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ServiceNow AI Experience Redefines Enterprise Workflows

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ServiceNow has unveiled AI Experience, a next-generation interface designed to unify people, data, and workflows across enterprises. Launched in Dubai, the platform introduces a seamless, multimodal environment that places AI at the center of the user experience. With built-in governance and security, ServiceNow AI Experience is positioned to transform sales, service, and customer loyalty strategies at scale.

A Unified Front Door for Enterprise AI

Enterprises today face fragmented systems, with employees managing dozens of siloed applications and disconnected AI solutions. As a result, workers often lack access to the right data at the right time. ServiceNow AI Experience addresses this challenge by bringing workflows, data, and AI models onto a single intuitive interface.

By combining context-aware functionality with multimodal inputs — including voice, text, image, and web — the new interface simplifies adoption and reduces employee learning curves. Furthermore, it ensures that AI becomes embedded across every workflow rather than being bolted onto existing systems.

Transforming How Work Gets Done

AI Experience introduces a role-aware, intelligent interface that supports instant access to AI-powered agents. These agents learn continuously, operate transparently, and provide full visibility for employees. Consequently, tasks can be resolved faster, decisions are made more effectively, and organizations experience measurable gains in productivity.

Amy Lokey, EVP and chief experience officer at ServiceNow

Amy Lokey, Executive Vice President and Chief Experience Officer at ServiceNow, explained:
“By creating a unified, contextual, and intuitive AI Experience for the enterprise, we’re putting AI into the flow of work. ServiceNow is empowering people to collaborate with AI agents seamlessly and without friction.”

Key Capabilities of ServiceNow AI Experience

ServiceNow highlighted four major innovations within the new platform:

  • AI Voice Agents: Provide natural, hands-free support that can retrieve information, update records, and solve complex issues.
  • AI Web Agents: Navigate third-party apps and websites, completing tasks without APIs or manual integrations.
  • AI Data Explorer: Connects insights across internal and external data sources, helping users track trends and pinpoint causes directly within workflows.
  • AI Lens: Turns any on-screen element into instant action, allowing users to automate tasks and accelerate decisions in real time.

AI Experience and Customer Relationship Management

The platform also reshapes Customer Relationship Management (CRM). Traditionally, CRM systems act as static records of customer interactions. In contrast, ServiceNow AI Experience transforms CRM into an AI-first system of action.

For service teams, automation accelerates ticket resolution and request fulfillment. Meanwhile, sales teams benefit from an AI-powered Configure, Price, Quote (CPQ) solution that streamlines proposals. Therefore, employees can focus on building relationships while AI handles repetitive and manual tasks.

This approach not only reduces costs but also improves customer satisfaction, as interactions become more proactive, personalized, and efficient.

AI Control Tower: Governance and Security

A critical element of the new release is the AI Control Tower, a central hub for governing and monitoring AI assets. It ensures organizations can deploy ServiceNow AI Experience confidently while maintaining transparency, compliance, and security. In addition, ServiceNow announced expanded model provider flexibility. Companies can now select from ServiceNow’s platform-native LLMs or third-party providers such as Azure OpenAI, Anthropic Claude, and Google Gemini.

By aligning the most suitable model to each workflow, enterprises gain flexibility without sacrificing security. This makes ServiceNow AI Experience not just powerful, but also enterprise-ready.

Driving Transformation in the AI Era

The introduction of ServiceNow AI Experience marks a fundamental shift in how people interact with technology. It places AI at the forefront of workflows, ensuring that human employees can focus on higher-value tasks while AI agents handle routine, repetitive work. Moreover, it creates a foundation for organizations to scale AI responsibly, with governance and transparency built in from the start.

Visitors attending GITEX Global 2025 can see AI Experience in action at ServiceNow’s stand in Hall 3. With its multimodal, intelligent design, the platform demonstrates how enterprise-ready AI can drive efficiency, resilience, and lasting customer loyalty.

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OPTRO LAUNCHES AI-POWERED GRC CAPABILITIES FOR THE MODERN ENTERPRISE WITH AI GOVERNANCE, CYBER RISK, AND CONTINUOUS CONTROL MONITORING

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Optro, the leading AI-powered GRC platform empowering enterprises to transform risk into opportunity, has announced several product capabilities to boost the effectiveness of customers’ risk management programs and enable them to innovate with AI confidently and responsibly. These capabilities follow shortly after the company changed its name to reflect what its AI-powered GRC platform enables: a single, coherent view across infosec, compliance, risk, and audit.

“Cyber risk now moves at machine speed, and legacy GRC tools can no longer keep up,” said Happy Wang, Chief Product and Technology Officer at Optro. “By leveraging AI to predict cyber risk, surface real-time insights, and accelerate mitigation, we help organizations shift from reactive reporting to proactive risk defense—building a true system of action that is ready for the AI era.”

Optro’s latest Risk Intelligence report found that AI governance program maturity is advancing, but unevenly. AI adoption continues to outpace AI governance, with 85 percent of organizations reporting they have integrated AI into their core operations or deployed it across multiple functions, while only a quarter report comprehensive visibility into employee AI use. At the same time, only 34 percent of organizations report their AI governance program is strategic and continuously improving. As these challenges become increasingly prevalent across industries, Optro has released the following product capabilities to help customers turn clarity into action:

  • Unified AI Governance: Serves as the essential orchestration layer for AI governance. By bridging the gap between policies & frameworks, your AI tech stack, and human oversight, this capability enables a unified, automated approach. We ensure that AI risks are visible, compliance is streamlined, and governance policies are enforceable across your entire organization.
  • Cyber Risk: Vulnerability Risk Monitoring: Provides a clear narrative of how a specific vulnerability affects an organization’s security posture and bottom line. This AI-powered functionality enables customers to understand the true business impact of a vulnerability. Included with IT and Cyber Risk Management (formerly IT Risk Management), it’s a paradigm shift in how organizations defend their digital perimeter.
  • Continuous Control Monitoring: With AI-driven recommendations for the controls best suited for automation, and a library of ready-to-use monitor templates, teams can bypass manual setup to start monitoring controls immediately. This capability helps customers reduce manual effort, improve consistency, and gain more timely visibility into control performance. By automating evidence collection and surfacing potential issues earlier, teams can address gaps more efficiently and move toward a more continuous approach to assurance.
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MAGNA AI AND CORVIT NETWORKS FORGE STRATEGIC ALLIANCE TO ACCELERATE PAKISTAN’S NATIONAL AI DEVELOPMENT

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Magna AI, Inc., the global integrated‑value‑chain sovereign AI transformation leader established through a partnership between Trend Micro and Wistron Digital Technology Holding Company (WDH) in strategic collaboration with NVIDIA, today announced the signing of a Memorandum of Understanding (MoU) with Corvit Networks (Pvt.) Ltd., a leading technology training and digital services organization in Pakistan. The agreement establishes a strategic collaboration framework to advance sovereign AI infrastructure, platforms, and workforce capabilities aimed at accelerating Pakistan’s national AI transformation.

The partnership combines Magna’s expertise in AI engineering, infrastructure, and governance, with Corvit’s extensive nationwide reach across Pakistan’s government, enterprise, and academic ecosystems. Together, the organizations aim to support the development of scalable and secure AI capabilities designed to enable organizations across Pakistan to deploy Artificial Intelligence (AI) at national and enterprise scale.

This strategic initiative comes at a time when artificial intelligence is emerging as a critical driver of economic growth. According to a PwC report cited by the Saudi Data and AI Authority, AI could contribute up to 5.6% of GDP in economies comparable to Pakistan, potentially generating an AI-driven economic impact of $10–20 billion within Pakistan’s projected $60 billion digital economy by 2030. Globally, annual investment in AI-dedicated infrastructure is projected to reach $400 billion by 2030, underscoring the growing strategic importance of national AI infrastructure for economic competitiveness.

The collaboration will focus on developing the foundational building blocks required to support Pakistan’s AI ecosystem. This includes the joint development of sovereign AI data centers and AI factories designed to support government, public-sector, and enterprise workloads while meeting national data residency and regulatory requirements. Building on this foundation, the partnership will support the creation of next-generation AI applications tailored to priority sectors, including predictive intelligence, agentic AI systems, digital twins, and advanced operational analytics. Security and governance will remain central to the initiative, with enterprise-grade capabilities such as model protection, threat analytics, and AI-driven security operations aligned with national cybersecurity frameworks. Both organizations will also provide end-to-end AI transformation services to help institutions transition from readiness assessments to full-scale AI deployment, while investing in workforce development through AI academies, professional certification programs, and executive education initiatives designed to prepare Pakistan’s talent ecosystem for the AI economy.

“Artificial intelligence is rapidly becoming foundational to economic competitiveness and national innovation” said, Dr. Moataz BinAli, CEO, Magna AI. Pakistan stands at a pivotal moment in its digital transformation journey. Through this partnership with Corvit Networks, Magna aims to support the development of sovereign AI infrastructure, platforms, and talent capabilities that can help organizations across the country unlock the full potential of AI.”

“Corvit Networks has spent decades building trusted relationships across Pakistan’s technology ecosystem,” said Kashif Ul Haq, CEO, Corvit Networks (Pvt.) Ltd. “Combining our nationwide reach in enterprise enablement and technology education with Magna AI’s global expertise in AI infrastructure and transformation, we are committed to helping strengthen Pakistan’s digital capabilities and prepare the next generation of AI-ready talent.”

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LIFERAY INTRODUCES HEADLESS CMS TO MODERNIZE DIGITAL CONTENT MANAGEMENT

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Liferay, a leading provider of Digital Experience Platforms (DXPs), today announced the general availability of Liferay CMS, a fully headless content management system (CMS) designed to help marketing, development, and IT teams create, manage, and deliver digital content across multiple channels from a centralized repository.

Built on the core architecture of Liferay DXP, Liferay CMS combines the agility of a decoupled system with the stability and governance required by enterprise organizations. Whether powering a native mobile app, a customer portal, or a complex web ecosystem, Liferay CMS ensures content remains consistent, reusable, and easily distributable.

“Today’s organizations need agility without losing control of their content operations,” said Julia Molano, Director of Product Management at Liferay. “Liferay CMS builds on Liferay’s decades of DXP leadership to deliver a fully headless offering. It allows developers to work with stable, well-documented APIs while empowering marketers and content creators to manage global content without heavy reliance on IT.”

Liferay CMS introduces Spaces, the platform’s primary organizational units for headless content management, enabling teams to structure asset repositories, manage access, and collaborate more efficiently across departments or projects. Each Space provides a dedicated environment for content creation and management, including support for advanced localization with AI-powered translation tools, making it easier for global organizations to manage multi-language content.

“Across the Middle East, enterprises are moving away from fragmented content systems to unified, centralized architectures that can support scale and speed simultaneously. Headless CMS is becoming a critical enabler in this shift, allowing enterprises to deliver consistent digital experiences across channels while maintaining control and governance.  With Liferay’s intuitive CMS, teams can manage content centrally, reduce operational complexity, and accelerate time-to-market and deeper customer engagement’’, noted Moussalam Dalati, General Manager of Liferay Middle East, Africa, and France.

Key features of Liferay CMS include:

  • Global Content Visibility: A single view to search, review, and reuse content across regions and brands, eliminating disconnected repositories.
  • Headless Architecture: Combines the flexibility of headless deployments with the governance and control of a centralized system.
  • Embedded Analytics: Performance metrics like views and downloads are displayed directly within Liferay CMS, allowing teams to validate asset performance at the point of work.
  • AI-Assisted Workflows: Accelerates translation, localization, and content review.
  • Multi-Site Management: Ideal for franchises or organizations with multiple digital properties, allowing for centralized control while granting team-specific access.
  • Unified Collaboration: Dedicated ‘Shared with Me’ areas and advanced access controls ensure all stakeholders work from a single source of truth.

The launch of Liferay CMS reflects a modular platform approach designed for organizations that prioritize an API-first strategy. Because it is built on the same core architecture as Liferay DXP, organizations can start with a streamlined headless CMS today and seamlessly activate integrated capabilities like advanced commerce, page building, or AI-driven personalization as their digital requirements expand.

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