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NATUZZI ITALIA HONORED DUBAI DESIGN WEEK 2025 AS THE REGION’S LEADING DESTINATION FOR DESIGN INNOVATION
During Dubai Design Week 2025, the region’s most important design festival in its eleventh edition, Natuzzi Italia presented its new Rooted in Harmony collection within an unprecedented immersive installation at Downtown Design, the flagship event of the festival which took place from November 5 to 9 in the heart of Dubai Design District (d3).
“Dubai Design Week embodies the city’s pioneering vision in design and innovation,” said Pasquale Junior Natuzzi, Natuzzi Project & Contract Chief Officer. “We are proud of our continued participation and achieving outstanding results during VIP Day.”
The event, a key reference for architecture, interior, product, and experience design, confirms its role as a creative crossroads of cultures, languages, and innovation, offering a strategic platform to connect with architects, international studios, developers, and decision makers from over 100 countries.
One year after the inauguration of the Natuzzi Harmony Residences in Dubai—the first residential project entirely conceived and realized by a design brand—Natuzzi Italia returned to the event with a space that goes beyond the traditional exhibition stand: a living, multisensory residential environment designed by the architecture, interior, and collectible design studio Etereo, founded by Mirko Sala Tenna and Stefania Di Gregorio, two of the most influential names in the art scene of the United Arab Emirates.
This inhabitable sculpture was conceived to welcome, move, and narrate the Natuzzi Italia lifestyle. The design concept is based on sinuous minimalism without right angles, where every surface expresses softness and every material interacts with light, sound, and texture. The walls are clad in textured plaster, antiqued mirrors, bespoke wallpapers, and bronze details, while a spectacular backdrop recalls the root—symbol of Natuzzi Italia’s identity and its deep connection to Puglia, the land of origin where the company began 66 years ago. The root acts as a guiding thread throughout a journey that celebrates the constant search for timeless beauty and harmony, inspiring every stage of the creative process: from the design of new models to the artisanal craftsmanship of the Natuzzi Atelier, and the selection of materials and finishes curated by the Style Center according to the Codes of Harmony defined by Pasquale Natuzzi’s creative direction.
This symbol traversed the booth, creating a fluid and rhythmic movement that guides visitors through continually evolving visual and sensory areas.
At the heart of space lay the Amama project, designed by Andrea Steidl. Following the successes achieved in 2024 with the first project created for Natuzzi Italia, Mirai, winner of prestigious design awards such as the European Product Design Award, Good Design Award, Elle Deco China Best of Year, Archiproducts Design Award, Red Dot Design Award, and Muse Design Award, Andrea Steidl now presents Amama for the Natuzzi Italia brand.
Amama is a compositional project that redefines conviviality and versatility. It is a modular island sofa designed to shape space, offering the possibility of double-sided configurations for a modern and unusual living experience. Reflecting on architecture and ways of living, the armrest or backrest can become functional elements such as a shelf, table, or even a container.
It is a dynamic project where multiple elements of different textures and materials coexist in a play of overlaps and geometries, opening up to multi-directionality and multifunctionality, combining comfort with freedom of composition and use. It represents a new approach to living that balances aesthetics, flexibility, and functionality, extended by living and dining elements of the same collection.
The soft textures and shapes of Amama harmonize with Verde Antigua marble displays, while furnishings and decorative objects engage in a palette inspired by earth and sea. The result is an immersive experience designed to engage all the senses and convey the idea of a harmonious and welcoming home.
With over 22,000 visitors and the presence of international brands, Downtown Design confirms itself as an authoritative platform for contemporary design in the region. Natuzzi Italia’s participation, in special collaboration with Studio Etereo, reinforces the brand’s global positioning and reaffirms its design vocation, ranging from ready-to-choose solutions to full bespoke projects, and branded residential concepts aimed at meeting the needs of contemporary living on an international scale.
Home Integrator
ARABIAN ACRES DELIVERS LANDMARK AED 400M COASTAL LAND ACQUISITION, SETTING NEW RECORD FOR RESIDENTIAL LAND TRANSACTIONS IN THE UAE

Arabian Acres, a Dubai-based luxury real estate brokerage and development advisory firm specialising in super-prime residential and commercial transactions, has concluded the acquisition of three adjacent freehold plots in Jumeirah Coastline for a collective value of AED 400 million (approximately USD 109 million). The deal represents one of the most significant private coastal land assemblies in Dubai and marks the largest residential land transaction completed in Dubai.
This transaction comes at a time when global capital is increasingly seeking resilient, well-regulated markets. The UAE’s policy stability, strong governance and long-term growth fundamentals continue to reinforce its position as a preferred investment destination
“Large-scale land acquisitions of this nature reflect steady institutional and private wealth confidence in the UAE’s regulatory transparency, economic resilience, and long-term growth trajectory. Sustained capital inflows into Dubai’s prime and super-prime real estate segments continue to reinforce the UAE’s position as one of the world’s most stable and resilient investment destinations. At Arabian Acres, our role goes beyond brokerage. We work closely with local & international clients to navigate and execute complex, high-value opportunities in Dubai’s evolving real estate market.” Issa Atiq, CEO, Arabian Acres.
The consolidated landholding spans over 113,000 sq. ft, with a stretch of 160 metres of private beachfront along the Arabian Gulf, forming one of the last remaining contiguous coastal development opportunities of this scale in the Emirate. The transaction was completed in March 2026 and registered through the Dubai Land Department as three coordinated unit transfers. Arabian Acres structured, sequenced, and executed the entire acquisition, acting as exclusive broker for both buyer and seller.
The combined site is projected to deliver a gross development value exceeding AED 1 billion, driven by its extreme scarcity, scale and the planned integration of Dubai’s only residential land opportunity combining private beach access with a dedicated residential yacht marina. The development will comprise three ultra-luxury villas, each with direct beachfront access and private marina docking.
According to Dubai Land Department data, the three plots have appreciated between 255% and 335% over the past three years, underscoring both the scarcity of prime coastal land and the sustained demand for ultra-luxury residential assets. As contiguous beachfront plots become increasingly rare, structured land assemblies are expected to diminish further, amplifying the strategic significance of this transaction.
“This was a tightly structured transaction that required all three plots to move together. The window to secure this site was exceptionally narrow, as these were the last adjacent beachfront plots of this scale. Once developed, this combination of site, beach and planned marina access will be exceptionally difficult to replicate, making this one of the most strategically significant land transactions we have led to date” Added Issa Atiq.
While global markets continue to navigate heightened uncertainty, the fundamentals underpinning Dubai’s investment appeal remain firmly intact. Finite by nature and impossible to replicate, prime beachfront and waterfront land continues to attract significant capital from ultra-high-net-worth investors seeking long-term value, stability and asset security. Supported by strong regulatory frameworks, freehold ownership protections, RERA oversight and long-term economic planning, Dubai continues to reinforce its position as one of the world’s most transparent and resilient real estate markets.
Home Integrator
WESTERN FURNITURE EXPANDS PORTFOLIO WITH NEW BRANDS ‘CIERRE’, ‘ZANOTTA’, AND ‘DESALTO’
While Showcasing Global Partnerships at Salone del Mobile 2026




Western Furniture Brands, one of the UAE’s leading luxury home and lifestyle retailers in UAE, recently captivated attendees at the prestigious Salone del Mobile 2026 in Milan, the world’s most prestigious design and furniture exhibition. Renowned as a global benchmark for innovation and craftsmanship, the annual event brings together the industry’s most influential brands and design visionaries.
Marking a significant milestone in its growth journey, Western Furniture announced the acquisition of ‘Cierre’, ‘Zanotta’, and ‘Desalto’, the newest addition to its distinguished portfolio in the UAE. This strategic expansion reflects the company’s continued commitment to curating world-class brands and elevating the region’s luxury interiors landscape.
With a rich and diverse portfolio, Western Furniture proudly represents some of the most renowned names in international design, including Tonin casa, Tomasella, Draenert, Cierre, Natuzzi italia, Unopiù, Miniforms, Calligaris, Adriani rossi, and Reflex , each embodying excellence in craftsmanship, innovation, and timeless aesthetics.

A key highlight of this year’s participation was Natuzzi Italia, exclusively represented by Western Furniture in the UAE for over 15 years. The brand, which operates a flagship store in Dubai, showcased its latest collections, reaffirming its leadership in contemporary Italian design.
Mr. Mikdad Babhrawala, CEO of Western Furniture LLC, expressed his pride in the longstanding partnership, emphasizing its strength and continuity. He noted that Natuzzi Italia, as a globally recognized brand with a rich heritage, has maintained a strong and enduring presence in the UAE market for many years.





Mr. Mikdad continue “the presence of our brands at Salone del Mobile reflects our long-term vision to continuously bring the finest global design experiences to the UAE. The addition of ‘Cierre’, ‘Zanotta’, and ‘Desalto’, to our portfolio marks an exciting new chapter, reinforcing our commitment to innovation, exclusivity, and growth. We take great pride in our enduring partnerships with globally respected brands like Natuzzi Italia, which have played a pivotal role in shaping the luxury interiors landscape in the region.”
Home Integrator
MILANO BY DANUBE INTRODUCES “GLOBAL DIRECT” STRATEGY AT CANTON FAIR AMID GLOBAL SHIPPING UNCERTAINTY

Milano by Danube, a leading global lifestyle and home solutions brand, has introduced its new “Global Direct” logistics strategy at this year’s Canton Fair, responding proactively to ongoing geopolitical tensions and disruptions across key shipping routes impacting global trade. Global Direct model stands as the most agile logistics strategy that allows the brand to ship products directly from its international hubs to partners across global markets and bypass traditional transit routes.
The move comes at a time when conflict-driven disruptions across major shipping corridors have created delays, rising freight costs, and operational uncertainty for businesses that rely heavily on conventional shipping networks. Recognizing the urgency of the situation, Milano has adapted quickly by restructuring its supply chain model to ensure uninterrupted deliveries for its partners worldwide.
Through its Global Direct approach, orders placed at Canton Fair are fulfilled directly from Milano’s global hub in China and routed straight to destination markets, eliminating dependency on congested Middle Eastern transit points and significantly reducing delays which will ensure faster and more reliable deliveries.
Speaking about the strategy, Mr. Sahil Sajan, Director of Milano, said, “The current global environment has made businesses rethink how they operate and move products across borders. We recognized early that waiting for traditional shipping channels to stabilize was not an option. Our Global Direct model ensures that our partners continue receiving products on time while maintaining cost efficiency and supply continuity.”
Milano’s presence at Canton Fair received an overwhelmingly positive response from international traders, distributors, and partners who are increasingly exploring alternative logistics solutions to sustain their businesses amid growing uncertainty.
The company observed a significant shift in conversations at the event, with traders from across regions actively seeking dependable alternatives to conventional shipping routes in order to avoid prolonged delays and operational disruptions.
Despite ongoing geopolitical challenges, this year’s Canton Fair witnessed remarkable global participation. The event remained as vibrant and crowded as ever, drawing visitors, buyers, and business leaders from across Asia, the Middle East, Europe, Africa, and beyond, underscoring the resilience of global trade and the determination of businesses to adapt.
Mr. Anis Sajan, Vice Chairman of Danube Group, added, “What stood out at Canton Fair this year was the resilience of global businesses. The fair was packed with buyers from around the world, and a common concern among many was finding faster, more reliable ways to keep their businesses operational. Our Global Direct strategy directly addresses that need and positions Milano as a reliable partner during uncertain times.”
As businesses continue to navigate an evolving global trade landscape, Milano’s strategic shift reflects its commitment to innovation, adaptability, and ensuring that partners remain competitive regardless of external challenges. With Global Direct now in motion, Danube Group’s Milano is reinforcing its position not just as a leading lifestyle and home solutions brand, but as a business partner equipped to solve modern supply chain challenges.
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