Udrive, the UAE’s leading car-sharing platform, has signed a strategic partnership with AGMC, the official importer of MINI in Dubai, Sharjah and the Northern Emirates, to introduce MINI vehicles to Udrive’s shared mobility fleet in the UAE. The collaboration was formalised through a Memorandum of Understanding (MoU) between Udrive and AGMC and brings the MINI brand — the iconic British-heritage premium automotive brand within the BMW Group, renowned for its distinctive design and engaging driving experience — into the car-sharing space, supporting a shared ambition to expand access to premium urban mobility solutions across the country. 

The partnership will see a total of 100 MINI vehicles progressively introduced to the Udrive platform, with an initial fleet already available to customers across the UAE. The lineup will include MINI Convertibles, bringing the experience of open-top driving into the car-sharing space, alongside other MINI models well-suited to urban mobility and everyday city use. Through the Udrive platform, customers benefit from an all-inclusive car-sharing experience, with fuel and parking covered as part of the service. 

By expanding flexible access to premium mobility, the partnership supports the UAE’s broader ambitions for smarter, more connected cities, in line with the vision outlined in the Dubai Master Urban Plan 2040. The collaboration reflects a growing shift toward agile, shared and experience-led mobility solutions, complementing evolving urban lifestyles and mobility needs. 

Hasib Khan, Founder and CEO of Udrive, said: “At Udrive, innovation is about giving customers real choice and flexibility. Our platform is designed to adapt to how people live, whether that means enjoying a convertible over the weekend or choosing a practical vehicle during the week. Partnering with AGMC MINI allows us to bring distinctive premium vehicles to more customers and support the UAE’s vision for flexible and efficient urban mobility.” 

Ziad Boghdady, Head of AGMC MINI, said: “Our collaboration with Udrive introduces a new way for customers to experience the MINI brand. Integrating MINI models into a car-sharing platform reflects changing preferences in the UAE, where access and flexibility are increasingly valued alongside design and performance, complementing MINI’s distinctive design and engaging driving experience. The partnership demonstrates AGMC MINI’s commitment to supporting modern mobility solutions that fit the needs of today’s urban lifestyles.” 

Through the MoU, users will gain access to a range of MINI models via the Udrive platform, including Cooper S and John Cooper Works variants, as well as MINI Convertibles. Introducing convertibles into the car-sharing space expands the scope of shared mobility experiences, offering customers the opportunity to enjoy open-top driving on a flexible, on-demand basis. 

Udrive enables customers to locate, book, and unlock vehicles through its mobile app, with flexible by-the-minute or by-the-day rentals. The service includes free fuel, free parking, and no deposit, removing common barriers associated with traditional car rentals. Udrive now operates a fleet of 2,000+ cars and has completed over three million rentals to date. In 2025 alone, the platform recorded over 554,000 trips and more than 45 million kilometres driven, reflecting growing demand for flexible mobility across the UAE. 

Udrive continues to differentiate itself through exclusive partnerships, first-to-market initiatives, and value-led offerings that expand customer choice. Promoting car sharing as an alternative to private car ownership helps optimise vehicle usage, reduce congestion, and lower the overall environmental footprint by encouraging shared access over individual ownership.

Co-authored by:  Giuseppe Pedretti (Regional Managing Director EMEA, PLI)   & Ravi Tallamraju (Chief Technology Officer, PLI) 

The conversations around AI in the automotive industry are often associated with self-driving cars. Yet, it’s the behind-the-scenes applications of AI, from design and diagnostics to driver experience and operational strategy, that are proving to be far more transformative.

Predictive maintenance has emerged as one of AI’s most powerful contributions to the sector. By continuously analysing telematic and operational data, AI enables early detection of mechanical stressors and anticipates component failures before they escalate. This foresight empowers fleet managers and workshops to schedule interventions with precision, minimising service interruptions, extending vehicle longevity, and curbing unnecessary expenditure.

AI-driven maintenance strategies are reshaping operational resilience, providing benefits such as real-time issues diagnosis, automated service reminders, and refined route efficiency, In fact, over half of fleet managers cite predictive analytics as a key lever for reducing overheads and enhancing performance, with nearly a third identifying AI and machine learning as the most influential technologies in fleet management over the next five years. From voice-enabled assistants that coach drivers to connected cameras that detect fatigue, the scope of predictive tools is expanding and ushering in a new era of intelligent, preventative care across the mobility landscape.

These innovations are especially critical for a sector that has faced considerable turbulence. In 2024, the automotive industry grappled with factory closures, supply chain fragmentation, and declining production across Europe and the West. Consumer demand softened under affordability pressures, while rising component costs and inflation compressed margins across the value chain, from workshops to fleet operators. Meanwhile, intensifying competition from Chinese manufacturers continues to push Western businesses to innovate and streamline.

Some argue AI has contributed to these pressures, but is also key to overcoming them. Its ability to convert data into strategic insights and automate complex workflows is helping businesses regain competitiveness, uncover new revenue streams, and reimagine their operating models.

Shifting Gears with AI

By 2032, the global automotive AI market is projected to reach $405 billion, with roughly 75% of automotive enterprises experimenting with at least one GenAI application. While major players are deploying AI across product design, supply chain optimisation, and customer engagement, fast accelerating smaller businesses stand to gain the most.

For these companies, the focus is on enhancing practical tools that drive measurable efficiency. Vehicle telematics, for example, enables workshops to diagnose issues in real time, store service histories, and anticipate future maintenance needs. This reduces reactive repairs and improves outcomes for customers and stakeholders alike.

Another area gaining traction is inventory intelligence. AI-powered forecasting tools analyse historical and repair data to predict parts demand with increasing accuracy. This not only prevents overstocking but ensures critical components are available when needed.

Fleet managers are equally enthusiastic as AI helps maintain uptime, optimise routes, and improve safety. Generative AI is powering in-vehicle voice assistants that guide drivers, flag risky behaviour, and even offer coaching. Connected cameras now detect signs of fatigue or distraction, reducing risk exposure and potential legal liabilities.

In-car connected services are also surging, with adoption expected to grow from 60% in 2024 to over 90% of new vehicles featuring voice assistants by 2028.

Why AI Belongs in Automotive Operations

The numbers speak volumes: the global market for automotive AI is forecasted to grow from $44 billion in 2025 to $74.5 billion by 2030. But beyond the figures, the rationale is clear.

Efficiency is a key driver of change. AI automates routine diagnostics, speeds up service checks, and simplifies documentation – allowing skilled personnel to focus on higher-value tasks. At the same time, these intelligent systems continue to learn and improve over time.

Safety is equally critical. Traditionally, the industry has taken a reactive approach, fixing problems only after they occur. AI transforms this model by enabling proactive vehicle management by detecting potential risks early, preventing failures, and ensuring compliance with increasingly strict safety regulations.

Cost control remains a key priority. In a margin-sensitive industry, even minor delays or downtime can erode profitability. AI helps minimise idle time, identify inefficient driving behaviours, and deliver more precise diagnostics. With fuel costs accounting for up to 40% of fleet expenses, AI plays a crucial role in pinpointing and eliminating waste, leading to more reliable operations and healthier bottom lines.

Still, adoption isn’t universal. Complex tools, fragmented data, and constrained budgets pose real challenges, especially for smaller players who rely more on experience than analytics. That’s precisely where AI excels: transforming existing knowledge into actionable intelligence.

How PETRONAS Lubricants International Uses AI

As a lubricant specialist, PETRONAS Lubricants International (PLI) leverages AI to accelerate R&D. Our models simulate lubricant performance under varied operating conditions, trained on extensive datasets of compositions. This allows us to predict outcomes before physical testing, sometimes revealing unexpected applications beyond automotive.

Smart tech and IoT devices also enable us to forecast lubricant degradation and advise customers on optimal service timing. Our Oil Condition Monitoring (OCM) system analyses samples for contaminants and wear metals, identifying potential issues before they become costly failures. Expert technicians deliver tailored reports that guide oil drain intervals and ensure consistent performance across fleets and machinery. This proactive approach enhances efficiency and extends equipment lifespan through intelligent, data-backed insights.

Internally, AI supports our production health: minimising waste, optimising throughput, and helping us meet sustainability goals by avoiding unnecessary downtime.

What More Can AI Do?

The potential of AI in automotive services is just beginning to unfold. The innovations we have achieved in lubricants alone demonstrate what is possible. As data becomes more accessible and algorithms more refined, even small operations will compete on insight, not just infrastructure. And as those innovations ripple across the sector, the competitive landscape will shift. That shift is coming. Best to be ready and in a position to lead.

Ford Middle East and North Africa has marked the official arrival of the new Taurus in the Middle East. Building on its storied legacy, this latest iteration introduces sophisticated design, cutting-edge features, and a blend of premium comfort and dynamic performance tailored for the diverse needs of the region.

Commanding attention with a completely refreshed aesthetic, with its exterior boasting a bold new front and rear fascia, updated headlamp architecture, and distinctive new wheel designs, while new vibrant colors like Hot Pepper Red and Vapor Blue ensured Taurus makes an undeniable visual statement. The interior, too, receives significant enhancements with new color and material choices, refined seat trims, and a modified console designed for heightened comfort and contemporary style.

Ravi Ravichandran, President of Ford Middle East and North Africa, said: “The new Ford Taurus represents a pivotal evolution for one of Ford’s most successful nameplates, designed specifically with our loyal Middle East and North African customers in mind. This sedan combines a rich heritage with forward-thinking innovation, making it perfectly timed for customers seeking a vehicle that blends prestige, practicality, and advanced technology.”

The newest Taurus is engineered to lead, offering a choice of powerful and efficient powertrains. Under the hood, the robust 2.0L EcoBoost engine, paired with an 8-speed automatic transmission, continues to deliver commendable performance, producing an impressive 239 horsepower and 382 Nm of torque. For those prioritizing even greater fuel efficiency, the 1.5L Hybrid engine offers an enhanced drive without compromising on power. The result is a pair of powertrains that meet diverse driving preferences while delivering a smooth and responsive experience across city streets and open highways.

At the heart of the new Taurus’ comprehensive technology upgrades is Ford’s latest-generation SYNC 4A infotainment system, presented on an impressive 13.2-inch full HD center touchscreen—one of the biggest in its class. This intuitive system offers seamless connectivity with wireless Apple CarPlay and Android Auto as standard.

New features that further redefine Ford’s flagship sedan’s convenience and luxury include a 360-degree camera, now available from the base Ambiente model, and a premium 10-speaker B&O Sound System integrated into the top-tier Titanium series for an immersive audio experience.

Building on its reputation for spaciousness, the new Taurus also caters effectively to families, providing ample cargo space and roomy interiors for both daily commutes and long journeys. Additionally, ventilated seats, available from the Trend trim, guarantees optimal comfort in any climate, while the available dual-panel panoramic sunroof enhances the cabin’s sense of openness and luxury.

Equipped with a comprehensive suite of driver-assistance technologies designed to enhance safety and ease of driving—where features such as Intelligent Adaptive Cruise Control; Pre-Collision Assist with Automatic Emergency Braking; and the Lane-Keeping System with Blind Spot Monitoring and Cross-Traffic Alert, Taurus is peace of mind in motion. The 360-degree camera supplements it further by providing a comprehensive view for easier maneuvering and parking, backed up by Intersection Pre-collision Assist, and Emergency Steering Assist for extra support to help avoid incidents.

Taurus is also ushering in a new era of connected vehicle experiences, with the Ford Pass app available in select Middle East markets, offering added convenience, control, and peace of mind. New Ford Taurus owners can now remotely start their vehicle, pre-condition the cabin to their preferred temperature, and even activate the horn and lights to easily locate their car in a crowded parking lot. The all-new app also provides essential vehicle status updates, allowing users to monitor vital information such as fuel levels, odometer readings, tire pressure, and oil, placing a host of functionalities directly into the customer’s hands.

The arrival of the New Ford Taurus is a strategic move that reinforces Ford’s commitment to providing a diverse portfolio of vehicles that resonate with regional customers, from tried and trusted EcoBoost-powered engines to New Energy hybrids complementing the Middle East region’s ambitious sustainability goals.

With its blend of everyday usability, value for money, and strong dealer support, the new Ford Taurus—in showrooms now—is crafted to strengthen its leadership in the segment and continue its legacy across the Middle East and North Africa.