Connect with us

Hospitality

HOUSE OF HYPE DUBAI JUST FLIPPED THE HOLIDAYS, UNVEILS THE WINTER WONDERVERSE

Published

on

Four people in Christmas sweaters and Santa hats looking up at a purple, mirrored, festive, and immersive art installation with large glowing spheres.

This festive season, House of Hype, Dubai Mall’s most spectacular immersive mega-experience, turns the holidays upside down with The Winter Wonderverse, a surreal festive universe that only Dubai could dream up.

Running from December 13 – 28, 2025, The Winter Wonderverse @ House of Hype delivers a larger-than-life remix of holiday classics across the park’s 25 immersive worlds. Expect glowing snow, dancing lights, spontaneous performances, mischievous elf photobooths, chaotic parades, and snacks almost too cute to eat — all crafted to surprise, delight, and spark unforgettable shared moments.

But this isn’t nostalgia, and it’s definitely not the winter village you’ve visited five times before. This is House of Hype in Dubai! Where everything is bigger, wilder, brighter, and far more fun.

A Holiday Universe, One Wild World at a Time

From the moment you step inside, you’re not entering a venue, you’re crossing into a surreal festive season multiverse. One minute you’re inside a shimmering snow globe where neon snow falls around you, the next, you’re being pulled into an elf transformation photobooth where the “elves” are a little too enthusiastic and definitely up to mischief.

Turn a corner and suddenly a world-hopping parade bursts through the space, sweeping you into a swirl of bold characters, dancers, glitchy holiday creatures, and spontaneous performances that feel like they jumped out of a fever dream.

Blending humor, fantasy, nostalgia, and hypersaturated design, The Winter Wonderverse @ House of Hype is for people who want their holidays to feel anything but ordinary, families, friends, creators, travelers, and anyone chasing a festive escape with a twist.

Festive Highlights:

Inspired by House of Hype’s signature mega-experience DNA, here’s what guests can expect:

  • Glowing Snow & Dancing Lights: A surreal holiday landscape perfect for unforgettable photo and video moments.
  • Elf Transformation Photobooths: Snap, record, and instantly drop into the Winter Wonderverse storyline with playful, social-ready content.
  • World-Hopping Parades & Outrageous Performances: A spontaneous cast brings the universe to life through bold interactions and unexpected spectacle.
  • A Surprise Treat Awaits Anyone in Ugly Sweaters: Show up to Dubai’s most chaotic holiday showdown, loud, fun, and delightfully unhinged.
  • Cute Holiday Snacks & Limited-Edition Treats: Delicious, highly Instagrammable snacks curated by Michelin-starred culinary talent.

House of Hype invites guests on a 60–90 minute adventure through Dubai Mall’s full-scale City of Dreams, a joyful mega-experience built from the brightest corners of digital pop culture. Across 25 surreal, interactive zones, visitors drift through neon Tokyo nights, K-Pop stages, shimmering Bollywood energy, robotic light shows, projection domes, hidden pathways, exclusive shopping, and limited-edition global snacks. With live performances, AI-powered photo moments, and unexpected worlds opening at every turn, every visit becomes a journey to dream big, live loud, and have fun.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Hospitality

MÖVENPICK HOTEL BUR DUBAI – DECEMBER FESTIVE LISTINGS

Published

on

Group of people celebrating and cheering at a party, holding glasses of champagne while sparklers go off in the foreground.

A Very Merry Light-Up – Tree Lighting Ceremony

Welcome the festive season with Mövenpick’s enchanting Tree Lighting Ceremony, where glowing lights, carols, and joyful moments create the perfect start to December. Guests can enjoy a live choir, Santa meet & greet, kids’ giveaways, and a cheerful raffle draw, while adults savour festive canapés and beverages. With magical snow moments and charming décor, it’s an evening designed to bring families together in the spirit of the holidays.

The lobby at Mövenpick Bur Dubai is known for its welcoming warmth and elegant ambiance, making it the perfect gathering place for families to come together and celebrate the start of the festive season. Its open, bright layout brings a sense of harmony and connection to every moment.

Date & Time: 5th December | 7:00 PM – 9:00 PM | Venue: Lobby | For more information, please call +971 04 336 6000 or +971 50 210 6033

Santa’s Sweet Stop at Fountain Café

A holiday favourite returns, Mövenpick’s Christmas Plum Cake, baked with love and steeped in tradition. Made with plump fruits, warm spices, and a rich, buttery crumb, each cake captures the essence of the season in every slice. Whether you’re gifting it to loved ones, bringing it to a festive gathering, or simply enjoying it at home, it brings a sense of warmth and nostalgia to any holiday table.

Families often return year after year for this much-loved treat, a symbol of togetherness, celebration, and the comforting tastes that make the season special.

Fountain Café offers a cozy, elegant setting at the heart of the hotel, making it the perfect spot for guests to gather, savour seasonal treats, and enjoy relaxed moments with family during the festive season.

Date: 1st–31st December | Venue: Fountain Café | For more information, please call +971 04 336 6000 or +971 50 210 6033

Turkey Takeaway – A Festive Feast at Home

Celebrate the holidays in the comfort of home with Mövenpick’s lovingly prepared Turkey Takeaway, a heartwarming feast designed to bring families together around the table. Each turkey is seasoned, roasted, and paired with classic trimmings, creating a centerpiece that invites storytelling, laughter, and meaningful moments shared with the people who matter most.

Perfect for intimate gatherings, extended family dinners, or festive hosting, this takeaway offering allows you to enjoy restaurant-quality flavours without the stress of preparation freeing you to focus on connection, togetherness, and the joy of the season.

Mövenpick Bur Dubai is celebrated for its culinary craftsmanship rooted in Swiss hospitality. Every festive dish reflects a dedication to flavour, harmony, and creating memorable family moments that bring people closer together.

Date: 24th November – 30th December | Extra: Free delivery within Oud Metha | For more information: +971 04 336 6000 | +971 50 210 6033

Art of Brunch: Holly Jolly Feast – Christmas Saturdays

Every Saturday in December, families are invited to step into a joyful world of festive magic at Mövenpick’s Holly Jolly Feast. This heartwarming brunch brings the spirit of the holiday season to life with mouth-watering roasts, colourful live stations, and decadent desserts that delight young and old alike.

Children can enjoy unforgettable moments with Santa, experience gentle snow flurries, bounce through the day on the bouncy castle, and decorate gingerbread houses while parents relax to cheerful entertainment and savour time together.
A celebration crafted for families, filled with laughter, festive flavours, and memories that will be cherished long after the decorations come down.

The Fountain Restaurant is designed with families in mind, offering generous space, warm lighting, and interactive live stations that bring a sense of excitement and connection to every meal. It’s a venue where celebrations feel personal, joyful, and truly memorable.

Dates & Time: Saturdays, 6th, 13th, 20th & 27th December | 1:00 PM – 5:00 PM | Venue: The Fountain Restaurant | Info: +971 04 336 6000 | +971 50 210 6033

Jingle Roast Sunday at Garden Lounge

Make Sundays extra special this December with Mövenpick’s Jingle Roast Sunday, a comforting, family-friendly gathering that celebrates the joy of slowing down together. Enjoy a beautifully prepared roast with all the festive trimmings, golden potatoes, rich gravies, seasonal vegetables, and indulgent desserts, all served in a relaxed open-air setting.

Live music adds warmth to the atmosphere, while children enjoy a heartwarming Santa meet & greet and receive festive giveaways. It’s a laid-back, wholesome afternoon designed to bring families closer and create holiday memories that last a lifetime.

Garden Lounge is a beloved open-air escape where families can relax together under soft lighting and a welcoming atmosphere. Its spacious setting features a massive screen for live matches and sports, making it perfect for fans and families alike, and it also offers a full shisha menu for guests who want to unwind in comfort.

Dates & Time: Sundays, 7th, 14th, 21st & 28th December | 1:00 PM – 5:00 PM | Venue: Garden Lounge | Info: +971 04 336 6000 | +971 50 210 6033

Winter Wonderland Christmas Eve Dinner

Gather with family and friends for a heartwarming Christmas Eve celebration at The Fountain Restaurant, transformed into a festive wonderland for the night. Enjoy a beautifully curated buffet of seasonal favourites, international dishes, and sweet holiday indulgences that bring comfort and joy to every plate.

Children will delight in a magical visit from Santa, while gentle snow moments, festive music, and warm décor set the stage for a memorable evening. It’s an invitation to pause, come together, and embrace the harmony and togetherness that define Christmas Eve.

Known for its inviting décor and harmonious ambiance, The Fountain Restaurant provides an elegant yet comfortable setting for family celebrations. It’s a place where festive traditions come alive and cherished moments are created around every table.

Date & Time: 24th December | 7:00 PM – 10:00 PM | Venue: The Fountain Restaurant | Info: +971 04 336 6000 | +971 50 210 6033

Grand Christmas Day Brunch

Create meaningful Christmas memories with a joyful family brunch at Mövenpick, where delicious food, festive entertainment, and warm hospitality come together in perfect harmony. Enjoy a lavish buffet of roasts, global dishes, vibrant live stations, and festive desserts, all designed to bring families closer through shared flavour and celebration.

Children will enjoy Snow Time moments, Santa giveaways, face painting, a bouncy castle, and holiday activities, while parents relax to live music and the joyful spirit of Christmas. It’s everything the holiday should be, loving, lively, and unforgettable. 

With its bright festive décor and family-friendly layout, The Fountain Restaurant offers the perfect environment for joyful Christmas gatherings. Its warm atmosphere encourages connection, shared experiences, and celebratory moments that last long beyond the holiday.

Date & Time: 25th December | 1:00 PM – 5:00 PM | Venue: The Fountain Restaurant | Info: +971 04 336 6000 | +971 50 210 6033

New Year’s Eve Glitter Gala

Welcome the new year surrounded by loved ones at Mövenpick’s dazzling New Year’s Eve Glitter Gala. Enjoy a spectacular night filled with a lavish buffet, vibrant bar offerings, and an impressive lineup of entertainment including a live DJ, band, belly dancer, and Tanoura show.

The evening is designed for families and friends to celebrate side by side, sharing laughter, music, and hopeful anticipation for the year ahead. As the countdown begins, raise a glass together and welcome 2026 with harmony, joy, and unforgettable memories.

The Fountain Restaurant’s elegant design and celebratory ambiance make it the ideal destination for an unforgettable New Year’s Eve. Here, families come together to enjoy exceptional dining, joyful music, and meaningful moments as they welcome a new year in harmony.

Date & Time: 31st December | 7:30 PM onwards | Venue: The Fountain Restaurant | Info: +971 04 336 6000 | +971 50 210 6033

Continue Reading

Hospitality

SOFITEL THE OBELISK CELEBRATES CHEF IMPIAZZI’S 2025 BERNACHES AWARD

Published

on

Chef holding an award in front of a large window overlooking a city skyline.

Sofitel Dubai The Obelisk is proud to announce that Executive Chef Russell Impiazzi has been honored with a 2025 Bernaches Award, Accor’s highest global recognition celebrating innovation, creativity, and the transformative spirit of Heartists®.

Now in their thirty-fifth year, the Bernaches Awards spotlight outstanding initiatives across the Group. This year, an international jury reviewed 48 projects selected from 260 applications representing nearly 50 countries, ultimately naming 23 winners for their impact and forward-thinking approach. Chef Russell was recognised for his exceptional contribution to sustainability within Accor and the wider hospitality industry.

“We are immensely proud of Chef Russell’s recognition at the 2025 Bernaches Awards,” said Haytham Omar, Managing Director of Sofitel Dubai The Obelisk. “His dedication to sustainability, innovation, and culinary excellence represents the very best of our brand and our Heartists®. His actions continue to inspire our guests, and the wider industry.


A Leader in Responsible Gastronomy

As Executive Chef of Sofitel Dubai The Obelisk since 2020, he brings more than 30 years of international culinary expertise to the hotel’s five dining destinations. His commitment to zero food waste, carbon-neutral menus, and locally sourced ingredients has redefined responsible luxury at the hotel. Under his stewardship, the hotel has achieved Green Key certification and Dubai Sustainable Tourism’s Gold Tier, firming its position as a regional sustainability leader.

An Award-Winning Sustainability Project

Chef Russell’s winning project demonstrates measurable impact across the UAE’s sustainability landscape. Highlights include zero-waste kitchens with “no bin days,” carbon-neutral menus, expanded plant-based options, community collaboration with the UAE Food Bank, and 30% local sourcing, targeted to reach 35% by year-end.

His influence extends beyond the hotel, inspiring more than 1,000 students through his “Veg Pledge,” supporting Farm-to-Table education programs, and contributing to national initiatives such as NE’MA, the UAE’s Food Loss and Waste Initiative. His leadership has also earned him recognition as a Sustainability Champion of the year by Gault & Millau (2023) and The Caterer (2024).

Chef Russell’s work reflects Accor’s vision for bold, purpose-driven hospitality—creating meaningful change for teams, communities, and the planet. Learn more about Sofitel Dubai The Obelisk’s Commitment to Sustainability.  

Continue Reading

Hospitality

Designing the Next Generation of Functional, Future-Ready Foods

Published

on

A wide view of a modern luxury lounge, TIMELESS, featuring a curved bar with a sculptural travertine counter, plush low seating, sophisticated warm lighting, and minimalist desert-inspired decor.

Exclusive interview with İnanç Işık, General Manager – Retail, Kerry Middle East

You’ve spoken about the balance between taste, functionality, and sustainability. What technological advances are helping Kerry achieve sustainable innovation without compromising flavour or performance?

At Kerry, sustainability and taste are inseparable. Our Tastesense™ portfolio enables up to 50% sugar and salt reduction while preserving flavour integrity. We combine biotechnology, fermentation, and enzymology to extend shelf life and reduce food waste, supporting circular economy goals. Proprietary tools like Kerry NutriGuide model nutritional impact during reformulation, ensuring healthier profiles without trade-offs. These innovations are embedded in our Smart Taste™ platform, which addresses cost, supply, and regulatory pressures while maintaining indulgent taste. For example, our Cocoa Booster technology allows up to 20% cocoa reduction, mitigating volatility and lowering carbon footprint without compromising sensory experience.

Ingredient volatility — such as fluctuating cocoa and sugar prices — remains a major industry challenge. How is Kerry using R&D and data-led formulation to help manufacturers manage supply and cost risks?

Cocoa prices have surged by over 300% in the past year, and sugar markets remain highly volatile due to global supply constraints and regulatory pressures. Kerry addresses these challenges through a combination of predictive formulation tools like NutriGuide and advanced ingredient technologies.

For cocoa, our Cocoa Booster solutions enable up to 20% cocoa reduction without compromising indulgent taste or compliance. For sugar, our Tastesense™ technology delivers up to 50% sugar reduction, helping manufacturers manage cost exposure without compromising on taste while meeting consumer demand for healthier profiles.

These strategies not only reduce reliance on volatile raw materials but also improve manufacturing efficiency, delivering cost savings of up to 24% in bakery applications, while ensuring consistent quality, sustainability, and great taste.

Kerry’s approach to innovation often begins in foodservice before scaling to retail. How does this process work in practice, and what tools or insights make it effective?

Foodservice is our innovation incubator. Concepts validated in quick-service and casual dining channels, where trends emerge fastest, are adapted for retail using Taste Charts, Trendspotter AI, and Kerry Kalaido®, our generative AI concepting tool. These tools accelerate ideation-to-launch by combining consumer insights, sensory science, and chef-led prototyping. At Gulfood, we showcased Gold Brew Qahwa and Nashville Chicken Chips, examples of foodservice-inspired ideas scaled for retail through Kerry’s integrated RD&A network and global manufacturing footprint.

With the rise of GLP-1 health trends and growing demand for high-protein, functional products, how is Kerry adapting its strategy to meet new consumer nutrition needs?

GLP-1 adoption is reshaping consumer priorities toward satiety, digestive health, and metabolic support. Kerry’s Proactive Health platform delivers science-backed solutions like BC30™ probiotics for protein absorption, Eupoly-3™ omega-3s for heart health, and Tastesense™ masking solutions to improve flavour in high-protein, reduced-sugar formulations. Our proprietary research identifies five GLP-1 consumer personas, guiding innovation in formats such as protein bars, functional beverages, and meal replacements. At Gulfood, concepts like the Hot Honey Power Bar demonstrated how indulgence and functionality can coexist.

Kerry recently partnered with KidZania on the Kids Flavour Detective Workshop. How do initiatives like this help your teams understand emerging taste preferences and design products for future generations?

The Kids Flavour Detective Workshop gave us direct access to Gen Alpha’s flavour preferences through hands-on co-creation. Gen Alpha has more active taste buds and higher sensitivity to sweet, bitter, umami and spicy compounds. Insights from this activation helped us develop new cheese powder concepts, Savoury Parmesan and Creamy Gouda, featured at Gulfood. These initiatives ensure our innovation pipeline reflects the evolving tastes of younger consumers, enabling brands to future-proof their portfolios with flavours that resonate across generations.

Collaboration with research institutions such as KAUST and KHNI highlights Kerry’s investment in science-driven innovation. How do these partnerships translate bioscience and smart-health research into everyday food solutions?

Our partnerships with KAUST and the Kerry Health & Nutrition Institute (KHNI) accelerate breakthroughs in microbiome science, cellular biology, and functional ingredient development. These collaborations underpin innovations like personalised AI nutrition platforms, clean-label reformulation, and functional ingredients for better health. By embedding cutting-edge science into everyday application, from sugar reduction systems to hydration solutions, we deliver solutions that meet consumer health needs without compromising taste.

Looking ahead, what does the future of food manufacturing look like to you — and how will Kerry continue to lead the transformation of the region’s food ecosystem?

The future is digital, sustainable, and personalised. Expect AI-driven predictive analytics, carbon reduction strategies, and bioscience-led nutrition to dominate. Kerry will continue to lead by combining taste leadership, sustainability, and science-backed innovation, shaping a resilient food ecosystem for MENAT and beyond. Our ambition is clear: to reach two billion people with sustainable nutrition solutions by 2030, while enabling customers to deliver products that are better for people, society, and the planet.

Continue Reading

Trending

Copyright © 2023 | The Integrator