Hospitality
THE FIRST SOFITEL IN THE CAPITAL OF THE KINGDOM OF SAUDI ARABIA INTRODUCES FRENCH ZEST TO RIYADH’S EVOLVING HOSPITALITY LANDSCAPE
Riyadh, Kingdom of Saudi Arabia, February 2026 – Sofitel, the French luxury hospitality brand from Accor, recently announced the opening of Sofitel Riyadh Hotel and Convention Centre, marking the brand’s debut in the Kingdom of Saudi Arabia’s capital. Strategically located in the prestigious Ar Rahmaniyyah neighbourhood, the hotel reflects the ambitions of Saudi Vision 2030, contributing to the Kingdom’s transformation through world-class hospitality, international connectivity and the development of large-scale business and cultural events. The property features the largest luxury hotel convention centre in Riyadh, offering nearly 8,500 square metres of flexible event space, alongside 388 sophisticated rooms and suites.
The opening represents a significant milestone for Sofitel as it brings its signature blend of French elegance and local cultural inspiration to one of the Middle East’s most dynamic destinations. Only 35 minutes from King Khalid International Airport, with private transfers available, the property is also near iconic landmarks, including Kingdom Centre Tower, Kingdom Centre Mall, and the UNESCO World Heritage site of Diriyah.
Where French Zest meets the spirit of a destination
Designed as a destination in its own right, Sofitel Riyadh offers an immersive luxury experience where French zest meets the heritage, creativity, and forward-looking spirit of Saudi Arabia. The launch comes at a time when Riyadh continues to expand its global presence, welcoming business leaders, international travellers, and cultural explorers alike.
The building’s architecture draws inspiration from the desert dunes and from the first Arabic letter of King Abdullah’s name, symbolizing continuity with the Kingdom’s heritage. With 388 sophisticated rooms and suites, the 5-star hotel provides the perfect combination of luxury and convenience.
Where ritual meets grandeur
Adding to the hotel’s sense of ritual and refinement is the Sofitel Candle Ritual, an evocative brand tradition inspired by the Parisian streets once illuminated daily by candlelight in the era of Louis XIV. Together with considered design details, the hotel creates a dialogue between cultures in which French elegance enhances, rather than overshadows, the local narrative.
In addition to establishing itself as a leading hub for business and events, Sofitel Riyadh is home to the largest luxury hotel Convention Centre in the city – the Princess Nouf International Convention Centre – offering nearly 8,500 square metres of flexible event space. With a grand ballroom, multiple breakout rooms, and state-of-the-art technology, the venue can welcome up to 4,000 guests, making it ideal for large-scale conferences, exhibitions, and prestigious social occasions.
Moving through the hotel, a hallmark of the Sofitel experience is its gastronomical artistry, and Sofitel Riyadh showcases a collection of distinct culinary venues that blend craftsmanship with cultural expression.
- Thu-rya, the signature restaurant, presents a contemporary interpretation of Lebanese cuisine.
- Zeline, the all-day dining venue, offers an elegant selection of international dishes.
- La Matinée provides a refined tea lounge atmosphere with fine teas and delicate pastries.
- Monsieur Boisé will soon open as a refined cigar lounge, offering an elevated experience with premium cigars expertly paired with curated beverages.
- Toi et Moi is a French Mediterranean brasserie that celebrates the art of convivial dining, where the elegance of French culinary heritage meets the vibrant flavors of the Mediterranean
Not to be missed is La Haute Croissanterie, Sofitel’s globally recognised signature experience, delighting guests with freshly baked artisanal pastries and iconic French viennoiseries, a luxurious start to the day or indulgence at any hour.
For wellness seekers, Sofitel Spa, in partnership with Clarins, will soon offer a serene sanctuary of calm. Designed with dedicated facilities for both men and women, the spa features two indoor pools, two vitality pools, a modern Hammam, thermal facilities, and 12 treatment rooms, creating a holistic wellness journey.
Proudly standing as the first Clarins Spa in Riyadh, Spa and Wellness Director Mohamed Mahdawi has curated an expert-led treatment menu, including a collection of Signature and Luxury Spa experiences. These encompass Face and Body treatments using the spa’s primary product partner Clarins, alongside Hammam and Body rituals featuring Charme d’Orient, introducing the renowned French skincare brand’s holistic and hedonistic approach to wellbeing to the destination.
A new chapter in Sofitel’s global growth story
The opening of Sofitel Riyadh comes at a time of strong global momentum for the brand. Sofitel is currently undergoing a significant rejuvenation, with 33% of its global portfolio having been renovated and close to 40 new hotels planned to open in the coming years, reinforcing its position as a modern, culturally attuned luxury brand. This dynamic expansion reflects Sofitel’s commitment to evolving luxury hospitality while staying true to its French DNA.
Fadeel G. Wehbe, Managing Director of Sofitel Riyadh Hotel and Convention Centre, commented: “We are thrilled to welcome guests to our hotel . Riyadh is a vibrant metropolis at the forefront of cultural and economic transformation, and the hotel offers a front-row seat to this remarkable evolution. Combining Sofitel’s hallmark French zest with Riyadh’s rich traditions, we aim to provide guests with a space that is both inspiring and luxurious.”
Maud Bailly, CEO of Sofitel, MGallery & Emblems, added: “The Middle East is a strategic region for Sofitel, with Saudi Arabia at the heart of our development momentum. Sofitel Riyadh Convention Centre stands as a bold expression of our brand’s renewal and global vision, and as our first address in the capital, it perfectly embodies a culturally rooted, emotionally engaging luxury where French art de vivre meets the vibrant spirit of Riyadh. Today, Sofitel operates three hotels in the Kingdom – in Madinah, Al Khobar and Riyadh – with two additional properties in the pipeline, including Sofitel Jabal Omar Makkah, set to become the largest Sofitel in the world. This growing footprint reflects our long-term confidence in Saudi Arabia and its role as a destination where culture, luxury, and international mobility converge.”
Aligned with the launch, Sofitel continues to strengthen its social and cultural engagement through the King Abdullah Humanitarian Foundation, supporting education, empowerment, and cultural initiatives in line with the brand’s philosophy of luxury with positive impact.
With its prime location, exceptional connectivity, and seamless blend of business, leisure, and culture, Sofitel Riyadh Hotel and Convention Centre sets a new benchmark for luxury hospitality in Saudi Arabia, welcoming travellers from around the world to experience Riyadh through a refined French lens.
Hospitality
99 Sushi Bar & Restaurant Is Moving to Dubai Creek Harbour This Q4

99 Sushi Bar & Restaurant is set to enter a new chapter this Q4, with the award-winning Japanese dining destination relocating to Dubai Creek Harbour. Opening in Q4 2026, the new venue will bring a premium fine-dining offering to the growing waterfront community, with a larger bar and lounge, a lifestyle-led terrace and views that will form part of the experience. While the new destination will introduce a fresh energy and more elevated approach, it will remain rooted in the contemporary Japanese cuisine and signature dishes that have defined 99 Sushi.
Founded in Madrid in 2005, 99 Sushi Bar & Restaurant is renowned for its precision-led Japanese craftsmanship, ultra-premium ingredients and refined dining experience, with its Abu Dhabi flagship awarded a MICHELIN Star for three consecutive years. The brand has grown into an international dining name across Spain, the UAE, Monaco, Rabat and Budapest, with further global expansion underway. In Dubai, 99 Sushi was previously located in Downtown before embarking on this next chapter at Dubai Creek Harbour, alongside the launch of its highly anticipated London restaurant.
Hospitality
Turn Saudi National Day into a Private Island Escape with Sun Siyam



This year’s Saudi National Day offers more than a long weekend. With direct flights connecting Riyadh and Jeddah with the Maldives, Saudi travellers can exchange city life for spacious private villas, world-class dining and some of the Indian Ocean’s most memorable experiences in under a day. Across its Maldivian resorts, Sun Siyam brings together many of the things Saudi travellers look for in an island holiday – space, privacy, family-friendly experiences, premium all-inclusive halal dining and plenty to experience without leaving the island.
Across the Maldives, Sun Siyam’s three collections offer a different experience for every kind of National Day escape. The Luxury Collection, includes Sun Siyam Iru Fushi, focuses on elevated island living, privacy and spacious accommodation; the Lifestyle Collection, featuring Siyam World and Sun Siyam Olhuveli, brings together entertainment, experiences and family fun; while the Privé Collection’s Sun Siyam Iru Veli, Sun Siyam Vilu Reef and Sun Siyam Pasikudah (in Sri Lanka) offers a more intimate barefoot island escape.


For Families Who Want Space, Privacy and More Choice
Sun Siyam Iru Fushi combines luxurious beach and overwater villas, including private-pool options, with plenty for every generation to enjoy. Families can spend their days between the beach, pools, water sports and kids’ activities, while parents can retreat to the award-winning Spa by Thalgo for a quieter side of island life.
Dining is also a major part of the experience, with 15 dining and drink venues offering plenty of choice throughout the stay. Premium all-inclusive options, halal food and in-villa dining and floating breakfasts make it easy to dine on your own schedule, while multilingual butler service, including Arabic-speaking assistance, adds another layer of convenience for Saudi guests. With kids staying free on selected offers, Iru Fushi is particularly suited to larger families looking to spend the their holiday together without compromising on privacy.
For Adventure from Morning to Night
Few resorts in the Maldives can promise horse riding in the morning, shipwreck diving in the afternoon and an evening of go-kart racing. Siyam World was designed for travellers who believe one holiday should contain many adventures, bringing an unexpected sense of energy to the traditional Maldives experience.
Families and groups can move from the island’s horse ranch and go-kart track to its floating water park, dive beneath the surface to discover its shipwreck, or simply spend the day enjoying the beach and their private pool. Spacious villas and multi-bedroom residences give larger families and groups room to stay together, while an extensive choice of restaurants and bars means there is always somwhere different to dine.
The resort’s 24-hour WOW! Premium All-Inclusive concept brings dining, drinks and a wide range of experiences together, making Siyam World particularly well suited to Saudi families and groups looking for a holiday where almost everything is taken care of from the moment they arrive.

For Couples Who Want the Island to Themselves
For couples looking to turn the National Day break into a romantic escape, Sun Siyam Iru Veli, offers a more intimate side of the Maldives. Spacious beach and overwater suites, private pools and a strong sense of seclusion give couples the space and privacy to enjoy the island at their own pace.
With its honeymoon appeal, romantic dining experiences and premium all-inclusive offering, Iru Veli is particularly suited to couples looking for a few uninterrupted days together, combining privacy and understated island luxury in an intimate Maldivian setting.
With the Maldives within easy reach of Saudi Arabia, National Day is a chance to make the long weekend feel considerably longer. So why wait? Pack your bags and turn this year’s celebration into an island escape with Sun Siyam. For the latest Sun Siyam packages, benefits and offers, visit sunsiyam.com/offers or book@sunsiyam.com
Hospitality
Sana Dubai Launches “Hashhhhhhhhh Brunch,” a Sunday Ritual Rooted in Uzbek Comfort Food
Sana Dubai, the Uzbek dining destination at Jumeirah Mina Al Salam, announced the launch of its new weekly Sunday Brunch, “Hashhhhhhhhh Brunch,” beginning September 13, 2026. Running every Sunday from 12:00 PM to 4:00 PM, the brunch reimagines the day after Saturday night as a ritual of recovery, “the Uzbek way.”
Guests will gather around a table designed for sharing, opening with fresh Uzbek vegetables before moving into Sana’s signature Hash: a steaming bowl finished with baked bone marrow and garlic, a dish generations swear by the morning after. From there, diners choose their “cure” — slow-cooked wagyu beef cheek with silky potato purée, carved tableside by the chef, or a whole river-caught Sazan fish in garlic ajika sauce. The feast closes with a plate of traditional Uzbek sweets.

“Hash has always held a special place in Uzbek cuisine — a dish generations have gathered around, made slowly and with care. We wanted to give it the spotlight it deserves, so we built our Sunday Brunch around it: a truly authentic Uzbek feast, unhurried and generous, the way it’s meant to be shared.” — Leonid Litvin, General Manager, Sana Dubai
Hashhhhhhhhh Brunch is offered across three packages to suit every table:
- Non-Alcoholic — AED 350 per person
- House — AED 450 per person
- Premium — AED 650 per person
The brunch is unhurried and indulgent by design, built for guests who want to slow down, gather with family and friends, and let a proper feast do the recovering.
Hashhhhhhhhh Brunch Every Sunday, 12:00 PM – 4:00 PM, starting September 13, 2026 Sana Restaurant, Jumeirah Mina Al Salam, Dubai Reservations:https://www.sevenrooms.com/experiences/sanarestaurant/sunday-brunch-5109127899627520?tracking=marketing
- Location: SANA Restaurant – Jumeirah Mina Al Salam – Dubai
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