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Sustainable AI Practices Driving Ethical and Green Tech

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By Mansour Al Ajmi, CEO of X-Shift

Mansour Al Ajmi, CEO of X-Shift
Mansour Al Ajmi, CEO of X-Shift

Sustainable AI practices are no longer optional—they are essential for shaping technology that benefits both people and the planet. As artificial intelligence transforms industries from healthcare to transportation, the challenge is to ensure its growth is ethical, environmentally responsible, and socially inclusive. This means addressing not only energy efficiency and carbon reduction but also governance, fairness, and long-term societal impacts.

Why Sustainable AI Practices Go Beyond the Environment?

AI is now deeply embedded in investment strategies, medical diagnostics, media platforms, and public infrastructure. While reducing energy usage is vital, true sustainability also requires ethical governance and the elimination of bias.

For example, biased training datasets can unintentionally reinforce social inequality. Studies, such as those from the MIT Media Lab, have shown that some AI systems perform poorly with diverse populations, highlighting the risk of discrimination. Addressing this means conducting regular algorithmic audits, enforcing transparency, and ensuring diverse representation in AI development teams.

The Environmental Impact of AI

Training advanced AI models consumes enormous computational resources. The process can generate carbon emissions equivalent to hundreds of long-haul flights. To counter this, tech leaders are investing in renewable energy and designing energy-efficient processors and cooling systems.

However, sustainable AI practices should become the default, not the exception. From sourcing materials responsibly to rethinking hardware infrastructure, the focus must be on green innovation by design.

Embedding Sustainability at the Strategic Core

Sustainable AI practices work best when integrated into an organization’s core strategy. Aligning AI solutions with the UN’s Sustainable Development Goals (SDGs) can directly support climate action, reduce inequalities, and promote responsible consumption.

In the Middle East, initiatives like Saudi Arabia’s Vision 2030 and the UAE Strategy for Artificial Intelligence demonstrate how sustainability and AI can align with national priorities. These strategies not only meet ethical standards but also deliver competitive advantages, building consumer trust and fostering innovation.

Governance for Responsible AI

Strong governance is key to ensuring sustainable AI practices are upheld. Regulatory frameworks, such as the European Union’s AI Act, guide transparency, accountability, and fairness.

Governance should enable innovation while preventing harm. Public-private partnerships, global cooperation, and industry alliances are critical to creating ethical, scalable, and resilient AI ecosystems.

Preparing the Workforce for the AI Era

McKinsey estimates that AI adoption could displace up to 800 million jobs by 2030. Sustainable AI practices must include reskilling and upskilling initiatives to ensure inclusive economic growth.

By investing in training programs, organizations can help employees transition to new roles in AI-related fields. This proactive approach strengthens workforce agility and supports long-term resilience.

Leadership’s Role in Driving Sustainable AI Practices

AI can significantly advance sustainability goals, from optimizing supply chains to reducing environmental waste. Companies like Unilever are already using AI to achieve greener operations, proving its real-world potential.

Yet leadership commitment is essential. Executives must set measurable goals, model ethical behavior, and integrate sustainability into company culture. This ensures that sustainability is not a side project but a core business value.

The Shared Responsibility for a Sustainable AI Future

Creating a sustainable AI future requires collaboration between individuals, corporations, and governments. Citizens should stay informed and question how AI affects them. Companies must embed sustainability into their AI strategies, while governments need to establish policies that encourage responsible innovation.

By acting now, we can ensure AI evolves as a force for good—advancing technology without sacrificing ethics, equity, or environmental stewardship.

Check out our previous post on WHX Tech 2025 to Drive Global Digital Health Transformation

Tech Features

From cost efficiency to carbon efficiency: The new metric driving tech decisions

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  • BY: Ali Muzaffar, Assistant Editor at School of Mathematical and Computer Sciences, Heriot-Watt University Dubai

n boardrooms across the globe, something big is happening, quietly but decisively. Sustainability has evolved far beyond being a “nice-to-have” addition to an ESG report. It’s now front and centre in business strategy, especially in tech. From green computing and circular data centers to AI that optimizes energy use, companies are reshaping their technology roadmaps with sustainability as a core driver and not as an afterthought.

Not long ago, tech strategy was all about speed, uptime, and keeping costs per computation low. That mindset has evolved. Today, leaders are also asking tougher questions: How carbon-intensive is this system? How energy-efficient is it over time? What’s its full lifecycle impact? With climate pressure mounting and energy prices climbing, organisations that tie digital transformation to their institutional sustainability goals.

At its heart, green computing seeks to maximize computing performance while minimising environmental impact. This includes optimising hardware efficiency, reducing waste, and using smarter algorithms that require less energy.

A wave of recent research shows just how impactful this can be. Studies indicate that emerging green computing technologies can reduce energy consumption by 40–60% compared to traditional approaches. That’s not a marginal improvement, that’s transformational. It means smaller operating costs, longer hardware life, and a lower carbon footprint without sacrificing performance.

Part of this comes from smarter software. Techniques like green coding, which optimise algorithms to minimise redundant operations, have been shown to cut energy use by up to 20% in data processing tasks.

Organisations that adopt green computing strategies aren’t just doing good; they’re driving tangible results. Informed by sustainability principles, energy-efficient hardware and

optimisation frameworks can reduce energy bills and maintenance costs at the same time, often with payback periods of three to five years.

Data centres are the backbone of the digital economy. They power software, store vast troves of data, and support the artificial intelligence systems driving innovation. But this backbone comes with a heavy environmental load. Collectively, global data centres consume hundreds of terawatt-hours of electricity each year, which is about 2% of total global electricity.

As AI workloads surge and data storage demand explodes, energy consumption is rising sharply. Looking ahead to 2030, the numbers are hard to ignore. Global data

centre electricity demand is expected to almost double, reaching levels you’d normally associate with an entire industrialised country. That kind of energy appetite isn’t just a technical issue, it’s a strategic wake-up call for the entire industry.

This surge has forced a fundamental rethink of how data centres are built and run. Enter the idea of the circular data centre. It’s not just about better cooling or switching to renewables. Instead, it looks at the full lifecycle of infrastructure, from construction and daily operations to decommissioning, recycling, and reuse, so waste and inefficiency are designed out from the start.

The most forward-thinking operators are already implementing this approach. Advanced cooling methods, such as liquid cooling and AI-driven thermal management, are revolutionising the industry, reducing cooling energy consumption by up to 40% compared to traditional air-based systems. That’s a big win not only for energy bills, but also for long- term sustainability.

Beyond cooling, operators are turning heat waste into a resource. In Scandinavia, data centres are already repurposing excess thermal output to heat residential buildings, a real- world example of how technology can feed back into the community in a circular way. These strategies are already showing results, with approximately 60% of data centre energy now coming from renewable sources, and many operators are targeting 100% clean power by 2030.

Circular thinking extends to hardware too. Companies are designing servers and components for easier recycling, refurbishing retired equipment, and integrating modularity so that parts can be upgraded without replacing entire systems.

For businesses, circular data centres represent more than environmental responsibility. They can significantly lower capital expenditures over time and reduce regulatory risk as governments tighten emissions requirements. While AI itself has been criticised for energy use, the technology also offers some of the most effective tools for reducing overall consumption across tech infrastructure.

AI algorithms excel at predictive optimisation, they can analyse real-time sensor data to adjust cooling systems, balance computing loads, and shut down idle resources. Across case studies, such systems have reliably achieved 15–30% energy savings in energy management tasks in cloud environments, dynamic server allocation and AI-assisted workload management have contributed to energy savings of around 25% when compared with conventional operations.

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Tech Features

The Bold AI Rewrite of Enterprise Software!

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By Srijith KN, Senior Editor, Technology Integrator

Celebrating more than two decades in the region—and backed by over 800 enterprise customers—Ramco Systems is not merely expanding; it is doubling down on its presence. With a 50-member local team and a roadmap anchored in deep product localization, the company’s strategy is clear: build for the region, in the region. Local language support, government-portal integrations, and strict alignment with regional data privacy laws form the foundation of Ramco’s next chapter.

[Sandesh Bilagi, COO & Abinav Raja, MD, Ramco Systems]

At the media roundtable held in Dubai as part of Ramco@20, Integrator had a front-row view into the company’s transformation; one that is not just incremental but architectural. From pioneering client-server systems to shaping modern SaaS platforms, Ramco has long played in the innovation lane. But what they are now setting their sights on could reshape the enterprise software landscape once again: AI-native enterprise systems.

From System of Record to System of Intelligence

Ramco’s next strategic leap is a shift from traditional enterprise software—rigid, transactional, and complex—to a fluid “system of intelligence.” Imagine an enterprise app that doesn’t wait for instructions but proactively surfaces insights, flags anomalies, and allows employees to manage operations through natural conversation. That is the future Ramco is building toward.

One of their strongest verticals—HR and payroll—illustrates this ambition. They already support organizations with massive workforce structures, including companies with over 100,000 employees and more than 1,000 pay components. Under an AI-powered interface, many of these complicated workflows will compress into simple prompts, removing friction from one of the most complex business domains.

A ChatGPT-Like Canvas for Enterprise Work

The company demonstrated an early preview of its conversational interface; a clean, unified canvas where users can query pending purchase requests, generate reports, or even create purchase orders using a single natural language prompt. The UX remains consistent for all, but the underlying workflows, context, and AI-generated outputs adapt to individual users and company-specific processes.

But the most compelling use cases emerged when the discussion shifted to aviation; a sector where Ramco already has deep domain expertise.

AI on the Hangar Floor: A Glimpse into Aviation’s Future

Picture a technician standing beside a massive aircraft engine, disassembling components, identifying faults, replacing parts, and logging every detail meticulously. Aviation is unforgiving—every part must meet airworthiness standards, track flying hours, and comply with stringent regulations. Only certified personnel can work on the engine, and even the tools they use must be OEM-mandated.

Now layer AI into that setting.

As a technician opens an engine and reports an issue—say, a damaged blade—the AI instantly scans 15–20 years of historical maintenance data. It recognizes patterns and alerts the technician:

“John, you’re replacing this blade on an A380. Historically, whenever this part is replaced, another related fault tends to appear within eight months. Would you like to inspect that area as well?”

This is not a textbook recommendation. It is institutional memory—decades of real-world faults and fixes—surfacing as real-time intelligence. The system becomes a second expert on the floor, conversing with technicians, guiding actions, and ensuring nothing slips through the cracks. This simple conversational canvas, Ramco argues, has the potential to reshape ground-level operations in one of the world’s most complex industries.

The Critical Question: What About Data Privacy?

As enterprise AI evolves, the most pressing concerns are no longer about innovation; they’re about protection. So, we asked the question that matters most: How does Ramco secure customer data in an AI-driven future?

Their answer was reassuringly clear:

  1. All AI workloads are hosted locally within the customer’s private environment.
  2. Data never leaves the region. Workloads are deployed in the customer’s local data center.
  3. Every customer gets an isolated AI instance. No shared environments, no cross-pollination of data.
  4. No external web calls, ensuring full containment and compliance.

In an era where enterprises fear the opacity of AI, Ramco is betting on transparency and regional sovereignty.

The Road Ahead

Ramco’s mission is ambitious: to redefine enterprise apps through AI and shift the industry from systems that store data to systems that think. And based on what we witnessed at Ramco@20, this is not a distant vision; it is already taking shape on factory floors, in payroll departments, and inside aircraft hangars.

The next era of enterprise software won’t just automate processes. It will understand them. And Ramco is positioning itself to become one of the first global players to make that leap—from record-keeping to intelligence-building—right here in the region.

About Ramco Systems

Ramco Systems is a world-class enterprise software product/platform provider disrupting the market with its multi-tenant cloud and mobile-based enterprise software, successfully driving innovation for over 25 years. Over the years, Ramco has maintained a consistent track record of serving 800+ customers globally with 2 million+ users and delivering tangible business value in global payroll, aviation aerospace & defense, and ERP. Ramco’s key differentiator is its innovative approach to develop products through its revolutionary enterprise application assembly and delivery platform. On the innovation front, Ramco is leveraging cutting-edge technologies around artificial intelligence, machine learning, RPA, and blockchain, amongst others, to help organizations embrace digital transformation.
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Tech Features

HOW GCC OPERATORS CAN LEAD THE NEXT AI WAVE WITH FUTURE-PROOF OPTICAL NETWORKS

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A professional corporate headshot of Pete Hall, Regional Managing Director for Ciena Middle East & Africa, who provides expert insights on how GCC operators can lead the next AI wave through future-proof optical networks

By Pete Hall, Regional Managing Director, Ciena Middle East & Africa

Artificial Intelligence (AI) is advancing at a rapid pace in the region, driving innovation across various industries. The GCC now stands at a pivotal moment, with AI transitioning from a hyperscaler-centric phenomenon to a ubiquitous force shaping enterprise and consumer networks alike.

Globally, Amazon Web Services (AWS), Google Cloud, Microsoft Azure and NVIDIA have stepped in to manage large-scale computing and data processing needs. Unlike traditional data centers, they are built to meet evolving workloads without major infrastructure changes.

The rapid expansion of data centres to meet soaring demand is also evident in the UAE, where du announced a deal with Microsoft to set up a data centre in the country to revolutionize the digital ecosystem. Next door, Saudi Arabia has been expanding its investments in data centres to drive its wider ambitions to become a regional AI leader and global tech hub.

While much of the AI optics boom has so far been confined to data center interconnects, growth is now shifting from AI model training to AI inferencing, where AI models can make accurate predictions based on new data. However, it takes data-intensive AI training to make this a reality.

As new AI applications such as AI-powered analytics, immersive media, and automation are expected to surge through 2030, the next wave will demand robust, low-latency, high-capacity optical transport across metro and long-haul networks.

In particular, GCC markets are primed to experience rapid uptake due to national AI agendas and smart city initiatives. A 2025 survey shows AI traffic could account for 30–50% of metro and long-haul capacity within three years. It is interesting to note that enterprises, not hyperscalers, are expected to drive the most network traffic growth over this period.

As the AI traffic boom moves beyond the data centre, low latency, high capacity, and resilient optical links will be the key differentiators for AI-driven workloads. This is precisely where regional telcos can take the lead. The market for capacity is already evolving quite rapidly.

Earlier this year, e& UAE became the first in the Middle East and Africa to deploy Ciena’s WaveLogic 6 Extreme, achieving ultra-high-speed 1.6 Tb/s per wavelength connectivity. This advancement supports 10 Gb home services and wholesale and domestic business customer traffic with 100G and 400G requirement.

The GCC’s investment in high-capacity optical networks, powered by new innovations such as WaveLogic 6, provides a competitive advantage in meeting the increasing AI traffic demands. If they are to take this to the next level, GCC telcos must capitalize on their relatively greenfield networks to deploy future-proof optical infrastructures faster than more mature markets constrained by legacy systems.

GCC operators are charting a new course as AI enablers, leveraging managed optical fiber networks and AI-optimized SLAs to deliver greater value and innovation beyond traditional bandwidth services.

To accelerate this journey and speed time to market, operators are also taking steps to address capex constraints, skill gaps, and organizational alignment. By positioning themselves as AI ecosystem leaders, they can unlock long-term revenue and resilience.

There is a real window of opportunity for GCC operators to capitalise on the AI optical wave. Thanks to national AI strategies, sovereign cloud initiatives, and hyperscaler partnerships, they already have a head start. By continuing to invest in future-proof, high-capacity, low-latency optical networks they can ensure network readiness for AI’s exponential traffic growth. The next three years will determine whether GCC operators shape the AI economy or chase it.

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