Hospitality
TUTTOFOOD 2026 IS SET TO WELCOME OVER 100,000 VISITORS TO MILAN’S VIBRANT STAGE, MARKING NEW MILESTONES IN INTERNATIONAL PARTICIPATION
TUTTOFOOD, Southern Europe’s leading food business platform, taking place from 11 to 14 May 2026 in Milan, is set to deliver strong international growth in its 2026 edition. With 80% of exhibitors already confirmed, including a record-breaking 30% international presence, participation is expected to rise by 15–20% compared to the previous editions.
In 2025, the Exhibition established itself as a must-attend event on the European trade show calendar, attracting a significant presence of international TPOs and professional visitors from around the world. Top countries included United Arab Emirates, Spain, Poland, Germany, the United Kingdom, France, China, the USA, Canada, the Netherlands, and South Korea. The show welcomed 95,000 professional visitors from over 100 countries, with 3,000 international top buyers and 4,200 exhibiting companies from around 70 countries – nearly double the numbers from previous editions.
These outstanding data confirm the Exhibition’s role as a strategic hub connecting producers, distributors, and global markets.
The international outlook is reinforced by the partnership between Fiere di Parma, the host of the Exhibition, and Koelnmesse’s international network. This collaboration positions TUTTOFOOD within a broader trade ecosystem alternating with Anuga, and further enhances its internationalization and standing as a key global marketplace.
Antonio Cellie, CEO of Fiere di Parma said: “The strong results already achieved by the second edition of TUTTOFOOD reflect the energy and international appeal of Milan, a city that embodies innovation and connection. They show the power of strategic, system-wide collaborations. Alongside our key partnership with ITA – Italian Trade Agency, whose programs attract top global agrifood buyers, one of the Exhibition’s greatest strengths is the collaboration between Fiere di Parma and Koelnmesse, the organizer of Anuga in Cologne, held in alternate years to TUTTOFOOD.”
Cellie continued: “This alternating schedule will soon become a key reference point for global food business leaders, creating a unique model within the international trade fair landscape — a strategic platform linking Milan and Cologne, two European cities with deep trade fair traditions and a shared spirit of innovation. Together with Cibus, which in Parma during odd-numbered years celebrates Made in Italy and the excellence of Geographical Indication products, they form a truly global food galaxy.”
Six months ahead of the event, early confirmations from 34 countries further highlight the Exhibition’s international appeal and the strong business opportunities available across its pavilions.
In 2026, following the success of the 2025 edition held at Chic Nonna restaurant, TUTTOFOOD will once again host an exclusive networking event during the days of Gulfood. The event will take place in a central and prestigious location, offering a unique opportunity to connect with key players from across the global food industry.
Buyers Program
TUTTOFOOD 2026 will feature an exceptionally rich Buyers Program organized in cooperation with ITA – Italian Trade Agency, bringing together more than 3,000 top national and international professionals, carefully selected to ensure high-value business matching opportunities. The program will involve leading Italian retail chains, supermarkets, cash & carry operators, discount stores, organized distribution groups, and commercial catering professionals, representing all the key players across the food distribution chain.
Internationally, qualified buyers will arrive from across Europe, Middle East, North and South America, the ASEAN area, China, Japan, Taiwan, and South Korea, with further top-level participation expected from Oceania, South Africa, and Central Asia.
A special emphasis in 2026 will be placed on the foodservice sector, engaging key decision-makers from restaurant chains and hotels. The enhanced focus on the on-board catering area will further expand opportunities for networking and cross-sector dialogue, confirming TUTTOFOOD as a leading global platform for the food industry.
A New, More Accessible Exhibition Layout
TUTTOFOOD 2026 will feature a more compact and visitor-friendly layout, designed to enhance navigation and product discovery. Italian and international exhibitors will be showcased side by side across 90.000 sqm of net exhibition space – 15% more than in 2025 – spread across 10 pavilions. This designfosters cross-market engagement and makes it easier for buyers to explore the full spectrum of the food offering.
Two multi-level pavilions will host the packaged food hub, with product distribution carefully organized to create an immersive visitor experience.
The packaged food hub will extend across multiple interconnected pavilions, offering a comprehensive journey through every segment of the food industry. From dairy and deli products to frozen foods, seafood, and proteins, the exhibition will present a wide variety of categories, with grocery playing a central role across several pavilions.
The upcoming edition will shine a spotlight on emerging, largely unexplored agri-food business segments, driving global consumer trends closely tracked by TUTTOFOOD.
Key pavilion highlights will include a dedicated Beverage section featuring the fifth edition of Mixology Experience — an area within the pavilion where the concept of Beverage Pairing serves as the common thread linking the project to TUTTOFOOD — along with spaces dedicated to innovation in the fresh and processed fruit and vegetable sector.
The revamped Tutto Fruit & Veg area will bring together categories and trends from around the world, including fourth and fifth range products, exotic produce, berries, and processed products, with the participation of highly qualified professional visitors from the fruit & vegetables industry.
Among the key new highlights of the 2026 edition of TUTTOFOOD is the launch of a dedicated special area focused on the organic segment, which is experiencing strong growth across major distribution channel. The special area is called TuttoBio by Natexpo and is conceived as an international organic pavilion gathering certified organic production from Europe and beyond. TuttoBio is designed to bring together supply-chain stories, innovation, and professional networking to the show. The project stems from an international cooperation between Fiere di Parma and SPAS, the organizer of Natexpo, the leading global trade show for organic products based in France.
The experience will be completed by thematic spaces devoted to bakery and snacks, confectionery and coffee, celebrating the diversity and excellence of packaged food from around the world.
This new configuration will streamline visitor orientation and enhance the overall experience of product discovery.
Hospitality
CELEBRATE TOGETHERNESS THIS RAMADAN WITH AL HALLAB’S IFTAR OFFERINGS
This Ramadan, Al Hallab invites families and loved ones to come together over a generous and comforting Iftar experience inspired by time-honoured Lebanese traditions. Available across all three Al Hallab outlets and for delivery, the Ramadan offering is thoughtfully designed to celebrate togetherness with the flavours that define the holy month.
Guests can enjoy a full dine-in experience at any of Al Hallab’s three outlets, where tables are set with warm hospitality and a feast of Lebanese favorites. From comforting soups like Lentil, Chicken, or Mushroom, to cold appetizers including Hummus, Moutabal, Labneh, Fattoush, and Vine Leaves, every dish is prepared with care to celebrate the flavors of Lebanon. Hot appetizers, grilled skewers, daily mains, and fresh bread complete the spread, followed by a selection of premium Arabic sweets like Kunafa, Shaibeat, Othamlieh, Kunafa rolls, and fruits for dessert.
For those who prefer to break their fast at home, Al Hallab also offers Iftar meal boxes for delivery, making it easy to enjoy a complete Ramadan meal in the comfort of your own space. Available for one, two, or four people, each Iftar includes dates to break the fast, comforting soups, traditional juices like Kamaredine and Jallab, a selection of cold and hot appetizers, daily main dishes, and a taste of Ramadan’s sweetest delights, including Kataef Walnut and Shaibeyat Ashta.
Al Hallab’s Iftar is more than a meal; it is an invitation to gather, share, and celebrate the blessings of Ramadan with loved ones. Whether enjoying the cozy ambiance of the restaurant or the comfort of home, every Iftar is a moment of joy, flavor, and heritage.
Hospitality
LA VILLE HOTEL & SUITES ANNOUNCES THE REOPENING OF LOOKUP ROOFTOP BAR WITH A REFINED MEDITERRANEAN IDENTITY
La Ville Hotel & Suites CITY WALK Dubai, Autograph Collection announces the reopening of its rooftop destination, LookUp Rooftop Bar,on 22nd January 2026. Reintroduced with a refined Mediterranean identity and a fully refreshed look, LookUp now offers a complete day-to-night experience that feels genuinely new, even for long- standing guests of the hotel.
Overlooking City Walk with uninterrupted views of the Burj Khalifa and the downtown skyline, LookUp has been reshaped into a rooftop destination with greater depth and purpose. By day, the space centres around its infinity pool and open terraces, offering a relaxed setting for guests to unwind, swim and spend time outdoors. A strengthened food offering now plays a central role in the experience, with a full Mediterranean-inspired menu featuring wood fired pizzas and fresh sharable dishes, designed for casual dining and longer stays.
As the day moves into evening, LookUp naturally shifts in energy. Guests can enjoy crafted cocktails, a considered music programme and live DJs, alongside a calendar of curated experiences including fashion showcases, brand collaborations and pop ups. Morning wellness sessions such as yoga and pilates further extend the rooftop’s use beyond traditional bar hours, creating a space that works across different moments of the day.
The refreshed LookUp is designed as more than a rooftop bar. It is a lifestyle destination that brings together leisure, dining and social connection in one setting. With its updated design, stronger menu focus and varied programming, LookUp offers returning guests a new way to experience a familiar space, while welcoming new visitors into the heart of City Walk.
The reopening will welcome hotel owners, Marriott leaders, media, partners and influencers, marking the next chapter for one of City Walk’s most recognisable rooftops. With ongoing collaborations across wellness, fashion and lifestyle, LookUp Rooftop Bar is positioned as a key social destination within City Walk, offering experiences from sunrise through to late night.
Michel Nader, Regional Vice President, UAE & Levant – Premium & Select, Marriott International commented: “The return of LookUp is both timely and emblematic of Dubai’s ever-evolving social landscape. With its revitalised Mediterranean-inspired concept, the destination seamlessly combines refined charm with enhanced hospitality, embodying the city’s affinity for sophisticated and vibrant nightlife. We are confident the relaunch of this popular venue will be appreciated by local residents and international visitors.”
Roudi Soubra, Vice President – Asset Management, Dubai Holding, added: “LookUp has always been more than just a rooftop, it’s part of La Ville’s story and spirit. This reimagining represents our commitment to continuous evolution and to creating spaces that inspire connection, creativity, and joy. With its Mediterranean charm and breathtaking views, LookUp once again reflects the essence of Dubai: dynamic, sophisticated, and full of life.”
Hospitality
RAMADAN IFTAR AT OASIS TERRACE & GARDEN, MÖVENPICK DOWNTOWN
This Ramadan, Oasis Terrace & Garden at Mövenpick Hotel Apartments, Downtown Dubai invites guests to break their fast in a relaxed outdoor setting with a garden-style Iftar buffet designed for families, friends, and group gatherings.
The experience features authentic Arabian and regional favourites, complemented by interactive live cooking stations. Guests are welcomed with dates and water on arrival, followed by unlimited access to mezze, salads, hot mains, and signature Oasis desserts. Live stations include Shawarma, slow-cooked Ouzi, and BBQ specialities, alongside a dedicated dessert counter and mocktails with laban.
Set across the venue’s open-air terrace and garden, the Iftar offers a laid-back yet festive atmosphere ideal for both casual and corporate celebrations throughout the holy month.
With its combination of open-air seating, warm hospitality and thoughtfully curated buffet, Oasis Terrace & Garden offers a welcoming space to slow down and reconnect after sunset. The experience reflects the spirit of Ramadan, bringing together comforting flavours, shared plates and a setting designed for togetherness. Available throughout Ramadan 2026 (subject to official moon sighting, expected from 19 February 2026).
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