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du Pay: Shaping the UAE’s Fintech Future

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du Pay

Integrator Media had an exclusive interview with Nicolas Levi, CEO, du Pay

How does du Pay see the fintech space of the country?
The fintech landscape in the UAE is remarkably advanced, driven by regulatory innovation, supportive government policies, strategic investments, and a strong focus on technology adoption. The UAE has created a collaborative environment where regulators, financial institutions, and fintech startups work together, positioning the country as a global hub for fintech innovation. The growth of the fintech sector in the UAE has been phenomenal, with projections indicating the market will escalate from USD 3.16 billion in 2024 to USD 5.71 billion by 2029, reflecting a compound annual growth rate (CAGR) of 12.56%.

However, there remains a significant portion of the population that is underserved, despite high smartphone penetration. These individuals are yet to fully embrace digital channels, including from local payments to international money transfers. With the UAE’s impressive $39.7 billion in outward international money transfer volumes, du Pay is poised to tap into this extensive market by offering services that prioritize simplicity and customer-centric experiences. It aims to become a key payment solution for international transfers, digital payments and salary solution, especially for the underserved segment.

How is du Pay leveraging du’s existing customer relationships to offer financial services?

Over the past 18+ years, du has established itself as a strong, trusted brand, ranking as the 3rd strongest brand in the UAE this year. This strong brand presence of du gives du Pay a significant advantage in terms of customer acquisition. Leveraging its extensive, diverse customer base offers du a significant edge in fintech service promotion, avoiding the extensive customer acquisition and retention costs typical for traditional financial institutions. Furthermore, its widereaching distribution mechanisms extend fintech services’ reach, including to underbanked or unbanked populations, thus advancing financial inclusion.

du Pay is designed to cater to the evolving needs of a diverse clientele, ensuring a wide range of accessible and user-friendly financial solutions. The service suite encompasses bill payments, mobile recharges, and offers competitive international money transfer options to over 200 countries. This comprehensive array of services is crafted to not only attract du’s existing prepaid customers through rewards, such as substantial data bonuses, but also to draw new users seeking convenience and efficiency in their financial transactions. Beyond the core offerings, du Pay stands out through its commitment to simplicity in user experience. Its 100% digital, two-step onboarding process is simple and further simplified to just 1 step for existing du customers. Licensed by the Central Bank of the UAE, the app is fortified by robust security infrastructure ensuring users enjoy a seamless and safe transaction experience, further supported by the availability of the app in multiple languages, catering to the UAE’s multicultural resident base.

Can you provide examples of du Pay’s successful fintech partnership initiatives in the Middle East and Africa?

du Pay has formed strategic partnerships with leading players to enhance its international money transfer and digital payment offerings. For instance, its collaboration with Western Union reaffirms its commitment to providing seamless international transfers. With Western Union’s extensive global money movement network and du Pay’s user-friendly app, crossborder transactions have become effortless and hassle-free. du Pay is also working with leading mobile money providers in the respective countries, like JazzCash in Pakistan, to offer greater benefits to its customers.

du Pay’s partnership with Emirates NBD enables creation of wallets with a unique IBAN for each customer, enabling a seamless money receipt experience, facilitating salary payments for domestic workers. Additionally, its partnership with Visa has enabled it to launch digital (including physical) prepaid cards in the UAE through the du Pay app. These Visa cards provide secure, accessible, and inclusive payment solutions, promoting financial empowerment for all UAE residents and promoting digital advancement within economy.

In what ways do fintech platforms driven by telecom companies such as du Pay have an advantage over traditional financial services providers in the fintech sector?

Fintech platforms driven by telecom companies like du Pay offer several advantages over traditional financial services providers. It is established brand and history foster trust among customers, partners and regulators, while its vast telco customer base provides a ready audience for fintech services. du Pay relies on the huge customer base of the telco, it’s distribution network and knowledge about the customers and different segments. The millions of touch points of du, being one of the leading telcos is also a differentiator for du Pay. Thus, the telco services like recharge, bill payment and international calls are natural touch points to enhance customer experience from telco to financial services seamlessly. With a robust network and security infrastructure, du Pay ensures reliable and secure transactions, which a lot of early players in the same domain may grapple with. Additionally, its longstanding brand and regulatory compliance bolster confidence among stakeholders.

What are the potential challenges du Pay might face when expanding their fintech services?

Expanding into fintech services comes with its potential obstacles, but strategically managing these challenges is key to success. The transition into the fintech sector undeniably requires rigorous adherence to regulatory and compliance standards designed to ensure the protection and privacy of consumers. du Pay is already taking proactive steps to conform to these stringent requirements, which are crucial in maintaining the integrity of financial systems. du Pay is backed by high grade security measures and compliance standards to ensure secure transactions for its customers. As du Pay expands, the focus will also shift to creating disruptive propositions in an increasingly competitive market, ensuring its services create stickiness amongst existing customers and appeal to everyone, including non-du customers.

How do you foresee the collaboration between du Pay and traditional financial institutions evolving in the fintech space in the longer future?

The evolving partnerships between telco-led fintech companies like du Pay and traditional financial institutions, driven by technological advancements and changing consumer expectations, will lead to more inclusive, efficient, and innovative financial services. du Pay can facilitate access to financial services for populations that traditional institutions might not reach, especially because of du’s wide and accessible network. It is also working with key players to not only provide access but also raise awareness and promote financial literacy. Additionally, through partnerships with robust systems powered by du, du Pay envisions the creation of a resilient ecosystem. These collaborations enable it to swiftly introduce innovative solutions to the market, leveraging its agility as a fintech player. The key to success will be leveraging each party’s strengths and navigating the regulatory landscape effectively to create mutually beneficial and sustainable collaborations. As exemplified by initiatives with its strategic partners like Western Union, Visa, etc., the journey towards a more interconnected, innovative, and inclusive financial ecosystem is well underway.

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Financial

UAE STRENGTHENS FINANCIAL SAFETY NET

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At a time when global markets are still navigating uncertainty, the UAE is taking a steady, pre-emptive approach rather than waiting for pressure to build.

At its latest board meeting, chaired by Sheikh Mansour bin Zayed Al Nahyan, the Central Bank of the UAE (CBUAE) made it clear that the country’s financial system remains on solid ground. More importantly, it is choosing to reinforce that position now, while conditions are stable, through a newly approved Financial Institution Resilience Package.

The message is straightforward: the UAE is not reacting to a crisis, it is preparing for one.

A system that’s holding firm

According to the CBUAE, the UAE’s banking sector has so far absorbed global and regional pressures without any meaningful disruption. That’s not entirely surprising given the underlying numbers.

The country’s banking sector stands at Dh5.4 trillion, supported by foreign exchange reserves of over Dh1 trillion. Liquidity levels are equally strong, with around Dh920 billion held at the central bank and more than Dh400 billion in reserve balances.

In simple terms, banks in the UAE are well-capitalised, liquid, and operating from a position of strength.

Why act now?

So why introduce a support package at this stage?

The answer lies in maintaining momentum. Rather than tightening conditions or waiting for external shocks to filter through, the central bank is giving financial institutions more room to operate, ensuring they can continue lending, supporting businesses, and financing growth.

The package itself is built around five key areas. It gives banks greater access to liquidity, eases some funding and capital requirements temporarily, and allows flexibility in how certain loans are classified, particularly for customers affected by current market conditions.

It also enables banks to tap into up to 30% of their reserve requirements and access liquidity in both dirhams and US dollars, which could prove important if global funding conditions tighten.

A confidence signal as much as a policy move

Beyond the mechanics, this is also about signalling.

In uncertain environments, confidence plays a major role in how markets behave. By stepping in early and backing the move with strong reserves, the UAE is reinforcing trust across investors, businesses, and financial institutions.

Armin Moradi, Founder and CEO of Qashio, sees it as a reflection of long-term thinking rather than short-term reaction. He said, “This is a highly commendable initiative by the UAE Central Bank and a clear demonstration of forward-looking economic leadership.

The proactive resilience package reflects a strong level of preparedness and disciplined planning, reinforcing confidence in the UAE’s financial system at a time when global uncertainty remains a key consideration. Backed by substantial reserves, it sends a powerful signal of stability and prudent oversight.

What is particularly notable is the strength of the top-down support—ensuring that financial institutions are not only protected but also empowered to continue supporting businesses and the wider economy. This approach safeguards the momentum of growth while reinforcing trust across investors, partners, and the broader business community.

Ultimately, this initiative further strengthens the UAE’s position as a resilient and highly trusted economic hub, building on an already robust and dynamic business environment that continues to thrive.”

What it means for the real economy

While this is a financial sector move on paper, its impact will be felt more broadly, especially in areas like real estate, where access to credit is critical.

With more flexibility on capital buffers and funding ratios, banks are expected to have greater capacity to lend, particularly in the mortgage space.

Abdulla Lahej, Chairman of Amaal, points to a likely knock-on effect in the property market. He said, “The recent measures by the Central Bank of the UAE signal a clear commitment to sustaining liquidity and credit flow across the economy. With over AED 920 billion in available liquidity and reserves exceeding AED 400 billion, banks are well-positioned to expand mortgage lending. Easing capital buffers and funding ratios will directly support homebuyers through improved loan accessibility and pricing. For the real estate sector, this will translate into stronger mortgage uptake, increased transaction volumes, and renewed investor confidence. Overall, these steps will reinforce market stability while creating favourable conditions for sustained property demand and long-term sector growth.”

Staying ahead, not catching up

What stands out in this move is timing. The UAE isn’t waiting for stress to appear in the system. Instead, it is creating additional buffers while conditions are still favourable. That approach has become a defining feature of its financial strategy, intervening early, but in a measured way.

The central bank has also made it clear that it is ready to introduce further measures if needed, suggesting this is part of a broader, ongoing effort rather than a one-off step. For businesses and investors, that consistency matters. It provides a level of predictability that is often missing in more volatile markets.

In a global environment where many economies are still adjusting to shifting financial conditions, the UAE’s approach is relatively simple: protect stability, keep credit flowing, and avoid disruption before it starts.

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EARLY ELIGIBILITY ASSESSMENT AND PRE-APPROVAL CRITICAL UNDER UAE R&D TAX CREDIT RULES

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The UAE Ministry of Finance has issued Ministerial Decision No. 24 of 2026, setting out the detailed implementation rules for the country’s first-ever Research and Development (R&D) Tax Credit regime under the Corporate Tax framework. Effective for Tax Periods commencing on or after 1 January 2026, the decision establishes a progressive, tiered credit structure with rates of 15%, 35% and 50%, linked to both the level of qualifying R&D expenditure and the number of R&D staff employed. The maximum qualifying expenditure is capped at AED 5 million per entity or Tax Group per year.

“The R&D Tax Credit is a landmark development, but it is not a simple year-end adjustment. The dual-threshold design means this is as much a workforce planning exercise as a tax planning one. Businesses need to understand that pre-approval from the Council is mandatory before any credit can be claimed – this is a precondition, not an administrative formality. Companies that begin mapping their R&D activities against the Frascati Manual criteria, quantifying qualifying expenditure and building their documentation framework now will be in the strongest position when it comes time to file,” said Nimish Goel, Leader Middle East, Dhruva, Ryan LLC Affiliate.

The move represents one of the clearest signals yet that the UAE intends its tax framework to actively incentivise innovation, influence capital allocation and support the country’s long-term economic diversification going well beyond revenue collection and international alignment. For businesses operating in manufacturing, technology, engineering, healthcare, food and beverage, agriculture, and other innovation-led sectors, the key consideration is whether internal systems are equipped to capture the benefit.

The credit operates on a dual-threshold basis that is unlike most international R&D incentive regimes. To access each tier, a business must satisfy both a minimum qualifying expenditure level and a minimum average R&D headcount. The first AED 1 million of qualifying spend attracts a 15% credit, requiring at least two R&D staff. The portion between AED 1 to 2 million qualifies at 35%, requiring at least six staff. Spend between AED 2 to 5 million qualifies at 50%, requiring at least fourteen staff. If the headcount threshold is not met, the credit rate drops to the highest tier where both conditions are satisfied, creating material cliff-edge effects that make workforce planning an integral part of tax planning for the first time in the UAE.

Qualifying R&D activities must meet five criteria drawn from the OECD Frascati Manual; they must be novel, creative, uncertain in outcome, systematic, and transferable or reproducible. Activities in social sciences, humanities and the arts are excluded, and only R&D conducted within the UAE qualifies. Qualifying expenditure falls into three categories: staff costs (which receive a 30% overhead uplift), consumable costs, and subcontracting fees paid to UAE-based contractors. Intra-group transactions are consistently excluded from qualifying expenditure, a design choice that will require groups with centralised R&D functions to review their cost allocation and transfer pricing arrangements carefully.

The decision also introduces a mandatory pre-approval process administered by the Council, ongoing compliance reporting obligations, and a seven-year record-keeping requirement for technical documentation covering R&D objectives, methodologies, experiments and findings. These requirements signal that the UAE authorities expect robust, contemporaneous evidence of qualifying activities, not retrospective assembly at the time of filing.

Commenting on the development, Justin Arnesen, Principal, Practice Leader, Europe & Asia Pacific Innovation Funding, Ryan, said, “Ryan’s global experience in R&D tax credits shows that the difference between a policy announcement and a commercial outcome lies in the rigour of eligibility analysis, documentation and claims management. We have helped UK businesses receive over AED 2.5 billion in innovation funding through R&D Tax credits. These outcomes were driven by disciplined processes, not just the existence of a credit. This initiative not only aligns with global best practices but also sends a clear signal to multinational organisations and emerging enterprises that the UAE is serious about fostering a knowledge and innovation-based economy.”

Implications for Multinational Groups under Pillar Two

For multinational groups within the scope of the UAE’s Domestic Minimum Top-up Tax (DMTT), the R&D Tax Credit adds an important layer to Effective Tax Rate (ETR) modelling. Because the credit is non-refundable, it is likely to be treated as a reduction of covered taxes under the Global Anti-Base Erosion (GloBE) rules rather than as a Qualified Refundable Tax Credit, a distinction that can lower the jurisdictional ETR rather than improve it. For groups operating at or near the 15% minimum rate, this means the credit could paradoxically increase Top-up Tax exposure even as it reduces Corporate Tax liability.

However, the decision provides a mechanism for unutilised credits to offset top-up tax directly through the Domestic Group structure, which partially mitigates this effect. Multinationals should model the net impact across both Corporate Tax and top-up tax before claiming, and factor in the five-year claw-back provision that applies if the entity’s status changes – including becoming a qualifying free zone person or redomiciling outside the UAE.

For businesses with cross-border operations, the commercial value of the R&D Tax Credit extends beyond the direct tax saving. The credit’s treatment in the group’s wider international tax profile, including its classification under tax treaties, its interaction with Pillar Two ETR calculations, and its impact on transfer pricing for cost contribution arrangements will require integrated advisory across multiple disciplines. Groups conducting joint R&D through cost contribution arrangements should note that only the arm’s length share of contributions attributable to UAE-based R&D qualifies, adding a transfer pricing dimension to credit planning. The Ministerial Decision applies to Tax Periods and Fiscal Years commencing on or after 1st January 2026.

“The UAE has built a thoughtful, well-structured framework with clear international lineage – the Frascati Manual criteria, the tiered incentive design, the Pillar Two integration. Early investment in activity mapping, expenditure tracking and documentation is likely to determine the extent to which businesses can access and sustain benefits under the regime,” concluded Nimish.

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Financial

RECENT DECISIONS BY THE UAE CENTRAL BANK

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Qashio Applauds Uae Central Bank’s Forward‑Looking Resilience Measures

Spokesperson: Armin Moradi, Founder and CEO, Qashio

This is a highly commendable initiative by the UAE Central Bank and a clear demonstration of forward-looking economic leadership.

The proactive resilience package reflects a strong level of preparedness and disciplined planning, reinforcing confidence in the UAE’s financial system at a time when global uncertainty remains a key consideration. Backed by substantial reserves, it sends a powerful signal of stability and prudent oversight.

What is particularly notable is the strength of the top-down support—ensuring that financial institutions are not only protected but also empowered to continue supporting businesses and the wider economy. This approach safeguards the momentum of growth while reinforcing trust across investors, partners, and the broader business community.

Ultimately, this initiative further strengthens the UAE’s position as a resilient and highly trusted economic hub, building on an already robust and dynamic business environment that continues to thrive.

Spokesperson: Abdulla Lahej, Chairman, Amaal

The recent measures by the Central Bank of the UAE signal a clear commitment to sustaining liquidity and credit flow across the economy. With over AED 920 billion in available liquidity and reserves exceeding AED 400 billion, banks are well-positioned to expand mortgage lending. Easing capital buffers and funding ratios will directly support homebuyers through improved loan accessibility and pricing. For the real estate sector, this will translate into stronger mortgage uptake, increased transaction volumes, and renewed investor confidence. Overall, these steps will reinforce market stability while creating favourable conditions for sustained property demand and long-term sector growth.

Continue Reading

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