, supporting documents, and a concise explanation of how the credit arose and why the amount is correct before submitting, rather than rebuilding the file after queries begin. In parallel, companies should prioritise older credit positions to assess whether they fall within the transitional relief window and avoid last-minute filings.
The firm also advised businesses to monitor any binding directions issued by the FTA and align their tax positions, documentation, and system settings accordingly to minimize interpretational differences and strengthen consistency over time.
Financial
The StashAway Story and the Future of Digital Investing
By Srijith KN, Senior Editor
Financial Integrator

StashAway’s journey began when Co-founder and CEO Michele Ferrario found himself frustrated and dissatisfied with the investment landscape marked by y high fees and a lack of transparency. By age 35, his corporate career had provided him with substantial savings — yet when he approached his banks to invest in a portfolio of ETFs, he was sold expensive products that didn’t fit his needs.
This frustration inspired him to create a platform that would simplify investing while providing access to sophisticated financial products. In July 2016, he, along with the other two co-founders, came together, and by July 2017, after navigating regulatory requirements, StashAway was launched in Singapore.
“Stash,” as the word suggests—meaning to store something safely for future use—perfectly reflected what he wanted to achieve for himself. Over the past nine years, that personal need has grown into a company of more than 200 professionals, operating across five regions through a single, centralized technology platform.
Today, StashAway stands out as a pioneer in digital wealth management. The company leverages technology and deep investment expertise to offer accessible, low-cost alternatives to traditional wealth management, with a particular focus on private markets. Its approach has resonated with clients and positions the firm to benefit from regional economic growth and an increasingly digitally savvy population.
In the UAE, StashAway operates from the DIFC and has extended its presence to Malaysia, Thailand, and Hong Kong, with a chief investment officer based in Hong Kong overseeing investment strategies.
Democratizing Access to Investments
The company’s core strategy revolves around democratizing access to sophisticated investments. Private markets, which historically deliver higher returns at lower volatility, are central to this approach. By making private market products for a fraction of traditional minimums, StashAway removes the barriers that have long prevented high-net-worth individuals from participating in this fast-growing asset class. The platform also emphasizes transparency, with fees typically 50–75% lower than competitors, avoiding the hidden charges common in conventional wealth management products.
In public markets, StashAway offers an ETF-based, globally diversified portfolio called General Investing. The General Investing portfolio uses a proprietary investment strategy called ERAA (Economic Regime Asset Allocation). They have recently launched Sharia Global Portfolios, offering the same approach in a Sharia-compliant format. These Flexible Portfolios allow customers full control to create their own allocations using ETFs—either by using an existing template or building a portfolio entirely from scratch.
Capitalizing on the UAE Market
The UAE market presents a unique opportunity for StashAway. The region is home to a digitally engaged population with significant underinvested wealth. While 81% of financial wealth in the UAE is investable, nearly half remains in cash, losing value to inflation. StashAway’s platform appeals to a diverse range of clients, from seasoned executives to younger retail investors, aligning perfectly with regional growth initiatives like Dubai 2033, which targets strong GDP growth and population expansion.

A Comprehensive, Client-Focused Approach
What sets StashAway apart is its comprehensive, client-focused approach. Its offerings include globally diversified portfolios, flexible build-your-own options, Sharia-compliant solutions, thematic strategies, and access to private equity, infrastructure, and private credit for accredited investors. The platform’s investment philosophy is long-term, balancing risk and reward according to individual goals, while its high service standards ensure responsive client engagement. And thus far I have been having a frictionless digital experience and went through a quick onboarding process. Client acquisition is primarily driven online, with dedicated advisors for high-net-worth clients under StashAway Reserve. Other users can engage through the app and are supported by StashAway’s responsive client experience team through email, phone call, or WhatsApp.
Shaping the Future of Digital Investing
As the UAE continues to attract global wealth, its wealth management landscape is becoming increasingly digital, with affluent investors seeking alternative investment opportunities. In an industry often criticized for opacity and complexity, StashAway is redefining investing by making it more transparent, accessible, and tailored to the modern investor. By combining advanced technology, strategic insight, and personalized solutions, the company is not just managing wealth—it is shaping the future of digital investing in the UAE and across the region.

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The Brief:
StashAway is a digital investment platform that was launched in 2017 to empower people to build and protect wealth in the long term. Offering simple, intelligent, and cost-effective investment and cash management solutions, StashAway has led the way in transforming the way people invest and grow wealth. Today, StashAway operates in five markets, Singapore, Malaysia, Hong Kong, the UAE, and Thailand, with billions of dollars in assets under management. The company was recognised by The World Economic Forum as a Technology Pioneer in 2020 and ranked among CNBC’s World’s Top Fintech Companies in 2023, 2024, and 2025.
Financial
5 SMART WAYS UAE TRAVELERS CAN PROTECT THEIR FINANCES THIS FESTIVE SEASON
By Hennie du Plessis, Senior Vice President, Payment Services, Middle East and Africa at IDEMIA Secure Transactions (IST)
The festive season is one of the busiest periods of the year for UAE travelers. From year end getaways and family visits, to overseas shopping and digital gifting, consumers increasingly rely on contactless cards and mobile wallets to make payments quickly and conveniently.
Beyond higher spending, the festive season also acts as a real stress test for digital payment ecosystems. Transaction volumes peak, payment environments become less familiar, and consumers move rapidly across borders. This combination of factors increases exposure to fraud if the right safeguards are not in place. As digital payments scale, security becomes a critical enabler of trust.
According to IDEMIA Secure Transactions’ latest Global Consumer Payment Survey, which included UAE respondents aged 18 to 71, more than 8 in ten consumers have already adopted digital cards with biometric features, while 92 percent express interest in numberless cards. These figures reflect a growing expectation for payment experiences that combine speed, simplicity, and security.
With contactless payments now accounting for 84 percent of face-to-face transactions in the UAE and mobile wallet usage surpassing 50 percent, the festive season is a critical moment for travelers to reassess how they protect their finances while on the move.
1. Avoid Public Wi-Fi for Payment Activity
Festive travel often means relying on airport or hotel Wi-Fi, but unsecured networks remain a common entry point for cybercriminals. Accessing banking apps or making purchases over public Wi-Fi can expose sensitive information at interception. Travelers should use mobile data or a trusted VPN when handling financial transactions. A few moments of convenience are never worth the risk of compromised financial data, especially during peak travel periods.
2. Use Secure Digital Payment Solutions
Not all payment tools offer the same level of protection. Today, tokenization has become a global industry standard for securing digital transactions, replacing sensitive card details with unique digital tokens that are useless if intercepted. Mobile wallets such as Apple Pay, Google Pay, and Samsung Pay already rely on this technology.
Beyond protecting data in transit, tokenization also limits exposure in the event of merchant-side data breaches, as real card numbers are never stored or shared. Tokens are typically device-specific and transaction-bound, adding an additional layer of protection even if credentials are compromised elsewhere.
IDEMIA Secure Transactions plays a key role in enabling tokenized payments at scale, supporting secure transactions across in-store, online and in-app environments through its EMVCo-certified Token Platform. Digital co-badged cards offer global compatibility without sacrificing local functionality. By ensuring that real card numbers are never shared, tokenization significantly reduces fraud risk while preserving a smooth user experience. In addition, digital wallets can be remotely suspended if a device is lost or stolen, offering travelers greater control and peace of mind while abroad.
3. Decline Dynamic Currency Conversion
While shopping abroad during the festive season, merchants often offer travelers the option to pay in AED. This practice, known as dynamic currency conversion, typically includes hidden markups and unfavorable exchange rates. Paying in the local currency allows banks to apply more transparent conversion rates, helping consumers avoid unnecessary costs. This simple choice can make a meaningful difference for frequent travelers and international shoppers alike.
Another possibility for travelers is to use the Tap to Phone technology provided by some banks and supported by IST. Instead of having to switch cards across borders, it enables the travelers to modify their card features, such as credit/debit options and the currency used for transactions, with a simple tap on a smartphone via their banking app. This simple habit can save money and ensure better financial clarity while greatly facilitating international card usage.
4. Enable Real Time Alerts and Card Controls
With spending increasing during the festive period, real time monitoring is essential. Many UAE banks and fintech platforms offer instant transaction alerts, spending limits and location-based restrictions that allow consumers to monitor activity as it happens.
Crucially, modern security no longer has to come at the expense of convenience. These tools enhance protection while maintaining the fast, frictionless payment experiences that consumers expect, particularly in a market where one-click and contactless payments are widely adopted. This aligns with consumer expectations, as 96 percent of UAE users prefer simplified one click payment experiences. Real time controls enhance security without adding friction.
5. Secure Devices Before You Travel
Smartphones now function as wallets, boarding passes and identity tools. Before travelling, users should update device software, enable biometric authentication and avoid storing sensitive information in unsecured apps. Travelers should also activate remote lock and wipe functionality, ensure cloud backups are enabled, and avoid carrying all payment methods on a single device. Keeping at least one physical card separate from the phone provides an important fallback. While digital wallets rely on encrypted token technology, 29 percent of surveyed users still express concerns about digital card security, and 43 percent do not fully understand how these tools work. Basic preparation can significantly reduce risk and soothe concerns.
As UAE card payments are expected to reach USD 150 billion this year, the festive season highlights the need for secure and user-friendly payment infrastructure. By adopting the right tools and habits, travelers can focus on celebrating rather than dealing with fraud.
For the payments industry, the challenge is clear: security must be built into every transaction in a way that protects users without disrupting their experience. When trust is embedded seamlessly, travelers are free to enjoy the moments that matter most, wherever their journey takes them.
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