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How Innovations Group Is Powering the UAE’s Hospitality Workforce

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innovations group

Exclusive Interview with Nikhil Nanda, Director, Innovations Group

Innovations Group

What are the current hiring trends in the UAE’s Hospitality sector, and how have they evolved in past few years?

Over the past few years, the UAE’s Hospitality sector has seen a remarkable shift—not so much in the types of roles being hired, but in the volume and flexibility of those roles. With the exponential growth of new hotel developments, especially in cities like Dubai and Abu Dhabi, hiring numbers have surged.

The most significant evolution has been the rise of flexible and seasonal staffing models, particularly for back-of-house roles. Hotels are now opting for part-time or short-term workforce models—often deployed through staffing companies—to meet peak seasonal demands. For instance, during high tourist seasons, roles like housekeeping and cleaning staff are brought in for 2–4 month stints, ensuring optimal operations without long-term cost commitments.

Are there any specific roles or skillsets that are particularly in high demand across the hospitality industry today?

Yes, there’s a clear surge in demand for back-of-house roles, including housekeeping, public attendants, lifeguards, and general cleaning staff.

This demand is closely tied to the unexpected rise in summer tourism. Traditionally, the summer was a relatively quieter season, but with more tourists choosing the UAE year-round, hotels have had to adjust. Many were not prepared for the increased occupancy, which has pushed operational teams to scale up support functions rapidly and efficiently.

Would you be able to share percentage growth of the hiring graph in this segment?

We’ve observed a 70% increase in back-of-house hiring over the past five years. This growth is directly tied to rising hotel openings, the UAE’s push to become a global tourism hub, and the increasing preference for flexible staffing models that allow employers to scale efficiently during high and low seasons.

How are hospitality employers in the UAE adapting their recruitment strategies to attract and retain top talent?

Hospitality employers are becoming increasingly strategic and global in their talent sourcing. They are now tapping into new geographies such as Eastern Europe (e.g., Moldova, Georgia), East Asia, Kazakhstan, and large parts of Africa, especially for English-speaking back-of-house staff. These regions are emerging as rich talent pools that offer both diversity and reliability.

Retention, on the other hand, is being driven by improvements in workplace culture—including the introduction of flexible shifts, cultural sensitivity programs, team engagement initiatives, and third-party staffing models that enable work-life balance. Hotels understand that talent today prioritizes not just pay, but respect, growth, and a positive work environment.

What solutions does Innovations Group offer to support large-scale or high-volume hospitality staffing needs in the region?

At Innovations Group, we specialize in scalable hospitality staffing solutions that cater to both ongoing and project-based needs. Whether it’s a pre-opening ramp-up or managing peak-season demand, we provide:

  • – Volume hiring support for new and expanding hotels
  • – Experienced back-of-house talent from an existing, vetted pool
  • – Flexible work models (monthly, seasonal, or quarterly contracts)
  • – Deployment-ready staff with prior hospitality experience
  • – Geographically diverse sourcing through our global recruitment channels

What sets us apart is our ability to move quickly and match hotels with hospitality professionals who understand the pace and standards of UAE’s hospitality sector. This blend of speed, scale, and service makes us a trusted partner to many leading hotel brands in the region.

Hospitality

US$90 BILLION HOTEL PIPELINE SET TO EXPAND GCC AND NORTH AFRICA ROOM SUPPLY BY 27 PERCENT

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The GCC and North Africa has US$90 billion worth of hotels and resorts in the pipeline, with 200,000 upcoming new rooms set to boost the region’s existing supply by 27 percent, according to HVS data released ahead of the 2026 edition of Future Hospitality Summit – FHS World, taking place at Madinat Jumeirah in Dubai from 29 September – 1 October.

With around 88,000 rooms currently under construction and another 25,000 in the final planning stages, over 55% of upcoming hotels in the region are set to be delivered between now and 2030, experts say.

Research from global hospitality consultancy, HVS, shows that Saudi Arabia is the dominant force in the Middle East’s hotel expansion, with 110,000 rooms – around 50% of the regional pipeline – under development in Riyadh, Makkah, Madinah, Diriyah, NEOM, the Red Sea and AMAALA. The scale of development is unprecedented, but equally significant is the increasing diversification of products, from large pilgrimage-focused hotels to luxury resorts, branded residences and upper midscale accommodation, the company added.

With 42,000 rooms in the pipeline, Egypt is the second most active country, with projects in Cairo, the North Coast, the Red Sea and emerging mixed-use destinations. Third is the UAE which, as a comparatively mature market, continues to evolve through destination-led developments, particularly in Dubai, Abu Dhabi and Ras Al Khaimah, where projects such as Wynn Al Marjan Island are further expanding the country’s international appeal.

Hala Matar Choufany, President, Middle East, Africa and South Asia at HVS, said: “The hotel development pipeline across the GCC and North Africa remains one of the most significant globally, reflecting continued investor confidence in the long-term fundamentals of the region’s tourism and hospitality sectors. The region’s investment in hotel expansion underscores not only the scale of development, but also the depth of capital that continues to back the region’s tourism ambitions.”

HVS insight shows that capital is being deployed with greater discipline than before, increasingly favouring mixed-use developments, branded residences and phased delivery models that improve project economics and manage risk more effectively.  Funding models have also evolved, with increasingly diverse capital structures.

“The region’s hotel pipeline is no longer just a story of scale, it’s one of discipline, with capital deployed with far greater intention. But what’s changed the most is how projects are financed. The sector has moved well beyond the traditional mix of developer equity and bank debt. In Saudi Arabia especially, large-scale destination developments are being underpinned by government-backed investment vehicles and strategic public-private partnerships, while developers across the wider region are diversifying revenue streams through branded residences and mixed-use components,” said Hala Matar Choufany.

The 200,000 new rooms will be delivered in phases, hitting the market progressively rather than all at once. Around 44% are currently being built, with much of the remaining supply expected to be handed over in stages through to 2030 and beyond.

Delivery will also vary between markets, with some operating on long-term timelines and others more immediate, according to HVS. In Saudi Arabia, major destination projects are being delivered in phases extending well into the next decade, while the UAE’s delivery pipeline is shorter term, with a significant proportion expected by 2028-2030. In Egypt, the development cycle is spread across several years, particularly in the North Coast, Cairo and Red Sea destinations.

The high-end hotel segment – luxury and upper-upscale properties – continue to represent the biggest share of hotel supply, reflecting strong investor appetite for premium experiences, branded products and integrated resort destinations. At the same time, there is growing activity in the upper midscale segment, particularly in Saudi Arabia, where brands such as Hampton by Hilton, Holiday Inn Express, Fairfield by Marriott and ibis are expanding to support broader tourism objectives and offer more accessible accommodation options.

Hala Matar Choufany added: “The next phase of the region’s hospitality industry will not be defined solely by the number of hotels delivered. Success will increasingly depend on the fundamentals that support long-term performance. Connectivity remains critical, whether through expanded airlift, transport infrastructure or seamless digital access. Equally important is service delivery: as new destinations emerge, investing in talent, operational excellence and guest experience will be essential to ensuring that new supply translates into sustainable demand and attractive investor returns.

“The outlook for the region remains positive, but, as capital becomes more selective and markets more competitive, future winners will be those destinations that combine ambitious development plans with strong execution, connectivity and service excellence. Ultimately, the focus is shifting from simply building hotels to creating sustainable, globally competitive hospitality ecosystems.”

Ali Shahid, CEO of The Bench, organisersof FHS World, said “This data reflects the extraordinary scale of opportunity across the region, and the increasing sophistication of the region’s hospitality investment landscape. At FHS World, investment and real estate will be at the core of the conference agenda, with industry leaders examining where global capital sees opportunity and how investors are recalibrating for returns.” 

FHS World 2026 takes place at Madinat Jumeirah in Dubai, 29 September to 1 October, under the theme ‘Reinvest in our Future’.  See the full agenda here, and discover the growing list of industry-leading speakers here.

-ENDS-

Note to Editors: 

About The Bench 

The Bench has built a legacy as a global curator of opportunity, designing transformative forums and summits that empower the hospitality and travel industries to connect, innovate, and thrive.

With over two decades of expertise, The Bench creates platforms that go beyond transactions to inspire collaboration and drive meaningful change.

Each event brings together government leaders, tourism ministries, global travel associations, leading hospitality brands, hotel owners and investors, airlines, destination developers, and more. From flagship gatherings like FHS World (formerly AHIC) and FHS Saudi Arabia, to FHS Africa (formerly AHIF) and AviaDev, The Bench creates events where ideas spark, relationships deepen, and investments take flight. 

The Bench thrives on fostering dynamic and forward-looking dialogues, uniting industry pioneers to address challenges, seize opportunities, and co-create the future. Each event is crafted to deliver more than just connections – it’s about transforming ideas into action and building a better tomorrow. Discover more at thebench.com.

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Hospitality

Stomping Grounds Marks International Coffee Day With Buy One, Get One Free Coffee and Bottomless Filter

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Stomping Grounds, the Aussie-owned café in Jumeirah 1, is marking International Coffee Day with an offer built around one simple idea: have another cup or three! On Thursday, 1 October 2026, guests who buy any coffee can pick one of two ways to keep going:

•Taking it away? Buy any coffee and get a second one of the same, free.
•Dining in? Enjoy bottomless filter coffee all day.

This year’s International Coffee Day is the first since the United Nations General Assembly formally recognised 1 October in March 2026, acknowledging the millions of farming households whose livelihoods depend on coffee.

“Every cup we pour started with one hardworking farmer and their family. They put in the hard yards all year, then we grind a few grams, push a couple buttons, pull a lever or two, draw a little leaf with the milk and take all the compliments, ” said Ryan Godinho, founder of Stomping Grounds. “So have another cup, ask the team where it came from, and give a quiet nod to everyone who got it here. We’ve been at this since 2015, and the best part is still seeing someone who popped in for a quick coffee settle in an hour later, second cup in hand, chatting with our team. That’s the whole idea.”

The coffee is roasted in Dubai by its partners at Specialty Batch, who have been pioneering the UAE’s specialty coffee scene since 2011 and have filled every grinder at Stomping Grounds since day one. The menu runs from its house blends through to rotating single origins and seasonal micro lots.

On the day, the filter brews will rotate through exceptional coffees from Brazil, Kenya, El Salvador and Colombia. Four countries, no passport required.

The baristas are trained, know their stuff and love a coffee chat. Guests can discover a new favourite micro lot or simply get a recommendation based on what they normally drink.

Whether you stick to your usual order, try something new or settle in for a bottomless cup of filter, it’s a good day to drink a little more and find out what you like.

About Stomping Grounds
Tucked away in Jumeirah 1, off the main roads and away from the malls, Stomping Grounds is an escape from the hustle: close enough to the water for a post coffee wander, far enough from the traffic that you can actually hear yourself think. Owner-operated since opening in 2015, it has a warm, rustic vibe, a menu built for people who properly enjoy eating, and an exceptional coffee programme roasted locally by Specialty Batch. It’s pet-friendly, so four-legged regulars are welcome too, and the team are switched on hospo professionals who care about the details, from the first coffee of the morning to the last plate out of the kitchen.

There’s plenty of free parking nearby, which makes life that much easier. Breakfast, lunch, dinner, afternoon tea, a quick cuppa, a laptop session, or one of those “I’ll just pop in for a coffee” visits that somehow turns into brunch. Happens to the best of us.

Terms:
Valid Thursday, 1 October 2026 only, during opening hours. Takeaway: one free coffee per coffee purchased; the free coffee must be the same drink, same size, and
is served on the same visit. Bottomless filter coffee is for dine-in guests only and runs all day with any coffee purchase. Cannot be combined with other offers. While coffee stocks last.

Details
Location: Villa 98, 12D Street (corner of 51st Street), Jumeirah 1, Dubai | Phone: +971 4 344 4451 | Hours: Monday-Thursday: 7:30am to 8pm; Friday-Sunday: 7:30am to 11pm | Instagram: instagram.com/stompinggroundsdxb | Website: stompinggrounds.me

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Tbilisi Youth Art Market is launching its first exhibition project in Tbilisi

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TYAM – Tbilisi Youth Art Market is launching its first exhibition project in Tbilisi. The project brings together emerging and independent artists, galleries, collectors, cultural institutions, and international experts from the art world.

The event will take place from September 25–27, 2026, at the National Palace of Youth, on Rustaveli Avenue in Tbilisi. TYAM is a new platform created to support young and independent artists, increase their visibility, and establish connections with the broader art market.

The first edition brings together artists working in Georgia and abroad under the theme “COEXISTENCE.” The concept reflects the meeting of different generations, artistic practices, perspectives, and approaches within one shared creative space.

The programme includes an Art Market section, public and panel discussions featuring international guests, opportunities for professional networking and the development of an artistic network, as well as a special VIP programme. TYAM aims to become a new point of attraction for Georgia’s and the international creative community, connecting artists with collectors, galleries, institutions, and the wider public.

  • TYAM 2026, September 25–27, 2026
  • National Palace, Rustaveli Avenue, Tbilisi, Georgia
  • Tbilisi Youth Art Market
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