Connect with us

Hospitality

CRAFTING EXPERIENCES THAT CELEBRATE PLACE, PEOPLE, AND PURPOSE

Published

on

Professional headshot of a senior executive with grey hair wearing a blue blazer and light blue shirt with pocket square against a white background

Exclusive interview with Sébastien Carre, Group Head of Hospitality at Red Sea Global Hospitality 

With more than three decades in luxury hospitality, what continues to fuel your passion for creating world-class guest experiences?

    What continues to drive me is the sense of discovery that comes with every new project. Saudi Arabia is incredibly disruptive at the moment, surprising the world and emerging as a completely new destination. For people like us who have spent our lives crafting experiences across the world, this is an extraordinary new playground.

    The quality of the resorts, the pristine coastline and the heartfelt nature of Saudi hospitality make it an enormous canvas for professionals to create on. What excites me most is being part of something that feels authentically Saudi yet resonates with guests from everywhere. Red Sea Global Hospitality is the country’s first homegrown luxury operator. We are built on Hafawah, the Saudi spirit of generosity and intuitive care. Our focus is on creating places that connect people to nature, to culture and to one another.

    You can see this philosophy come to life in our first resorts. Desert Rock is carved into the Hijaz mountains, while Shebara rises above a turquoise lagoon surrounded by coral, its mirrored villas appearing to float on water. Each property is entirely different, yet both share the same purpose to celebrate nature rather than compete with it. Together, they set a new benchmark for how luxury can look and feel when it grows out of its environment.

    Every day brings new learning and new challenges, and that sense of constant evolution is what keeps me passionate. There is something special about seeing guests react with wonder, because it reminds us that we are part of something that is fundamentally redefining what luxury hospitality can be.

    Aerial view of luxury overwater villas with curved white roofs extending into turquoise lagoon waters at sunset, with palm tree-lined beach and jetty in Saudi Arabia's Red Sea destination

    With such an expansive career behind you, what personal philosophies have kept you grounded through the shifts in global hospitality?

    I believe hoteliers are humble by nature, because at the end of the day, our purpose is to serve and to create meaningful memories for others. The humanity of this profession is what gives it its purpose and keeps us grounded.

    Of course, hospitality is also a business with commercial outcomes, but that is not what drives most of us. The difference between good and great hospitality always comes down to people. Genuine care for guests and for colleagues creates an environment where excellence happens naturally. When you lead with empathy and listen, everything else tends to follow.

    Throughout my career, whether in the Indian Ocean, the Pacific or now here in Saudi Arabia, what has remained constant is the respect for people and the recognition that genuine hospitality stems from cultural values, family upbringing and the social codes that define a community. When people share values and feel proud of what they are building together, excellence comes naturally. Whether it’s connecting guests to new cultures or building teams with shared values, it always comes back to people who genuinely want to care for others.

    What inspired your transition from Four Seasons’ legacy of luxury to Red Sea Global’s vision of regenerative luxury? Was there a defining moment that made you say, “This is where the future lies”?

    After many years with an exceptional organisation that shaped much of my professional outlook, I wanted to be part of something different and The Red Sea offered that possibility. It combines extraordinary natural beauty with a commitment to rethinking how destinations are built and sustained.

    When I first visited the region two years ago, the scale of its untouched landscapes left a lasting impression on me. I had travelled to Saudi Arabia many times for business in Riyadh and Jeddah, but I had never imagined that the coastline was so pristine. Flying over the region in seaplanes reminded me of the South Pacific. The lagoons, coral reefs and desert terrain were pristine, protected by a master plan that ensures ninety-nine percent of the area remains preserved, with only one percent designated for development. That level of stewardship is rare in our industry.

    As hoteliers, we have spent the past decade focusing more on sustainability, but here it is part of the project’s DNA from the beginning. Seeing regeneration move from intention to measurable reality gives our work meaning.  It also resonates with guests and with the new generation of employees who want to be part of something that matters.

    This is what convinced me that the future of our industry lies here. We have the chance to redefine what luxury means for the next generation, where comfort and conservation coexist, and where travel truly becomes a force for good.

    Having managed world-class resorts across Seychelles, Bora Bora, and Provence, how do you translate those refined operational standards into the DNA of The Red Sea and AMAALA?

    Throughout my career, I have learned that local culture shapes how guests connect with a destination. Today’s travellers seek authenticity and moments that reveal a place’s true character. This comes from diversity, meeting people, understanding different ways of life, and connecting with their stories. This philosophy underpins everything we do at Red Sea Global Hospitality. Every property is rooted in its surroundings, whether it is Desert Rock, which sits in the mountains or Shebara that rises from the water, or Thuwal Private Retreat, which offers Saudi Arabia’s first private island for exclusive hire. Each expresses luxury differently, yet all share the same foundation of precision, genuine care, and deep respect for the environment and community.

    In Saudi Arabia, guests are discovering a culture still largely unknown to them and are often surprised by the warmth and generosity of the people. Translating that authenticity into our operations is just as crucial as maintaining international standards. For us, service excellence and local pride go hand in hand.

    In every property, we combine operational precision with emotional intelligence, ensuring that international service standards are met while honouring the warmth and authenticity of Saudi hospitality. Our expectations for service, sustainability and design are exacting, but we balance them with Hafawah, the Saudi spirit of warmth, sincerity and intuitive care. That is how we transform global excellence into a Saudi-born expression of luxury.

    As hospitality becomes more purpose-driven, how do you inspire teams to align with RSG’s regenerative tourism vision, beyond the traditional guest-service mindset?

    The key is aligning with the purpose of a generation rather than trying to convince them. We integrate regeneration and sustainability into our master planning and priorities, so people can see for themselves, without being pitched, that this is who we are.

    Many of our team members join because they already share that sense of purpose. There is strong pride and belonging, especially among young Saudis who are deeply connected to their homeland and its progress. They understand that by joining the tourism sector they are contributing not only to an industry but also to a national vision.

    That pride, combined with strong family and community bonds, is what makes Saudi hospitality so genuine. It comes from upbringing, from values that have been passed down through generations.. The kindness and generosity you experience here are not scripted, they are simply part of who people are. That authenticity is what makes this new era of hospitality so meaningful.

    When team members believe so deeply in what they are doing, that authenticity becomes contagious. It shows in every guest interaction, and it travels organically through word-of-mouth and social channels. Many of our guests come from countries where we have done zero marketing, simply because the experience is disruptive and worth sharing.

    Continue Reading
    Click to comment

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Hospitality

    JD MALAT GALLERY X AFRICAN QUEEN KOJO MARFO INSTALLATION LAUNCHES DURING RAMADAN AT J1 BEACH

    Published

    on

    African Queen Dubai unveils a special collaboration with JD Malat Gallery which operates in Downtown, Dubai and Mayfair, London, presenting an installation of works by Ghanaian-British artist Kojo Marfo at its J1 Beach location. Launching during the holy month of Ramadan through to summer, Marfo’s vibrant paintings enter into dialogue with the spirit of African Queen – the iconic Mediterranean restaurant founded on the French Riviera in 1969.

    Installed throughout the venue, the works transform African Queen into an immersive cultural setting where gastronomy, art and atmosphere converge. From sunlit interiors to open terraces overlooking the shoreline, guests encounter contemporary African art within a space defined by Riviera elegance and cosmopolitan energy.

    Born in 1980, Kojo Marfo is recognised for his distinctive AfroGenesis style – an Afrocentric “new beginning” that fuses Cubist visual language with Akan artistic traditions. His layered figurative works explore identity and spirituality, reframing African heritage through a contemporary lens. Rooted in Ghanaian artistic traditions while engaging with European modernism, Marfo’s work is expressive, symbolic and internationally resonant.

    This dialogue between heritage and reinterpretation mirrors African Queen’s own story. Founded in 1969 in Beaulieu-sur-Mer, African Queen embodies Mediterranean art de vivre, where cuisine, culture and celebration unfold in an atmosphere of warmth and timeless glamour. Inspired by the 1951 film The African Queen, the venue’s layered textures and design create an environment that feels transportive yet refined.

    At J1 Beach, the concept transitions seamlessly from relaxed daytime dining to vibrant evening gatherings.

    Throughout Ramadan, African Queen welcomes guests for sea-view Iftar gatherings, offering a curated set menu designed for sharing. The experience begins with dates and lentil soup, followed by Arabic mezze with warm bread, lamb samosa and stuffed vine leaves. A choice of lamb, beef kebab, chicken tagine or vegetarian tagine follows, concluding with seasonal fruit. Soft drinks, coffee and tea are included per person.

    The JD Malat Gallery and African Queen Kojo Marfo installation runs from February 2026 through summer 2026.

    À la carte dining is available daily. Iftar is served from sunset throughout Ramadan, Iftar is served from sunset until 9:00 PM, with set menus starting from 296 AED per person, including welcome dates and apricot, sharing starters, a choice of main course, and dessert. The Suhoor menu is available throughout Ramadan from 10:30 PM until 1:30 AM, with last orders taken at 12:45 AM.

    Continue Reading

    Hospitality

    SEVA Holds Its Table Open for Community This Ramadan

    Published

    on

    In moments when the wider landscape feels uncertain, SEVA Table continues to hold its doors open as a daily act of care. Guests are invited to break their fast, reconnect and regulate with Ramadan Sufra designed to gently restore after fasting. The menu features dishes that support digestion and help transition the body gradually from fasting to nourishment. Highlights include:

    • Adas bi Hamod, slow-simmered green lentils with Swiss chard and lemon
    • Salt & Date: The Elemental Platter for two, featuring soup, warm dates, beetroot falafel, green shakshouka, hummus, cashew labneh, olives, bread, and tea
    • Light desserts including gluten-free cinnamon rolls and saffron lime key pie for sweetness that lingers without excess.
    • Karak Chai infused with cardamom and saffron

    Everything is prepared in-house from scratch and designed to replenish without heaviness.

    SEVA continues to operate as usual. The garden remains open for those who simply wish to sit quietly, share tea, or spend time in a steady environment. The café and space remain active, welcoming, and attentive.

    “The table is not a backdrop. It is the practice,” says Shadi Enbashi, co-founder of SEVA. “We lay the Sufra each day because the act of gathering, of nourishing one another with care and without noise, is itself a form of presence.”

    As always, SEVA offers what it can within its means. Simply a table, set with care, open to all who wish to sit.

    Continue Reading

    Hospitality

    WOMEN’S DAY AT JOE’S CAFÉ: ENJOY A COMPLEMENTARY TIRAMISU WITH THE BURJ KHALIFA VIEW

    Published

    on

    With stunning views, comforting cuisine and a warm ambience, Joe’s Café welcomes every woman to unwind, reconnect and celebrate Women’s Day in true Dubai style.

    This Women’s Day, celebrate the spirit of ‘Her’ with an indulgent shopping-and-sipping experience at Joe’s Café. Perfectly perched inside The Dubai Mall, the café offers front-row views of the iconic Burj Khalifa and the mesmerising Dubai Fountain, making it one of the city’s most picturesque celebration spots.

    Whether it’s a sun-kissed breakfast, a leisurely afternoon lunch between shopping sprees, or an elegant dinner with your closest friends, Joe’s Café creates the perfect setting for heartfelt conversations and memorable moments. To make the occasion even sweeter, guests can enjoy a complimentary Tiramisu with any main dish, available for lunch and Iftar. A delightful touch to toast the women who inspire, lead and uplift every day. Gather your squad, raise a cup, and celebrate ‘Her’ where the city sparkles brightest.

    Continue Reading

    Trending

    Copyright © 2023 | The Integrator