Tech News
ASUS ExpertBook B3: AI business laptops for UAE
The ASUS ExpertBook B3 series brings an AI-first approach to everyday business. It blends Intel® Core™ Ultra processing, an integrated NPU, and ASUS-exclusive assistants to help teams move faster, collaborate better, and protect data everywhere they work. Crucially, the design stays light, repairable, and travel-ready for UAE schedules.
ASUS ExpertBook B3: AI business laptops built for momentum
Under the hood, you get up to Intel Core Ultra 7 (Series 2) with Intel vPro®, Intel Arc™ graphics, and up to 64 GB of memory. Consequently, daily workloads feel smooth—spreadsheets, slides, browser tabs, and light video edits can run side by side. Moreover, the on-device NPU accelerates AI features without burning through battery, so meetings and multitasking stay efficient throughout the day.
Smarter meetings and workflow, minus the noise
ASUS layers in practical AI. You can launch AI ExpertMeet for clearer calls, use AI noise-canceling to strip background chaos, and rely on helpful prompts to speed routine tasks. Additionally, Microsoft Copilot support enhances summarising, drafting, and quick look-ups. As a result, teams share ideas faster and leave meetings with cleaner action points.
Mobility that fits the region
The ASUS ExpertBook B3 keeps weight starting around 1.4 kg and adds a 180° lay-flat hinge for quick, collaborative reviews. Furthermore, connectivity stays flexible: Wi-Fi 6E unlocks high-speed office networks, while optional 5G supports field work across the UAE. Military-grade durability adds reassurance on the move, and the improved ExpertCool thermal design sustains performance whether the lid sits open or closed.
Designed to maintain—not discard
IT teams value serviceability. Therefore, ASUS uses a base cover with just six screws, plus a zero-screw quick battery disassembly option for effortless swaps. Technicians can remove and reseat the battery in minutes, then return laptops to service with minimal downtime. In short, the platform supports sustainable, cost-effective lifecycle planning.
Displays that respect long workdays
Choose a 14-inch (B3405) or 16-inch (B3605) 16:10 panel with 84%/85% screen-to-body ratios. Both use an anti-glare surface to tame reflections and TÜV Rheinland technology to reduce eye strain. Meanwhile, a comfortable keyboard with full-size keycaps and dual-array microphones keeps typing steady and voices clear during long calls.
Enterprise security, end-to-end
Security comes baked in. The commercial-grade BIOS aligns with NIST SP 800-155 and supports Windows 11 Secured-core PC requirements. You can lock sign-ins with TPM 2.0, fingerprint authentication, and a smart card reader for easy two-factor. Additionally, a physical webcam shield gives instant privacy. As a result, sensitive projects stay protected across software, firmware, and hardware.
Sustainability with substance
ASUS shapes the chassis with over 25% post-consumer recycled materials. That choice lowers impact without compromising strength or finish. Because the device remains repairable, companies can extend useful life, reduce waste, and meet internal ESG commitments more easily.
Specs that meet daily business needs
- Processors: up to Intel Core Ultra 7 (Series 2) with Intel vPro®
- AI engine: Intel AI Boost NPU for local acceleration
- Graphics: Intel Arc™
- Memory: up to 64 GB
- Wireless: up to Wi-Fi 6E; optional 5G
- Chassis: ~1.4 kg, 180° hinge, military-grade durability
- Thermals: ASUS ExpertCool enhanced cooling
- Security: Secured-core PC, TPM 2.0, fingerprint reader, smart card reader, webcam shield
- Serviceability: six-screw base; zero-screw quick battery replacement
- Displays: 14-inch B3405 and 16-inch B3605, 16:10, anti-glare, TÜV-certified
Why it matters for UAE teams
Work in the UAE moves quickly. Therefore, AI-assisted features, quick connectivity, and lighter builds translate into real-time savings. Field teams get dependable mobile networks. Office teams gain calm, quiet calls. IT teams maintain fleets without long bench time. Altogether, the ASUS ExpertBook B3 series gives businesses a balanced AI PC that respects productivity, privacy, and the planet.
Availability: ASUS now ships ExpertBook B3 across the GCC. For details and commercial inquiries, use your usual ASUS regional contact.
Check out our previous post, Proofpoint Reveals AI Website Builder Phishing Attack Surge
Tech News
BOSCH IS INVESTING IN ITS FUTURE FIELDS OF BUSINESS
Innovations and the development of new business areas have made Bosch the technology leader it is today. To expand its innovation landscape further, the company is investing around 200 million euros in its subsidiary Bosch Business Innovations over the next five years. As a corporate venture builder, the unit develops new business ideas beyond Bosch’s current core business and builds startups from the early stages onward. The aim is to systematically bring these to market maturity and also to develop new leading business models for Bosch.
To this end, Bosch Business Innovations has defined business areas in line with the Bosch strategy in which investments are to be prioritized and in which the market dynamics are an optimal match for Bosch’s competencies and technological expertise. The first of these are software-controlled manufacturing, remote health monitoring, and the capture, use, and storage of greenhouse gases. Further business areas will be added over the next four years, with the goal of having 20 successful startups in operation by 2030.
“Innovative strength and technology leadership are an integral part of Bosch’s history,” says Stefan Hartung, chairman of the board of management of Robert Bosch GmbH. “We have always continued to develop by identifying and investing in new technologies early and decisively – because innovation is our most important currency. We’re now significantly strengthening Bosch Business Innovations with financial resources so that new ideas have a home and the space to develop.”
Axel Deniz, CEO of Bosch Business Innovations, adds: “Our aim is to systematically develop new ideas beyond our current core business. To achieve this, we rely on Bosch’s strengths, in particular its technological expertise and patent power. We combine this structural advantage of a large company with the speed and flexibility of the startup world.”
Bosch Business Innovations accelerates market maturity with partnerships
To bring both worlds together in an optimal way, Bosch Business Innovations relies on a partnership model: it joins with experienced venture studios to build new business ideas from scratch and bring them quickly to market maturity. Bosch thus combines its own strengths – from technological expertise and patent power to industrial scaling – with the deployment speed and venture-building expertise of external partners. This creates a model in which opportunities and risks are deliberately shared and innovations are systematically put into implementation.
The focus is on the founders: Bosch Business Innovations is also open to external entrepreneurs in particular and gives them a crucial head start. They are involved in the company at an early stage, take on responsibility, and play an active role in shaping the startup from the very beginning. In addition, external investors are involved early on so as to tap into additional capital and market access. The approach is supported by specialized partners who contribute market and technology trends and facilitate access to international startup ecosystems.
Growth market for remote health monitoring
In the field of remote health monitoring, Bosch Business Innovations sees a rapidly growing market that has thus far remained fragmented. Bosch already has a strong healthcare ecosystem that includes the Robert Bosch Hospital and numerous hospital partnerships. This is complemented by Bosch’s technological expertise: among other things, the company is the global market leader for MEMS sensors, which are indispensable in remote health monitoring.
In software-controlled manufacturing, Bosch looks to its own industrial strength as well as its expertise in data, software, and AI. Targeted investments in startups are intended to create platform-based business models for software in manufacturing operations.
The third defined investment area is carbon capture, a strategic area of development. Bosch is examining ways in which industrial decarbonization and carbon capture from the ambient air can be translated into business models.
Bosch Business Innovations realigns existing portfolio
Bosch Business Innovations evolved from grow platform GmbH, a wholly owned Bosch subsidiary that developed internal startups within the company. The previous portfolio was restructured by Bosch Business Innovations. The aim is to create viable future prospects within or outside Bosch for all existing teams. For example, Bosch Advanced Ceramics achieved an important milestone at the end of 2025: the ceramic 3D printing specialist was successfully sold to Sintokogio, a leading provider of industrial equipment and manufacturing solutions.
Bosch Business Innovations is thus establishing itself as a further pillar of innovation activity at Bosch. The other pillars include, among others, the extensive research and development activities across the company and the existing venture capital unit, Bosch Ventures.
Tech News
NEXT-GEN COMPUTING REDEFINED: INTEL LAUNCHES THE HIGH-PERFORMANCE CORE ULTRA 7 270K PLUS PROCESSOR
Intel has officially expanded its Series 2 lineup with the release of the Intel® Core™ Ultra 7 270K Plus processor. Built on the advanced “Arrow Lake Refresh” architecture, this new flagship-tier CPU is engineered to deliver unprecedented levels of power, efficiency, and AI-driven performance for both enthusiast gamers and high-end creative professionals.
The Ultimate Expression of Performance
The Intel Core Ultra 7 270K Plus represents a significant leap forward in desktop computing. Featuring a robust 24-core configuration comprising 8 high-frequency Performance-cores (P-cores) and 16 high-efficiency Efficiency-cores (E-cores) the processor provides 24 dedicated threads of processing power. With a maximum turbo frequency reaching 5.5 GHz, it is designed to handle the most demanding multithreaded workloads, from 4K video rendering to complex 3D simulation, with remarkable ease.
Introducing Intel Binary Optimization Tool (iBOT)
A standout feature of the 270K Plus is the debut of the Intel Binary Optimization Tool (iBOT). This revolutionary x86 binary translation technology allows the CPU to analyze and optimize software code in real-time. By streamlining instructions for better execution, iBOT supercharges performance in gaming and professional applications, ensuring that software runs faster and more efficiently than ever before on the Intel platform.
Enhanced Memory and Connectivity
Intel continues to push the boundaries of platform technology. The Core Ultra 7 270K Plus natively supports DDR5 memory speeds up to 7200 MT/s and introduces support for CUDIMM (Clocked Unbuffered Dual In-Line Memory Modules). This allows for higher memory densities and improved stability at extreme frequencies.
Connectivity is also at the forefront, with integrated support for Thunderbolt™ 5, offering lightning-fast data transfer speeds and simplified single-cable docking solutions. Coupled with native Wi-Fi 7 capabilities, the 270K Plus ensures users remain at the cutting edge of networking technology.
Key Technical Specifications
Architecture Arrow Lake Refresh (Series 2)
Total Cores 24 (8 P-cores + 16 E-cores)
Total Threads 24
Max Turbo Frequency 5.5 GHz
Intel® Smart Cache (L3) 36 MB
Total L2 Cache 40 MB
Graphics Intel® Xe-LPG (4 Xe-cores)
Memory Support DDR5 up to 7200 MT/s (CUDIMM Support)
Socket LGA 1851
Processor Base Power 125 W
Official Distribution and Availability
As a leading value-added distributor in the region, ASBIS is proud to be an official distributor of Intel products. We are committed to bringing the latest in semiconductor innovation to our partners and customers across the Middle East and Africa.
The Intel Core Ultra 7 270K Plus is now available through the ASBIS network. For more information regarding pricing, bulk orders, or technical support, please contact our dedicated marketing team.
Tech News
POWERING THE FUTURE OF ENTERPRISE STORAGE
MBUZZ and Phison Electronics strengthen distribution to meet evolving data center demands.
MBUZZ today announced the company is in an official distribution agreement with Phison Electronics, a global leader in NAND flash controllers and storage solutions, to bring the Pascari enterprise storage portfolio to the regional UAE, Saudi Arabia and broader Middle East market.
Phison is one of the industry’s most respected names in NAND flash controller technology and storage solutions, with deep expertise in SSD architecture, firmware development and enterprise-grade storage platforms. Backed by strong R&D, Phison continues to deliver high-performance, reliable and scalable solutions across global data center and enterprise environments.
The Pascari enterprise portfolio builds on this technical foundation with a focused range of enterprise SSD solutions designed to address diverse workload and deployment requirements. From performance-intensive environments to data-centric, boot,and SATA-based infrastructure, Pascari solutions are engineered to deliver the efficiency, consistency and flexibility modern enterprises require.
Built upon 25 years of expertise, Phison Electronics provides controller design, firmware development, and customization, with a portfolio is well positioned to support organizations in building agile and future-ready storage environments.
“Collaborating with MBUZZ expands access to enterprise storage solutions purpose-built for today’s data-intensive environments, where performance, low latency and endurance are critical,” said KS Pua, CEO, Phison Electronics. “With the Pascari portfolio, Phison delivers a balance of performance and cost efficiency for hyperscale and enterprise infrastructure through workload-optimized design. Together with MBUZZ’s regional expertise, we are enabling more customers to access and deploy scalable, reliable storage architectures.”
MBUZZ is a leading technology solutions provider in the region, delivering a comprehensive portfolio spanning HPC, AI, Storage, Industrial & Client compute, Smart city solutions, Gaming, Cybersecurity. With capabilities across high-performance components, AI workstations and fully integrated infrastructure solutions, MBUZZ enables businesses to build environments aligned with evolving workload demands.
This collaboration with Phison Electronics reflects a shared vision to bring the Pascari enterprise storage portfolio closer to regional markets—enabling organizations to adopt high-performance, reliable, and scalable storage solutions tailored for modern data center and enterprise environments. By combining Phison’s innovation in enterprise SSD technology with MBUZZ’s strong channel ecosystem and solution-led approach, the collaboration aims to accelerate the adoption of next-generation storage architectures across the region.
“This collaboration with Phison Electronics is centered on bringing greater architectural depth and flexibility to enterprise storage deployments in the region. Pascari’s design philosophy—rooted in controller-level innovation and firmware optimization-aligns closely with the kind of workload-specific, performance-consistent infrastructure our customers demand today,” said Sabir Saleem, CEO, MBUZZ. “By integrating this capability within our solution ecosystem, we are not just expanding portfolio breadth, but enabling more precise, scalable and commercially aligned storage strategies for modern data environments.
With this partnership, we aim to provide our partners and customers with storage solutions that are intelligently designed, operationally efficient and aligned with the evolving realities of enterprise and data center infrastructure.”
MBUZZ and Phison are establishing a stronger route to market for enterprise-class storage solutions built around performance, flexibility; and scale. By combining Phison’s global technology leadership in enterprise SSD innovation with MBUZZ’s channel strength, regional reach; and solution-led approach, the partnership is well positioned to support organizations across enterprise IT, Data Center, OEM; and specialized infrastructure environments. More importantly, it reflects a shared commitment to enabling businesses with storage solutions that are not only technically robust, but commercially relevant in an increasingly data-driven world.
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