Hospitality
Emirates Airline Festival of Literature Hosted 150+ Youth as Part OfThe Second Annual International Youth Programme
Over a hundred Arabic speaking students from universities in Austria, Bahrain, France, Jordan, Korea, Kuwait, Malaysia, Maldives, Norway, Oman, Pakistan, Qatar, KSA, Scotland, Turkey, UK, and USA took part in a once-in-a-lifetime trip to the Emirates LitFest 2025. These students, whose flights, accommodation and festival attendance were sponsored by the generous support of programme partners, attended a day of exclusive programming with VIP speakers and a curated itinerary of the Festival sessions. Throughout the programme, the Youth Ambassadors and their UAE counterparts immersed themselves in literary conversations and networking opportunities and engaged in various cultural exchange activities through a robust social and cultural programme around UAE, all this while celebrating Arabic language.

The International Youth Programme is supported by Emirates Airline, Fly Dubai, Investment Corporation of Dubai, Dubai Business Associates, Abu Dhabi Arabic Language Center and Philosophy House.
Welcome Day for the Youth was on Thursday 30 January with keynotes and presentations from representatives from Ministry of AI, Abu Dhabi Arabic Language Center, International Prize for Arabic Fiction, Investment Corporation of Dubai, Ministry of Youth Affairs and Dubai Business Associates. The focus of the Welcome Day was to give participants insights into the challenges and opportunities facing Arabic language in a highly digital study and work environment, as well as delve into topics such as Business and Entrepreneurship, Artificial Intelligence and Work Placement opportunities in the UAE. The delegates attended Festival sessions, in Arabic, on a variety of topics on Friday 31 January and Saturday 1 February including a workshop by Wikimedians of the UAE User Group, a conversation with the brother and publisher of the imprisoned writer, Basem Khandakji, whose book A Mask, the Colour of the Sky won the IPAF in 2024, and a literary discussion with 2 of the giants in Arabic literature, Prof. Waciny Laredj and Dr. Mohammed Al Mansi Qindeel. Sunday 2 February was earmarked for a scenic road trip to Fujairah including a stop at the Philosophy House and Fujairah Fort, followed by a farewell event back at the festival site.
Dania Droubi, COO of Emirates Literature Foundation said: “The International Youth Programme offers a unique opportunity for aspiring young minds to immerse themselves in a vibrant literary and culture exchange. We believe that fostering international understanding through the power of literature is crucial, and we are delighted that our sponsors share the same values as us and have generously contributed to make this enriching journey possible for these talented and deserving students. The impact of the programme will extend past the festival, as students will be producing reflections of their visit and hopefully take those learnings, the expanded discovery of Arabic literary talent and the friendships formed, to continue their deep dive into the wonderful world of Arabic Literature and the possibilities it possesses.”
Boutros Boutros, Executive Vice President, Corporate Communications, Marketing & Brand, Emirates said: “Emirates is delighted to support these bright young minds as they experience the transformative power of literary connection to the best writers and thinkers of our day. The Emirates Airline Festival of Literature, as it always has, will offer these students a rich environment to listen, talk, learn, forge meaningful relationships, and share common ground with others.”
Ghaith Al Ghaith, Chief Executive Officer at flydubai, said:“we are delighted to partner with Emirates Literature Festival to support the International Youth Programme this year, reflecting flydubai’s commitment to enhancing connectivity between different cultures and communities. The aviation industry is not only about facilitating trade and tourism, it also offers a bridge for cultural and intellectual exchanges between generations, strengthening the UAE’s position as a cultural capital.
Over the years, our network has grown to more than 125 destinations in 55 countries and we continue to dedicate ourselves to removing barriers and fostering strong relationships, honouring Dubai’s vision and the values inspired by the UAE’s leadership. We are proud to be part of this initiative that celebrates literature and supports the youth and we are always keen to encourage the development of young and talented minds.”
Douraid Zaghouani, Executive Vice President and Chief Operating Officer at ICD (Investment Corporation of Dubai), comments: “ICD is proud to partner with Emirates LitFest and its transformative International Youth Programme. Emirates LitFest has served as an exceptional platform over our seven years of partnership for celebrating and fostering cross-cultural understanding. The Youth Programme further exemplifies this mission by empowering talented young minds from around the world to engage in literary dialogue, immerse themselves in the rich heritage of Arabic literature, and learn about opportunities for their success in the UAE. We are continuously committed to supporting initiatives that nurture Dubai’s global standing as a hub for culture, knowledge, and innovation and look forward to the exchange of ideas and the outcomes they inspire from these exceptional young minds.”
Rami Tawfiq, Programme Director, Dubai Business Associates, said: “We are once again delighted to partner with the Emirates Airline Festival of Literature, in line with our shared commitment to facilitate the professional and personal growth of young talent. Access to literature plays a pivotal role in providing students with the necessary life skills to thrive, and we can’t wait to see the transformative impact that the programme has.”
The Emirates Airline Festival of Literature is the flagship event of the Emirates Literature Foundation, held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates and Ruler of Dubai. The Festival is held with the support of Title Sponsor, Emirates Airline, and Founding Partner, Dubai Culture & Arts Authority.
His Excellency Dr. Ali bin Tamim, Chairman of the Abu Dhabi Arabic Language Centre, commended the Emirates Literature Foundation for its pivotal role in supporting and promoting literature in the UAE and the region through its diverse cultural programs and initiatives.
He stated, “Through our partnership with the Foundation in the ‘International Youth Program,’ we seek to enhance these distinguished efforts to enrich Arabic intellectual, cultural, and artistic content among young people worldwide, particularly university students with a keen interest in the Arabic language.”
Dr. bin Tamim further emphasized that this collaboration is driven by a shared vision of the profound impact of language, literature, and the arts in inspiring new generations. “Our goal is to encourage young people to explore innovative avenues for self-expression, fostering a deeper connection with their communities and cultural heritage through a structured and insightful engagement with the Arabic language,” he explained.
He added that the partnership will offer participating youth unique opportunities for learning, skill development, and engagement with leading intellectual and cultural figures in the creative industries and Arabic language sectors. Additionally, participants will benefit from the Abu Dhabi Arabic Language Centre’s specialized initiatives, including training and educational programs, exhibitions, conferences, and cutting-edge digital tools designed to support the creative industries in the Arabic language.
The Director of the Philosophy House, Mr. Ahmed Al-Samahi, stated: “We, at the House of Philosophy, are steadfast in our efforts to inspire young people to engage in creative cultural activities that foster their talents and enable them to craft a bright future. Yet, we strive even harder to transform these aspirations into reality. This visit is a testament to our unwavering commitment to meaningful collaboration with the Emirates Foundation for Literature, as we share a common goal of achieving excellence for our youth aligning seamlessly with the cherished principles of our beloved nation, the United Arab Emirates, and the aspirations of our visionary leaders for sustainable development across all domains.
Welcoming this remarkable cohort of young individuals from diverse corners of the world underscores our dedication to promoting intercultural exchange. We believe in the profound cultural benefits it entails, foremost among them being the cultivation of a culture of dialogue, the embrace of diversity, the exchange of ideas and perspectives, and the enhancement of skills in logical reasoning and critical thinking.”
Hospitality
The Many Moods of the Maldivian Escape
By Twinkle Aswani
The Maldives can take on very different personlities depending on where the journey leads. Iru Fushi and Sun Siyam World offer two distinct interpretations of island living, one shaped by slower beach days, dining and wellness, and the other by discovery, activity and an almost endless choice of experiences. Together, the two properties create a combination that demonstrates how differently luxury, relaxation and adventure can exist within the same destination.
At Iru Fushi, the experience begins with the setting itself. The water villas offer an incredibly scenic perspective of the island, with private infinity pools seemingly flowing directly into the ocean. It is the kind of setting that makes the familiar picture of the Maldives feel remarkably real — stepping outside in the morning to an uninterrupted view of the water.


The property’s dining experiences add another dimension. An extensive breakfast spread and a wide variety of dinner options provide plenty of choice, while the Maldivian chicken curry deserves particular mention. It is the kind of local dish that can easily become one of the most memorable parts of a stay.



Wellness brings a slower rhythm to the experience. The traditional Maldivian Bondithaan Kurun massage offers a restorative pause after a day of exploring, while Flavours creates one of those distinctive Maldives dining moments, with reef sharks swimming below as guests enjoy their meal. There is something particularly memorable about watching marine life move through the waters below while dining above it. Reflection Pool Bar adds another visual dimension, with a setting and atmosphere that feel particularly suited to the island surroundings.

Hospitality remains central to the experience. At Iru Fushi, ambassador Jinaan brings an attentive and genuinely welcoming presence, with the kind of care that makes guests feel looked after rather than simply accommodated.
If Iru Fushi embraces a more relaxed interpretation of island life, Siyam World introduces an entirely different rhythm. There is a sense of movement and discovery across the resort, where another beach, activity, restaurant, pool or quiet corner can become the next part of the day.





For visitors with a list of experiences they have always wanted to try, the resort offers plenty of opportunity to work through it. Horse riding along the beach, go-karting, time spent between pools and beaches, exploring different restaurants or simply finding a quiet spot to do absolutely nothing all become part of the experience. It is a combination that can create a different kind of attachment to the island — the sort that can make saying goodbye feel slightly premature.


The dining and social spaces continue that sense of variety. Mint Beach Bar combines atmosphere with a beautiful setting, while Jungali Pool brings a lush, vibrant energy. Together Beach Bar offers a more relaxed place to enjoy a drink and the island atmosphere, while Wahoo Grill, Andalucia and Arigato each provide a distinctly different dining experience.
Among the experiences, Cinema by Moonlight stands out as one of the resort’s most memorable concepts. Watching a film beside the ocean with mulled wine, surrounded by the shores and night sky, turns a familiar activity into something considerably more memorable. It is the kind of detail that makes an experience feel carefully considered rather than simply added to an itinerary.


Yet beyond the activities and amenities, it is the people and culture that add another layer to Siyam World. The Maldivian welcome is reflected in the warmth of the team, with Ausy, Sara, Affan, Sony and others creating an atmosphere where guests can feel less like visitors and more like they have arrived somewhere familiar — almost like being welcomed home by friends.
Ausy, in particular, goes beyond simply arranging an itinerary. His attention to detail allows guests to experience different sides of the resort, from activities and dining to a spa session, with every part of the itinerary thoughtfully balanced to make room for both discovery and relaxation. Benish, the resort ambassador, similarly plays an important role in helping guests make the most of their time, planning the itinerary and ensuring they are looked after throughout the stay.



A behind-the-scenes tour with Ausy reveals yet another side of Sun Siyam World — one that exists beyond the guest experience. Seeing these elements up close offers a different perspective on what goes into creating the resort experience, from its care for staff to its sustainability initiatives.
The Herbitory is particularly revealing. Under the guidance of Dr. Dee Dee, the resort organically grows herbs and fruits including lemongrass, watermelon, different varieties of mustard seeds, chilli, aloe vera, basil and dragon fruit. A closer look at the Herbitory reveals just how much exists beyond the visible resort experience, with working projects and systems that quietly contribute to what guests eventually experience on the surface. Even the local scroopan fruit ice cream offers a small taste of the island’s produce and the property’s connection to its surroundings.
The experience extends into Maldivian culture through food as well. The Maldivian cooking class is more than a lesson in preparing dishes; it offers a window into local food, traditions and culture. Chef Prashanth and his team, Hammal and Rajesh, bring warmth, passion and patience to the experience, turning the class into something that feels as much about connection as it is about cooking.

After days filled with activities and exploration, Thalgo Spa provides another form of balance. Its massage and hydrotherapy offer a restorative pause, the kind of reset that feels particularly welcome after a day spent discovering the island.
At the heart of both properties is a different understanding of what a Maldivian escape can be. Iru Fushi offers the slower rhythm of beach life, dining and wellness, while Siyam World brings together activity, discovery, culture and an expansive variety of experiences.
The two properties are distinctly different in their vibe, sense of luxury and overall concept, and that difference is precisely what makes them work so well together. Rather than offering the same interpretation of the Maldives, Iru Fushi and Siyam World allow guests to experience two sides of the destination, from the quiet beauty of an island escape to the feeling that there is always something more to discover, and perhaps a little more time worth staying for.


Hospitality
The Sweetest Way to End the Summer Holidays
Taking place on 23 August and 30 August from 2:00 PM to 4:00 PM, Splendour Fields and Crave Bakehouse are bringing two hands-on baking workshops to JLT for children aged 4-12. The first session will be dedicated to cookie baking, followed by a cake decorating class on 30 August. Children will get to mix, bake, decorate, and take their creations home at the end of the afternoon.
Priced at AED 200 per child, tickets can be purchased online [HERE]. The two-hour workshop includes all ingredients, equipment, and guidance throughout the session. Each child will also receive a complimentary kids’ meal and drink, while one accompanying parent will receive a complimentary coffee. With only 10 children per session, the workshops offer a small and interactive setting where every little baker can get involved from start to finish.
As the holidays come to an end, the workshops offer one more chance for kids to have fun, get creative, and make the most of their final days before school starts again. Whether they’re making their first batch of cookies or decorating their very own cake, children will have the freedom to get creative and make something they can proudly take home. It’s hands-on, a little messy, and designed to let kids have fun while learning something new.
Located in JLT, Splendour Fields is a neighbourhood café and deli where families can come together over good food and coffee. The workshops bring that same spirit into the kitchen, giving parents and children a reason to spend an afternoon together while escaping the summer heat.
With limited spaces available, parents can book their little bakers in for one session, or join both for two sweet afternoons of baking, creating, and getting a little messy.
Hospitality
Kids Play, Parents Stay: Sundays at The Guild Just Got Better
Introducing Only on Sundaes, a new family experience in DIFC that’s every parent’s dream
Launching on 23 August, The Guild introduces Only on Sundaes, a new family experience designed to give parents something they rarely get: a chance to enjoy a proper meal while the kids are happily entertained. Transforming The Aviary into a Nitro Sundae Bar and dedicated space for play, creativity, and discovery, the experience runs every Sunday from 9:00 AM to 7:00 PM, with free entry for children booked either for breakfast or Sunday roast. Guests only pay for any additional food and beverage consumed during their visit.
For parents, it is about having a little more time to themselves. Sit down for breakfast, enjoy a coffee, catch up with friends, or take your time over the Sunday Roast while the kids explore, play, and make new friends nearby. For children, it is a full Sunday of things to discover, with dedicated spaces designed around different ages and interests. It is an easy way to make the most of the final weeks of the school holidays before the routine starts again.

For younger children aged 1–5, the Little Explorers area offers a safe and supervised space filled with soft play equipment, building blocks, face painting, a ball pool, a play kitchen, and sensory activities. Older children and teens have their own dedicated zone, The Arcade Club, with arcade games, air hockey, PlayStation stations and board games. There is plenty to keep them busy, whether they want to play, get creative, or simply hang out.
From 12pm onwards, children can also enjoy an interactive nitrogen ice cream activation, adding a playful twist to a classic favourite. It is one more reason for kids to look forward to Sundays, while parents can enjoy a little extra time to relax.
With the new school year just around the corner, Only on Sundaes is made for that last stretch of summer. At The Guild, Sundays are becoming a time for everyone to enjoy, just in very different ways.
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