Financial
From Vision to Action: How Finance & Procurement Drive ESG in the Middle East
- Contributors: Kush Ahuja, Head of Eurasia and Middle East at ACCA; and Sam Achampong, Regional Director of CIPS
As global challenges – from climate change to resource scarcity – intensify, regional businesses are increasingly recognising the strategic imperative of embedding Environmental, Social, and Governance (ESG) principles into their operations. In this context, finance and procurement teams are playing a crucial role in aligning corporate strategies with sustainability goals. Here, Kush Ahuja, Head of Eurasia and Middle East at ACCA, and Sam Achampong, Regional Director of CIPS, provide valuable insights into how these functions can collaborate to advance ESG priorities.
Collaboration between finance and procurement: A new imperative
As sustainability becomes a top priority for businesses globally, the integration of ESG criteria into corporate strategies is essential. In this transition, both finance and procurement teams are emerging as critical partners, leveraging their distinct yet complementary expertise. Finance teams bring their proficiency in quantifying the value of sustainable investments and aligning them with long-term profitability, while procurement professionals ensure these investments are underpinned by ethical and sustainable sourcing practices. This collaborative dynamic is instrumental in embedding ESG principles across entire value chains and achieving meaningful sustainability outcomes.
Ahuja highlights: “Finance professionals are critical in quantifying the value of sustainable investments, enabling businesses to make informed decisions that balance profitability with long-term impact. Through transparent ESG reporting and risk management, accountants can guide organisations toward greener pathways.”
Achampong adds: “Procurement professionals are in a position of responsibility to ensure ethical and sustainable sourcing. By working closely with finance teams, they can align procurement policies with broader ESG goals, ensuring the entire value chain contributes to a company’s sustainability agenda.”
This collaboration is particularly significant in the Middle East, where mega-projects and transformative initiatives such as NEOM and Masdar City are setting global benchmarks for sustainable development. Finance teams can identify and allocate capital for green projects, while procurement ensures these investments are executed responsibly through sustainable supply chains.
The evolving ESG compliance landscape
The regulatory environment surrounding ESG is rapidly evolving, with governments across the Middle East introducing stricter compliance requirements. From the UAE’s Net Zero by 2050 initiative to Saudi Arabia’s Vision 2030, organisations are under increasing pressure to demonstrate their commitment to sustainability.
“The demand for consistent ESG reporting standards is growing,” explains Ahuja. “At ACCA, we encourage finance professionals to adopt frameworks such as those developed by the International Sustainability Standards Board (ISSB) to ensure transparency and comparability in ESG disclosures. This is critical for attracting investment and building trust among stakeholders.”
The numbers are compelling. A 2023 report by the World Economic Forum highlights that $2.4 trillion annually is required to transition to a low-carbon economy globally by 2030. Additionally, green bond issuance has surged, reaching a projected $500 billion in 2024, reflecting growing investor appetite for sustainable projects.
Achampong highlights the importance of embedding ethical procurement practices to meet these compliance requirements. “Procurement functions must integrate ESG criteria into supplier selection and contract management processes. This means prioritising suppliers who adhere to fair labour practices, reduce carbon emissions, and minimise environmental impact,” he says. Recent studies also indicate that companies with strong ESG practices see a 10-20% increase in valuation compared to peers who lag behind.
Key challenges and opportunities
Integrating ESG principles into finance and procurement is not without challenges. One of the primary hurdles is resistance to change within organisations. Achampong comments: “Implementing new ethical procurement policies often requires a cultural shift, which can face pushback from stakeholders who are accustomed to traditional practices. However, with the right training and leadership, this resistance can be overcome.”
Ahuja agrees that ESG brings fresh ethical challenges but sees financial professionals as uniquely well-placed to help businesses manage the ethical dilemmas they regularly encounter. A recent ACCA report on ethical dilemmas highlights that 54% of finance professionals have faced pressure to act unethically in their roles, underscoring the need for strong ethical leadership. “With the right frameworks and governance in place, finance teams can play a pivotal role in navigating these challenges, ensuring ESG commitments translate into real-world impact while maintaining business integrity,” Ahuja comments.
Another challenge is the lack of consistent ESG data. “Without reliable metrics, it becomes difficult to measure progress and make informed decisions,” says Ahuja. “Finance professionals must advocate for the adoption of robust data collection and reporting systems to bridge this gap.”
Despite these challenges, the opportunities are immense. Organisations that successfully integrate ESG into their strategies can unlock new revenue streams, enhance brand reputation, and mitigate risks. For example, businesses that adopt sustainable procurement practices often realise cost savings through improved resource efficiency and reduced waste. Moreover, the shift towards ESG compliance is increasingly demanded by consumers, 76% of whom say they prefer brands aligned with their ethical values.
Practical steps toward ESG best practice
To align financial reporting and procurement practices with ESG goals, Ahuja and Achampong recommend the following steps:
- Adopt comprehensive ESG frameworks: Finance teams should leverage internationally recognised frameworks, such as the ISSB standards, to ensure consistent and transparent ESG reporting. This helps build credibility with investors and stakeholders.
- Adopt relevant learning strategies: As ESG is an evolving discipline, professionals must continuously enhance their knowledge and skills. Organisations should invest in education and training to equip teams with the expertise required to navigate ESG complexities. Recognising this need, ACCA has launched the Professional Diploma in Sustainability to help finance professionals develop essential sustainability competencies.
- Develop an ethical procurement strategy: Procurement functions should implement policies that prioritise sustainability and ethics. This includes sourcing from suppliers who meet rigorous environmental and social criteria, conducting regular audits and ensuring transparency across the supply chain.
- Enhance collaboration across functions: Breaking down silos between finance and procurement teams is essential. Joint training sessions and cross-functional task forces can foster collaboration and ensure alignment on ESG goals.
- Leverage technology: Digital tools can play a significant role in tracking and reporting ESG performance. From blockchain for supply chain transparency to AI-driven analytics for risk assessment, technology enables organisations to make data-driven decisions.
- Engage stakeholders: Engaging employees, suppliers and customers in sustainability initiatives can create a culture of accountability and drive collective action toward shared goals.
- Quantify long-term benefits: Organisations should calculate the long-term financial and social returns of ESG investments. For example, studies show that energy-efficient buildings can reduce operational costs by up to 30%, while ethical sourcing practices can mitigate reputational risks.
Achieving thorough ESG goals requires concerted efforts from finance and procurement professionals. Ahuja concludes: “The finance function holds the key to directing investments toward impactful projects, while procurement ensures these investments are executed sustainably. Together, they can drive meaningful change.”
Achampong echoes this sentiment, stating: “By embracing ethical and sustainable practices, businesses in the Middle East can not only meet regulatory requirements but also position themselves as global leaders in ESG.”
Through collaboration and a firm commitment to embedding ESG principles into core business strategies, finance and procurement teams have the power to drive tangible and lasting change. By aligning investments with sustainability objectives and ensuring ethical practices across supply chains, they can mitigate climate risks, foster economic resilience, and enhance social equity.
Financial
QASHIO AND NEXA AI LAB LAUNCH PARTNERSHIP TO AUTOMATE FINANCE WORKFLOWS IN THE UAE
Qashio, the UAE’s leading spend management platform, has partnered with NEXA AI Lab, the AI division of NEXA, one of MENA’s leading digital growth agencies, to help accelerate AI adoption across finance teams in the UAE through automation and AI-powered financial workflows.
As part of the partnership, Qashio and NEXA AI Lab will work together to support businesses in adopting AI tools that improve spend visibility, streamline manual processes, and make finance operations more efficient. The partnership will also include a free AI audit to help finance teams identify where AI can deliver immediate operational value and support broader adoption across the business. Both companies say the initiative is designed to move businesses from AI awareness to implementation, in line with the UAE’s national AI strategy targeting full public sector AI integration by 2031.
Amit Vyas, CEO of NEXA, comments: “AI delivers value when it is embedded directly into day-to-day workflows, rather than treated as a standalone concept. Finance is one of the clearest areas where this shift is already taking place, with businesses under increasing pressure to improve real-time decision-making. Through our partnership with Qashio, our goal is to help organisations identify where AI can be applied in practical, high-impact ways across financial operations.”
Armin Moradi, CEO of Qashio, said: “A global industry survey shows that 81% of financial institutions expect AI to be embedded in their core operations by 2030, and the UAE is one of the fastest-growing AI markets globally, setting a new baseline for competitiveness across the private sector. Our partnership with NEXA AI Lab is built to help close the gap between AI adoption plans and real execution, enabling enterprises and SMEs in the UAE to compete with the best in the world.”
Qashio has already integrated AI into its own financial workflows through features such as AI-powered receipt capture, which automatically extracts key information, including TRN, vendor names, and transaction data. The technology helps finance teams reduce manual data entry, save more than 4 hours each week, and maintain cleaner, more reliable financial records.
NEXA brings deep expertise in digital transformation and AI implementation across industries. Together, the two companies are focused on making AI accessible and measurable for businesses in the UAE. Both companies are already using tools like ConvoAI to improve access to data and provide instant support outside of working hours. Qashio is already leveraging NEXA AI Lab’s product offering. This reflects a broader shift towards always-on, AI-enabled operations.
Financial
Standard Chartered Supports Pakistan’s First Panda Bond Issuance in Chinese Interbank Market
Pakistan has successfully completed its inaugural Panda bond issuance in China’s interbank bond market, raising RMB 1.75 billion through a three-year transaction that marks the country’s first direct entry into China’s capital markets.
Standard Chartered (China) Ltd. Co acted as the only foreign bank serving as joint lead underwriter and joint book runner for the transaction, supporting Pakistan in broadening its international financing channels while strengthening financial connectivity between regional capital markets.
The issuance received strong support from multilateral development institutions, including the Asian Infrastructure Investment Bank (AIIB) and the Asian Development Bank (ADB), which together guaranteed 95 per cent of the bond’s principal and interest payments. The structure helped attract significant demand from Chinese banks, securities houses, and international financial institutions.
The transaction was reportedly more than five times oversubscribed, allowing Pakistan to price the bond at 2.50 per cent, the tightest end of the indicated pricing range.
Salman Ansari, Global Head, Capital Markets, Standard Chartered, described the issuance as a strategically important transaction that expands Pakistan’s access to global liquidity pools while demonstrating the growing relevance of regional capital markets within the international funding landscape.
The transaction also reflects the broader evolution of the Renminbi within global financial markets, as China continues expanding the role of its currency beyond trade settlement into cross-border financing and sovereign funding structures.
Jerry Zhang, Global Head of Banks & Broker Dealers and Head of Coverage, Greater China and North Asia at Standard Chartered, said the transaction highlighted the bank’s role in connecting international issuers with China’s domestic capital markets while also reflecting the continued internationalisation of the Renminbi.
The Panda bond market has increasingly attracted a wider range of sovereign, supranational, and institutional issuers in recent years as regional economies explore diversified funding channels and deeper access to Chinese liquidity pools.
Financial
WHY GLOBALLY CONNECTED FAMILIES MUST PLAN FOR GEOPOLITICAL CHANGE
By Nazneen Abbas, Founder, Ma’an
Families with wealth across borders are already used to complexity. They live with different legal systems, different inheritance regimes, and different tax realities, often all at once. That part is not new. What has changed is the speed at which the environment around those structures is moving. The geopolitical backdrop is no longer something families can treat as distant noise. It is beginning to alter the conditions in which wealth is held, transferred, and protected.
That is becoming visible in the questions families are now asking. Across the GCC, many who already have Wills, trusts, foundations, and succession structures in place are no longer asking whether they have planned. They are asking whether what they put in place still holds. The conversation is shifting away from documents and toward durability, resilience, and relevance over time.
The issue is not complexity, it is movement
Cross-border planning has always required care. What feels different now is the sense that the regulatory environment may be entering a period of faster movement. Tax agreements that were once taken as given could come under review. Reporting standards may tighten further. Frameworks in some jurisdictions may no longer offer the same level of certainty that families have relied on.
That does not automatically make an existing plan ineffective. It does mean the assumptions on which it was built may no longer be fully reliable. A structure that made sense five or seven years ago may still be valid on paper, but it may now interact differently with another jurisdiction’s rules. That difference is where risk begins to accumulate.
Many families are not dealing with poor planning. They are dealing with planning built for a slower-moving environment. A framework can be professionally drafted and entirely appropriate for its time, yet still require review because the conditions around it have changed. The gap, in many cases, is one of timing rather than quality.
Families do not experience risk as corporations do
Public discussion around geopolitical risk is usually framed in corporate language – market access, supply chains, revenue exposure. But geopolitical literacy is no longer just a corporate issue.
The same forces that alter corporate decision-making also alter the legal and tax environment in which private wealth sits. The difference is that families encounter those forces at far more personal moments. A business responds through compliance and restructuring. A family may discover, during a bereavement or a generational transition, that a structure meant to preserve stability is now sitting between conflicting legal systems or newly expanded obligations. The cost of outdated planning is rarely just technical. It is emotional, and it often surfaces when a family is least equipped to navigate it.
What a meaningful review actually covers
Families and family offices in the GCC with assets or obligations across multiple jurisdictions need to review their planning as a connected system. The question is not whether the Will is signed or the foundation properly established. It is whether those elements continue to work together under current conditions.
Do existing Wills still align with the succession laws of each jurisdiction involved? Do trust or foundation structures still operate as intended alongside local inheritance frameworks, reporting obligations, and tax treatment? The review also needs to reach instruments often created with care and then left untouched. Private Placement Life Insurance (PPLI), for example, may still be appropriate, but its treatment can vary depending on where the family is resident, where beneficiaries sit, and how international agreements evolve. Dynasty Trusts and Irrevocable Life Insurance Trusts (ILITs), especially when governed by US law, deserve renewed scrutiny where family circumstances or legal interpretation have materially changed.
This is not about alarm. It is about alignment. Cross-border structures fail less often because a single instrument is flawed, and more often because the instruments stop speaking to one another.
The plan may hold. Does it still fit?
A plan can remain legally intact and still fall behind. Families change. Children grow up. New dependents enter the picture. Businesses expand into new jurisdictions. Property is acquired in places never part of the original conversation.
If a structure no longer reflects the family’s wishes, responsibilities, or values, it is no longer doing its full job. The real test is not whether it remains untouched, but whether it continues to reflect the life it is meant to support. That matters especially in this region, where families operate across borders almost by default.
The strongest plans are not always the most elaborate. They are the ones revisited honestly and adjusted before pressure forces the issue. Families often treat estate planning as something to complete and put away, which is understandable.
Cross-border wealth planning across jurisdictions cannot remain static. It requires ongoing stewardship. Families that pause to review their structures now are doing what good planning has always required: ensuring the framework continues to reflect not just the world it operates in, but the family it is there to serve.
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