Hospitality

BALANCING AUTHENTICITY, SUSTAINABILITY, AND GUEST EXPERIENCE

Published

2 months ago

November 4, 2025

Exclusive interview with Siegfried Nierhaus, Vice President and Head of Development, Middle East, India & Africa, H World International

How has Future Hospitality Summit 2025 shaped up as a platform for thought leadership and collaboration within the hospitality space this year?

The Future Hospitality Summit continues to play an instrumental role in driving impactful dialogue and connections for hospitality brands in the region. This year, the summit highlighted how the industry is evolving towards purpose-driven growth and sustainable transformation.

For H World International, FHS 2025 has provided us with the opportunity to connect with investors, owners, and developers while sharing insights on aligning hospitality development with evolving traveller expectations. The summit’s focus on innovation and long-term value creation aligns with H World International’s vision to grow responsibly across key markets in the Middle East. FHS 2025 highlighted some key industry insights as well as key milestones and achievements by regional and international hospitality brands. We are proud to mark a key milestone on such a dynamic international platform. Globally, H World Group celebrates 20 years this year, with more than 12,000 hotels and 1.1 million rooms worldwide, and conferences such as FHS 2025 have played an important role in shaping our partnerships in the region.

What were some of the key trends or conversations at FHS 2025 that resonated most with you and your brand’s direction?

This year, the summit reflected a significant connection between digital transformation, sustainability, and authenticity as defining themes for the future of hospitality. These trends are shaping investment and operational strategies across the sector. The growing demand for high-quality mid-scale offerings was particularly notable, which has been an important focus for us. Our IntercityHotel brand continues to demonstrate a defining presence across the Middle East, focusing on functionality, urban designs, and efficiency that resonates with younger travellers who value reliability and purpose. We also saw greater emphasis on wellness and purposeful travel. Across our portfolio, the goal remains to create hotels that are operationally efficient, sustainable, and emotionally engaging.

We are incorporating more wellness-oriented elements across H World International’s hotel concepts, from enhanced fitness and relaxation spaces to thoughtful design that promotes rest and recovery. The industry-wide emphasis on sustainability, wellness, and localisation aligns closely with our approach of developing hotels that are operationally efficient while remaining culturally connected to their destinations.

You have led development across three vastly different regions, what’s one cultural insight that’s changed how you view hospitality altogether?

Having worked across Europe, the Middle East, and Africa, I have learned that hospitality may be a universal language, but its expression is entirely local. True hospitality is about resonance rather than replication.

Each market carries its own identity. At H World International, we translate these nuances into experiences that combine the local heritage and culture with hospitality excellence that defines our brands in the region. This approach has shaped our expansion in key source markets such as Egypt, where our highly anticipated Steigenberger Saint Catherine Resort and Steigenberger Resort Byoum Lakeside, will soon welcome guests to experience world-class hospitality in very distinctive destinations.

Furthermore, Steigenberger Saint Catherine Resort is the first international hotel brand in the region – a UNESCO heritage site, offering modern comfort and historic charm. This development reflects H World International’s vision to be the trusted partner of choice for owners and guests across the Middle East and Africa, supporting long-term growth in alignment with national tourism goals.

Can you share your insights on how evolving travel behaviours and cultural expectations are influencing how global hospitality brands redefine “guest experience” today?

Today’s traveller seeks far more than comfort or convenience; they expect a seamless, personalised, and purpose-driven experience. The integration of technology, sustainability, and emotional connection now defines the modern guest journey. Our regional portfolio mirrors these factors with brands such as IntercityHotel offering modern, functional spaces elegantly designed for today’s connected traveller. H Rewards, the world’s largest hospitality loyalty programme with over 288 million members, has also been pivotal to this transformation, allowing us to personalise stays, enhance guest engagement, and offer added value. As guests seek brands that combine quality with sustainability, our hotels integrate energy efficiency, reduced plastic use, and locally inspired designs, ensuring that every stay reflects both modern expectations and the enriched regional culture.

At H World Group, our global presence consists of more than 12,000 hotels and over 1.1 million rooms across 19 countries, enabling us to gain real-time insights from diverse guest demographics and cultural nuances. This scale gives us a deeper understanding of what travellers value most, enabling us to deliver experiences that balance local authenticity with consistent global quality.

We are seeing travellers seeking more authenticity and emotional connection, how is H World International interpreting this shift in its hotel concepts?

Authenticity and emotional resonance are increasingly central to how travellers define value. At H World International, we view this shift as an opportunity to craft experiences that tell a story, one that connects the guest to the culture, community, and sense of belonging. Across our portfolio, this philosophy is reflected through architecture, design, and locally inspired experiences. A great example is IntercityHotel Riyadh Al Rayaan, opening in June 2027, which blends German hospitality traditions with contemporary Saudi design influences, creating a product that feels both international and locally relevant.

Likewise, our Steigenberger Saint Catherine Resort in Egypt is inspired by the cultural and natural heritage of its surroundings, embodying a timeless design that honours the authenticity and spirit of Saint Catherine, a UNESCO heritage site.

This balance between cultural integrity and operational excellence enables us to create environments where guests feel genuinely connected to their destination.

With generational and cultural differences shaping travel demand, what challenges or opportunities do you see in designing experiences that feel globally relevant yet locally grounded?

The hospitality sector is navigating a complex yet exciting landscape, where generational and cultural diversity are reshaping what guests value. Younger travellers prioritise digital convenience, flexibility, and sustainability, while established segments continue to seek consistency and service excellence. The challenge and the opportunity lie in harmonising these expectations. At H World International, we are focusing on creating spaces that transcend demographics, combining timeless comfort with modern relevance. We integrate sustainable design, local materials, and technology to ensure our hotels remain adaptable and meaningful in every market.

Hospitality

A FESTIVE SEASON WHERE MALDIVIAN MAGIC COMES TO LIFE

Published

9 hours ago

December 19, 2025

Integrator Web-Editor

A professional lifestyle photograph at Nova Maldives during the 'Maldivian Magic' festive season, featuring a unique sustainable Christmas tree handcrafted from tiered cajon wood and driftwood.

This festive season, Nova Maldives invites travellers to embrace the magic of authentic island life with its curated programme, Maldivian Magic – A Festive Fusion. Running from 21 December 2025 to 7 January 2026, the soulful festive celebration draws inspiration from the Maldives’ 2,500-year cultural tapestry, rich with heritage, shaped by seafarers and storytellers, and steeped in rituals of connection and joy.

The year’s programme offers enriching experiences that combine the spirit of the sea with vibrant celebrations. Start your day off with a series of marine adventures, from Ocean Glides with Koamas, a thrilling jet ski ride to spot dolphin pods swimming in their natural habitat, to Whale Shark and Manta Snorkelling sessions, offering the chance to observe these majestic creatures of the sea in their hypnotic swim. Seafarers can also board a Private Catamaran Sunset Cruise, where gentle winds and golden light guide an unhurried sail across turquoise waters, perfect for couples or friends seeking calm connection.

In the evening, join marine lovers on a night snorkelling session to discover squads of nocturnal fishes, baby reef sharks and crustaceans, a sensory tribute to the ocean’s quiet magic.

Nova’s culinary offering for the season, themed around the Taste of the Atolls, introduces gourmands to a trio of intimate, flavour-led experiences. Each afternoon from 1:30pm to 2:00pm at Wink Bar, Elixirs of the Isles offers a playful mixology class featuring cocktails infused with Maldivian fruits and botanicals. As the sun sets, Mizu—Nova’s overwater teppanyaki restaurant—presents a refined, multi-course Ocean Umami dinner, artfully preparing the freshest catch from the sea with Japanese and Maldivian cooking techniques. Evenings at FLAMES are reserved for the indulgent Maldivian Fishermen’s Feast, wherea beachside seafood spread with a curated menu, a splash of bubbles, and live island rhythms.

Bringing a distinct cultural note to the festivities, Malaafaiy Keyn, a seasonal item, offers experimental diners a rare taste of traditional Maldivian cuisine. This special dish is arranged on a handcrafted malaafaiywooden platter, featuring fragrant rice, richly spiced curries, and time-honoured sides, and is served in a customised Mauloodh Haruge dining hall, bridging historical flavours with modern day community dining.

For those seeking a softer rhythm, whether alone, with a partner, or simply in search of quiet time to recharge and be present, a mid-day Private Finolhu Sandbank Escape offers a serene pause from the island’s energy: a white-sand retreat where time slows, waves whisper, and a bottle of chilled Prosecco with curated canapés sets the tone for an unhurried afternoon.

Nearby at EsKape Spa and available exclusively during the season, the Kaashi Naashi Ritual welcomes guests into a tender journey of release and renewal. Starting with the warmth of coconut oil and smooth coconut shells to guide the body into deep relaxation, it concludes with a soothing head massage that quiets the mind and softens the senses. Complementing this, the Soulful Healing through Dhivehi Beys treatment, which involves a deeply restorative oil massage that harnesses the natural power of locally sourced herbs, spices, and virgin coconut oil, draws on ancestral practices and therapeutic touch to bring the body into balance.

The season unfolds with a festive calendar designed to elevate celebrations through to the new year. Beginning with the Grand Christmas Tree Lighting, a joyful gathering that brings the island community together beneath the stars, where carols are sung and traditions are shared in heartfelt company. On Christmas Eve, the shoreline comes alive with the rhythm and energy of a dazzling fire show and party, followed by a Gala Dinner where Maldivian flavours and festive favourites are savoured in celebration. Christmas morning brings its own kind of magic as Santa Claus makes a cheerful arrival at Wink Beach, greeted with handcrafted cocktails, sweet treats, and wide-eyed wonder.

As the year draws to a close, the final night of the year lights up with fireworks,a symbol celebrating fresh starts and new beginnings. The celebration carries into the night with live music, DJ sets, and festive cocktails that fill the air with rhythm and warmth. Welcoming the new year in soft contrast the next morning, the First Brunch of ’26 offers a leisurely gathering of palate-pleasing dishes and live cooking to start the year in a relaxed, sunlit setting.

“At Nova, we believe in celebrating more than just the season. Our festive offerings embrace our island’s deep cultural roots, offering an immersive experience where heritage, joy, and meaningful connections come to life,” says Abdulla Aboobakuru, Nova’s General Manager.

Hospitality

PAN-ASIAN FESTIVE FEAST AT SILK LANTERN

Published

10 hours ago

December 19, 2025

Integrator Web-Editor

A festive table setting at Silk Lantern in Jebel Ali Recreation Club, featuring a pan-Asian 3-course sharing feast with bold, expressive dishes inspired by Asian culinary heritage.

With the festive season in full swing, Silk Lantern, Dubai’s newest pan-Asian dining destination, nestled within Dubai’s Jebel Ali Recreation Club, is unveiling a lineup of sizzling celebrations and irresistible offers, from a glamorous Masquerade New Year Party to vibrant Christmas festivities. Bringing together bold, expressive dishes inspired by Asia’s rich culinary heritage, Silk Lantern is creating the perfect setting to share traditions, stories, and flavours with loved ones.

Renowned artist, Oxana will enchant guests performing Christmas favourites live during Christmas Eve and Christmas brunch. For New Year’s, DJ Miggy will take over the decks, bringing the party to life with an electrifying mix.

Silk Lantern: Christmas and New Year specials to warm your festive spirit

Christmas Eve Dinner on 24th December | 7:00 PM – 10:00 PM

Celebrate Christmas Eve with an exquisite 3-course sharing set menu paired with sparkling festive vibes.

AED 195 for soft beverages + 3-course sharing set menu. | AED 295 for selected house alcoholic beverages + 3-course sharing set menu. | AED 99 for the kids aged 6–11 years (Kids 5 & below: Complimentary).
Enjoy live entertainment by dynamic Oxana for a spectacular evening.

Christmas Day Brunch on 25th December | 1:00 PM – 5:00 PM
Indulge in a wide-spread Christmas brunch with a festive carving station, designed perfectly for a family feast capturing the spirit of the season.

AED 222 for soft beverages + 3-course sharing set menu. | AED 295 for selected house alcoholic beverages + 3-course sharing set menu. | AED 109 for kids aged 6–11 years (Kids 5 & below: Complimentary).
Enjoy live entertainment by dynamic Oxana for a spectacular evening.

New Year’s Eve Indulgence on 31st December | 8:00 PM – Midnight

Step into a realm of grandeur at the Silk Lantern Masquerade New Year’s Eve for unforgettable celebration.

AED 249 buffet dinner + soft beverages. | AED 295 for gala dinner + unlimited free flow selected house beverages. | AED 150 for kids 6–11 years (Kids 5 & below: Complimentary)
Get ready to rock the night in the electrifying performance by DJ Miggy.

With its vibrant festive lineup, exquisite cuisine, and immersive entertainment, Silk Lantern invites guests to celebrate the season in style. Whether gathering with loved ones for Christmas or ringing in the New Year at the Masquerade Party, every moment promises memorable experiences, warm hospitality, and exceptional value.

Hospitality

A NEW CHAPTER IN REFINED ARRIVAL: ADDRESS DOWNTOWN INTRODUCES ITS DIGITAL CHECK-IN EXPERIENCE

Published

11 hours ago

December 19, 2025

Integrator Web-Editor

"A close-up, over-the-shoulder view of a person holding a smartphone and using their index finger to interact with the new Address Downtown digital check-in interface

In line with Dubai’s continued vision for innovation and guest-centric excellence, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council, has approved the rollout of the Dubai Digital Hotel initiative – a pioneering transformation that reimagines the future of hospitality across the emirate.

As one of the city’s flagship luxury destinations, Address Downtown is proud to be among the first hotels to bring this vision to life with the debut of its new Digital Check-In Experience. Seamlessly integrated, elegantly designed, and thoughtfully crafted around the needs of the global traveller, the new system ensures that every arrival begins with ease, comfort, and a sense of quiet luxury.

Guests may now complete their pre-arrival verification from anywhere in the world, allowing the hotel to prepare their stay with greater precision and personalised attention. Upon arrival, guests are welcomed into an environment where the transition from travel to tranquillity is effortless – reflecting Address Downtown’s enduring commitment to hospitality that is both intuitive and refined.

This milestone marks a significant step towards Dubai’s ambition to set new benchmarks for digital excellence. Address Hotels + Resorts is honoured to contribute to this movement, elevating the guest journey through technology that enhances – rather than replaces – the warmth and authenticity of its service.

With Digital Check-In now live, Address Downtown invites its guests to experience a stay where innovation and hospitality coexist in perfect harmony, reaffirming its position as a leader in luxury hospitality in the region.