“U by Emaar”, Emaar’s lifestyle loyalty programme, announces its expansion into Egypt, bringing its rewarding experiences to Marassi and marking the latest chapter in the programme’s continued international growth.

The expansion welcomes five distinctive hotels in Marassi to the U by Emaar portfolio: Address Marassi Golf Resort, Address Beach Resort Marassi, Palace Beach Resort, Vida Marina Resort Marassi and Al Alamein Hotel. The addition gives members more opportunities to earn and redeem UPoints while experiencing one of Egypt’s most sought-after destinations.

A New Destination for U by Emaar

U by Emaar brings together hospitality, dining, wellness, entertainment, shopping and fitness through one integrated loyalty programme, rewarding members across the experiences they enjoy.

The arrival of U by Emaar in Egypt extends this experience to a new destination, giving members more places to enjoy the benefits of their membership while discovering the distinctive hospitality and lifestyle experiences of Marassi.

From beachfront stays and memorable dining to wellness and relaxation along Egypt’s North Coast, members can now experience more of Marassi while earning and redeeming UPoints along the way.

Experience Marassi with U by Emaar

Set along Egypt’s Mediterranean coastline, Marassi brings together hospitality, residences, dining, beaches and leisure experiences within one vibrant destination.

With U by Emaar, members can discover Marassi through five distinctive hotels, each offering its own interpretation of contemporary hospitality.

Address Marassi Golf Resort offers an elegant retreat surrounded by landscaped fairways, combining contemporary luxury with the signature service of Address Hotels + Resorts.

Address Beach Resort Marassi brings sophisticated beachfront living to Egypt’s North Coast, creating a relaxed Mediterranean escape complemented by dining and leisure experiences.

Palace Beach Resort offers an intimate beachfront experience defined by understated elegance, warm hospitality and the natural beauty of the Mediterranean coast.

Vida Marina Resort Marassi brings Vida’s contemporary and social approach to the heart of Marassi Marina, offering a vibrant base from which to experience the destination.

Al Alamein Hotel completes the portfolio with a distinctive beachfront retreat that celebrates the character, heritage and enduring appeal of Egypt’s North Coast.

Together, the five participating hotels create more opportunities for U by Emaar members to Stay, Dine and Relax, while earning and redeeming UPoints throughout their experience.

Growing the U by Emaar Experience

The expansion into Egypt reflects the continued evolution of U by Emaar and its commitment to creating a more connected loyalty experience across Emaar destinations internationally.

As the programme continues to grow, members can enjoy the familiarity of their U by Emaar membership across more destinations, with greater choice and more opportunities to be recognised and rewarded wherever their journeys take them.

Hakan Keskin, Head of Hospitality, Emaar Hospitality Group said: “Egypt is an exciting addition to the growing U by Emaar portfolio. Bringing the programme to Marassi allows us to give our members even greater choice, while connecting them with five distinctive hospitality experiences along Egypt’s Mediterranean coast. As U by Emaar continues to expand, our focus remains on creating meaningful experiences, recognising our members and making every journey with Emaar more rewarding.”

More Places. More Experiences. More Reasons to Be Rewarded.

The addition of Marassi strengthens U by Emaar’s international portfolio while staying true to the programme’s core promise: rewarding members across the experiences they enjoy.

Whether escaping to the Mediterranean, discovering a new dining experience or taking time to unwind, members can enjoy more opportunities to earn and redeem UPoints across participating venues in Marassi.

With Egypt joining the U by Emaar network, the programme continues to bring together more destinations and experiences under one rewarding membership.

New collection brings together contemporary design, GCC-ready durability and complete outdoor living solutions for spaces of every size

Dubai, UAE – 25 September 2026: Al-Futtaim ACE has unveiled its new 2027 Outdoor Living Collection, inviting families across the UAE to make the most of the outdoor season. The collection offers stylish and practical solutions for connecting, entertaining and unwinding together.

Inspired by the belief that some of life’s most meaningful moments happen when families come together, the collection is brought to life through the campaign “Styled for Together Time.” From relaxed mornings and family meals to weekend barbecues and evening gatherings, it reflects the many ways people spend time together outdoors.

With over 30 years of outdoor living expertise, Al-Futtaim ACE’s collection spans five zones: Lounge Living, Dining, Balcony Living, Relaxation, and Outdoor Entertainment, featuring furniture, outdoor kitchens, grills, gazebos, and accessories for spaces ranging from compact balconies to spacious villa gardens.

Designed for outdoor living in the GCC

Combining style with functionality, the collection has been developed with the region’s demanding climate in mind. Powder-coated aluminium and corrosion-resistant steel offer strength and everyday reliability. Selected collections also feature premium UV-resistant outdoor fabrics, designed to retain their colour and appearance despite prolonged sun exposure.

Responsibly sourced materials also feature across the range, including FSC® certified wood and recyclable metals. Available exclusively at Al-Futtaim ACE, these limited-quantity collections draw inspiration from global design trends, offering customers in the region a unique combination of style, quality, and value.

David Elliott, General Manager – Al-Futtaim ACE, said:

“Outdoor spaces are where so many memorable moments with family and friends take place. This collection has been thoughtfully curated to make those moments even better.

“As outdoor living specialists, we want to make it easier for customers to create spaces that work for the way they live. Whether it’s a compact balcony, family garden or larger entertaining area, the collection brings together style, quality and durability in one destination. Ultimately, it’s about giving our customers more time to enjoy the moments that matter most.”

A complete destination for outdoor cooking

Al-Futtaim ACE offers one of the region’s most extensive outdoor cooking ranges, bringing together world-leading brands including Broil King, Weber, Traeger, Char-Broil, and Blackstone under one roof. From gas and charcoal BBQs to smokers, griddles, electric grills, and accessories, ACE provides everything customers need for outdoor cooking and entertaining. Building on its category expertise, ACE will also bring back its popular barbecue tasting event later this year, allowing customers to experience the range firsthand with premium barbecue brands.

Making outdoor living more accessible

Customers can enjoy flexible payment options across the collection, including 0% instalment plans over 3, 6, 9 and 12 months, as well as Buy Now, Pay Later through Tabby.

To make refreshing outdoor spaces even easier, customers can also benefit from an introductory offer of free delivery on outdoor furniture orders above AED 999, alongside expert installation services and express delivery options for those looking for quicker delivery.

Customers can experience the 2027 Outdoor Living Collection at Al-Futtaim ACE flagship stores in Dubai Festival City, Yas Island, Dubai Hills and Dubai Festival Plaza. The new outdoor product catalogue will also be available online via the Al-Futtaim ACE UAE website.

Attributed to Twinkle Aswani, Editorial division, Integrator Media

Dubai’s push to become a global hub for healthy longevity is moving into a new phase, with the emirate formally setting out a regulatory and investment framework for a sector expected to span healthcare, wellness, technology and increasingly, the built environment.

On Sunday, H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum approved the strategy and operating budget of the Dubai Longevity Authority, moving the body from establishment into implementation. Created in June, the Authority is the world’s first dedicated regulator for the Longevity, Wellness and Advanced Health sector, with a mandate covering research, clinical trials, manufacturing, commercialisation, investment and infrastructure.

While the strategy is rooted in healthcare and life sciences, its wider focus on healthspan, quality of life and supporting infrastructure comes as wellness is already becoming a significant part of the UAE real estate market.

According to the Global Wellness Institute, the UAE’s wellness real estate market grew from USD 3.3 billion in 2017 to USD 14.6 billion in 2025, with the segment now accounting for more than 12% of total construction making the country among the world’s fastest-growing wellness real estate markets

The shift is increasingly visible in Dubai, where a growing number of developments are moving beyond conventional gyms and swimming pools towards concepts centred on sleep, air and water quality, movement, recovery, biophilic design, social connection and preventative wellbeing.

One example is EYWA Tree of Life by R.Evolution, positioned as Dubai’s first fully longevity-led residential development, using neuroarchitecture and biophilic design principles to create an environment designed to support residents’ long-term health and wellbeing.

“The significance of the Longevity Authority is that it broadens the conversation from treating illness to supporting healthspan over the long term. We spend around 90% of our time indoors, so the built environment has a meaningful role in how well we live and age. Longevity in real estate therefore goes beyond adding wellness amenities. It means considering how every element of a home, from air quality and light to movement, recovery and social connection, can support healthier daily routines over many years. As this thinking becomes more established, it could begin to influence wider industry expectations, shaping how developments are designed, planned and, potentially, regulated in the future.” said Igor Karpikov, CCO of R.Evolution.

The movement also coincides with the UAE’s growing position as a global wellness destination. Industry analysis has previously placed the country among the world’s top 20 wellness and spa tourism destinations, with wellness travellers spending more than USD 5 billion in 2022 and per-trip expenditure exceeding USD 1,500. Dubai has continued adding high-end preventative health, longevity and wellness concepts aimed at an international clientele.

That demand is beginning to influence expectations in residential real estate as well. For affluent buyers, luxury is increasingly being defined by the quality of the environment around them and whether a home can support healthier daily routines over the long term.

“Dubai recorded 296 home sales above USD 10 million in the first half of 2026 alone, showing the depth of its HNWI buyer base. For these buyers, the conversation is increasingly moving beyond size and finishes towards the quality of the environment and how a home supports everyday life. As longevity develops into a more structured sector, these considerations are likely to move from being differentiators in selected projects to more established purchasing criteria across the premium market, particularly as more affluent buyers choose Dubai as a long-term home.” said Abdulla Lahej, Chairman of Amaal.

The creation of a dedicated Longevity Authority could accelerate that transition. Its remit includes attracting investment and talent, establishing regulatory standards and creating an environment in which longevity-focused businesses can test and scale new products and services. As that ecosystem develops, Dubai’s next generation of residential developments could increasingly be shaped around the question: What is this home doing for the health of the person living in it?