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Middle East Gaming Market: How Telcos Are Driving the Esports Booms

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By Jürgen Hatheier, CTO, International, Ciena

Jürgen Hatheier, CTO, International, Ciena

The Middle East gaming market is booming. Competitive gaming has become a major attraction drawing in millions of fans across the region, where players vie for cash prizes in e-tournaments, which have become a major attraction, drawing millions of viewers across the globe. This phenomenon is particularly thriving in the Middle East, where many identify as gaming enthusiasts, competing in games like Dota 2, Counter-Strike: Global Offensive, League of Legends, and Fortnite.

The Growth of Esports in the Middle East

The interest in e-sports in the region has been steadily growing, with the number of gamers expected to rise to around 87 million by 2026. Saudi Arabia has emerged as a dominant market for e-sports, largely driven by widespread mobile penetration and government investment in gaming infrastructure, including state-of-the-art gaming zones, like NEOM’s gaming hub. Currently, Saudi Arabia’s Esports World Cup is the globe’s largest e-sports tournament in the world.

In the UAE, the government’s vision for economic diversification is paving the way for improved digitalization and its emergence as an e-sports powerhouse. This is evident from recent investments in setting up gaming hubs, including Dubai Multi Commodities Centre (DMCC)’s new Artificial Intelligence (AI) centre in Dubai that integrates Crypto and gaming centres.

Why Telcos Are Winning in the Middle East Gaming Market

Telcos are eager to take part in the Middle East’s growing gaming scene.

With deep roots in tech and innovation, they’re now exploring ways to enable and monetize this opportunity. In Saudi Arabia, STC’s gaming platform, STC Play, allows users to browse content, buy digital gear, join tournaments, and connect with other players through built-in chat, creating a vibrant, interactive community.

Telcos in the Middle East, too, are also actively supporting the gaming ecosystem by offering a Gaming Pass that provides dedicated data for gaming. e&’s eLife TV Gaming service allows subscribers to access over 70 premium games in HD quality directly through its eLife TV set-top box.

Gaming Tourism and Hospitality Trends

The popularity of gaming has led to the rise of ‘gaming tourism’, with personalized, gaming-integrated hospitality experiences. Some hotels have fully equipped gaming rooms for gaming aficionados. For instance, Rove Hotels in Dubai offers gamer guests high-speed wired internet connection for their gaming needs, in addition to leisure facilities.

Gaming tourism is an attractive opportunity for telcos in the region to tap into this rapidly growing market and diversify their business. However, the next generation of gaming services enabled by 5G will require high-capacity, resilient networks that support today’s bandwidth needs.

How Telcos Support the Middle East Gaming Market

Telcos can promote gaming culture in the UAE in many ways. These include offering premium game subscriptions, supporting in-app purchases, and using data analytics to enhance user experience and streamline operations.

Across the region, telecom providers are also upgrading their infrastructure to meet growing demand. For example, e& UAE plans to deploy Ciena’s WaveLogic 6 Extreme, making it the first to deliver 1.6 Tb/s speeds in the Middle East.

In addition, e& UAE and Lenovo are working on a new 5G Edge-in-a-Box solution. This technology will allow for faster, more flexible deployment of 5G connectivity across various locations.

Meanwhile, STC in Saudi Arabia is expanding its fiber optic network to enable high-bandwidth, low-latency connections. These efforts support Saudi Arabia’s broader goals—powering mega-projects, enabling smart city development, and becoming a global esports hub.

Meeting gamers where they are

Telcos face a growing challenge: scaling their network resources to handle peak gaming demand. Gamers today are still tied to a single platform, physical hardware, and long software downloads.

But that’s changing. Players increasingly want more flexibility, mobility, and freedom in how they game.

As graphics improve and real-time mobile gaming gains popularity, latency—or lag—becomes a critical concern. To reduce this, telcos may need to rethink their network architecture. Solutions like edge networking and enhanced data center interconnects can help minimize lag and keep performance high

What’s Next for Gaming in the Gulf?

As the gaming industry in the region scales even further, analytics and network intelligence will be critical to identify congestion and latency during peak periods of usage and to activate additional network resources on demand. Instead of simply ‘throwing more bandwidth at the problem’, an adaptive network will put telcos in the driver’s seat, presenting gaming as a valuable monetization opportunity.

Tech Features

FROM AI EXPERIMENTS TO EVERYDAY IMPACT: FIXING THE LAST-MILE PROBLEM 

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Person wearing a beige suit jacket over a red collared shirt, standing against a plain light-colored background.

By Aashay Tattu, Senior AI Automation Engineer, IT Max Global

Over the last quarter, we’ve heard a version of the same question in nearly every client check-in: “Which AI use cases have actually made it into day-to-day operations?”

We’ve built strong pilots, including copilots in CRM and automations in the contact centre, but the hard part is making them survive change control, monitoring, access rules, and Monday morning volume.

The ‘last mile’ problem: why POCs don’t become products

The pattern is familiar: we pilot something promising, a few teams try it, and then everyone quietly slides back to the old workflow because the pilot never becomes the default.

Example 1:

We recently rolled out a pilot of an AI knowledge bot in Teams for a global client’s support organisation. During the demo, it answered policy questions and ‘how-to’ queries in seconds, pulling from SharePoint and internal wikis. In the first few months of limited production use, some teams adopted it enthusiastically and saw fewer repetitive tickets, but we quickly hit the realities of scale: no clear ownership for keeping content current, inconsistent access permissions across sites, and a compliance team that wanted tighter control over which sources the bot could search. The bot is now a trusted helper for a subset of curated content, yet the dream of a single, always-up-to-date ‘brain’ for the whole organisation remains just out of reach.

Example 2: 

For a consumer brand, we built a web-based customer avatar that could greet visitors, answer FAQs, and guide them through product selection. Marketing loved the early prototypes because the avatar matched the brand perfectly and was demonstrated beautifully at the launch event. It now runs live on selected campaign pages and handles simple pre-purchase questions. However, moving it beyond a campaign means connecting to live stock and product data, keeping product answers in sync with the latest fact sheets, and baking consent into the journey (not bolting it on after). For now, the avatar is a real, working touchpoint, but still more of a branded experience than the always-on front line for customer service that the original deck imagined.

This is the ‘last mile’ problem of AI: the hard part isn’t intelligence – it’s operations. Identity and permissions, integration, content ownership, and the discipline to run the thing under a service-level agreement (SLA) are what decide whether a pilot becomes normal work. Real impact only happens when we deliberately weave AI into how we already deliver infrastructure, platforms and business apps.

That means:

  • Embed AI where work happens, such as in ticketing, CRM, or Teams, and not in experimental side portals. This includes inside the tools that engineers, agents and salespeople use every day.
  • Govern the sources of truth. Decide which data counts as the source of truth, who maintains it, and how we manage permissions across wikis, CRM and telemetry.
  • Operate it like a core platform. It should be subject to the same expectations, such as security review, monitoring, resilience, and SLA, as core platforms.
  • Close the loop by defining what engineers, service desk agents or salespeople do with AI outputs, how they override them, and how to capture feedback into our processes.

This less glamorous work is where the real value lies: turning a great demo into a dependable part of a project. It becomes a cross-functional effort, not an isolated AI project. That’s the shift we need to make; from “let’s try something cool with AI” to “let’s design and run a better end-to-end service, with AI as one of the components.”

From demos to dependable services

A simple sanity check for any AI idea is: would it survive a Monday morning? This means a full queue, escalations flying, permissions not lining up, and the business demanding an answer now. That’s the gap the stories above keep pointing to. AI usually doesn’t fall over because the model is ‘bad’. It falls over because it never becomes normal work, or in other words, something we can run at 2am, support under an SLA, and stand behind in an audit.

If we want AI work to become dependable (and billable), we should treat it like any other production service from day one: name an owner, lock the sources, define the fallback, and agree how we’ll measure success.

  • Start with a real service problem, not a cool feature. Tie it to an SLA, a workflow step, or a customer journey moment.
  • Design the last mile early. Where will it live? Is it in ticketing, CRM, Teams, or a portal? What data is it allowed to touch? What’s the fallback when it’s wrong?
  • Make ownership explicit. Who owns the content, the integrations, and the change control after the pilot glow wears off?
  • Build it with the people who’ll run it. Managed services, infra/PaaS, CRM/Power Platform, and security in the same conversation early – because production is where all the hidden requirements show up.

When we do these consistently, AI ideas stop living as side demos and start showing up as quiet improvements inside the services people already rely on – reliable, supportable, and actually used.

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Tech Features

WHY LEADERSHIP MUST EVOLVE TO THRIVE IN AN AI DRIVEN WORLD

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Person wearing a dark blue formal suit with a white shirt, standing indoors with arms crossed. The background features two framed paintings on a light-colored wall.

By Sanjay Raghunath, Chairman and Managing Director of Centena Group

Leadership today is being reshaped not by technology alone, but by the pace at which the world around us is changing. Conventional leadership models built on rigid hierarchies, authority, and control are no longer sufficient in an era defined by artificial intelligence, automation, and constant disruption. What organisations need now is a more human-centric model, adaptive, and grounded form of leadership.

As digital transformation accelerates, the role of a leader has fundamentally shifted from imposing authority. Leadership is no longer about issuing directions from the top; it is about guiding organisations and people through uncertainty with clarity and confidence. In an AI-driven world, effectiveness does not come from being the most technical person in the room, but from understanding how technology reshapes industries and how to integrate it responsibly to create long-term value.

The economic impact of AI is already undeniable. Reports suggest that AI could contribute up to USD 320 billion to the Middle East’s GDP by 2030, with the UAE alone expected to see an impact of nearly 14 per cent of GDPby that time. Globally,PwC estimates that AI adoption could increase global GDP by up to 15 per cent by 2035. These numbers signal more than opportunity, they signal inevitability. Leaders who cling to static models and resist change risk being overtaken as industries evolve around them.

One of the most persistent challenges in leadership today is resistance to change. When leaders rely on outdated hierarchies and familiar ways of working, organisations struggle to respond to volatility. What worked yesterday may no longer work tomorrow. Flexibility, once considered a desirable trait, has become a necessity for survival. Ignoring change is no longer an option.

At the same time, expectations of our colleagues have shifted significantly. People today seek more than compensation or career progression. They are looking for purpose, belonging, and leaders who communicate with transparency rather than authority. This shift is reinforced by the 2025 Employee Experience Trends Report, which draws on feedback from 169,000 employees. The findings show that belonging and purpose are now among the strongest drivers of engagement, while AI-related anxiety and change fatigue are growing concerns within the workforce.

These factors highlight the role of authentic human connection in leadership. One of the critical elements in this regard is emotional intelligence (EQ), which enables leaders to build trust, inspire confidence and form meaningful relationships with their teams. While data, analytics, and AI can inform better decisions, it is empathy that sustains relationships and credibility. Leaders who lack emotional awareness often appear distant, making trust difficult to establish and sustain.

In an era of advanced technologies such as AI, automation and chatbots, there is a prevailing fear about technology overtaking the human role. It is the leadership’s responsibility to instil confidence in people that technologies are designed to enhance human capability, not to diminish it. Technology must be positioned as an enabler. Even though the pace of this transformation can be exhausting, leaders must navigate this challenge with renewed energy and a clear strategy to guide their organisations.

Today, leadership that is adaptable, collaborative, and emotionally aware is proving far more effective than traditional command-and-control models. The transition is from exercising authority to creating genuine connections. Strong leaders integrate change into their strategies while keeping people at the centre of their organisations, while viewing technological innovations as a partner rather than a threat.

Investing in people is not optional, as roles continue to evolve and skill requirements change.  Our colleagues must feel valued and supported, as recognition and empathy contribute to boosting engagement and innovation. Empathic leadership helps bridge the gap between market demands and individual needs. Listening with intent, understanding context and responding with genuine concern are no longer additional qualities, they are essential leadership competencies.

The future belongs to leaders who blend clear thinking with empathy, who remain grounded in the present while envisioning bold possibilities and driving innovation forward without eroding trust. In this AI-driven age, success depends on how leaders balance innovation with trust. Leadership is neither about resisting change nor surrendering to it entirely. It is the ability to guide people through uncertainty with emotional depth and stability, recognising that true authority is not earned through control, but through the strength of human connection.

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Cover Story

PLAUD Note Pro: This Tiny AI Recorder Might Be the Smartest Life Upgrade You Make!

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By Srijith KN

I’ve been using the Plaud Note Pro for over three months now, and this is a device that has quietly earned a permanent place in my daily life now. Let me walk you through what it does—and why I say that so?

Well at first I thought this wasn’t going to do much with my life, and by the looks of it Plaud Note Pro looks like a tiny, card-sized gadget—minimal, unobtrusive to carry it around.

With a single press of the top button, it starts recording meetings, classes, interviews, or discussions. Once you end your session, the audio is seamlessly transferred to the Plaud app on your phone, where it’s transformed into structured outputs—summaries, action lists, mind maps, and more.

In essence, it’s a capture device that takes care of one part of your work so you can concentrate on the bigger game.

Design-wise, the device feels premium, it features a small display that shows battery level, recording status, and transfer progress—just enough information without distraction. The ripple-textured finish looks elegant and feels solid, paired with a clean, responsive button. It also comes with a magnetic case that snaps securely onto the back of your phone, sitting flush and tight, making it easy to carry around without thinking twice.

Battery life is another standout. On a full charge, the Plaud Note Pro can last up to 60 days, even with frequent, long recording sessions. Charging anxiety simply doesn’t exist here.

Well, my impressions about the device changed once I had an audio captured. I tested this in a busy press conference setting—eight to ten journalists around me, multiple voices, ambient noise—and the recording came out sharp and clear. Thanks to its four-microphone array, it captures voices clearly from up to four to five meters away, isolating speech with precision and keeping voices naturally forward. This directly translates into cleaner transcripts. It supports 120 languages, and yes, I even tested transcription into Malayalam—it worked remarkably well, condensed the entire convo-interview that I had during an automotive racing show that I was into.

Real meetings or interviews are rarely happens in a neat environment, and that’s where I found the Plaud Note Pro working for me. It captures nuances and details I often miss in the moment. As a journalist, that’s invaluable. The app also allows you to add photos during recordings, enriching your notes with context and visuals.

I tested transferring files over 20 minutes long, and the process was smooth and quick. Accessing the recordings on my PC via the browser was equally intuitive—everything is easy to navigate and well laid out.

Now to what is inside this tiny recorder. Well, the core of the experience is Plaud Intelligence, the AI engine powering all Plaud note-takers. It dynamically routes tasks across OpenAI, Anthropic, and Google’s latest LLMs to deliver professional-grade results. With over 3,000 templates, AI Suggestions, and features like Ask Plaud, the system turns raw conversations into organized, searchable, and actionable insights. These capabilities are available across the Plaud App (iOS and Android) and Plaud Web.

Privacy is what I happen to see them look at seriously. All data is protected under strict compliance standards, including SOC 2, HIPAA, GDPR, and EN18031, ensuring enterprise-grade security.

What makes the AI experience truly effective is the quality of input. Unlike a phone recorder—where notifications, distractions, and inconsistent mic pickup interfere—the Plaud Note Pro does one job and does it exceptionally well. It records cleanly, consistently, and without interruption, delivering what is easily one of the smoothest recording and transcription experiences I’ve used so far.

I’m genuinely curious to see how Plaud evolves this product further. If this is where they are today, the next version should be very interesting indeed.



“The Plaud Note Pro isn’t just a recorder; it’s a pocket-sized thinking partner that captures the details so you can think bigger, clearer, and faster.”

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