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TH8 PALM DUBAI BEACH RESORT UNVEILS ‘PURE BY SERENITY’ – A HAVEN OF RELAXATION AND REJUVENATION

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A serene, modern interior of the Pure by Serenity spa at Th8 Palm Dubai Beach Resort, featuring soft lighting, natural wood accents, and a luxurious massage or treatment bed

Th8 Palm Dubai Beach Resort proudly announces the launch of Pure by Serenity, a refined spa destination that opened on 5 December 2025. The debut represents a new chapter in the resort’s wellness narrative, introducing a concept shaped with the same design sensibility and lifestyle focus that define Th8 Palm Dubai Beach Resort as one of the Palm Jumeirah’s most distinctive boutique luxury resorts.

Designed as a serene escape from the everyday, Pure by Serenity is an intimate, cocoon-like retreat where each treatment is delivered with intention, precision and care. The spa features three tranquil treatment rooms, including two double treatment rooms ideal for shared experiences between friends or mothers and daughters. Further enhancing its offering, a dedicated thermal suite is available to be booked either as a standalone experience or paired with any treatment, deepening relaxation and creating a seamless extension of each guest’s spa journey.

“Th8 Palm Dubai Beach Resort continues to grow as a boutique luxury lifestyle destination. Pure by Serenity strengthens this direction by introducing a well-being experience shaped around personal preference. It reflects our vision for lifestyle hospitality, where design, service and individuality come together in a way that feels seamless to the guest.” said Dany El Mahgiub, Complex General Manager, Th8 Palm Dubai Beach Resort and Wyndham Residences, The Palm.

Serenity – The Art of Well-Being, is an internationally regarded Portuguese well-being concept, known for its holistic 360 philosophy across its large-scale destinations that blend spa therapies, fitness, nutrition and thermal experiences. Pure by Serenity translates the same commitment to a more intimate setting, offering a thoughtfully curated expression that maintains innovation, sophistication and personalized care. The treatment menu features massages, facials and signature rituals guided by the benefits of Thalgo’s marine formulations and Voya’s seaweed-based preparations, reinforcing the resort’s dedication to quality-driven, highly effective spa experiences.

“After establishing Serenity in Dubai, it’s been a pleasure to introduce a tailored version of the brand to the region. Pure by Serenity reflects our focus on thoughtful care, innovation and the artistry of true spa practice. We create places where well-being is not just offered, but lived.” said Maria d’Orey, Founder and Global Director of Serenity – The Art of Well-Being and Pure by Serenity – The Art of Spa.

With the arrival of Pure by Serenity, Th8 Palm Dubai Beach Resort enriches its lifestyle narrative by introducing a well-being experience shaped for modern oceanside living. It stands as a meaningful extension of the property’s evolving identity, offering guests a refined space dedicated to restoration and personal care.

Pure by Serenity opened its doors on 5 December 2025, inviting guests and residents to discover a new destination for mindful relaxation by the sea.

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Hospitality

FATHER’S DAY GIFT GUIDE: HEALTHY SIPS FOR DADS WHO PUT WELLNESS FIRST

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This Father’s Day, skip the usual gifts and treat health-conscious dads to something that supports their wellbeing from the inside out. UAE homegrown brand Saba Plant-Based offers a range of organic, probiotic-rich drinks crafted using fermentation, live cultures and carefully selected ingredients to support digestive wellness while delivering great taste. Convenient, refreshing and easy to incorporate into daily routines, these functional beverages make thoughtful gifts for fathers looking to prioritise healthy habits.

Water Kefir
Light, fruity and refreshing, Saba Plant-Based’s newly launched Water Kefir is packed with live probiotics that support gut health. This water-based fermented drink is caffeine-free, gentle on digestion and ideal for staying refreshed throughout the warmer months.

Flavours available in Blue Spirulina & Lemon Mint and Dragon Fruit, Strawberry & Lemon.

Apple Cider Vinegar Shots

For dads who appreciate practical wellness solutions, these convenient gut health shots are made with raw apple cider vinegar and designed to support healthy daily habits. Easy to enjoy at home, at work or on the go, they offer a simple addition to any wellness routine.

Flavours available in Cardamom & Ginger and Verbena & Orange Blossom.

Plant-Based Kefir

Made with organic coconut milk and live vegan kefir cultures, this creamy dairy-free alternative is rich in beneficial bacteria that support digestive wellbeing. It can be enjoyed on its own or added to smoothies and breakfast bowls for a probiotic boost.

Flavour available in Natural, Vanilla and Mango-Pineapple.

Organic Kombucha
As the first brand to locally brew organic-certified kombucha in the UAE, Saba Plant-Based offers a naturally refreshing fermented tea made with live cultures and organic ingredients. Raw, unpasteurised and low in sugar, it provides a flavourful alternative to conventional soft drinks.

Available in Classic, Mango, Raspberry, Peppermint, Hibiscus Basil, Cardamom and Ginger Turmeric.

Whether your father is a fitness enthusiast, wellness advocate or simply looking to make healthier everyday choices, Saba Plant-Based’s range of probiotic drinks offers a thoughtful Father’s Day gift that supports gut health, hydration and overall wellbeing.

The brand’s full gut-healthy product range can be purchased on www.sabaplantbased.ae or at supermarkets across UAE including Kibsons, Spinneys and Waitrose.

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Hospitality

ROHINI DUBAI LAUNCHES REFLECTIVE KINTSUGI KAHANI EXPERIENCE FOR CREATIVE AUDIENCES

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On 27 June, Rohini will host the Kintsugi Kahani Experience, inspired by the Japanese art of golden repair. Rooted in the philosophy of embracing imperfection, the experience invites guests to explore creativity through a hands-on workshop that celebrates the beauty found in flaws and life’s imperfections.

Throughout the evening, participants will create a meaningful keepsake to take home while engaging with the centuries-old concept of transforming brokenness into something beautiful and unique. Designed as a reflective and creative experience, the workshop offers guests an opportunity to connect with the art form in an intimate and inspiring setting.

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Hospitality

GCC Travellers Are Heading Away Earlier for Eid Al Adha, Dragonpass Data Reveals

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Dragonpass, the world’s leading provider of digital airport ecosystem platforms, has revealed new travel data showing a notable shift in how travellers across the GCC are planning their Eid journeys, with demand surging before Eid Al Adha rather than during the holiday itself.

According to Dragonpass data, travel activity across the GCC increased by 69% in the week leading up to Eid Al Adha 2026. However, rather than peaking during the holiday period, travel activity declined by 24% during Eid week and a further 18% in the week immediately after, suggesting many travellers chose to depart ahead of the holiday period.

The trend marks a clear contrast to Eid Al Fitr earlier this year, when travel activity across the GCC rose by 6% during the holiday week itself before declining by 20% in the following week. Saudi Arabia recorded the strongest Eid Al Fitr uplift in the region, with travel activity increasing by 25% during the holiday week.

Several GCC markets recorded particularly strong growth in the lead-up to Eid Al Adha. Kuwait saw the largest increase, with travel activity rising by 124.7% week-on-week, followed by Bahrain (+108.5%), the UAE (+79.2%), Qatar (+59.5%) and Saudi Arabia (+58.4%).

Andrew Harrison-Chinn, Chief Marketing Officer at Dragonpass, said: “The contrast between Eid Al Fitr and Eid Al Adha is one of the most interesting travel trends we have observed this year. While Eid Al Fitr generated a more traditional holiday-week travel spike, Eid Al Adha saw travellers moving significantly earlier, with demand building before the holiday rather than during it.

“This highlights the dynamic nature of travel behaviour across the GCC and reinforces the importance of understanding how demand shifts around key travel periods. Despite periods of disruption affecting regional travel earlier this year, demand across the GCC has remained resilient, with travellers continuing to prioritise leisure and holiday travel.”

Saudi Arabia remained one of the region’s strongest-performing travel markets throughout both holiday periods. During Eid Al Fitr, the Kingdom recorded the clearest holiday-driven uplift in the GCC, with growth spread across several major airports. Madinah recorded the strongest increase at 58%, followed by Jeddah (29%), Dammam (25%) and Riyadh (22%).

During Eid Al Adha, Madinah again stood out as a key exception to the wider regional trend, recording a 20% increase during Eid week and a further 58% increase post-Eid, reflecting continued religious travel activity around the holiday period.

Looking ahead, Dragonpass expects strong travel demand across the GCC throughout the summer months. The latest Eid travel trends suggest travellers are becoming more deliberate in how they plan journeys around peak holiday periods, while demand for regional and international travel remains resilient. As summer travel gathers pace, these shifting patterns are expected to continue shaping passenger flows across the region.

As aviation connectivity continues to expand across the GCC, understanding how travellers adapt their behaviour around major holidays and peak travel periods will become increasingly important for airports, airlines and the wider travel ecosystem.

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