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TUTTOFOOD 2026 IS SET TO WELCOME OVER 100,000 VISITORS TO MILAN’S VIBRANT STAGE, MARKING NEW MILESTONES IN INTERNATIONAL PARTICIPATION

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An aerial view of the crowded, expansive halls of the TUTTOFOOD trade show in Milan, showing rows of exhibitor booths and numerous professional visitors walking the aisles, highlighting the event's scale

TUTTOFOOD, Southern Europe’s leading food business platform, taking place from 11 to 14 May 2026 in Milan, is set to deliver strong international growth in its 2026 edition. With 80% of exhibitors already confirmed, including a record-breaking 30% international presence, participation is expected to rise by 15–20% compared to the previous editions.

In 2025, the Exhibition established itself as a must-attend event on the European trade show calendar, attracting a significant presence of international TPOs and professional visitors from around the world. Top countries included United Arab Emirates, Spain, Poland, Germany, the United Kingdom, France, China, the USA, Canada, the Netherlands, and South Korea. The show welcomed 95,000 professional visitors from over 100 countries, with 3,000 international top buyers and 4,200 exhibiting companies from around 70 countries – nearly double the numbers from previous editions.

These outstanding data confirm the Exhibition’s role as a strategic hub connecting producers, distributors, and global markets.

The international outlook is reinforced by the partnership between Fiere di Parma, the host of the Exhibition, and Koelnmesse’s international network. This collaboration positions TUTTOFOOD within a broader trade ecosystem alternating with Anuga, and further enhances its internationalization and standing as a key global marketplace.

Antonio Cellie, CEO of Fiere di Parma said: “The strong results already achieved by the second edition of TUTTOFOOD reflect the energy and international appeal of Milan, a city that embodies innovation and connection. They show the power of strategic, system-wide collaborations. Alongside our key partnership with ITA – Italian Trade Agency, whose programs attract top global agrifood buyers, one of the Exhibition’s greatest strengths is the collaboration between Fiere di Parma and Koelnmesse, the organizer of Anuga in Cologne, held in alternate years to TUTTOFOOD.”

Cellie continued: “This alternating schedule will soon become a key reference point for global food business leaders, creating a unique model within the international trade fair landscape — a strategic platform linking Milan and Cologne, two European cities with deep trade fair traditions and a shared spirit of innovation. Together with Cibus, which in Parma during odd-numbered years celebrates Made in Italy and the excellence of Geographical Indication products, they form a truly global food galaxy.”

Six months ahead of the event, early confirmations from 34 countries further highlight the Exhibition’s international appeal and the strong business opportunities available across its pavilions.

In 2026, following the success of the 2025 edition held at Chic Nonna restaurant, TUTTOFOOD will once again host an exclusive networking event during the days of Gulfood. The event will take place in a central and prestigious location, offering a unique opportunity to connect with key players from across the global food industry. 

Buyers Program

TUTTOFOOD 2026 will feature an exceptionally rich Buyers Program organized in cooperation with ITA – Italian Trade Agency, bringing together more than 3,000 top national and international professionals, carefully selected to ensure high-value business matching opportunities. The program will involve leading Italian retail chains, supermarkets, cash & carry operators, discount stores, organized distribution groups, and commercial catering professionals, representing all the key players across the food distribution chain.

Internationally, qualified buyers will arrive from across Europe, Middle East, North and South America, the ASEAN area, China, Japan, Taiwan, and South Korea, with further top-level participation expected from Oceania, South Africa, and Central Asia.

A special emphasis in 2026 will be placed on the foodservice sector, engaging key decision-makers from restaurant chains and hotels. The enhanced focus on the on-board catering area will further expand opportunities for networking and cross-sector dialogue, confirming TUTTOFOOD as a leading global platform for the food industry.

A New, More Accessible Exhibition Layout

TUTTOFOOD 2026 will feature a more compact and visitor-friendly layout, designed to enhance navigation and product discovery. Italian and international exhibitors will be showcased side by side across 90.000 sqm of net exhibition space – 15% more than in 2025 spread across 10 pavilions. This designfosters cross-market engagement and makes it easier for buyers to explore the full spectrum of the food offering.

Two multi-level pavilions will host the packaged food hub, with product distribution carefully organized to create an immersive visitor experience. 

The packaged food hub will extend across multiple interconnected pavilions, offering a comprehensive journey through every segment of the food industry. From dairy and deli products to frozen foods, seafood, and proteins, the exhibition will present a wide variety of categories, with grocery playing a central role across several pavilions.

The upcoming edition will shine a spotlight on emerging, largely unexplored agri-food business segments, driving global consumer trends closely tracked by TUTTOFOOD.

Key pavilion highlights will include a dedicated Beverage section featuring the fifth edition of Mixology Experience — an area within the pavilion where the concept of Beverage Pairing serves as the common thread linking the project to TUTTOFOOD — along with spaces dedicated to innovation in the fresh and processed fruit and vegetable sector.

The revamped Tutto Fruit & Veg area will bring together categories and trends from around the world, including fourth and fifth range products, exotic produce, berries, and processed products, with the participation of highly qualified professional visitors from the fruit & vegetables industry.

Among the key new highlights of the 2026 edition of TUTTOFOOD is the launch of a dedicated special area focused on the organic segment, which is experiencing strong growth across major distribution channel. The special area is called TuttoBio by Natexpo and is conceived as an international organic pavilion gathering certified organic production from Europe and beyond. TuttoBio is designed to bring together supply-chain stories, innovation, and professional networking to the show. The project stems from an international cooperation between Fiere di Parma and SPAS, the organizer of Natexpo, the leading global trade show for organic products based in France.

The experience will be completed by thematic spaces devoted to bakery and snacks, confectionery and coffee, celebrating the diversity and excellence of packaged food from around the world.

This new configuration will streamline visitor orientation and enhance the overall experience of product discovery.

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Hospitality

SUN SIYAM VILU REEF WELCOMES FITNESS EXPERT ILARIIA AUVITU FOR A REJUVENATING WELLNESS WEEK

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Sun Siyam Vilu Reef, part of the Privé collection within the House of Siyam, is set to host an exclusive Wellness Week from 15th to 22nd June 2026, led by international creative and fitness expert Ilariia Auvitu in honour of Global Wellness Week.

Ilariia offers a sophisticated perspective on modern well-being, shaped by her life across seven countries and four languages. As an actor, model, and mother, her “high-performance lifestyle” provides a unique intersection of professional discipline and authenticity.

A central pillar of the week is the Tech-Free Sunrise Yoga and Breathwork Ritual. In an era of digital saturation, this hour of stillness is designed to help guests regulate the nervous system and improve mental health. The curated schedule includes Morning Yoga with Flow, specifically designed to cultivate sustainable energy flow for the day ahead. For those seeking more dynamic activity, Pool Fitness offers engaging water aerobics sessions held at the Pool Bar for a refreshing take on physical movement. Selected days will be concluded with Sunset Pilates and Stretching, featuring low-impact strength and toning exercises finished with a 15-minute quality stretch to release the muscles and embrace the evening’s iridescent glow.

Sun Siyam Vilu Reef offers guests the opportunity to rediscover a sense of harmony on the occasion of Global Wellness Week, guided by the island’s natural pace on a transformative journey of rejuvenation and balance.

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Hospitality

CELEBRATE MOTHER’S DAY WITH A LUXURIOUS DAYCATION AT AL JADDAF ROTANA

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Treat the most special woman in your life to a memorable Mother’s Day Daycation at Al Jaddaf Rotana from 8th to 10th May. Thoughtfully designed to celebrate mothers, this indulgent experience offers the perfect blend of relaxation, refined dining, and well-deserved pampering.

Mothers can savour an elegant high tea, unwind with optional pool access, or elevate the celebration with a delightful Saturday Brunch accompanied by a glass of bubbly.

Offer Details

Date: 8thto 10th May
High Tea: AED 105 per person | High Tea with Pool Access: AED 150 per person (fully redeemable on F&B during the offer period) | Special Saturday Brunch Offer: AED 125 per person, including a glass of bubbly.

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Hospitality

CELEBRATE INTERNATIONAL MOTHER’S DAY AT PUBLIQ EUROPEAN BISTRO

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Make Mom feel extra special this International Mother’s Day at Publiq European Bistro, where families dining in groups of more than three guests can enjoy a complimentary meal for Mom. Gather your loved ones and celebrate together over a relaxed European-style dining experience designed to make the occasion memorable.

Details:
Offer: Mom eats free (for families of more than three guests) | Time: 12:00 PM – 6:00 | Location: Publiq European Bistro, Four Points by Sheraton Sheikh Zayed Road, Dubai | For reservations: +971 56 414 2213

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