Connect with us

Home Integrator

HISTORIC MILESTONE: ‘SHAHRUKHZ BY DANUBE’ AED 2.1 BILLION DEVELOPMENT COMPLETELY SOLD OUT ON LAUNCH DAY

Published

on

Bollywood superstar Shah Rukh Khan and Danube Group Chairman Rizwan Sajan shaking hands on stage at the launch event of the SHAHRUKHZ by Danube commercial tower in Dubai.

Following the viral unveiling in Mumbai, the much-anticipated ‘SHAHRUKHZ by Danube’ – a premium commercial tower named in honour of Bollywood megastar Shah Rukh Khan – received a spectacular launch in Dubai in the presence of the iconic actor and Rizwan Sajan, Founder & Chairman of the Danube Group. The highlight of the gala night was when Danube’s head honcho proudly announced a complete sell out of ‘SHAHRUKHZ by Danube’, an AED 2.1 billion development on the launch day.

“The record-breaking success of ‘SHAHRUKHZ by Danube’ is a proud moment for us. This overwhelming response is a clear reflection of the project’s unmatched value – from its prime location with seamless access to Dubai’s key destinations, to its world-class amenities and thoughtfully crafted design inspired by global luxury standards. Every element of this tower was envisioned to offer a lifestyle that stands apart, and the demand we witnessed confirms that we have delivered something truly exceptional to the market,” said Rizwan Sajan. 

This celebratory launch at Dubai Exhibition Centre, Expo City, was attended by over six thousand guests, including leading personalities from the UAE, top creators, influential business leaders, prominent real estate stakeholders, and global media.

‘SHAHRUKHZ by Danube’ marks a landmark collaboration between two trailblazers who have dominated their respective industries for more than three decades. Set to illuminate the Dubai skyline, this premium commercial tower will rise majestically on the Sheikh Zayed Road, emerging as a prestigious address for global entrepreneurs, innovators, and visionaries. With more than 35 amenities under one roof, the tower is thoughtfully designed to elevate professional life and seamlessly enhance work–life balance for its occupants.

Expressing his gratitude at the launch, Shah Rukh Khan said: “To see a project of this scale in Dubai carry my name is both an honour and a reminder of how generosity and vision can come together. Dubai has always embraced me with warmth – it’s a city built on courage, imagination, and the belief that nothing is impossible. ‘SHAHRUKHZ by Danube’ reflects that very spirit. I’m grateful to be associated with Mr. Rizwan Sajan and Danube, a brand that continually pushes boundaries and inspires people to dream bigger.”

Echoing this sentiment, Rizwan Sajan, Founder and Chairman of Danube Group, added: “Shah Rukh Khan and Danube share a parallel journey – both starting modestly more than three decades ago, driven by the belief that passion and persistence can rewrite destinies. Shah Rukh transformed his dreams into a global legacy, a philosophy that resonates deeply with our growth at Danube. ‘SHAHRUKHZ by Danube’ brings together these two stories of determination and aspiration, standing as a global testament to vision, value, and the limitless power of dreaming without boundaries.”

Meanwhile, speculation is rife about whether a ‘SHAHRUKHZ by Danube 2.0’ is in the works. Playing along, Rizwan Sajan teased the crowd with SRK’s classic line: “picture abhi baaki hai mere dost.”

Spanning over 1 million square feet of built-up area, ‘SHAHRUKHZ by Danube’ represents an iconic fusion of luxury, innovation, and star power. The tower sets a new benchmark for premium commercial real estate in Dubai, combining world-class architecture with an address inspired by the King of Bollywood. With units starting at AED 2 million, the development will comprise 488 units, bringing its total valuation to AED 2.1 billion.

The premium business tower boasts more than 35 world-class amenities, including a sky pool, a dedicated helipad for air taxis, valet services, and exclusive executive lounges – each crafted to redefine productivity, prestige, and professional excellence. Its prime location also offers exceptional proximity to Dubai’s most iconic destinations, including the Burj Khalifa, Dubai International Airport, and the Gold Souk.

With its signature 1% monthly payment plan, Danube continues to democratize property ownership in one of the world’s most aspirational cities. The project reaffirms the brand’s commitment to offering luxurious, high-value investments without compromising on accessibility.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Home Integrator

UAE-BORN HOMEWARE BRAND CHAMPIONS SUSTAINABLE LIVING WITH UNIQUE VINTAGE AND PRE-LOVED PIECES

Published

on

For those who love adding personality to their homes with one-of-a-kind pieces, Tangerrine Casa, a UAE-born online homeware brand offers a hand curated selection of vintage and preloved homeware items that are cool, quirky and unique. Featuring character-filled pieces, the small business currently delivers products across Dubai and offers next-day delivery (if ordered before 12pm).

A women-led brand, Tangerrine Casa was founded by Amy Armitage, a freelance stylist, who launched the brand in February 2025. Amy had a passion for hunting for vintage pieces during her travels but after struggling to find cool preloved homeware pieces locally in Dubai, she decided to fill the gap and elevate the preloved market in the region by bringing a carefully curated edit of unique vintage and preloved homeware, that was also easily accessible and affordable.

The curation features everything from abstract fruit bowls and chrome plated pieces to intricate glass dishes, fun porcelain plates and bowls of Italian and Portuguese design, egg cups, vases, toast racks, trinket trays, candle holders, and more, offering something fun, bold and rare for every space.

Rooted in sustainability and circular living, the brand promotes mindful consumption while also encouraging individuality in home styling, inviting the community to embrace preloved pieces to create spaces that feel more personal, purposeful, and full of character.

I’ve always loved hunting for unique preloved pieces during my travels that I can bring back to my home in Dubai. But I didn’t feel like there were many places here locally with a cool preloved homeware curation that was unique, easily accessible and affordable, so I decided to create one. I’m passionate about keeping things in circulation for as long as possible and I believe more people would shop preloved if the stigma was removed and items looked more aspirational. I want to bring joy to homes in a more sustainable way and that’s exactly what Tangerrine Casa is all about.”, comments Amy Armitage, founder of Tangerrine Casa.

In addition, Tangerrine Casa connects with their community through its signature hosting concept ‘Tangerrine Table’. Hosted by Amy and her husband Ed, this concept creates a space to connect, share stories across cultures, explore different cuisines and celebrate the joy of gathering around a table.

A go-to destination for unique preloved homeware pieces, Tangerine Casa invites the community to discover the charm of objects that have already lived and see how cool shopping preloved can be.

Continue Reading

Home Integrator

WESTERN FURNITURE Highlights Tomasella’s Sustainable Italian Design for UAE Homes

Published

on

As the world turns its attention to the preservation of our planet on Earth Day, Western Furniture is proud to highlight Tomasella—a brand that has spent 70 years proving that luxury design and environmental responsibility are inseparable. With roots firmly in the past and a clear vision for the future, Tomasella balances a rich history with a tireless vocation for technological and creative innovation.

For Tomasella, sustainability is a philosophy rooted in social and ethical solidarity .This harmony between ethical codes and material analysis ensures meeting the needs of the present without compromising the ability of future generations to meet their own. This is the profound commitment to quality and earth-conscious living you embrace when you choose Tomasella for your home.

Explore a wide range of models at Western Furniture that can be fully customized through an extensive choice of materials, colors, and textures, allowing for a personal touch in every sustainable space.

The Porticello Collection: Designed by Massimiliano Minuti, this set combines modern elegance with classic Italian design. Finished in Rovere Moka with Materico Basalto Lucido accents, the King Bed and matching dresser exude a high-end, serene atmosphere.

The Porticello Dining Table: A striking example of architectural design, blending organic shapes with minimalist proportions. The thick pedestal base features an asymmetrical oval cutout, giving the monolithic structure a sense of “lightness.” Its warm taupe matte finish perfectly complements natural textures like jute and velvet.

The Clio Bed: Featuring a natural oak wood finish and pure lines, the Clio focuses on minimalism. Its gracefully curved headboard is fitted on an airy frame, creating a pleasant feeling of relaxation that makes it easy to concentrate on dreams and slumber.

The Morfeo Bed: This designer solution expands the traditional concept of a bed by integrating a shelf and bedside tables into one clever, practical piece. With reclinable headboard cushions for reading or watching TV, it pairs functional versatility with a harmonious silhouette.

Eros Bed: The Eros bed features a unique design with a rounded frame that wraps the mattress, offering supreme comfort and wellbeing. The delicate stitching along the headboard and bed frame accentuates its contemporary elegance.

The Lunato Bed: Sleek comfort and modern elegance – The Lunato Bed brings a refined touch to your bedroom with its minimalist design and plush upholstery. We invite you to experience the intersection of Italian heritage and environmental stewardship. Discover how Tomasella’s commitment to “people-first” sustainability can transform your living space into a sanctuary for the future.

Continue Reading

Home Integrator

RIVIERA RESIDENCES ON AL REEM ISLAND ENTERS DEEP FOUNDATION WORKS AS MERED MAINTAINS CONSTRUCTION MOMENTUM

Published

on

MERED, the award-winning developer, has announced that main piling operations are now progressing at Riviera Residences, a waterfront residential tower in Abu Dhabi, Al Reem Island. The milestone follows the completion of 60% of enabling works, including guide walls, shoring, contiguous piling, and ground improvement across both zones, as well as deep foundation works. The progress underscores the resilience of Abu Dhabi’s premium residential market and the strength of the emirate’s off-plan delivery.

Riviera Residences is one of the capital’s most distinctive waterfront addresses, designed by Pritzker Prize-winning architects Herzog & de Meuron and located within Abu Dhabi Global Market. Conceived as a resort-style residence, the development will offer more than 400 apartments and 11 exclusive villas, including sky villas, ocean villas, and a penthouse, set within landscaped gardens and a vibrant waterfront promenade with cafés, boutique retail, and dining.

Construction is ongoing without interruption amid a period of change across the wider region. The site team has stayed on schedule through proactive planning and close collaboration between the contractor (NSCC) and the consultant team (DAR ALHANDASAH). The project has recorded more than 85,000 safe man-hours to date with no lost-time incidents, a reflection of the safety culture the team has built and maintained throughout.

Michael Belton, CEO of MERED, said: “This milestone is a direct result of the quality of the teams we have on the ground, but it is also a testament to the resilience of the UAE’s real estate sector. Abu Dhabi in particular continues to attract serious, long-term investment. This project was always conceived as something that could stand the test of time. That ambition has not changed, and neither has our commitment to delivering it.”

The project’s progress comes at a time when Abu Dhabi is further strengthening its investment environment in line with Abu Dhabi Vision 2030 and its broader focus on sustainable urban growth, transparency, and long-term economic development. New measures introduced have strengthened Abu Dhabi’s real estate regulatory ecosystem, introducing integrated controls, improving operational efficiency, and ensuring transparency across the market. Together, these reinforce investor confidence and the emirate’s position as a stable, well-regulated residential market.

Riviera Residences is supported by a group of highly regarded delivery and design partners whose combined expertise strengthens every stage of the development. Pritzker Prize-winning architects Herzog & de Meuron; one of the region’s most experienced ground engineering and enabling works specialists, NSCC International Ltd.; internationally recognised engineering consultants  DAR ALHANDASAH, and Paris-based landscape consultants Michel Desvigne Paysagiste (MDP), are reinforcing MERED’s focus on long-term placemaking.

As construction moves forward, all stakeholders remain committed to delivering a high-quality development that contributes to the emirate’s vision for modern, sustainable urban living.

Continue Reading

Trending

Copyright © 2023 | The Integrator