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Sustainable AI Practices Driving Ethical and Green Tech

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By Mansour Al Ajmi, CEO of X-Shift

Mansour Al Ajmi, CEO of X-Shift
Mansour Al Ajmi, CEO of X-Shift

Sustainable AI practices are no longer optional—they are essential for shaping technology that benefits both people and the planet. As artificial intelligence transforms industries from healthcare to transportation, the challenge is to ensure its growth is ethical, environmentally responsible, and socially inclusive. This means addressing not only energy efficiency and carbon reduction but also governance, fairness, and long-term societal impacts.

Why Sustainable AI Practices Go Beyond the Environment?

AI is now deeply embedded in investment strategies, medical diagnostics, media platforms, and public infrastructure. While reducing energy usage is vital, true sustainability also requires ethical governance and the elimination of bias.

For example, biased training datasets can unintentionally reinforce social inequality. Studies, such as those from the MIT Media Lab, have shown that some AI systems perform poorly with diverse populations, highlighting the risk of discrimination. Addressing this means conducting regular algorithmic audits, enforcing transparency, and ensuring diverse representation in AI development teams.

The Environmental Impact of AI

Training advanced AI models consumes enormous computational resources. The process can generate carbon emissions equivalent to hundreds of long-haul flights. To counter this, tech leaders are investing in renewable energy and designing energy-efficient processors and cooling systems.

However, sustainable AI practices should become the default, not the exception. From sourcing materials responsibly to rethinking hardware infrastructure, the focus must be on green innovation by design.

Embedding Sustainability at the Strategic Core

Sustainable AI practices work best when integrated into an organization’s core strategy. Aligning AI solutions with the UN’s Sustainable Development Goals (SDGs) can directly support climate action, reduce inequalities, and promote responsible consumption.

In the Middle East, initiatives like Saudi Arabia’s Vision 2030 and the UAE Strategy for Artificial Intelligence demonstrate how sustainability and AI can align with national priorities. These strategies not only meet ethical standards but also deliver competitive advantages, building consumer trust and fostering innovation.

Governance for Responsible AI

Strong governance is key to ensuring sustainable AI practices are upheld. Regulatory frameworks, such as the European Union’s AI Act, guide transparency, accountability, and fairness.

Governance should enable innovation while preventing harm. Public-private partnerships, global cooperation, and industry alliances are critical to creating ethical, scalable, and resilient AI ecosystems.

Preparing the Workforce for the AI Era

McKinsey estimates that AI adoption could displace up to 800 million jobs by 2030. Sustainable AI practices must include reskilling and upskilling initiatives to ensure inclusive economic growth.

By investing in training programs, organizations can help employees transition to new roles in AI-related fields. This proactive approach strengthens workforce agility and supports long-term resilience.

Leadership’s Role in Driving Sustainable AI Practices

AI can significantly advance sustainability goals, from optimizing supply chains to reducing environmental waste. Companies like Unilever are already using AI to achieve greener operations, proving its real-world potential.

Yet leadership commitment is essential. Executives must set measurable goals, model ethical behavior, and integrate sustainability into company culture. This ensures that sustainability is not a side project but a core business value.

The Shared Responsibility for a Sustainable AI Future

Creating a sustainable AI future requires collaboration between individuals, corporations, and governments. Citizens should stay informed and question how AI affects them. Companies must embed sustainability into their AI strategies, while governments need to establish policies that encourage responsible innovation.

By acting now, we can ensure AI evolves as a force for good—advancing technology without sacrificing ethics, equity, or environmental stewardship.

Check out our previous post on WHX Tech 2025 to Drive Global Digital Health Transformation

Tech Features

Can Middle East Banks Reclaim Their Digital Leadership in the Age of AI?

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Fernando Castanheira, Chief Technology Officer, at Riverbed Technology

Banks have long been the GCC’s digital pioneers. In the UAE, Saudi Arabia and Qatar, financial institutions were among the first to embrace mobile banking apps, roll out contactless payments at scale and introduce AI-powered chatbots to handle customer queries in Arabic and English. More often than not, banks set the pace and other sectors followed.

Given this decades-long precedent, you would expect the same pattern to be playing out with artificial intelligence. After all, AI is already embedded in the daily lives of Gulf consumers. Ride-hailing, e-commerce, government, and a plethora of other services across the region have increasingly integrated AI into their systems, to effectively personalise experiences and streamline transactions.

And yet, when we look inside banks themselves, the story is more complicated. According to the latest Riverbed Global Survey, only 40% of organizations in the financial sector consider themselves ready to operationalize AI. Just 12% of AI initiatives are fully deployed enterprise-wide, while 62% remain stuck in pilot or development phases. In a sector known for digital ambition, there is a striking gap between intent and execution.

Stuck in Pilot Purgatory

In most industries, pilots fail because the idea simply does not resonate. Testing reveals a weak product-market fit, limited customer appetite, or unclear commercial value.

That is not what we are seeing in banking AI. Regional banks have successfully piloted AI models that detect fraud in real-time, reduce false positives in anti-money laundering checks, predict liquidity requirements, and power conversational assistants capable of resolving complex service requests. Relationship managers have used AI tools to surface next-best-product recommendations based on behavioral data. And operations teams have leveraged machine learning to optimize payment routing and reduce processing delays.

In controlled environments, these pilots often deliver impressive results. And yet, few ever make it past this stage. The initiative remains confined to a sandbox. Expansion is delayed. Integration becomes “phase two.” Eventually, attention shifts to the next promising experiment. So, if the feature works and the value is clear, what is holding banks back?

AI that Fails to Scale

In my experience working with CIOs across the region, two obstacles repeatedly stand in the way of AI moving from proof of concept to production. The first is operational complexity. Most financial institutions operate in highly fragmented environments. Core banking platforms run alongside decades-old legacy systems, with critical workloads split across on-premise data centers, private clouds, and multiple public cloud providers. Third-party fintech integrations also adds further layers of interdependency.

Deploying AI into this landscape is not as simple as plugging in a model. AI workloads are data-hungry and latency-sensitive. They require reliable pipelines, consistent telemetry, and predictable performance across every layer of the stack. In a hybrid, multi-cloud architecture, even minor configuration mismatches can trigger cascading issues.

The second obstacle is limited visibility. Without a unified view of applications, infrastructure, networks, and user experience, AI-driven services can behave unpredictably. A model may be performing perfectly, but a network bottleneck slows response times. An upstream data source may degrade in quality, subtly skewing outputs, and an infrastructure change in one environment may impact inference speeds elsewhere.

When visibility is fragmented, issues take longer to diagnose and resolve, and Mean Time to resolution increases. Operational risk rises, particularly when customer-facing or revenue-critical services are affected. In a heavily regulated market such as the UAE or Saudi Arabia, that risk has compliance implications as well as reputational ones.

Left unaddressed, this kind of live digital environment leaves very little room for innovation. AI cannot become the transformational force many claim it to be if it is constantly constrained by hidden friction.

Conquering Complexity

Moving AI smoothly from pilot to production requires banks to create as frictionless an operating environment as possible. One of the most effective starting points is unified observability. By consolidating telemetry from applications, infrastructure, networks and end-user devices into a single, real-time view, banks can eliminate blind spots, and decision-makers can gain clarity over performance, dependencies and risk across the entire digital estate.

With this foundation in place, AIOps capabilities can correlate signals, reduce alert noise and automate root cause analysis. Instead of firefighting incidents after customers notice them, IT teams can proactively identify performance degradation and resolve issues before they impact revenue or service continuity.

Standardising on frameworks such as OpenTelemetry can further simplify instrumentation across heterogeneous environments, ensuring consistent data collection and analysis. At the same time, investing in data quality, governance and compliance processes ensures that AI models are trained and operated within regulatory boundaries.

In practical terms, this means rethinking infrastructure as an enabler of AI rather than an afterthought. It may involve accelerating data movement between environments, modernising integration layers or rationalising overlapping monitoring tools. The goal is not perfection, but coherence: a shared, real-time understanding of how systems behave and how AI performs under real-world conditions.

From Optimism to Optimisation

The debate about whether AI belongs in banking is effectively over. Across the Middle East, regulators are publishing AI guidelines, governments are investing heavily in digital transformation, and consumers increasingly expect intelligent, seamless services.

Institutions that continue to treat AI as a series of isolated pilots risk remaining in perpetual experimentation. However, those who address operational complexity head-on will move beyond optimism to optimisation.

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Tech Features

Addressing Structural Gaps in Enterprise Backup Strategies

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By Owais Mohammed, Regional Lead & Sales Director, WD – Middle East, Africa, Turkey & Indian Subcontinent

Today, organizations across the UAE are reassessing how they backup and recover data in increasingly complex environments. Organisations are managing data across cloud platforms, on-premises infrastructure, edge deployments, and increasingly, AI-driven workloads. As these environments scale, data moves across system and is reused for analytics, compliance, and performance optimisation. This increases the complexity of backup and retention requirements. When strategies do not keep pace, gaps become visible. 

Where backup strategies are falling short

A common challenge is the alignment between backup design and actual workload distribution. Many backup strategies are built around primary systems. But enterprise data now lives across multiple environments with different access patterns and retention requirements. This creates inconsistencies in backup coverage across cloud services, endpoints, and shared infrastructure.

A common misconception is that platform-level redundancy is sufficient. Cloud and application are designed to provide availability, but they do not replace independent backup layers. When data is modified, deleted, or encrypted within the same environment, recovery depends on whether a separate, unaffected copy exists.

Coverage inconsistencies also become more visible as organizations scale. Backup policies often prioritise transactional systems. Logs, archived records, development environments, and datasets used for analytics or AI workflows may be retained without structured protection. These datasets can become critical during investigations, audits, or system updates.

Recovery planning is where many strategies can break down. Backup processes may be in place, but recovery requirements are not always well defined. This includes defining dependencies, sequencing recovery, and aligning recovery times with business needs.

Why data resilience is now an infrastructure requirement

Enterprise data is now used across a wider range of functions. In analytics and AI-driven environments, data is revisited over time rather than stored and left unused. Historical datasets are essential to maintain performance and consistency. This means reliable backup and access are no longer secondary consideration, but core infrastructure needs.

Compliance expectations are also evolving. Organizations are increasingly need to retain records, demonstrate traceability, and provide access to data in a verifiable format. Backup and retention policies must align with recovery capabilities.

Building a more resilient data strategy

Addressing these gaps requires a structured approach to data resilience.

Infrastructure choices affect how backup strategies can be implemented. These decisions increasingly factor in not only performance and scalability, but also long-term cost efficiency as data environments expand. Many organisations are adopting hybrid models that combine cloud platforms with localised storage systems. This allows different workloads to be supported based on their access patterns and recovery requirements. In scenarios where consistent performance and recovery predictability are required, localized storage can provide additional control.

As environments grow, automation is important in maintaining consistency. Policy-driven automation helps ensure that backup processes are applied consistently, while monitoring tools provide visibility into system performance and potential gaps.

Recovery planning needs to be integrated into these processes. Clear recovery objectives and regular testing are essential for effective backup strategies.

Data prioritization also plays a role in managing scale. Not all data requires the same level of backup. Identifying critical datasets, allows organizations to allocate resources effectively.

Managing cost as data volumes scale

Cost considerations play a central role as data volumes scale. In large environments, power consumption, cooling requirements, and infrastructure footprint all contribute to total cost of ownership (TCO), particularly as data environments scale.

This is where tiered storage architecture becomes critical. High-performance storage is essential for active workloads such as analytics and real-time processing, while high-capacity, cost-efficient storage supports large datasets, backups, and long-term retention. This helps manage growth and scaling efficiently.

Treating all data the same is no longer practical. Infrastructure decisions need to reflect how data is used, how often it is accessed, and how quickly it needs to be recovered.

Backup strategies must align closely with infrastructure design. Data resilience now means ensuring data is accessible and recoverable across systems.

Many organizations are adopting hybrid models that combine cloud platforms with localized storage systems. In data-intensive environments, the ability to recover and reuse data is directly tied to operational continuity, system performance, and the ability to scale infrastructure effectively.

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Tech Features

THE CONVERGENCE OF CRISIS: HOW OVERLAPPING RISKS ARE REDEFINING WORKFORCE MOBILITY IN THE MIDDLE EAST

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By Gillan McNay, Security Director Assistance – Middle East, International SOS

In today’s Middle East operating environment, mobility risk no longer arrives in isolation. Organisations are increasingly navigating multiple, overlapping disruptions that converge to affect how, when, and whether their people can move. Geopolitical tension, aviation restrictions, cyber exposure, misinformation, and workforce anxiety are no longer separate risk categories – they interact, amplify one another, and challenge traditional mobility assumptions.

This convergence is redefining what “safe movement” looks like for organisations with employees traveling, deployed, or working abroad across the region.

From Single Events to Layered Disruption

Historically, mobility planning focused on discrete scenarios, weather events, isolated security incidents, or airline strikes. Today, organisations are far more likely to face layered disruption, where one event triggers a cascade of secondary impacts.

A regional security escalation may coincide with airspace closures. Airspace closures may lead to congestion at land borders. Border congestion increases stress for travelers, which in turn heightens reliance on digital communication channels, precisely when misinformation and cyber activity surge. Each layer compounds the next.

International SOS’ Risk Outlook 2026 highlights this shift clearly: risk is now systemic and interdependent, not episodic. For mobility teams, this means plans designed for one‑dimensional threats will be insufficient.

Mobility Is Now a Strategic Exposure

Movement of people has become a strategic risk vector rather than a logistical one. When employees cannot travel as planned, the impact extends beyond delayed meetings or project timelines. It affects:

  • Business continuity
  • Leadership visibility
  • Employee confidence and wellbeing
  • Regulatory and duty‑of‑care obligations

In the Middle East, this is especially pronounced due to the region’s role as a global aviation hub and its highly international workforce. When airspace is disrupted in one country, the effects ripple across neighbouring states almost immediately.

As a result, organisations must treat mobility decisions with the same scrutiny as other strategic risks, cybersecurity, financial exposure, or supply‑chain dependency.

The New Reality: Mobility Under Uncertainty

In recent months, we have seen how quickly mobility conditions can change. Routes that were viable in the morning may be restricted by evening. Neighbouring jurisdictions may adjust entry requirements or limit transit with little notice. Information may circulate rapidly on social media before it can be verified.

The most resilient organisations recognise that movement decisions must be conditions‑based, not schedule‑based. Rather than asking “Can we move people today?”, leaders need to ask:

  • What conditions would make movement unsafe tomorrow?
  • What alternatives exist if a primary route closes?
  • Are we prepared to shift from air to land, or to stabilise in place?

This approach requires planning optionality into every mobility decision.

Overlapping Risks Demand Integrated Decision‑Making

The convergence of crisis exposes one of the most common organisational gaps: mobility decisions are often segmented across functions. Security looks at threat levels, HR considers employee impact, travel teams focus on bookings, and IT monitors communications. In a converging‑risk environment, this fragmentation increases risk.

Mobility decisions must be informed by integrated intelligence, security assessments, aviation updates, border conditions, medical considerations and workforce sentiment. When these views are aligned into a single operating picture, organisations can act faster and with greater confidence.

This integrated approach is increasingly reflected in board‑level discussions, as highlighted in the Risk Outlook 2026, where executive oversight of crisis preparedness and workforce risk continues to rise.

The Human Layer Cannot Be Separated From Mobility

Overlapping crises do not only disrupt routes; they disrupt people. Uncertainty around travel amplifies stress, particularly for expatriates with families, employees traveling alone, or teams operating far from home support networks.

From an assistance perspective, we see that anxiety itself becomes a risk multiplier. Tired, stressed travelers are more likely to make poor decisions, rushing to airports prematurely, acting on unverified information, or attempting unsafe routing alternatives.

Mobility strategies must therefore incorporate psychological safety alongside physical safety. Clear guidance, predictable communication, and reassurance that decisions are being reviewed continuously make a material difference to outcomes.

Why “Move” Is Not Always the Right Answer

One of the most important shifts organisations are making is recognising that relocation or evacuation is not always the safest or most effective response. In converging‑risk scenarios, moving people can expose them to new uncertainties if the destination environment changes.

Stability, supported by shelter‑in‑place guidance, supply planning, and continuous monitoring, can be the safest posture while conditions clarify. Mobility planning should define three distinct postures:

  • Stay and stabilise
  • Relocate to a regional safe haven
  • Evacuate out of the region

Each posture requires different triggers, communications, and support mechanisms. Treating them interchangeably increases risk.

Information Discipline Is a Mobility Imperative

Overlapping crises generate noise. For organisations managing mobility, information discipline becomes critical. Decisions based on rumours, unverified social media posts, or outdated aviation updates can lead to unnecessary movement, or unsafe delay.

Effective organisations establish clear information pathways:

  • Who validates updates
  • Which sources are trusted
  • How frequently conditions are reviewed
  • When decisions are escalated

This discipline supports faster pivots when conditions change and reduces the emotional load on traveling employees.

Building Adaptive Mobility for the Future

The convergence of crisis in the Middle East is not a temporary phenomenon. Geopolitical volatility, climate stress, digital disruption, and workforce expectations will continue to intersect. Mobility strategies must evolve accordingly.

Resilient organisations are already adapting by:

  • Embedding workforce visibility into core systems
  • Designing mobility plans with multiple fail‑safe options
  • Training leaders to make people‑first decisions under pressure
  • Aligning crisis planning with broader enterprise risk management

As the Risk Outlook 2026 underscores, preparedness is no longer about predicting the next event, it’s about building the capacity to adapt when events collide.

A Redefined Measure of Readiness

In this new operating reality, mobility readiness is not measured by the ability to move people quickly, but by the ability to make calm, informed, and proportionate decisions as risks converge.

Organisations that understand this will be better positioned to protect their people, maintain operational stability, and navigate periods of regional tension with confidence rather than urgency. The convergence of crisis is challenging, but with the right structures, discipline, and integration, it is manageable.

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