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PRECISION AS A PHILOSOPHY WITH SOBHA FURNITURE

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Image 1: "Luxury double-height living room with Sobha Furniture custom cabinetry, neutral upholstery, and modern chandelier" Image 2: "Anuj Jain, CEO of Sobha Furniture, in professional business attire

Exclusive interview with Anuj Jain, Chief Executive Officer, Sobha Furniture

As CEO of Sobha Furniture, how has your journey across finance, strategy, and operations shaped your vision for Sobha Furniture’s growth and market positioning?

My career journey has given me a 360-degree perspective on business execution, from understanding market dynamics to ensuring operational excellence. Working across various divisions within Sobha Group has taught me that true success stems from the seamless integration of strategic foresight, discipline, and an unwavering attention to detail. Over the years, I’ve come to appreciate how deeply this attention to detail is woven into Sobha’s DNA, an ethos I am now embedding into every facet of Sobha Furniture, ensuring we deliver premium, design-led products at scale while positioning the brand as a benchmark for quality, innovation, and reliability in the market.

Having been part of the Sobha ecosystem for several years, I also recognise how personal this venture is to our founder, PNC Menon. Furniture was where his journey began and my goal is to carry that legacy forward by building a new era in furniture manufacturing defined by efficiency and technology. Through this approach, we are laying the “foundation of a new standard”, and it is a standard that will redefine how the region perceives and experiences furniture made in the Emirates.

Sobha Furniture is part of the larger Sobha Group legacy. How do you integrate the Group’s ethos and heritage into the furniture division’s brand identity?

Sobha Group is globally recognised for its end-to-end approach and for delivering real estate known for exceptional quality and meticulous craftsmanship. With Sobha Furniture, we aim to carry forward these same values, bringing the same precision and attention to detail to our furniture offerings. We are building solutions that customers will be able to distinguish from the others through the level of quality and craftmanship that our brand is known for. We believe the product should speak for itself, through its design, finish, and the experience it delivers.

By implementing Sobha Group’s backwards integration model and adapting it across our operations, we maintain complete control of the entire process, from conceptualisation and design to sourcing, manufacturing, and delivery. Our aim is to build a manufacturing ecosystem that not just produces furniture, but creates it with intent, reflecting the expertise that comes from our deep understanding of the construction and interiors landscape.

Your announcement of a fully automated facility in Dubai Industrial City signals a big leap in manufacturing. How will this facility reshape Sobha Furniture’s manufacturing ecosystem and customer value proposition?

Sobha Furniture’s upcoming 53,000sqm facility in Dubai Industrial City (DIC) marks a defining milestone in our journey. Designed to be one of the most advanced and fully automated furniture manufacturing plants across the Middle East, India, and Africa, this investment reinforces our commitment to innovation and quality while supporting the UAE’s industrial growth.

Luxury double-height living room with Sobha Furniture custom cabinetry, neutral upholstery, and modern chandelie

The facility is divided into two highly specialised divisions:

  • The Upholstery Line: Performs all operations under one roof, including mould and block foaming, metal finishing, fabric and leather cutting, and precision sewing, ensuring complete process control and consistent quality.
  • The Cabinetry Line: Built to European standards and guided by Lean Manufacturing principles, it employs data-driven systems and an AI-enabled Batch 1 production model, enabling large-scale customisation with minimal error and rapid turnaround times.

Together, these innovations not only enhance precision, scalability, and efficiency but also set new benchmarks for how large-scale furniture is manufacturing in the region. This facility will redefine industry standards, demonstrating that world-class furniture manufacturing can thrive locally, powered by the nation’s high-end infrastructure, skilled workforce, and forward-looking industrial vision.

What were the biggest challenges in establishing a full-scale furniture manufacturing base in a market largely reliant on imports, and how did you overcome them?

One of the biggest challenges we faced was shifting market perception in a region long-dependent on imported furniture. For years, “Made in Europe” was viewed as the premium standard for quality and design. Our aim is to prove that “Made in the Emirates” can meet, and even exceed, those standards.

To achieve this, we brought the best from around the world – international design expertise, advanced technology, and a highly skilled team, to build a facility and operating model that would rival any in the industry. By integrating state-of-the-art automation and precision engineering, we created a manufacturing ecosystem capable of delivering large-scale, tailored solutions with consistent quality.

This approach, supported by the UAE’s vision for industrial excellence, enabled us to establish a self-reliant, world-class production base. Today, Sobha Furniture stands as proof that with the right talent, technology, and infrastructure, perfection can be achieved.

As Sobha Furniture steps up its manufacturing and regional footprint, how will you maintain direct engagement with integrators, interior architects, and hospitality-specification partners to ensure product relevance and luxury positioning to become part of the design ecosystem rather than just a product supplier?

Our goal has always been to be a co-partner from the design stage. We don’t just manufacture furniture but provide solutions that help translate our customers’ ideas into cohesive, elevated interiors concepts of the highest quality. As we expand our manufacturing and regional footprint, we are equally focused on deepening our engagement with architects, designers, and specifiers to bring their vision to life – from mood boards, material selections and mock-ups to the final product.

Our flagship showroom, The Gallery at The S Tower, is designed as a space for collaboration, where partners can experience our materials, finishes, and collections in real-life settings, and co-create solutions tailored to their projects. Complementing this is our Milan Design Studio, which bridges creativity with regional sensibilities, ensuring our products reflects both artistry and functionality.

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ARABIAN ACRES DELIVERS LANDMARK AED 400M COASTAL LAND ACQUISITION, SETTING NEW RECORD FOR RESIDENTIAL LAND TRANSACTIONS IN THE UAE

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Arabian Acres, a Dubai-based luxury real estate brokerage and development advisory firm specialising in super-prime residential and commercial transactions, has concluded the acquisition of three adjacent freehold plots in Jumeirah Coastline for a collective value of AED 400 million (approximately USD 109 million). The deal represents one of the most significant private coastal land assemblies in Dubai and marks the largest residential land transaction completed in Dubai.

This transaction comes at a time when global capital is increasingly seeking resilient, well-regulated markets. The UAE’s policy stability, strong governance and long-term growth fundamentals continue to reinforce its position as a preferred investment destination

“Large-scale land acquisitions of this nature reflect steady institutional and private wealth confidence in the UAE’s regulatory transparency, economic resilience, and long-term growth trajectory. Sustained capital inflows into Dubai’s prime and super-prime real estate segments continue to reinforce the UAE’s position as one of the world’s most stable and resilient investment destinations. At Arabian Acres, our role goes beyond brokerage. We work closely with local & international clients to navigate and execute complex, high-value opportunities in Dubai’s evolving real estate market.” Issa Atiq, CEO, Arabian Acres.

The consolidated landholding spans over 113,000 sq. ft, with a stretch of 160 metres of private beachfront along the Arabian Gulf, forming one of the last remaining contiguous coastal development opportunities of this scale in the Emirate. The transaction was completed in March 2026 and registered through the Dubai Land Department as three coordinated unit transfers. Arabian Acres structured, sequenced, and executed the entire acquisition, acting as exclusive broker for both buyer and seller. 

The combined site is projected to deliver a gross development value exceeding AED 1 billion, driven by its extreme scarcity, scale and the planned integration of Dubai’s only residential land opportunity combining private beach access with a dedicated residential yacht marina. The development will comprise three ultra-luxury villas, each with direct beachfront access and private marina docking.

According to Dubai Land Department data, the three plots have appreciated between 255% and 335% over the past three years, underscoring both the scarcity of prime coastal land and the sustained demand for ultra-luxury residential assets. As contiguous beachfront plots become increasingly rare, structured land assemblies are expected to diminish further, amplifying the strategic significance of this transaction.

“This was a tightly structured transaction that required all three plots to move together. The window to secure this site was exceptionally narrow, as these were the last adjacent beachfront plots of this scale. Once developed, this combination of site, beach and planned marina access will be exceptionally difficult to replicate, making this one of the most strategically significant land transactions we have led to date” Added Issa Atiq.

While global markets continue to navigate heightened uncertainty, the fundamentals underpinning Dubai’s investment appeal remain firmly intact. Finite by nature and impossible to replicate, prime beachfront and waterfront land continues to attract significant capital from ultra-high-net-worth investors seeking long-term value, stability and asset security. Supported by strong regulatory frameworks, freehold ownership protections, RERA oversight and long-term economic planning, Dubai continues to reinforce its position as one of the world’s most transparent and resilient real estate markets.

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WESTERN FURNITURE EXPANDS PORTFOLIO WITH NEW BRANDS ‘CIERRE’, ‘ZANOTTA’, AND ‘DESALTO’

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While Showcasing Global Partnerships at Salone del Mobile 2026

Western Furniture Brands, one of the UAE’s leading luxury home and lifestyle retailers in UAE, recently captivated attendees at the prestigious Salone del Mobile 2026 in Milan, the world’s most prestigious design and furniture exhibition. Renowned as a global benchmark for innovation and craftsmanship, the annual event brings together the industry’s most influential brands and design visionaries.

Marking a significant milestone in its growth journey, Western Furniture announced the acquisition of ‘Cierre’, ‘Zanotta’, and ‘Desalto’, the newest addition to its distinguished portfolio in the UAE. This strategic expansion reflects the company’s continued commitment to curating world-class brands and elevating the region’s luxury interiors landscape.

With a rich and diverse portfolio, Western Furniture proudly represents some of the most renowned names in international design, including Tonin casa, Tomasella, Draenert, Cierre, Natuzzi italia, Unopiù, Miniforms, Calligaris, Adriani rossi, and Reflex , each embodying excellence in craftsmanship, innovation, and timeless aesthetics.

A key highlight of this year’s participation was Natuzzi Italia, exclusively represented by Western Furniture in the UAE for over 15 years. The brand, which operates a flagship store in Dubai, showcased its latest collections, reaffirming its leadership in contemporary Italian design.

Mr. Mikdad Babhrawala, CEO of Western Furniture LLC, expressed his pride in the longstanding partnership, emphasizing its strength and continuity. He noted that Natuzzi Italia, as a globally recognized brand with a rich heritage, has maintained a strong and enduring presence in the UAE market for many years.

Mr. Mikdad continue “the presence of our brands at Salone del Mobile reflects our long-term vision to continuously bring the finest global design experiences to the UAE. The addition of ‘Cierre’, ‘Zanotta’, and ‘Desalto’,  to our portfolio marks an exciting new chapter, reinforcing our commitment to innovation, exclusivity, and growth. We take great pride in our enduring partnerships with globally respected brands like Natuzzi Italia, which have played a pivotal role in shaping the luxury interiors landscape in the region.”

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MILANO BY DANUBE INTRODUCES “GLOBAL DIRECT” STRATEGY AT CANTON FAIR AMID GLOBAL SHIPPING UNCERTAINTY

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Milano by Danube, a leading global lifestyle and home solutions brand, has introduced its new “Global Direct” logistics strategy at this year’s Canton Fair, responding proactively to ongoing geopolitical tensions and disruptions across key shipping routes impacting global trade. Global Direct model stands as the most agile logistics strategy that allows the brand to ship products directly from its international hubs to partners across global markets and bypass traditional transit routes.

The move comes at a time when conflict-driven disruptions across major shipping corridors have created delays, rising freight costs, and operational uncertainty for businesses that rely heavily on conventional shipping networks. Recognizing the urgency of the situation, Milano has adapted quickly by restructuring its supply chain model to ensure uninterrupted deliveries for its partners worldwide.

Through its Global Direct approach, orders placed at Canton Fair are fulfilled directly from Milano’s global hub in China and routed straight to destination markets, eliminating dependency on congested Middle Eastern transit points and significantly reducing delays which will ensure faster and more reliable deliveries.

Speaking about the strategy, Mr. Sahil Sajan, Director of Milano, said, “The current global environment has made businesses rethink how they operate and move products across borders. We recognized early that waiting for traditional shipping channels to stabilize was not an option. Our Global Direct model ensures that our partners continue receiving products on time while maintaining cost efficiency and supply continuity.”

Milano’s presence at Canton Fair received an overwhelmingly positive response from international traders, distributors, and partners who are increasingly exploring alternative logistics solutions to sustain their businesses amid growing uncertainty.

The company observed a significant shift in conversations at the event, with traders from across regions actively seeking dependable alternatives to conventional shipping routes in order to avoid prolonged delays and operational disruptions.

Despite ongoing geopolitical challenges, this year’s Canton Fair witnessed remarkable global participation. The event remained as vibrant and crowded as ever, drawing visitors, buyers, and business leaders from across Asia, the Middle East, Europe, Africa, and beyond, underscoring the resilience of global trade and the determination of businesses to adapt.

Mr. Anis Sajan, Vice Chairman of Danube Group, added, “What stood out at Canton Fair this year was the resilience of global businesses. The fair was packed with buyers from around the world, and a common concern among many was finding faster, more reliable ways to keep their businesses operational. Our Global Direct strategy directly addresses that need and positions Milano as a reliable partner during uncertain times.”

As businesses continue to navigate an evolving global trade landscape, Milano’s strategic shift reflects its commitment to innovation, adaptability, and ensuring that partners remain competitive regardless of external challenges. With Global Direct now in motion, Danube Group’s Milano is reinforcing its position not just as a leading lifestyle and home solutions brand, but as a business partner equipped to solve modern supply chain challenges.

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