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Reflex Angelo Joins MERED’s Dubai Project to deliver a full Pininfarina experience

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Modern master bedroom with contemporary Pininfarina furniture, textured wall panels, panoramic city views, and neutral color scheme in luxury Dubai apartment.

MERED, the award-winning international real estate developer, has partnered with Reflex Angelo, the global Italian luxury furniture brand, to provide Pininfarina branded furniture able to enhance the one of a kind living experience at ICONIC Residences Design by Pininfarina, the developer’s flagship project in Dubai. This collaboration marks Reflex Angelo’s debut partnership with a real estate developer in the UAE.

Apartments in ICONIC Residences will feature custom-design built-in furniture by Pininfarina. As part of collaboration with Reflex, residents will have the option to complete their homes with a Pininfarina furniture premium collection, enjoying exclusive perks and benefits that bring the full Italian experience throughout their living space. Located in Dubai Internet City, the 290-metre tower will be the tallest in the area, offering 310 luxury apartments with sea views and convenient access to hotspots like Palm Jumeirah and Dubai Marina.

Reflex Angelo and Pininfarina have been collaborating since 1997, delivering masterpieces such as the Vela Armchair and the Orizzonte collection, a modular seating system that balances form and function. This long-standing relationship ensures that the optional furniture offered at ICONIC Residences reflects the same design language as the apartments themselves, creating a cohesive look throughout the home.

Michael Belton, CEO of MERED, commented: “Our partnership with Reflex Angelo is part of our goal to deliver genuine quality and design consistency and full Pininfarina experience at ICONIC Residences. We want to ensure that residents experience a fully integrated premium home, from structure to interior. As Dubai’s elite lifestyle sets new benchmarks for global luxury, our project reflects both the city’s ambition and the expectations of a global, design-conscious audience.”

Luciano Lucatello, Chairman of Reflex Angelo added: “This project stands out in our global portfolio, not only as our first collaboration with a real estate developer, but also because of the shared commitment to design integrity and material quality. Working alongside Pininfarina and MERED gives us a meaningful platform to bring our Italian craftsmanship into a market that values sophistication.”

Dubai’s luxury property market is set to outpace all others in price growth in 2025. A recent Knight Frank survey found that 69 percent of high-net-worth individuals are interested in purchasing a branded residence in Dubai, underlining strong demand for projects associated with established design and architectural firms. At the same time, the UAE’s residential market is on track to exceed $400 billion in 2025, reflecting sustained investment in high-end, design-driven developments.

As MERED expands its footprint in the Middle East, the company remains focused on delivering projects that reflect international design standards and long-term impact.

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Natuzzi Italia Illuminates Spaces with the Poetry of Light

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Modern living room interior with wall art, decorative lighting fixtures, glass vases, and large windows overlooking greenery.

A New Chapter in Lighting Design Crafted in Italy

Natuzzi Italia, synonymous with the art of Italian living, unveils a radiant ensemble of lighting creations designed in collaboration with Italamp. Each piece is not merely a lamp, but a sculpture of light—crafted to transform spaces into theatres of elegance, intimacy, and emotion.

This new collection embraces the essence of Mediterranean sophistication: essential lines, exquisite materials, and a dialogue between tradition and modernity. Every lamp is 100% made in Italy, celebrating artisanal mastery while infusing interiors with luminous artistry.

The Collection: A Symphony of Light

Rosè (Design: Danilo De Rossi)
Inspired by the delicate silhouette of an upside-down glass, Rosé pays homage to the soft, warm hues of a desert sunset. Its refined finish and timeless elegance make it an icon of grace, transforming light into a radiant expression of beauty.

Solene (Design: Danilo De Rossi)
With a crystal heart carved by hand, Solene filters light through blown glass, creating an atmosphere of intimacy. It is the meeting point of tradition and innovation—a luminous secret whispered in elegance.

Nola (Design: Defne Koz & Marco Susani)

Suspended with ethereal grace, Nola recalls the pure form of a bell. Its delicate presence enhances interiors with brilliance, a quiet statement of lightness and refinement.

Aura (Design: Italamp Studio)

A luminous embrace, Aura softens and harmonizes every environment. Available in diverse sizes and compositions, it adapts seamlessly—whether enriching a vast hall or orchestrating dramatic scenographies.

Frida (Design: Roberta Vitadello & Stefano Traverso)

Minimal yet profound, Frida embodies the purity of light. A suspended glass sphere radiates warmth and intimacy, crafting an atmosphere that is timeless and deeply human.

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Ascendas Developers Unveil Maison Nami at Jumeirah Golf Estates, Driving AED 500 Million Pipeline of Luxury Villas

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Modern minimalist living room with beige sectional sofa, marble coffee table, and floor-to-ceiling windows overlooking green landscape

Ascendas Developers, a rising force in Dubai’s luxury property renovation market, has unveiled Maison Nami, its latest bespoke residence at Sundials, Jumeirah Golf Estates, valued at AED 46 million. Unlike conventional developers who replicate identical homes, Ascendas takes a meticulous, design-first approach curating fully furnished, one-of-a-kind villas where no two residences are ever alike.

Maison Nami, the developer’s latest creation in Dubai, tells a story where tranquility meets vibrant living. Overlooking the full expanse of the Earth Course, the villa spans close to 10,000 square feet, seamlessly blending natural tones, fluid interiors, and globally sourced finishes. By day, it offers serene landscaped gardens, a temperature-controlled pool, and shaded terraces for quiet reflection. By evening, it comes alive with its exclusive Private Den—a sophisticated retreat designed for entertaining and unwinding. With Italian marble, Spanish tiles, bespoke fittings, and expansive living areas, Maison Nami reflects individuality, craftsmanship, and a lifestyle tailored for discerning global buyers.

“In a city celebrated for its scale and spectacle, our vision was to create something far more personal—spaces defined by individuality,” said Rohit Vig, Co-founder & Partner, Ascendas Developers. “At Ascendas, we don’t just build homes, we curate experiences. Each villa is designed as a distinct expression of lifestyle, shaped around the aspirations of its residents. This philosophy allows us to continually push the boundaries of design to showcase what true luxury living means in a city like Dubai which is famed for its global appeal of vibrancy, elegance, and cosmopolitan flair.”

Ascendas Developers has established its name in the realm of unique villa offerings with residences priced between AED 45 million and AED 150 million. Ascendas caters to ultra-high-net-worth individuals who value exclusivity, craftsmanship, and lifestyle appeal that linger over time. Over the next 12 months, the developer plans to deliver AED 500 million worth of bespoke villas, with eight completions scheduled between October 2025 and March 2026. Maison Kai, the company’s largest upcoming villa in Al Barari will be valued at AED 120 million in Al Barari, set for completion in February 2026.

Ascendas has built its reputation in the global luxury villa market by rejecting mass-produced concepts and instead creating singular residences that embrace global design sensibilities, premium materials, and contextual architecture. Each property is carefully hand-selected in established neighborhoods such as Jumeirah Golf Estates, Al Barari, and Jumeirah Islands, then transformed into a masterpiece tailored to its location and the lifestyle of international and local families in Dubai. Every project benefits from Ascendas’ in-house team of engineers, project managers, and designers. They meticulously scope out each project from inception to completion, collaborating with over 20 ultra specialized and highly focused contractors who are leaders in their respective fields. To name a few, tiles are sourced from Italy and Spain through Casa-Mia, sanitaryware by GESSI and Kohler, bespoke fit-to-size kitchens by Snaidero, and the finest marble from Glaze, UAE’s number one name in natural stone. Together, these partnerships ensure that every home reflects a standard of craftsmanship and luxury that is truly unparalleled.

“Dubai has no shortage of luxury developments, but when luxury becomes mass-produced, it loses its essence,” said Kavin Gupta, Co-founder & Partner, Ascendas Developers. “Our approach is rooted in meticulous planning and project management, ensuring that every detail aligns with our vision of bespoke living. This niche, experience-driven segment is where true value lies—it not only delivers an irreplaceable lifestyle for residents but also represents a highly lucrative opportunity in a market that increasingly rewards individuality and precision.”

With an AED 500 million delivery pipeline planned in the next three quarters, Ascendas Developers is reinforcing its commitment to shaping Dubai’s prime real estate landscape. This latest launch underscores the company’s focus on creating niche, premium communities that stand apart in a market often defined by scale.

By combining global expertise, best-in-class partners, and a precise project management approach, Ascendas continues to deliver not just homes, but curated lifestyles that embody the future of luxury living in Dubai.

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Al Huzaifa Properties Launch Soléva Beach Residences on Al Marjan Island, Ras Al Khaimah

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clear view sky moving over sunset skyline

Al Huzaifa, a brand synonymous with craftsmanship, precision, and decades of excellence in furniture and interiors, announced its expansion into real estate with the launch of Al Huzaifa Properties last month.  Its first development, Soléva Beach Residences, on Al Marjan Island, Ras Al Khaimah, is now unveiled to the public. Valued at AED450M, the property will be fully furnished and ready for completion by Q4 2027.

Al Huzaifa is rooted in a culture of craft and backed by five decades of consistent delivery. From furniture and interiors to development, the brand upholds a standard defined by skill, material expertise, and premium design. This legacy continues as the World of Huzaifa now expands to shape the beginnings of Al Huzaifa Properties.

“We are proud to bring Al Huzaifa’s legacy of craftsmanship, precision, and refined design into real estate with the launch of Soléva Beach Residences. The process from concept to detailing to the finish has been brought to life under one roof, allowing us full control of our vision and prioritising quality in every stage of execution. This project embodies our commitment to creating residences that combine luxury, comfort, and a deep connection to nature, while fostering a sense of community. Soléva represents a new benchmark for holistic living, where architecture, interiors, and amenities come together to set the standard for premium lifestyle experiences in the UAE,” said Saif Nensey, CEO of Al Huzaifa Furniture and CEO & Founder of Al Huzaifa Properties.

Set against the iconic Al Marjan Island, Soléva Beach Residences will be a signature project that truly represents the iconic brand’s signature style shaped by skill, luxuriant materials and premium design. An architectural form inspired by the natural curves of the island, Soléva will blend material sophistication with functionality to create spaces that flow seamlessly with their surroundings. Soléva Beach Residences will feature 2 basements, a ground floor, and 8 upper floors. The 232 residences and one retail unit comprise 111 studios (380–560 sq. ft.), 101 one-bedroom apartments (800–1,370 sq. ft.), and 20 two-bedroom apartments (1,500–2,500 sq. ft.), all with private pools. The payment plan is 50% during construction and 50% on handover, with prices starting from AED 1.19M.

“Our venture into real estate at Marjan Island is the proud culmination of decades of design excellence. This project is entirely conceived, designed, and delivered in-house, giving us unparalleled control over quality, speed, and customization. It is an offering that will be hard to match—bringing together timeless design, faster delivery, and bespoke detailing. More than just a development, it represents a new dimension to the UAE’s landscape and lifestyle, while ensuring exceptional value and strong ROI for our buyers and investors,” said Zaheer Rattonsey, Managing Partner at Al Huzaifa Properties.

The development is designed to maximize sea, beach, or park views through floor-to-ceiling glass, private balconies, and elegantly crafted interiors. All two-bedroom units include private pools, while each residence reflects Al Huzaifa’s design philosophy of light, calm, and material continuity. The apartments are fully furnished to create premium living environments with bespoke fixtures that are crafted to reflect smart architecture, luxurious materials of world-class quality and custom design. The interiors feature integrated joinery with concealed storage, natural stone and wood accents with warm finishes, custom furniture in neutral palettes enhanced by accent lighting, and premium bathrooms with rainfall showers and stone vanities.

Soléva offers 50 curated resort-style amenities blending wellness, fitness, leisure, and hospitality services. Highlights include a dedicated wellness level with cryo cabins, thermal suites, massage rooms, saunas, steam rooms, jacuzzi, and a tranquil lounge; a state-of-the-art fitness studio with cardio, strength, and multipurpose zones complemented by outdoor yoga decks and a Zen Garden. In addition, it includes a rooftop escape with infinity pools, floating daybeds, cabanas, fire pit lounges, and dining courtyards with panoramic Gulf views.

It also features hospitality-inspired services such as valet, AI-powered concierge, luggage management, coworking lounges, a water sports pavilion, and seamless park and beach access. The ground floor also features a 9,000 sq. ft. F&B destination and a calming lobby with water features and fireplace, seamlessly integrating hospitality, workspace, and leisure.

Soléva is the UAE’s first residential project to integrate an Owner’s SuperApp, providing residents with instant access to services, amenities, and vacation rental management, redefining convenience and elevating community living.

The project is realized in collaboration with leading design firms: architecture by VELA, specialists in climate-conscious, human-centric design; the landscaping will be undertaken by Square M Design, experts in adaptive, hospitality-focused outdoor experiences; lighting by Studio Lumen, global leaders in architectural lighting solutions; and interiors by MWM Studio, an award-winning Dubai boutique renowned for tailored, distinctive design.

Ultimately, the project comes to life in the heart of Ras Al Khaimah’s Marjan Island, which has emerged as one of the UAE’s fastest-growing investment and lifestyle destinations. In 2024, the emirate welcomed 1.28 million visitors, achieving a 12% increase in tourism revenue, with a vision to triple visitor numbers by 2030. Supported by a GDP of USD 14 billion and thriving industries including tourism, real estate, and logistics, Ras Al Khaimah’s natural landmarks, including Jebel Jais and the world’s longest zipline, provide a compelling backdrop for Al Huzaifa Properties as they debut Soléva Beach Residences.

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