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BALANCING AUTHENTICITY, SUSTAINABILITY, AND GUEST EXPERIENCE

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Exclusive interview with Siegfried Nierhaus, Vice President and Head of Development, Middle East, India & Africa, H World International

How has Future Hospitality Summit 2025 shaped up as a platform for thought leadership and collaboration within the hospitality space this year?

The Future Hospitality Summit continues to play an instrumental role in driving impactful dialogue and connections for hospitality brands in the region. This year, the summit highlighted how the industry is evolving towards purpose-driven growth and sustainable transformation.

For H World International, FHS 2025 has provided us with the opportunity to connect with investors, owners, and developers while sharing insights on aligning hospitality development with evolving traveller expectations. The summit’s focus on innovation and long-term value creation aligns with H World International’s vision to grow responsibly across key markets in the Middle East. FHS 2025 highlighted some key industry insights as well as key milestones and achievements by regional and international hospitality brands. We are proud to mark a key milestone on such a dynamic international platform. Globally, H World Group celebrates 20 years this year, with more than 12,000 hotels and 1.1 million rooms worldwide, and conferences such as FHS 2025 have played an important role in shaping our partnerships in the region.

What were some of the key trends or conversations at FHS 2025 that resonated most with you and your brand’s direction?

This year, the summit reflected a significant connection between digital transformation, sustainability, and authenticity as defining themes for the future of hospitality. These trends are shaping investment and operational strategies across the sector. The growing demand for high-quality mid-scale offerings was particularly notable, which has been an important focus for us. Our IntercityHotel brand continues to demonstrate a defining presence across the Middle East, focusing on functionality, urban designs, and efficiency that resonates with younger travellers who value reliability and purpose. We also saw greater emphasis on wellness and purposeful travel. Across our portfolio, the goal remains to create hotels that are operationally efficient, sustainable, and emotionally engaging.

We are incorporating more wellness-oriented elements across H World International’s hotel concepts, from enhanced fitness and relaxation spaces to thoughtful design that promotes rest and recovery. The industry-wide emphasis on sustainability, wellness, and localisation aligns closely with our approach of developing hotels that are operationally efficient while remaining culturally connected to their destinations.

You have led development across three vastly different regions, what’s one cultural insight that’s changed how you view hospitality altogether?

Having worked across Europe, the Middle East, and Africa, I have learned that hospitality may be a universal language, but its expression is entirely local. True hospitality is about resonance rather than replication.

Each market carries its own identity. At H World International, we translate these nuances into experiences that combine the local heritage and culture with hospitality excellence that defines our brands in the region. This approach has shaped our expansion in key source markets such as Egypt, where our highly anticipated Steigenberger Saint Catherine Resort and Steigenberger Resort Byoum Lakeside, will soon welcome guests to experience world-class hospitality in very distinctive destinations.

Furthermore, Steigenberger Saint Catherine Resort is the first international hotel brand in the region – a UNESCO heritage site, offering modern comfort and historic charm. This development reflects H World International’s vision to be the trusted partner of choice for owners and guests across the Middle East and Africa, supporting long-term growth in alignment with national tourism goals.

Can you share your insights on how evolving travel behaviours and cultural expectations are influencing how global hospitality brands redefine “guest experience” today?

Today’s traveller seeks far more than comfort or convenience; they expect a seamless, personalised, and purpose-driven experience. The integration of technology, sustainability, and emotional connection now defines the modern guest journey. Our regional portfolio mirrors these factors with brands such as IntercityHotel offering modern, functional spaces elegantly designed for today’s connected traveller. H Rewards, the world’s largest hospitality loyalty programme with over 288 million members, has also been pivotal to this transformation, allowing us to personalise stays, enhance guest engagement, and offer added value. As guests seek brands that combine quality with sustainability, our hotels integrate energy efficiency, reduced plastic use, and locally inspired designs, ensuring that every stay reflects both modern expectations and the enriched regional culture.

At H World Group, our global presence consists of more than 12,000 hotels and over 1.1 million rooms across 19 countries, enabling us to gain real-time insights from diverse guest demographics and cultural nuances. This scale gives us a deeper understanding of what travellers value most, enabling us to deliver experiences that balance local authenticity with consistent global quality.

We are seeing travellers seeking more authenticity and emotional connection, how is H World International interpreting this shift in its hotel concepts?

Authenticity and emotional resonance are increasingly central to how travellers define value. At H World International, we view this shift as an opportunity to craft experiences that tell a story, one that connects the guest to the culture, community, and sense of belonging. Across our portfolio, this philosophy is reflected through architecture, design, and locally inspired experiences. A great example is IntercityHotel Riyadh Al Rayaan, opening in June 2027, which blends German hospitality traditions with contemporary Saudi design influences, creating a product that feels both international and locally relevant.

Likewise, our Steigenberger Saint Catherine Resort in Egypt is inspired by the cultural and natural heritage of its surroundings, embodying a timeless design that honours the authenticity and spirit of Saint Catherine, a UNESCO heritage site.

This balance between cultural integrity and operational excellence enables us to create environments where guests feel genuinely connected to their destination.

With generational and cultural differences shaping travel demand, what challenges or opportunities do you see in designing experiences that feel globally relevant yet locally grounded?

The hospitality sector is navigating a complex yet exciting landscape, where generational and cultural diversity are reshaping what guests value. Younger travellers prioritise digital convenience, flexibility, and sustainability, while established segments continue to seek consistency and service excellence. The challenge and the opportunity lie in harmonising these expectations. At H World International, we are focusing on creating spaces that transcend demographics, combining timeless comfort with modern relevance. We integrate sustainable design, local materials, and technology to ensure our hotels remain adaptable and meaningful in every market.

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Hospitality

EMAAR HOSPITALITY GROUP OPENING ITS FIRST 5-STAR HOTEL IN SHARJAH

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Emaar Hospitality Group is set to introduce Vida Aljada later this year, bringing a fresh lifestyle hospitality experience to Aljada.

Vida Aljada marks a significant milestone for the brand, introducing one of only two five-star Vida properties in the UAE. The upcoming property reflects an elevated expression of the Vida brand, offering a refined lifestyle hospitality experience rooted in social connection, creativity, and contemporary living.

Located within Aljada’s vibrant creative district, Vida Aljada will become part of a dynamic destination where culture, design, and everyday experiences come together. Reflecting the brand’s youthful and experience-driven approach, the hotel is designed as a destination where guests and residents can connect, create, and discover.

Its location offers direct connectivity to key city nodes, including University City and Sharjah Airport Free Zone. Just moments from Dubai International Airport and Sharjah Corniche, Vida Aljada is close to everything, yet designed to feel like a space of its own.

The hotel will feature a mix of rooms, suites, and extended-stay residences designed to adapt seamlessly between short visits and longer stays. Across the property, spaces are being shaped to encourage ease of movement and natural flow, balancing moments of activity with quiet pause.

Dining and social spaces will be designed as part of a continuous experience rather than separate functions, moving between relaxed all-day settings, café culture, and outdoor gathering areas. Wellness facilities will similarly reflect a balanced approach, supporting both activity and rest in equal measure.

As part of the wider destination, the hotel is expected to contribute to the evolving identity of Aljada, reinforcing its position as a place where living, culture, and hospitality come together in a more integrated way.

Guided by Vida’s philosophy of simplicity, warmth, and creativity, the property will offer thoughtfully designed spaces that foster a strong sense of community while delivering the convenience and comfort expected from a modern lifestyle destination.

As the latest addition to Emaar Hospitality Group’s growing portfolio, Vida Aljada reflects the continued evolution of the Vida brand and its commitment to creating vibrant destinations that bring people together through meaningful experiences.

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Hospitality

SUN SIYAM & STUDIOSIXTY7 WIN TWO INTERNATIONAL PROPERTY AWARDS ASIA PACIFIC FOR DESIGN EXCELLENCE ACROSS THE MALDIVES AND SRI LANKA

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Sun Siyam, the Maldivian-owned hospitality group operating six resorts across the Maldives and Sri Lanka, has been recognised with two awards at the International Property Awards Asia Pacific, one of the world’s most respected benchmarks for excellence in architecture, design, and real estate. The awards were presented in Bangkok, Thailand, and celebrate outstanding design achievement across two of the group’s most distinguished properties: Sun Siyam Pasikudah in Sri Lanka and Sun Siyam Iru Fushi in the Maldives.

The International Property Awards are judged by an independent panel of more than 80 industry experts and are widely regarded as a gold standard for design and architectural achievement across the Asia Pacific region. Sun Siyam received the Award for Hotel Interiors — Sri Lanka for Sun Siyam Pasikudah, and the Award for Hotel Suite Interiors — Maldives for the Deluxe Water Villa at Sun Siyam Iru Fushi. Both projects were led by London-based Studio Sixty7, founded by Jose Rivero and Lee McNichol.

Both award-winning projects were realised through a long-standing creative partnership between Sun Siyam and Studio Sixty7, a London-based interior design practice whose work is distinguished by its sensitivity to context, materiality, and the spirit of a place. Both Jose and Lee guided the design transformation of two very different island environments, the Sri Lankan coastline and the Maldivian lagoon,  while maintaining a coherent philosophy: that luxury should feel earned by the land it sits in, not imposed upon it.

We are so proud to have received two awards at the International Property Awards Asia Pacific, for Sun Siyam Pasikudah in Sri Lanka and Sun Siyam Iru Fushi in the Maldives. These projects mean a great deal to us. The work we have done with Sun Siyam has pushed us to design spaces that are truly rooted in their environment — not just aesthetically, but in the way they feel and the way guests experience them. To have that recognised is something we are really proud of as a studio. We could not have done it without the Sun Siyam team. They have trusted us with their vision, given us the space to do our best work, and shared our belief that luxury and a deep respect for place are not competing ideas. We are deeply grateful for that partnership, and proud to be part of what they are building, “ said Jose Rivero and Lee McNichol, Co-founders, Studio Sixty7.

Set on a private island in Noonu Atoll where Maldivian magic meets its most elevated expression, Sun Siyam Iru Fushi is the flagship of Sun Siyam’s Luxury Collection, a five-star sanctuary where considered design, curated calm, and experiences crafted entirely to your taste come together effortlessly. Generous enough for families, intimate enough for romance, and restorative enough for those who need it most, the resort offers 15 dining and bar venues, an award-winning spa with over 165 treatments, and the largest diving centre in the region. The International Property Award for Hotel Suite Interiors recognises the resort’s newly reimagined Deluxe Water Villa,  the first chapter of a resort-wide design transformation under the creative direction of Studio Sixty7, and a fitting reflection of a place where every detail is an invitation to stay a little longer.

The new aesthetic introduces muted tones, natural textures, and softly sculpted forms — gently imperfect plastered walls, tactile finishes, and breathable linen creating an atmosphere that is relaxed yet unmistakably elevated. Each villa is conceived as a frame for the ocean: open-plan, serene, with a bathroom offering direct lagoon views. Private decks with suspended hammocks and soft green accents invite stillness, while Horizon Water Villas add a 22 sqm private pool and sunken seating spaces made for sunrise rituals and slow Maldivian afternoons.

“Every element has been chosen to feel grounded and sensorial, inviting guests into a deep sense of calm,” said Lee McNichol and Jose Rivero.

Nestled along a pristine stretch of coastline on Sri Lanka’s northeast shore, Sun Siyam Pasikudah is a boutique retreat of 34 contemporary pavilions and part of the Privé Collection under The House of Siyam. The resort underwent an extensive transformation and reopened in November 2023, reimagined from the ground up with new colour concepts, fittings, furnishings, and offerings, while preserving the original structure that gives the property its architectural character.

The International Property Award for Hotel Interiors- Sri Lanka reflects the depth and integrity of that renovation. Central to the design was a commitment to local craftsmanship: the transformation was realised in close collaboration with Sri Lankan artisans and community woodworkers, with bespoke furniture, handmade chandeliers, and joinery items created locally and woven throughout the interiors. The result is a property that feels genuinely rooted in its surroundings, not imported, but grown from the island itself. Nearly 90 percent of the resort’s staff come from surrounding communities, a figure that speaks to a philosophy that extends well beyond interior design and into the daily life of the property.

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Hospitality

World Chocolate Day: Celebrating Chocolate Through Wellness, Balance and Meaningful Indulgence

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World Chocolate Day is a celebration of one of the world’s most cherished ingredients—one that transcends cultures, generations, and traditions. While chocolate is often associated with indulgence, it is increasingly being appreciated as part of a balanced lifestyle, where quality, mindful enjoyment, and craftsmanship take precedence over excess.

By Twinkle Aswani

Chef Thirumalai Murugan, Cluster Executive Chef, Mövenpick Hotel JLT & Riva Beach Club

Dark chocolate, particularly varieties with a high cocoa content, contains naturally occurring antioxidants known as flavonoids, which have been associated with supporting heart health and overall wellbeing when enjoyed in moderation as part of a healthy diet. As consumers become more conscious about what they eat, there is a growing appreciation for premium chocolate made with quality ingredients, thoughtful sourcing, and authentic craftsmanship.

For chefs, chocolate represents far more than sweetness. It is an ingredient that tells stories, evokes memories, and creates emotional connections through food. Whether paired with fruits, nuts, spices, or floral notes, chocolate continues to evolve as a versatile ingredient that bridges tradition with innovation.

“A World of Chocolate: Exploring the Stories Behind Every Bite”

Chef Thirumalai Murugan, Cluster Executive Chef, Mövenpick Hotel JLT & Riva Beach Club

Reflecting on chocolate’s cultural significance and timeless appeal he shares to us that chocolate to him has always felt like a universal language, in every country I have cooked in, and every kitchen I have worked in, chocolate carries a different story.

In Switzerland, where Mövenpick’s heritage began, it is precision and craft, generations of chocolatiers perfecting the art of conching to create that unmistakable smoothness. In India, where I grew up, it is often layered into celebrations, folded into sweets during festivals or given as a gesture of warmth between families.

In the Middle East, I have seen it paired with dates, pistachios and rosewater, a beautiful meeting point between two very different culinary worlds.

What draws me to chocolate as a chef is that it is never just an ingredient. It is a memory. A single bite can carry someone back to a childhood kitchen, a festival table, or a gift shared between family. That is the magic of it. Chocolate holds onto emotion the way few other ingredients can.

At Rohini, our approach to dessert follows the same philosophy that shapes the rest of our menu, honouring Indian heritage while leaving room for creativity and surprise. Chocolate gives us a wonderful canvas for that, a familiar ingredient that can still hold onto the flavours and memories closest to home.

Our Rasmalai with rose and white chocolate cream is nostalgic with a European touch, our Warm Chocolate Brownie with Kulfi pairs nutty chocolate with hazelnut kulfi and chocolate sauce, and our Chocolate Coated Pistachio Kulfi with a dash of rose rounds it off, three small stories about where chocolate can take you.

For Chocolate Day, my hope is that people slow down and taste with curiosity. Ask where the cacao came from, how it was made, who it might have passed through before reaching the plate. Every bar and every bonbon carries a journey, farmers, roasters, chocolatiers, chefs, each adding their own chapter.

That, to me, is the real joy of chocolate. It connects people across cultures and generations, one bite at a time.”

This World Chocolate Day, the celebration is not about giving up indulgence—it is about redefining it. Choosing quality over quantity, appreciating the journey from cacao bean to dessert, and savouring each bite mindfully allows chocolate to become part of a more balanced and wellness-focused lifestyle.

After all, the healthiest indulgence is often one that is enjoyed slowly, shared with others, and remembered long after the last bite!

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