Hospitality
Accor Appoints Raki Phillips as Regional President for Premium, Midscale & Economy Division in Middle East, Africa & Turkiye
Accor has announced the appointment of Raki Phillips as Regional President for the Premium, Midscale & Economy (PME) division across the Middle East & Africa & Türkiye, effective November 2025. He succeeds Paul Stevens in leading one of Accor’s most strategically important regions.
Phillips will oversee hotel operations performance across a network of over 250 hotels in 27 countries, and a robust pipeline of over 85 openings further anchoring Accor’s presence across the region. He will report to Duncan O’Rourke, Chief Executive Officer of Accor’s Premium, Midscale & Economy division in Middle East Africa & Asia Pacific.
With more than 20 years of global experience, Raki Phillips is widely regarded as one of the most influential tourism leaders in the Middle East. Most recently, he held the role of CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA), where he spearheaded the Emirate’s transformation into one of the region’s fastest growing and most progressive tourism destinations. Under his leadership, the destination tripled tourism revenues, expanded its international airlift, helped secure the Wynn Resorts deal – the largest FDI in the emirate – and launched landmark sustainability initiatives.
Phillips is also a former Fairmont Raffles Hotels International executive, where he held senior commercial roles and contributed to global brand expansion, adding operational depth and luxury expertise to his wide-ranging profile, including the ramp up of the Fairmont, Raffles and Swissôtel Makkah Complex as well as Fairmont hotels across the Middle East and India. His earlier career includes senior roles with Ritz-Carlton and Universal Studios Orlando, blending deep operational experience with a sharp commercial mindset. In recent years, he has been consistently recognised among the Middle East’s top travel and tourism executives, noted for his ability to drive results through culture, community engagement, and innovation.
“Raki brings a rare combination of commercial agility, regional knowledge, and purpose-led leadership. As we move into the next stage of growth in the Middle East, Africa and Türkiye, it’s important we strengthen our leadership presence locally. With his deep understanding of the region, and strong relationships across both public and private sectors, Raki is perfectly positioned to deepen our community ties, accelerate development, and continue to elevate the strength of our brands. His appointment reflects our long-term commitment to the region and our belief in the power of local leadership to drive impact,” Duncan O’Rourke, CEO, Premium, Midscale & Economy, MEA APAC, Accor.
Phillips’ appointment follows the announcement that Paul Stevens shall be departing in October. Paul’s tenure with Accor spans nearly three decades. Under Paul’s leadership, we’ve seen strong growth, operational excellence, and a deep cultural shift. He built a unifying One Team spirit and launched standout initiatives like Choir Games, Think Like an Owner, and Race to Survive, raising millions for children’s health and community causes. A committed champion of inclusion and purpose, he led DIA, Purpose Week, Accor’s Purpose Statement, and localised RiiSE and SheLeads across Africa, Saudi Arabia, and Türkiye. His impact earned global recognition, including Best Business Unit and multiple Bernache Awards for ESG and business excellence.
Phillips joins Accor at a time of strong momentum across the region, with over 350 hotels, 92k rooms and 140 hotels (31K rooms) in the pipeline. The Group’s Premium, Midscale &Economy division has posted healthy year-on-year growth, with key markets such as the UAE, Egypt, and Saudi Arabia showing strong performance and development potential. With an ambitious pipeline and growing demand for diverse hospitality experiences, his appointment reinforces Accor’s commitment to local leadership and market-led innovation.
Based in Dubai, Phillips will oversee a diverse brand portfolio that includes Swissôtel, Pullman, Mövenpick, Novotel, Mercure and ibis, while also supporting owners and partners to unlock long-term value and guest loyalty.
Hospitality
SUN SIYAM VILU REEF WELCOMES FITNESS EXPERT ILARIIA AUVITU FOR A REJUVENATING WELLNESS WEEK

Sun Siyam Vilu Reef, part of the Privé collection within the House of Siyam, is set to host an exclusive Wellness Week from 15th to 22nd June 2026, led by international creative and fitness expert Ilariia Auvitu in honour of Global Wellness Week.
Ilariia offers a sophisticated perspective on modern well-being, shaped by her life across seven countries and four languages. As an actor, model, and mother, her “high-performance lifestyle” provides a unique intersection of professional discipline and authenticity.
A central pillar of the week is the Tech-Free Sunrise Yoga and Breathwork Ritual. In an era of digital saturation, this hour of stillness is designed to help guests regulate the nervous system and improve mental health. The curated schedule includes Morning Yoga with Flow, specifically designed to cultivate sustainable energy flow for the day ahead. For those seeking more dynamic activity, Pool Fitness offers engaging water aerobics sessions held at the Pool Bar for a refreshing take on physical movement. Selected days will be concluded with Sunset Pilates and Stretching, featuring low-impact strength and toning exercises finished with a 15-minute quality stretch to release the muscles and embrace the evening’s iridescent glow.
Sun Siyam Vilu Reef offers guests the opportunity to rediscover a sense of harmony on the occasion of Global Wellness Week, guided by the island’s natural pace on a transformative journey of rejuvenation and balance.
Hospitality
CELEBRATE MOTHER’S DAY WITH A LUXURIOUS DAYCATION AT AL JADDAF ROTANA

Treat the most special woman in your life to a memorable Mother’s Day Daycation at Al Jaddaf Rotana from 8th to 10th May. Thoughtfully designed to celebrate mothers, this indulgent experience offers the perfect blend of relaxation, refined dining, and well-deserved pampering.
Mothers can savour an elegant high tea, unwind with optional pool access, or elevate the celebration with a delightful Saturday Brunch accompanied by a glass of bubbly.
Offer Details
Date: 8thto 10th May
High Tea: AED 105 per person | High Tea with Pool Access: AED 150 per person (fully redeemable on F&B during the offer period) | Special Saturday Brunch Offer: AED 125 per person, including a glass of bubbly.
Hospitality
CELEBRATE INTERNATIONAL MOTHER’S DAY AT PUBLIQ EUROPEAN BISTRO

Make Mom feel extra special this International Mother’s Day at Publiq European Bistro, where families dining in groups of more than three guests can enjoy a complimentary meal for Mom. Gather your loved ones and celebrate together over a relaxed European-style dining experience designed to make the occasion memorable.
Details:
Offer: Mom eats free (for families of more than three guests) | Time: 12:00 PM – 6:00 | Location: Publiq European Bistro, Four Points by Sheraton Sheikh Zayed Road, Dubai | For reservations: +971 56 414 2213
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