Hospitality
Seasonal Staffing in UAE Hospitality: The Future is Flexible

As tourism in the UAE becomes more competitive and year-round, hotels are rethinking how they build their teams. Seasonal staffing in UAE hospitality is no longer just a trend—it’s a structural shift that is redefining how hotels operate.
To explore this further, we spoke with Nikhil Nanda, Director at Innovations Group, who shared deep insights into today’s hiring landscape and how flexibility is reshaping the future of hospitality staffing.
A Hiring Surge Driven by Flexibility
According to Nikhil, hiring in UAE hospitality has surged, not only in terms of volume but also in how staffing is structured. Cities such as Dubai and Abu Dhabi have seen a wave of new hotel openings. As a result, there’s greater demand for flexible, short-term staffing models.
For instance, during high seasons, hotels increasingly rely on part-time or seasonal workers to manage peaks in occupancy. This allows them to scale up without committing to long-term overheads, which is especially useful in today’s fluctuating market.
Back-of-House Roles Are Booming
Additionally, there’s been a dramatic rise in back-of-house hiring, particularly in areas like housekeeping, cleaning, and lifeguarding. Over the past five years, this segment has seen a 70% increase, driven by both operational needs and the UAE’s emergence as a year-round tourist destination.
While summer used to be quieter, changing travel trends mean hotels must now stay fully staffed—even in the hottest months.
ical.
Smarter Sourcing, Global Talent
To meet this rising demand, hospitality employers are now tapping into global talent pools. Nikhil notes an uptick in sourcing from Eastern Europe, East Asia, Kazakhstan, and several African nations. These regions provide diverse, English-speaking candidates who bring both reliability and adaptability.
Furthermore, companies are getting smarter about employee retention. Initiatives such as cultural training, flexible shifts, and engagement programs are now common. These strategies are not just perks—they’re essential to keeping talent motivated and loyal.
“Today’s workforce is looking for more than pay—they’re looking for purpose, respect, and a healthy work culture,” says Nikhil.
How Innovations Group Powers High-Volume Hospitality Hiring
Through Innovations Group, Nikhil and his team offer targeted, flexible staffing solutions for hotels and resorts across the UAE.
Their services include:
- High-volume staffing for hotel openings
- Monthly, seasonal, or project-based contracts
- A ready-to-deploy talent pool with hospitality experience
- Global recruitment through trusted sourcing networks
Importantly, their speed and scalability give hotels the agility to adapt in real time—something that is crucial in today’s dynamic market.
“We’re not just filling roles—we’re helping hotels stay ahead,” Nikhil emphasizes.
For more on this, check out Digital Magazine Hospitality – The Integrator
Hospitality
CELEBRATE MOTHER’S DAY & INTERNATIONAL WOMEN’S DAY WITH NEWBY TEAS
This Mother’s Day and International Women’s Day, honour the remarkable women who shape our lives with a gift that invites reflection, connection, and quiet celebration.
Moon Box

Moon Box – This year, International Women’s Day falls within the holy month of Ramadan. Just as the crescent moon marks a new beginning, women continuously nurture, guide, and support us through life’s many cycles. Our Moon Box is a heartfelt way to honour the incredible women who illuminate our lives, just as the moon lights the night sky.
The Gate Calendar

The Gate Calendar – Women open doors to love, wisdom and boundless possibility. Step through an enchanting gate and unlock the magic within, as the majestic doors reveal 30 days of tea indulgence.
Newby Zodiac Collection

Newby Zodiac Collection – Inspired by the timeless fascination with the stars, the Zodiac Collection pairs each sign with a carefully selected luxury tea chosen to reflect the character and personality associated with its constellation. Presented in elegant midnight-blue caddies adorned with Swarovski® crystal constellations, each blend offers a distinctive expression of the zodiac.
Crown Assortment

Crown Assortment – The jewel of Newby’s gifting collection, the Crown Assortment offers an exceptional introduction to the world of tea. Thoughtfully curated, it presents a harmonious selection of black teas, green teas and tisanes, or a combination of all three, each chosen for its depth, character and balance.
Van Gogh Tea Collection

Van Gogh Tea Collection – Created in collaboration with the Van Gogh Museum, this exclusive trio of bespoke tea blends is inspired by the celebrated works of Vincent van Gogh. Beautifully presented and available exclusively online, it makes a refined and artistic gift.
Mathew Williamson

Mathew Williamson – Designed by Matthew Williamson, this vibrant collection celebrates Color, craftsmanship and indulgent tea moments. Each blend offers a sensory journey through carefully layered aromatic ingredients. Available individually or as a complete set of three.
Hospitality
ROHINI Celebrates Holi with Colourful, Contemporary Thandai Creations

The festival of Holi is all about colour, music and good vibes, and Rohini at Mövenpick JLT is bringing that energy straight to your glass. From 2 to 8 March, the restaurant is serving Rang, Ras aur Thandai Holi, a limited-time beverage special inspired by the playful spirit of the festival, giving Dubai diners a fun way to celebrate through flavour.
Drawing on nostalgic flavours, the traditional thandai is deconstructed with a fresh, contemporary edge that fits naturally into Dubai’s modern dining scene. The seasonal drinks keep the familiarity guests love while introducing lighter, more current flavour combinations, giving guests the green energy this season calls for
The menu features two flavour profiles. One leans into classic Kesar Pista and Badam notes, while the other takes a more experimental direction with a Matcha Moringa twist for a clean, modern flavour. Served as cocktail and mocktail options, the drinks balance tradition with a playful upgrade, capturing the celebratory mood Holi is known for.
Rohini continues to stand out as a go-to destination for contemporary Indian dining in Dubai, with its Holi special bringing together familiar flavours and a nostalgic festive touch for guests to enjoy throughout the week.
Hospitality
EMBRACE THE SPIRIT OF RAMADAN AT AL HABTOOR GRAND RESORT, AUTOGRAPH COLLECTION

As the Holy Month of Ramadan begins, Al Habtoor Grand Resort, Autograph Collection invites guests to experience the Grand Starlit Iftar at the picturesque Grand Garden Lawn. This refined journey of flavor and reflection offers a beautiful setting to gather with loved ones beneath a starlit sky and twinkling lights.
As the sun sets and the city’s pace slows, guests are invited to escape into a serene, open-air sanctuary. Surrounded by lush greenery and the soft, golden glow of lanterns, the evening begins with the soulful, rhythmic hum of live Oud tunes, setting a peaceful stage for reflection and connection.
The journey starts with the traditional breaking of the fast, featuring refreshing glasses of Jallab, Kamar Al Dein, Tamer Hindi, and Laban. This leads into a lavish Iftar buffet that celebrates both local heritage and global flair. Guests can explore an abundant spread of mezze and salads from creamy Hummus and Tabbouleh to crisp Cheese Sambousek, Meat Kibbeh, and Spinach Fatayer.
The heart of the feast offers a rich tapestry of flavors, featuring aromatic classics like Lamb Kofta, Chicken Shish Taouk, and succulent Ouzi. For those seeking a more international palate, the menu transitions seamlessly into dishes such as Pan Seared Fish with Lemon Butter Sauce and a live pasta station serving fresh Penne Arrabbiata. The air is further filled with the scent of tradition at the live cooking stations, where freshly prepared Saj (Cheese and Zaatar) and expert carvings are made to order.
The experience reaches a sweet crescendo with a decadent dessert selection. Whether it’s the warmth of Cheese Kunafa and Umm Ali, the crunch of Baklawa, or the modern indulgence of Chocolate Fudge and Passion Fruit Delight, there is a flavor for every craving.
As the night matures, the energy shifts into a relaxed Suhoor. In a setting designed for late-night conversations, guests can enjoy a curated à la carte menu of local delights. To round out the evening, a nearby shisha area offers a quiet space to unwind and soak in the calm of the night under the stars.
Event Details
Iftar
Time: Sunset to 9:00 pm
Suhoor
Price: À la carte
Time: 9:00 pm to 1:00 am
Dates: Daily throughout Ramadan
Location: Grand Garden Lawn, Al Habtoor Grand Resort, Autograph Collection, JBR
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