Connect with us

Hospitality

Emirates Airline Festival of Literature Hosted 150+ Youth as Part OfThe Second Annual International Youth Programme

Published

on

Emirates LitFest

Over a hundred Arabic speaking students from universities in Austria, Bahrain, France, Jordan, Korea, Kuwait, Malaysia, Maldives, Norway, Oman, Pakistan, Qatar, KSA, Scotland, Turkey, UK, and USA took part in a once-in-a-lifetime trip to the Emirates LitFest 2025. These students, whose flights, accommodation and festival attendance were sponsored by the generous support of programme partners, attended a day of exclusive programming with VIP speakers and a curated itinerary of the Festival sessions. Throughout the programme, the Youth Ambassadors and their UAE counterparts immersed themselves in literary conversations and networking opportunities and engaged in various cultural exchange activities through a robust social and cultural programme around UAE, all this while celebrating Arabic language.


The International Youth Programme is supported by Emirates Airline, Fly Dubai, Investment Corporation of Dubai, Dubai Business Associates, Abu Dhabi Arabic Language Center and Philosophy House.

Welcome Day for the Youth was on Thursday 30 January with keynotes and presentations from representatives from Ministry of AI, Abu Dhabi Arabic Language Center, International Prize for Arabic Fiction, Investment Corporation of Dubai, Ministry of Youth Affairs and Dubai Business Associates. The focus of the Welcome Day was to give participants insights into the challenges and opportunities facing Arabic language in a highly digital study and work environment, as well as delve into topics such as Business and Entrepreneurship, Artificial Intelligence and Work Placement opportunities in the UAE. The delegates attended Festival sessions, in Arabic, on a variety of topics on Friday 31 January and Saturday 1 February including a workshop by Wikimedians of the UAE User Group, a conversation with the brother and publisher of the imprisoned writer, Basem Khandakji, whose book A Mask, the Colour of the Sky won the IPAF in 2024, and a literary discussion with 2 of the giants in Arabic literature, Prof. Waciny Laredj and Dr. Mohammed Al Mansi Qindeel. Sunday 2 February was earmarked for a scenic road trip to Fujairah including a stop at the Philosophy House and Fujairah Fort, followed by a farewell event back at the festival site.


Dania Droubi, COO of Emirates Literature Foundation said: “The International Youth Programme offers a unique opportunity for aspiring young minds to immerse themselves in a vibrant literary and culture exchange. We believe that fostering international understanding through the power of literature is crucial, and we are delighted that our sponsors share the same values as us and have generously contributed to make this enriching journey possible for these talented and deserving students. The impact of the programme will extend past the festival, as students will be producing reflections of their visit and hopefully take those learnings, the expanded discovery of Arabic literary talent and the friendships formed, to continue their deep dive into the wonderful world of Arabic Literature and the possibilities it possesses.”

Boutros Boutros, Executive Vice President, Corporate Communications, Marketing & Brand, Emirates said: “Emirates is delighted to support these bright young minds as they experience the transformative power of literary connection to the best writers and thinkers of our day. The Emirates Airline Festival of Literature, as it always has, will offer these students a rich environment to listen, talk, learn, forge meaningful relationships, and share common ground with others.”

Ghaith Al Ghaith, Chief Executive Officer at flydubai, said:“we are delighted to partner with Emirates Literature Festival to support the International Youth Programme this year, reflecting flydubai’s commitment to enhancing connectivity between different cultures and communities. The aviation industry is not only about facilitating trade and tourism, it also offers a bridge for cultural and intellectual exchanges between generations, strengthening the UAE’s position as a cultural capital.

Over the years, our network has grown to more than 125 destinations in 55 countries and we continue to dedicate ourselves to removing barriers and fostering strong relationships, honouring Dubai’s vision and the values inspired by the UAE’s leadership. We are proud to be part of this initiative that celebrates literature and supports the youth and we are always keen to encourage the development of young and talented minds.”

Douraid Zaghouani, Executive Vice President and Chief Operating Officer at ICD (Investment Corporation of Dubai), comments: “ICD is proud to partner with Emirates LitFest and its transformative International Youth Programme. Emirates LitFest has served as an exceptional platform over our seven years of partnership for celebrating and fostering cross-cultural understanding. The Youth Programme further exemplifies this mission by empowering talented young minds from around the world to engage in literary dialogue, immerse themselves in the rich heritage of Arabic literature, and learn about opportunities for their success in the UAE. We are continuously committed to supporting initiatives that nurture Dubai’s global standing as a hub for culture, knowledge, and innovation and look forward to the exchange of ideas and the outcomes they inspire from these exceptional young minds.”

Rami Tawfiq, Programme Director, Dubai Business Associates, said: “We are once again delighted to partner with the Emirates Airline Festival of Literature, in line with our shared commitment to facilitate the professional and personal growth of young talent. Access to literature plays a pivotal role in providing students with the necessary life skills to thrive, and we can’t wait to see the transformative impact that the programme has.”

The Emirates Airline Festival of Literature is the flagship event of the Emirates Literature Foundation, held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates and Ruler of Dubai. The Festival is held with the support of Title Sponsor, Emirates Airline, and Founding Partner, Dubai Culture & Arts Authority.

His Excellency Dr. Ali bin Tamim, Chairman of the Abu Dhabi Arabic Language Centre, commended the Emirates Literature Foundation for its pivotal role in supporting and promoting literature in the UAE and the region through its diverse cultural programs and initiatives.

He stated, “Through our partnership with the Foundation in the ‘International Youth Program,’ we seek to enhance these distinguished efforts to enrich Arabic intellectual, cultural, and artistic content among young people worldwide, particularly university students with a keen interest in the Arabic language.”

Dr. bin Tamim further emphasized that this collaboration is driven by a shared vision of the profound impact of language, literature, and the arts in inspiring new generations. “Our goal is to encourage young people to explore innovative avenues for self-expression, fostering a deeper connection with their communities and cultural heritage through a structured and insightful engagement with the Arabic language,” he explained.

He added that the partnership will offer participating youth unique opportunities for learning, skill development, and engagement with leading intellectual and cultural figures in the creative industries and Arabic language sectors. Additionally, participants will benefit from the Abu Dhabi Arabic Language Centre’s specialized initiatives, including training and educational programs, exhibitions, conferences, and cutting-edge digital tools designed to support the creative industries in the Arabic language.

The Director of the Philosophy House, Mr. Ahmed Al-Samahi, stated: “We, at the House of Philosophy, are steadfast in our efforts to inspire young people to engage in creative cultural activities that foster their talents and enable them to craft a bright future. Yet, we strive even harder to transform these aspirations into reality. This visit is a testament to our unwavering commitment to meaningful collaboration with the Emirates Foundation for Literature, as we share a common goal of achieving excellence for our youth aligning seamlessly with the cherished principles of our beloved nation, the United Arab Emirates, and the aspirations of our visionary leaders for sustainable development across all domains.

Welcoming this remarkable cohort of young individuals from diverse corners of the world underscores our dedication to promoting intercultural exchange. We believe in the profound cultural benefits it entails, foremost among them being the cultivation of a culture of dialogue, the embrace of diversity, the exchange of ideas and perspectives, and the enhancement of skills in logical reasoning and critical thinking.”

Hospitality

WATERFRONT MARKET WELCOMES MANGO SEASON WITH MANGOLICIOUS FESTIVAL 2026

Published

on

Waterfront Market, Dubai’s largest fresh food destination, welcomes summer with the return of its much-anticipated Mangolicious Festival, a celebration dedicated to the king of fruits. Running from 15 May to 31 May 2026 from 10am to 10pm, the festival transforms the Market into a vibrant destination of flavour, family experiences, rewards, and seasonal discovery.

Bringing together a curated selection of mangoes from India, Thailand, Peru, South Africa, Kenya, Yemen, and Pakistan, the festival invites visitors to discover some of the season’s most sought-after varieties, including Alphonso, Nam Dok Mai, Osteen, Sabri, Ngowe, and the regional favourite Taimoor, with Pakistani varieties such as Chaunsa arriving later in the season.

Families can enjoy a vibrant mango-themed experience across Waterfront Market, featuring fun activities for all ages. Shoppers who spend AED 50 can participate in the Mango Guess & Win competition for a chance to win up to AED 20,000 in fresh produce vouchers, and receive a complimentary mango juice pop daily in collaboration with Barakat. During Eid Al Adha, visitors can also enjoy complimentary food tastings by retailers across the Market, adding to the festive atmosphere throughout the holiday period.

The Mangolicious Festival is a vibrant celebration of fresh food, global flavours, and Waterfront Market’s position as Dubai’s leading destination for premium produce and market experiences. As the UAE’s largest mango festival, we are incredibly proud to bring together an exceptional variety of mangoes from around the world, giving our customers a unique opportunity to discover, taste, and experience the richness of this beloved fruit all in one place. The festival reflects Waterfront Market’s commitment to strengthening Dubai’s fresh food landscape by connecting consumers with high-quality produce, supporting regional food trade, and showcasing the diversity and excellence of fresh products available through the market and our traders,” said Mohammad AlMadani, Associate Director Senior Centre Manager at Waterfront Market.

With over 800 traders and one of the widest selections of fresh produce in the UAE, Waterfront Market continues to evolve as a destination where retail meets culture and community. This year’s Mangolicious Festival brings together global mango selections, rewarding shopping moments, tastings, and family-friendly activations, inviting residents and visitors alike to experience mango season at its most flavourful time. The Mangolicious Festival runs daily from 15 May to 31 May 2026 at Waterfront Market, Deira.

Continue Reading

Hospitality

GERMANY’S VIBRANT CITIES SET THE STAGE FOR EID AND SUMMER TRAVEL

Published

on

A Seasonal Urban Journey Through Munich, Cologne, Berlin and Hamburg

Germany welcomes travellers from the GCC to experience a season of culture, discovery and family-friendly travel experiences, as its vibrant cities, green landscapes and immersive attractions offer the ideal setting for summer getaways and Eid holiday escapes.

From scenic waterfronts and blooming parks to interactive attractions and cultural landmarks, Germany presents a balanced travel experience where urban energy and nature exist in harmony. Spanning Munich, Cologne, Berlin and Hamburg, this curated journey highlights the diversity, accessibility and comfort that continue to make Destination Germany a preferred choice for GCC travellers.

Efficient public transport systems and high-speed rail connections allow visitors to seamlessly explore multiple destinations, while mild summer temperatures and longer daylight hours create ideal conditions for sightseeing, outdoor activities and relaxed family experiences.

Munich: Bavarian Heritage in Bloom

Munich presents a harmonious blend of Bavarian heritage, elegant architecture and contemporary experiences. Marienplatz remains the lively heart of the city, surrounded by historic landmarks and pedestrian-friendly streets, while the Frauenkirche continues to define Munich’s skyline.

Nymphenburg Palace and its landscaped gardens offer visitors a glimpse into Bavaria’s royal history, while green spaces such as the English Garden and Olympiapark provide tranquil settings for walking, cycling and outdoor recreation during the summer months.

Munich’s cultural institutions, including the Deutsches Museum and the Pinakothek galleries, add depth to the visitor experience, balancing outdoor exploration with enriching indoor attractions.

Families visiting Munich this summer can also discover Magic Bavaria, one of the city’s most engaging indoor attractions, offering an interactive experience that combines Bavarian culture, immersive illusion worlds and creative photography in a fun and highly visual setting.

Unlike traditional museums or static exhibitions, Magic Bavaria invites visitors to actively step into more than 30 imaginative photo worlds inspired by Bavaria’s culture, landmarks and traditions. Designed around shared family experiences, the attraction encourages movement, interaction and playful exploration, creating joyful moments for visitors of all ages.

Among the highlights are a slackline illusion suspended above Munich’s famous Marienplatz, an upside-down King’s Hall, an Infinity Ice Crystal Mirror Room and Munich’s largest ball pit. Each installation allows guests to become part of the scene through illusion-based settings and perspective tricks, resulting in unique holiday photos that stand apart from traditional travel imagery.

Especially appealing to families travelling with children and teenagers, Magic Bavaria creates an environment where multiple generations can enjoy the same experience together at their own pace. Throughout the attraction, playful Bavarian fun facts and a complimentary family quiz available in English add another interactive dimension, allowing visitors to discover local culture in an entertaining and accessible way.

As one of Munich’s few fully air-conditioned and weather-independent attractions, Magic Bavaria is particularly well suited for summer visits and provides a comfortable indoor option during warmer days. The flexible 60 to 90-minute visit format also makes it easy to combine with shopping, sightseeing and other city activities.

Conveniently located next to the Olympia Shopping Centre and close to Olympiapark, the attraction also offers private one-hour bookings for families or groups seeking additional comfort and privacy. A separate meeting room can also be arranged as a prayer space upon request. Guests can further enjoy an on-site café and a boutique souvenir shop featuring Bavarian-inspired gifts, creating a relaxed and well-rounded visitor experience.

Cologne: Riverside Vitality and Historic Grandeur

Cologne’s welcoming atmosphere is reflected in its iconic skyline, centred around the magnificent Cologne Cathedral, one of Europe’s most recognised Gothic landmarks and a UNESCO World Heritage Site.

During the warmer months, the Rhine promenade becomes a lively focal point where riverside walks, open-air cafés and scenic views create an inviting setting for visitors. The colourful façades and cobbled streets of the Old Town encourage leisurely exploration, while vibrant public squares offer a relaxed social atmosphere.

The city’s contemporary energy can be discovered in districts such as the Belgian Quarter, known for its creative spirit, independent boutiques and stylish cafés. Shopping destinations including Schildergasse and Hohe Straße further contribute to Cologne’s appeal as a dynamic city break destination.

Berlin: Culture, Creativity and Contemporary Experiences

Berlin offers a compelling blend of history, creativity and modern urban living. Landmarks such as the Brandenburg Gate, the Reichstag and Museum Island continue to reflect the city’s rich historical significance, while districts including Potsdamer Platz, Charlottenburg and Hackescher Markt showcase Berlin’s contemporary character through boutique shopping, cafés, galleries and cultural spaces.

During the summer season, Berlin’s parks and open-air spaces become vibrant gathering points. Tiergarten, the city’s expansive central park, offers a green escape for walking, cycling and relaxation, while seasonal markets and outdoor terraces add to the city’s welcoming atmosphere.

Berlin’s cosmopolitan spirit, diverse culinary scene and family-friendly attractions continue to resonate strongly with GCC travellers seeking a balance of cultural exploration and modern experiences.

Hamburg: Maritime Elegance and Cosmopolitan Charm

Hamburg’s identity is shaped by water, and during the summer months, its harbour, canals and lakes become lively centres of culture and leisure. The UNESCO-listed Speicherstadt, with its distinctive red-brick warehouses and intricate bridges, offers visitors a glimpse into the city’s maritime heritage, while neighbouring HafenCity showcases Hamburg’s contemporary urban vision.

The iconic Elbphilharmonie remains one of the city’s defining landmarks, with its panoramic viewing platform offering sweeping views across the harbour and skyline. Along the Landungsbrücken, boat tours provide an immersive way to experience one of Europe’s busiest ports.

Around the Alster lakes, walking paths, cycling routes and waterside cafés create a relaxed atmosphere ideal for families and couples alike. Elegant shopping districts such as Jungfernstieg and Neuer Wall complement Hamburg’s cultural attractions, including theatres, museums and the renowned Miniatur Wunderland.

A Season of Renewal and Discovery

Germany offers GCC travellers a well-balanced combination of cultural richness, outdoor experiences, family attractions and modern comfort. From Munich’s Bavarian character and Cologne’s riverside charm to Berlin’s creative energy and Hamburg’s waterfront elegance, each destination presents a unique perspective on Germany’s diverse tourism offering.

Yamina Sofo, Director of the Marketing and Sales Office at GNTO GCC, said:
“Germany continues to offer GCC travellers a diverse and enriching travel experience that combines culture, nature, family-friendly attractions and modern comfort. During the Eid and summer travel season, visitors can enjoy our vibrant cities, scenic green spaces and immersive experiences at a relaxed pace, while discovering the welcoming atmosphere and accessibility that make Germany such a rewarding destination for families, couples and groups alike.”

Continue Reading

Hospitality

THE MODERN HOST’S NEW PLAYBOOK

Published

on

By Erika Blazeviciute-Doyle, Founder & CEO of Drink Dry

There is a moment that happens more often than people realise. You sit down at a beautiful restaurant in Dubai. The lighting is perfect, the menu is thoughtful, the service is polished. Your friend orders a glass of wine. The waiter turns to you and asks what you would like to drink, and you say you are not drinking alcohol that evening. And then there is a pause. You are offered water or maybe a soft drink. If you are lucky, a mocktail that sounds like it belongs on a children’s menu. In that moment, the experience drops slightly. Not dramatically, but enough to notice. You feel like you have stepped out of the occasion, rather than being part of it. I have had that experience many times.

And then, on the other hand, I have also had the opposite. I remember going out for dinner recently with a friend and the waiter handed us both the drinks menu without hesitation. There was a dedicated alcohol-free section. Proper options. A 0.0 sparkling wine, a non-alcoholic beer, a few well-thought-out cocktails built with alcohol-free spirits. The waiter asked me what I usually enjoy drinking and recommended something that paired with the food I ordered. It felt exactly the same as ordering wine. No compromise, no awkwardness. Just part of the experience. That is the difference we are starting to see now. And it is changing the way people host, entertain and socialise altogether.

The new rules of hosting are not really about removing alcohol. They are about expanding choice. Whether it is a dinner party at home or a night out, people are becoming far more intentional about what they serve and what they drink. Hosting is no longer about simply opening a bottle of wine and calling it a day. It is about creating an experience that works for everyone at the table.

I see this a lot in real life. Friends inviting people over will now often ask in advance who is drinking and who is not. There will be a couple of bottles of wine on the table, but next to them there will also be a good quality alcohol-free alternative. Not hidden away, not treated differently, just part of the same set-up. And the interesting part is that even the people who do drink alcohol will often try the alcohol-free option as well. Not because they have to, but because they are curious. This is where the shift is really happening. It is no longer a binary choice between drinking and not drinking. It is about having flexibility. A glass of wine followed by a non-alcoholic alternative. A completely alcohol-free evening without feeling like you are missing out. That sense of freedom is what is driving the category forward.

For hospitality, this presents a very real opportunity. The UAE has one of the most advanced dining scenes in the world. The level of detail that goes into food, interiors and service is exceptional. But for a long time, the non-alcoholic drinks offering has not kept up with that same standard. And the reality is, consumers have moved on. People are no longer satisfied with sugary mocktails that do not complement the meal. They want something that feels considered. Something that matches the quality of the food and the overall experience. I always say that a non-alcoholic drink should not feel like a compromise, instead it should feel like a choice.

The venues that understand this are already seeing the benefits. They are not just adding one or two token options to the menu. They are investing in the category. They are training their teams, thinking about food pairings, presenting the drinks properly. And most importantly, they are not segregating the experience. If a guest orders a non-alcoholic drink, the service should feel exactly the same as if they ordered a glass of wine. Same level of attention, same storytelling, same confidence. That is what elevates the experience because ultimately, this is not just about what is in the glass, it is about how people feel. If someone walks into your venue and feels like they are part of the occasion regardless of what they are drinking, you have done your job properly. If they feel like an afterthought, you have missed an opportunity.

But even more importantly, it is an opportunity commercially as much as experientially. There is a large and growing audience that is either not drinking at all or choosing to drink less. If you are not catering to them properly, you are simply leaving revenue on the table. What is often overlooked is that this is not about replacing alcohol sales, it is about adding to them. A guest who is not drinking alcohol is still sitting at your table. The question is whether they are spending on a premium drink or defaulting to water or a soft drink. When venues get it right, they are able to increase their average spend per guest without increasing footfall. A well-priced alcohol-free sparkling wine, a crafted 0.0 cocktail, or a premium non-alcoholic beer all carry strong margins when positioned correctly. Multiply that across a table of four, or across a full service, and it becomes very real, very tangible revenue.

I have seen this firsthand with our hospitality partners. The moment they move from offering “an option” to offering a proper selection, the numbers follow. Guests stay for another round. They order a second or third drink. The occasion extends, and so does the spend. And importantly, this does not cannibalise alcohol sales. More often than not, it complements them. One person at the table might still order wine, while another orders a premium alcohol-free alternative. Both contribute to the bill. Both feel equally part of the experience.

We are still early in this journey, especially in this region. But the direction is very clear. Hosting is becoming more thoughtful. Social occasions are becoming more inclusive. And the definition of what makes a “good drink” is expanding. Alcohol is no longer the default, it is simply one of many options. For me, that is a very positive shift. It does not take anything away from the experience. If anything, it adds to it. Because the best kind of hosting has never really been about what you are pouring. It has always been about how you make people feel when they are sitting at your table.

Continue Reading

Trending

Copyright © 2023 | The Integrator