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ATARA DEVELOPMENT BREAKS GROUND ON GCC’S FIRST SHERATON-BRANDED RESIDENCES

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Groundbreaking ceremony for The Residences at Sheraton Al Marjan Island Resort by ATARA Development, featuring six individuals standing on a sandy site holding gold ceremonial shovels in front of a branded backdrop displaying logos of ATARA Development, Sheraton, and Marjan

ATARA Development has officially broken ground on The Residences at Sheraton Al Marjan Island Resort, marking a major milestone for the GCC’s first Sheraton Residences. With enabling works underway and 5% of overall progress completed, the landmark beachfront project on Al Marjan Island is advancing steadily under the leadership of ATARA’s in-house construction arm, Rakhat Construction.

Significant on-site progress has already been recorded with soil improvement works and shoring completed and excavation progressing simultaneously. This momentum reflects ATARA Development’s commitment to delivering a world-class development built on precision, quality, and timely execution.

Arch. Abdulla Al Abdouli, Group CEO of Marjan, said “The addition of the Sheraton Residences further strengthens Al Marjan Island’s position as a premier lifestyle destination. This project contributes to our vision of bringing exceptional, world-class developments to the island, enriching its residential offering and international appeal.”

In a distinct approach that sets ATARA apart within the UAE real estate landscape, the company has commenced groundbreaking prior to launching sales, a strategy that underscores its financial strength, construction readiness, and unwavering commitment to buyer confidence. This approach ensures project delivery remains on track regardless of sales cycles, offering future buyers visible, tangible assurance of progress.

Umid Bazarov, Chief Operating Officer of ATARA Development, said “Breaking ground before launching sales reflects ATARA’s philosophy of leading with action, not promises. By showcasing tangible construction progress from day one, we reinforce a sales strategy built on trust and visibility—giving future buyers the assurance that their ownership is supported by a developer fully committed to transparency, quality, and timely delivery. With the project scheduled for completion by Q3 2028, buyers can purchase with confidence knowing the timeline is clearly defined and closely adhered to. The Residences at Sheraton Al Marjan Island Resort sets a new benchmark for luxury developments entering the market.”

Jaidev Menezes, RVP – Mixed-use Development, EMEA at Marriott International, added: “As construction begins, we are delighted to see the Sheraton brand emerge in a new and iconic environment. This development will reflect Sheraton’s design excellence and community-driven ethos, offering residents a uniquely elevated living experience on Al Marjan Island.”

Featuring 159 premium beachfront units, the project is co-located with the Sheraton Al Marjan Island Resort and will offer modern architecture, refined interiors, and access to over 50 world-class amenities. As one of only a limited number of Sheraton-branded residences globally, it presents a rare opportunity for elevated waterfront living backed by ATARA’s meticulous development standards.

The Residences at Sheraton Al Marjan Island Resort anchors ATARA Development’s expanding portfolio, which includes over 1 million square feet of new developments planned across the next two years. The project further solidifies ATARA’s position as a leading developer of premium properties in the UAE.

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A FRESH PERSPECTIVE ON RESIDENTIAL DESIGN

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Two individuals reviewing material samples inside a design showroom, standing in front of a display wall filled with colorful leather swatches and automotive inspired panels.

Exclusive interview with Noor Al Muhaideb, founding partner, Opaal interiors.

Noor, you’ve been designing since your AUSD days and now lead Opaal Interiors, what was the pivotal moment when design switched from passion to purpose in your life?

Design has been an enduring passion from an early age, where I found myself drawn to patterns, spaces, and materials. This soon became a professional purpose during my formative years at the American University of Sharjah (AUSD) and subsequently throughout my tenure at Emaar Properties. At AUSD, I refined my technical skills, deepened my understanding of spatial planning, and cultivated a disciplined approach to design. This foundation allowed me to transform instinctive creativity into a structured, impactful practice.

Earlier in my career, I witnessed firsthand how interiors influence lifestyle, wellbeing, and daily experience, far beyond aesthetic considerations. Leading complex residential and hospitality projects revealed the profound effect of thoughtful planning and detailing on occupants’ quality of life. Today, I always look forward to creating environments that are emotionally resonant, where every detail contributes to a meaningful, lived experience.

As founding partner and a lead creative designer, how do you balance executive leadership with creative direction?

At Opaal, leadership and creativity are inseparable yet distinct. My role requires overseeing the strategic growth of the firm including, client engagement, project delivery and operational excellence, while simultaneously shaping the creative vision of every project.

Creativity is the core of our work, which is why nurturing talent is a priority. We encourage young designers to contribute ideas boldly, experiment within project parameters, and take ownership of their work. By fostering this sense of responsibility and creative autonomy, we maintain innovation at the core of our practice while ensuring that every project meets Opaal’s high standards of quality and refinement.

From a business perspective, launching Opaal in a competitive market demanded patience and deliberate strategy. Building a credible client base and reputation took time, particularly when established firms dominated the landscape. By emphasizing meticulous planning and team work, we gradually established trust and credibility.

Adapting to this approach is important for the industry and it is slowly aligning in this direction. For instance, in 2025, over 65 per cent of mid-sized GCC design firms reported collaborative leadership models to balance operational efficiency with creative excellence.

In our industry, this focus ensures that our company remains both a strategically robust business and a leading creative force in the region’s interiors sector.

Opaal emphasizes spaces that feel personal and emotionally grounded. How do you translate a client’s inner world into physical form without losing authenticity?

At Opaal, translating a client’s inner world begins with deep engagement and collaboration. We invest time in understanding their lifestyle and emotional priorities, refining ideas together from concept through execution. Every decision we make, whether it is layout and lighting or materials and textures, it is guided by their identity, ensuring that the space feels authentic and personal. Through this, we create interiors that are functional and refined as well as emotionally resonant, supporting wellbeing and leaving a lasting impression.

As Juan Montoya notes, “A room should never allow the eye to settle in one place. It should smile at you and create fantasy.” This mindset allows our work to remain timeless and meaningful. 

Can you walk us through a design decision you made recently, maybe a material, custom joinery piece, or lighting solution, and why it was pivotal to the space’s narrative.

At the MANSORY Residences, we reinterpreted the precision of automotive craftsmanship within a refined residential setting. A custom chaise-like sofa, with a contoured profile inspired by grand tourer seating, anchors the living space with sculptural presence and everyday comfort. The surrounding joinery layers charcoal and graphite tones with cognac leather inlays and brushed metal detailing, balancing strength with warmth. Concealed coves and integrated lighting introduce a soft, ambient glow reminiscent of a luxury dashboard. The result is a composed, immersive environment where bold design is thoughtfully softened for daily living.

How do you balance aesthetic boldness with comfort and emotional resonance, especially in private residential spaces?

Residential design is uniquely distinctive and requires particular care because we are shaping spaces where people live, and rest. For me, bold design is always in service of the people who inhabit a space. Every material, texture, and detail is considered should be more than a visual impact and should focus on how it affects mood and daily life. We firmly believe that a striking feature is only meaningful if it makes the space feel welcoming and emotionally supportive.

We start by understanding how people interact, and experience their homes, then integrate statement elements with restrained palettes, tactile finishes, and bespoke detailing. The goal is to ensure that every home feels personal, which is bold yet restorative.

In an age of fast aesthetic trends, how do you resist momentary visual noise and maintain integrity in your designs?

Maintaining design integrity begins with a clear vision and a deep understanding of each project’s context. We ensure that every decision aligns with the story and purpose of the space, rather than short-lived trends. Moreover, we treat design as a living dialogue between people and their environment.

For example, in the MANSORY Residences by Amaal, Opaal focused on automotive-inspired luxury elements that deliver a consistent, sensory-rich experience throughout the space. The interiors combine bespoke materials, precise detailing, and a thoughtful layout that elevates the concept without resorting to superficial visual effects.

This approach is reinforced by wider industry behaviour where more than 55 per cent of interior designers report that minimalistic and purposeful design is increasingly popular among clients, reflecting a preference for authenticity and longevity over short‑lived trend cycles.

Your recent partnerships, like with MANSORY Residences by Amaal, blend iconic brand identities, how do you approach co-design with global lifestyle brands?

Collaborating with global lifestyle brands requires respecting the brand’s identity while translating it into a tangible, human-centered environment. For MANSORY Residences, our approach began with understanding the brand’s automotive-inspired luxury ethos and the expectations of its residents. We then translated those values into the interiors through bespoke materials, tailored detailing, and spatial planning that reflects both the brand and the lived experience of occupants. We are working closely with the brand, the developer, and other stakeholders to ensure that we meet their standards while keeping our timeless elegance and design elements.

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LANDLORD PERSPECTIVE: BUILDING CERTAINTY IN THE ERA OF MONTHLY RENT

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By Rashed Hareb, CEO & Co-Founder, Rentify

UAE’s rental market is undergoing a quiet but profound shift. For decades, landlords operated within a relatively predictable system—annual or post-dated cheques, fixed payment schedules, and a sense of financial certainty that allowed for planning and stability. Today, that system is evolving. Tenants are increasingly seeking flexibility, with monthly payment models becoming not just a preference, but an expectation.

While this shift is undeniably tenant-friendly, it raises an important question for landlords: how do you embrace flexibility without compromising financial certainty? The answer lies not in resisting change, but in rethinking the infrastructure that underpins rent itself.


The Rise of Monthly Rent: Convenience Meets Complexity

Monthly rent is often framed as a simple upgrade—more manageable payments for tenants, improved accessibility, and alignment with modern financial behavior. But from a landlord’s perspective, the implications are far more nuanced.

A shift from annual or quarterly payments to monthly inflows introduces:

  • Cash flow fragmentation
  • Increased risk of missed or delayed payments
  • Higher administrative overhead
  • Reduced predictability in income cycles

What was once a straightforward transaction becomes a recurring operational process.

For individual landlords, this can quickly become overwhelming. For institutional landlords or property managers, it scales into a systemic inefficiency. The real challenge, therefore, isn’t monthly rent itself—it’s the lack of infrastructure designed to support it.


Certainty Is the Real Currency

At its core, the landlord’s priority has never changed: certainty.

Certainty of income. Certainty of timing. Certainty of compliance.

Traditional rent systems delivered this through rigid structures—bulk payments, cheque guarantees, and legal enforceability. But these mechanisms are increasingly misaligned with how tenants want to pay.

This creates a tension between flexibility and control. To resolve this, landlords need a system where flexibility for tenants does not translate into volatility for owners. In other words, the experience can evolve—but the outcome must remain predictable.


From Payment Collection to Payment Infrastructure

Historically, rent collection has been treated as a transactional function. But in a monthly rent environment, it must evolve into a fully integrated financial layer.

This means moving from:

  • Manual tracking → Automated reconciliation
  • Reactive follow-ups → Proactive risk assessment
  • Tenant-dependent payments → System-backed assurance

A rent-native infrastructure fundamentally changes the equation. It ensures that while tenants may pay in smaller, more frequent instalments, landlords continue to receive payments with the same consistency as before.

This is where technology—particularly AI—plays a critical role.


Reducing Administrative Burden at Scale

One of the most overlooked challenges in the shift to monthly rent is operational load.

Every additional payment cycle introduces:

  • Payment tracking
  • Reminder management
  • Reconciliation
  • Exception handling

Multiply this across multiple tenants and properties, and the administrative burden grows exponentially.

For landlords managing portfolios, this isn’t just inefficient—it’s unsustainable.

Modern rental infrastructure removes this friction by automating the entire lifecycle:

  • Smart payment scheduling aligned with lease terms
  • Automated collections and confirmations
  • Real-time dashboards for visibility
  • Integrated reporting for financial clarity

The result is not just convenience—it’s operational transformation.

Landlords are no longer in the business of chasing payments; they are enabled to focus on asset performance and portfolio growth.


De-Risking the Monthly Model

A key concern for landlords is risk.

Monthly payments inherently introduce more points of failure. A single missed payment is no longer an isolated event—it becomes part of a recurring pattern that can quickly escalate.

This is where intelligent systems can shift the paradigm.

By leveraging AI-driven underwriting and behavioral insights, modern rent platforms can:

  • Assess tenant reliability before onboarding
  • Monitor payment patterns in real time
  • Flag potential risks early
  • Enable proactive intervention

This transforms rent collection from a reactive process into a predictive one.

For landlords, this means fewer surprises—and greater control.


Strengthening Landlord-Tenant Relationships

Interestingly, the right infrastructure doesn’t just protect landlords—it also improves relationships with tenants.

When systems are transparent, payments are seamless, and expectations are clearly defined, friction reduces significantly.

Tenants benefit from:

  • Flexible payment options
  • Clear visibility into dues and schedules
  • Reward-linked payment behaviors

Landlords benefit from:

  • Timely payments
  • Reduced disputes
  • Greater tenant retention

In a market like the UAE, where tenant mobility is high, this alignment becomes a strategic advantage.


Market Overview: Rethinking Rent in the UAE

The UAE stands at a pivotal moment in its rental evolution.

As tenant expectations shift toward flexibility and digital-first experiences, the industry must respond with systems that match this pace. An AI-powered rental layer has the potential to redefine the ecosystem—bringing certainty to landlords, transparency to tenants, and confidence to every lease.

By embedding intelligence into the rental process, the market can move beyond outdated trade-offs and toward a model that is both flexible and secure.


The Future: Invisible Infrastructure, Visible Impact

The most effective infrastructure is often the least visible.

In the future, landlords shouldn’t have to think about how rent is collected, tracked, or reconciled. It should simply work—reliably, consistently, and intelligently.

Monthly rent is not a passing trend; it is the direction the market is heading. But its success depends on the systems that support it.

For landlords, the opportunity is clear:

  • Embrace flexibility without sacrificing certainty
  • Reduce operational complexity without losing control
  • Leverage technology to turn risk into predictability

The shift is not just about how rent is paid—it’s about how rent works. And those who invest in the right infrastructure today will define the standards of tomorrow.

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A SEASON OF RADIANT HOSPITALITY: NATUZZI ITALIA CELEBRATES MOTHER’S DAY AND THE SPIRIT OF EID WITH MASTERPIECES OF ITALIAN COMFORT

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As the UAE prepares for a season of profound celebration, Natuzzi Italia, the world’s most recognized luxury furniture brand, is proud to unveil a captivating collection curated to honor both Mother’s Day and the upcoming Eid al-Fitr festivities. This year, the brand invites clients to redefine the art of gifting and hosting by blending the soul of Italian craftsmanship with the warmth of regional traditions.

Whether seeking to elevate the home for festive Eid hospitality or searching for a heartfelt tribute for Mother’s Day, Natuzzi Italia presents a collection that captures the essence of both occasions. This curated selection ranges from the sculptural elegance of the Fiore armchair to a suite of lighting and art objects designed to embody the spirit of the season.

The Fiore Armchair: A Symphony of Nature

Designed by the acclaimed Marcantonio, the Fiore armchair is a masterpiece that blurs the boundary between functional furniture and fine sculpture. Inspired by the delicate strength of petals and the organic flow of nature, Fiore envelops the body in fluid, sinuous lines. Reflecting Natuzzi’s Apulian heritage through a poetic fusion of artisanal precision and emotional design, the piece invites the softness and growth of the natural world into the heart of the home.

Illuminating Elegance by adding a layer of radiant artistry to the interior:

The TEA Floor Lamp: Designed by Danelo de Rossi, this piece stands with the grace of a floral bouquet. Three stems rise from the base in a harmonious interplay of heights, culminating in satinated blown glass spheres that diffuse a soft, encompassing glow.

The MUNETTA Table Lamp: Designed by Danilo De Rossi, Munetta embodies the charm of a moment frozen in time. This cordless, dimmable lamp features precious blown glass and a touch sensor, casting a delicate, moonlight-inspired glow that brings a sense of magic and timeless elegance to any setting.

Artisanal Accents: SkLO

The seasonal transformation is completed by sophisticated accessories that function as contemporary art:

LAVA Bookends: A striking sculptural accessory composed of nearly solid glass, creating captivating visual depth. Ground and polished to perfection, they serve as both practical anchors and sophisticated decorative statements.

BLOOM Wallpiece: An organic sculptural composition meticulously crafted by layering individually blown glass pod-shapes. Each multi-dimensional form is precision-cut and polished, offering a sophisticated, nature-inspired focal point for any interior surface.

Celebrate the extraordinary women in your life and the joy of Eid with pieces that resonate with timeless beauty. Explore the ideal fusion of form and functionality at Natuzzi Italia showrooms or online.

•        Natuzzi, Sheikh Zayed Road between 2nd and 3rd interchange, Dubai

•        Natuzzi, near Al Maktoum Bridge, Umm Hurair Road, Dubai

•        Natuzzi, The Galleria, Abu Dhabi

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