Hospitality
Seasonal Staffing in UAE Hospitality: The Future is Flexible

As tourism in the UAE becomes more competitive and year-round, hotels are rethinking how they build their teams. Seasonal staffing in UAE hospitality is no longer just a trend—it’s a structural shift that is redefining how hotels operate.
To explore this further, we spoke with Nikhil Nanda, Director at Innovations Group, who shared deep insights into today’s hiring landscape and how flexibility is reshaping the future of hospitality staffing.
A Hiring Surge Driven by Flexibility
According to Nikhil, hiring in UAE hospitality has surged, not only in terms of volume but also in how staffing is structured. Cities such as Dubai and Abu Dhabi have seen a wave of new hotel openings. As a result, there’s greater demand for flexible, short-term staffing models.
For instance, during high seasons, hotels increasingly rely on part-time or seasonal workers to manage peaks in occupancy. This allows them to scale up without committing to long-term overheads, which is especially useful in today’s fluctuating market.
Back-of-House Roles Are Booming
Additionally, there’s been a dramatic rise in back-of-house hiring, particularly in areas like housekeeping, cleaning, and lifeguarding. Over the past five years, this segment has seen a 70% increase, driven by both operational needs and the UAE’s emergence as a year-round tourist destination.
While summer used to be quieter, changing travel trends mean hotels must now stay fully staffed—even in the hottest months.
ical.
Smarter Sourcing, Global Talent
To meet this rising demand, hospitality employers are now tapping into global talent pools. Nikhil notes an uptick in sourcing from Eastern Europe, East Asia, Kazakhstan, and several African nations. These regions provide diverse, English-speaking candidates who bring both reliability and adaptability.
Furthermore, companies are getting smarter about employee retention. Initiatives such as cultural training, flexible shifts, and engagement programs are now common. These strategies are not just perks—they’re essential to keeping talent motivated and loyal.
“Today’s workforce is looking for more than pay—they’re looking for purpose, respect, and a healthy work culture,” says Nikhil.
How Innovations Group Powers High-Volume Hospitality Hiring
Through Innovations Group, Nikhil and his team offer targeted, flexible staffing solutions for hotels and resorts across the UAE.
Their services include:
- High-volume staffing for hotel openings
- Monthly, seasonal, or project-based contracts
- A ready-to-deploy talent pool with hospitality experience
- Global recruitment through trusted sourcing networks
Importantly, their speed and scalability give hotels the agility to adapt in real time—something that is crucial in today’s dynamic market.
“We’re not just filling roles—we’re helping hotels stay ahead,” Nikhil emphasizes.
For more on this, check out Digital Magazine Hospitality – The Integrator
Hospitality
JOE’S CAFÉ DUBAI ELEVATES THE RAMADAN EXPERIENCE WITH ICONIC BURJ KHALIFA VIEWS
This Ramadan, Joe’s Café Dubai invites guests to gather for a moment of togetherness in one of the city’s most elegant dining settings. Nestled within Fashion Avenue at Dubai Mall and overlooking the Burj Khalifa and Dubai Fountain, Joe’s Café presents a luxury Iftar experience that blends British heritage with the warmth and spirit of Ramadan.
Built around the theme of “A Moment of Togetherness”, the Ramadan experience at Joe’s Café is thoughtfully designed for families, friends, and corporate groups to break their fast at sunset. The specially curated Iftar menu reimagines British classics with Ramadan warmth, featuring a selection of premium and balanced flavours.
Joe’s Café’s specially curated Ramadan Iftar menu is priced at AED 320 per person and showcases a refined selection of signature dishes designed for both comfort and indulgence.
Guests can begin with warming lentil soup, followed by starters such as Calamari Fritti or a fresh Avocado Quinoa Salad. The main course highlights include the slow-baked Lamb Shank served with aromatic lamb rice and yoghurt, perfectly grilled salmon with pea purée and ratatouille, garlic-flavoured grilled chicken with steak fries, and the much-loved Risotto Al Mare featuring calamari, prawns, and hammour in Joe’s signature pink sauce. Traditional Ramadan beverages including Jallab, tamarind, mixed dates and dry apricot drinks complement the experience.
As the call to prayer marks the end of the day, guests are welcomed into an atmosphere of refined comfort, attentive service, and understated luxury, where Iftar feels both elevated and familiar. With its fashion-heritage roots, skyline views, and lifestyle-led dining philosophy, Joe’s Café Dubai stands out as a must-visit Ramadan destination for those seeking an Iftar that is both culturally resonant and luxuriously composed.
Hospitality
Love Is on the Menu at Luciano’s

This Valentine’s Day, be transported to the heart of the Mediterranean at Luciano’s, where romance meets vibrant coastal flavors in an atmosphere brimming with charm and warmth. Celebrate love with an unforgettable dining experience that captures the true essence of Mediterranean cuisine, thoughtfully crafted to delight the senses and set the mood for a magical evening.
Guests will enjoy a specially curated sharing-style Valentine’s menu, starting with an amuse-bouche of Pescado Rojo salsa with tuna, spicy salsa, and avocado purée, followed by ricotta ravioli with pumpkin, feta, hazelnut, and crispy leek. The main course features slow-cooked ribs with beetroot, parsnip, and wild mushroom jus, while dessert showcases Valrhona raspberry chocolate with hazelnut cake, fleur de sel, feuillantine, and mignardises.
Adding a romantic touch to the evening, each lady will be presented with a rose and chocolate, making the occasion even more special. Whether raising a glass of bubbly or soaking in the lively ambiance, Luciano’s offers the perfect setting to celebrate love in style.
The Valentine’s Day experience is priced at AED 595 per couple, inclusive of soft beverages, or AED 695 per couple, including a glass of bubbly upon arrival.
Date: Valentine’s Day
Location: Luciano’s, Al Habtoor Grand Resort, Autograph Collection.
Hospitality
FOUR POINTS BY SHERATON – VALENTINE’S DAY
Skyline Symphony: A Love Story in 360° at Level 43

Celebrate Valentine’s Day high above the city at Level 43, where romance unfolds against breathtaking 360° panoramic skyline views. Designed for romance and exclusivity, the evening pairs elevated cuisine with premium sparkling selections, offering couples a choice of three thoughtfully curated packages, each crafted to create unforgettable moments as the city lights come alive.
Valentine’s Night Dining | Skyline Symphony Packages
- The Horizon Classic: Four-course fusion menu with a bottle of house sparkling wine | AED 1,100 per couple
Venue: Level 43 Sky Lounge, Dubai
For more information, please contact +971 56 414 2213
Candlelight & Strings: Valentine’s Day at Publiq

Set the mood this Valentine’s Day with Candlelight & Strings at Publiq. Enjoy an intimate evening featuring a specially curated three-course Valentine’s set menu, complemented by live string music and a bottle of sparkling wine. A perfect setting for couples to celebrate love in a warm, romantic ambiance.
Details:
- Date: 6:30 PM – 10:30 PM
- Venue: Publiq European Bistro, Four Points by Sheraton Sheikh Zayed Road, Dubai
A Playful Valentine’s Night at Purani Dilli, SZR

Celebrate Valentine’s Day with a vibrant and quirky twist at Purani Dilli, SZR. Known for its lively atmosphere and gimmicky, Instagrammable food and beverage experiences, the venue sets the stage for a fun-filled evening that’s perfect for couples who love bold flavours and share-worthy moments. The special Valentine’s dinner features a four-course set menu, complemented by a glass of bubbly, served in an energetic and colourful setting that blends nostalgia with modern flair.
Details:
- Time: 6:00 PM – 11:00 PM
- Price: AED 279 per couple (including a glass of bubbly)
- Venue: Purani Dilli, SZR
Valentine’s Night with 90s Romance at Purani Dilli, Bur Dubai

Step back in time this Valentine’s Day with a nostalgic twist at Purani Dilli, Bur Dubai. Enjoy a live 90s romantic song performance while indulging in a specially curated Valentine’s buffet made with premium ingredients. Each couple will also receive two glasses of bubbly, making it the perfect way to celebrate love in a lively yet intimate setting.
Details:
- Time: 7:00 PM – 11:30 PM
- Venue: Purani Dilli, Bur Dubai
DJ Valentine Bash at Tipsy Tikka
Turn up the energy this Valentine’s Day at Tipsy Tikka with a high-octane DJ Valentine Bash. DJ Pepz will spin a mix of romantic, Bollywood, and commercial hits, creating the perfect soundtrack for couples and friends alike. Open to singles and groups, the night comes with unlimited alcoholic beverages and cocktails, promising a fun-filled, lively celebration.
Details:
- Time: 9:00 PM – 11:00 PM
- Venue: Tipsy Tikka, Four Points by Sheraton, Bur Dubai
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