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Whitewill Appointed Master Broker for AED4 Billion Sora Beach Residences by Aark Developers

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AARK Developers has appointed Whitewill as the Master Broker for its flagship development, Sora Beach Residences. The appointment marks a significant milestone in the project’s journey, as Whitewill takes charge of the global sales and marketing strategy for the AED 4 billion ultra-luxury beachfront development on Al Marjan Island.

Whitewill, a distinguished international brokerage firm with a strong track record in high-end real estate, will leverage its extensive network and expertise to drive sales and investment interest globally. Known for successfully marketing and selling prestigious projects across the UAE, Europe, and beyond, Whitewill has brokered some of Dubai’s most significant property sales from Q4 2024 to Q1 2025, totaling over AED 780 million. It is the ideal partner to spearhead Sora Beach Residences’ international reach.

Conceptually designed by world-renowned Japanese architectural firm Nikken Sekkei, with interiors crafted by the acclaimed UK based design firm Shalini Misra, Sora Beach Residences is set to redefine waterfront luxury living. Featuring fully furnished residences with unobstructed sea views, a 1000-foot private beach, the largest residential atrium in the region at 138 feet, an exclusive beach club, and over 50 amenities, the development stands as a landmark in modern architecture and hospitality-driven living.

Olga Pankina, COO of Whitewill Dubai, commented: “We’re thrilled to be named the Master Broker for Sora Beach Residences, a project that truly defines luxury beachfront living. With Ras Al Khaimah’s real estate market booming—total transactions soaring to Dh15.08 billion in 2024, up 118% from last year—the emirate is quickly becoming a prime destination for high-end yet accessible real estate. Sora Beach Residences offers a rare mix of luxury, affordability, and strong investment potential, making it a standout opportunity for buyers looking to be part of RAK’s exciting transformation. Our team is committed to ensuring investors and homeowners see the unmatched value in this development.”

Rahul Kumar Gupta, Chairman of AARK Developers, expressed confidence in the partnership, stating: “Sora Beach Residences is one of the most anticipated luxury projects in the UAE, and having Whitewill as our exclusive agency ensures that we reach the right clientele globally. Their deep understanding of the international luxury real estate market, coupled with their strategic approach to sales and marketing, aligns perfectly with our vision for this project.”

Located on the prestigious Al Marjan Island, Sora Beach Residences offers a prime investment opportunity, positioned just minutes away from the region’s first integrated gaming resort at Wynn Resort. With a focus on delivering world-class amenities and an unrivalled lifestyle experience, the project is set to attract high-net-worth individuals and global investors.

The appointment of Whitewill Real Estate Brokers LLC reinforces AARK Developers’ commitment to strategic partnerships that enhance the project’s market presence. As sales and marketing efforts intensify, Sora Beach Residences is poised to become the crown jewel of Ras Al Khaimah’s real estate landscape.

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THE PRODUCTIVITY DIVIDEND: HOW SUPPORTING PARENTS POWERS BETTER BUSINESS

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Attributed by Twinkle Aswani, Editorial Division, Integrator Media

The belief that organizations must make a choice between supporting families and driving performance in workplaces has now been proven a misconception. Workplace realities prove the complete opposite, with a supportive work culture and a well-designed parent-friendly frameworks, productivity soars.

In the UAE, the Parent-friendly Label (PFL) has been empowering organizations to transform their workplace culture by adopting parent-friendly policies that support employees and strengthen family well-being.

PFL Cycle 3 Impact Report; ‘Thriving Through Talent: How parent-friendly policies drive balance, growth, and global competitiveness’ demonstrates the undeniable link between parent-friendly policies, and employee productivity. The report’s data captured the responses from 11,000+ employees through a comprehensive employee survey. The findings state that 70% of employees say flexible work is promoted at all levels at their organizations; 73% feel comfortable requesting it; 78% are satisfied with support for last-minute childcare emergencies.

Performance is highly impacted by this culture. When managers and peers normalize parental leave, it has a major positive effect on working parents. 74% of fathers feel encouraged by managers and 73% feel supported by peers to fully utilize their paternity leave allowances. As the leave usage rises, stress falls, and work becomes sustainable. Mothers, for their part, report strong support to take full maternity leave (82%), while 65% of them reporting smoother return to work after their maternity leave through hybrid pathways, nursing flexibility, and structured reintegration. These great outcomes are not the result of significant corporate investments, but the outcomes of removing small frictions, and clear communication around policies on organizational level.

Looking ahead to 2026, which has been declared the Year of the Family in the UAE, business leaders have a clear opportunity to make parent support a core part of how their organizations operates. This is not achieved by documenting policies alone, but by implementing them, training managers to champion a supportive culture, and tracking progress regularly. When parent-friendly practices are built into the system, the results speak for themselves — reflected not only in happier employees, but in stronger performance and higher productivity.

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ONTHELIST BRINGS LE CREUSET’S ‘FACTORY TO TABLE’ SALE TO DUBAI FOR THE FIRST TIME

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OnTheList, the region’s beloved members-only luxury flash sales platform, has partnered with Le Creuset to bring the brand’s legendary Factory to Table sale to Dubai this May. Founded in 1925, Le Creuset is globally renowned for its craftsmanship, durability, and iconic design, and is beloved by home cooks and professional chefs alike. For the first time ever in the UAE, shoppers will have access to exclusive discounts of up to 60% off premium cast iron cookware, bakeware, and kitchen essentials. 

Some cookware is bought. Some is inherited. And some is hunted for, queued for and talked about for years. Le Creuset falls into that last category. The sale will take place at Dubai Design District, with an online edition running simultaneously for those who prefer to shop from home.

Le Creuset is one of those brands that people here have a genuine, deep love for and to be the platform bringing this sale to the region for the first time is something we are incredibly proud of“, said Delphine Lefay, Co-Founder of OnTheList. “The Factory to Table sale has built a passionate following in the United States unlike anything else in the cookware world. We wanted to create that same moment here in Dubai”.

Since launching in the UAE in 2024, OnTheList has brought over 50 flash sales to the region, both online and through in-person events, delivering curated collections across high-end fashion, beauty, lifestyle and home categories to a growing community of members who return for the thrill of what each new sale might bring. The Le Creuset Factory to Table partnership is the most significant event the platform has brought to the region to date.

Event Details:

What: Le Creuset Factory to Table sale, presented by OnTheList | Where: Dubai Design District, Building 11 | Dates: From 15th to 18th May 2026 | Time: From 8am – 8pm (registration required) | Online sign up: Exclusive access via https://otl.sale/fv0lik

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DEYAAR ANNOUNCES Q1 FINANCIAL RESULTS, SUSTAINING STRONG STRATEGIC MOMENTUM INTO 2026

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Deyaar Development PJSC (Deyaar), a publicly listed integrated real estate company and one of the leading developers in the United Arab Emirates, today announced its financial results for the first quarter of 2026, showcasing significant growth and strategic resilience in a dynamic market environment.

Deyaar recorded a 3.2% increase in revenue for YTD March’26, reaching AED 447.1 million compared to AED 433.4 million in the same period last year. This growth was achieved despite a downturn in the hospitality sector, offset by robust performance in Property and Facility Management.

Profit before tax climbed 23.3% to AED 147.7 million for YTD March’26 compared to AED 119.8 million in YTD March’25, reflecting the company’s adeptness in maintaining momentum amidst market fluctuations. Total assets rose by 12.1%, amounting to AED 8,151.5 million as of March 31, 2026, demonstrating the company’s strategic asset management.

Commenting on the results, Saeed Mohammed Al Qatami, CEO of Deyaar, said:Open quotation mark outlineThis quarter reflects healthy business momentum and a productive start to 2026. We are witnessing steady progress in our financial results, driven by our strategic foresight and a continuous commitment to delivering long-term value for our stakeholders.

Our success mirrors the strength of the UAE and Dubai, which entered this period of global tension from a position of strength; backed by strong fiscal buffers, supply chain flexibility, and healthy consumer demand. What distinguishes this environment is the clarity of leadership and a proactive policy framework that preserves stability and maintains confidence across the system, allowing us to turn challenges into opportunities for sustained growth.

The fundamentals of Dubai’s real estate market remain robust, supported by high demand and favourable economic conditions, allowing us to effectively capitalize on emerging opportunities. We are also dedicated to sustaining profitability while strategically launching select projects that address our customers’ evolving requirements.

Our recent handover milestone showcases our operational efficiency and dedication to delivering quality projects, while our substantial project backlog positions us to meet growing demand. We are well-equipped to harness these opportunities and continue driving future growth.

In Q1, Deyaar achieved a significant milestone by handing over 1425 units across three major projects in Dubai, including the luxury residential tower Regalia in Business Bay, the final district of Jannat in Midtown, and Talia Residences in Al Furjan. This handover reflects Deyaar’s dedication to enhancing the built environment in alignment with Dubai’s 2040 Urban Master Plan.

The UAE real estate market remains stable, driven by robust fiscal policies and significant global capital inflows. Within this resilient landscape, Deyaar continues to strengthen its leadership through a disciplined approach to balance sheet management and strategic execution, highlighting its commitment to sustainable growth. 

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