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STRIKING AT NICHE OPPORTUNITIES

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Updated : March 17, 2014 0:0  ,
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Prologix has carved out its strongholds in value add distribution, in key areas including Testing & Measurement and has branched out into additional domains. Sarwan Singh, Managing Director at Prologix Distribution discusses the company’s key focus areas


What have been some of the key trends that have emerged of late in value added distribution and how have you shaped your market strategy accordingly?

The distribution industry has seen some changes in the way business operate by bringing in effect additional deliverables as part of “Value Added Distribution”. For some organizations, it is about providing right solutions but for others it is all about delivering at best prices. 2013 has seen a fierce competition in terms of new players emerging in the market with innovative strategies to differentiate from the rest and earn more profits.

For Prologix, the strategy has always been to deliver the clients what the partner could have done. We act as an extended arm for our partners and ensure that we lend the right solution/products to the customer. From the very beginning, Prologix has focused on niche segments like Test & Measurement, Wireless, RF & Microwave with the best in class products and we believe our efforts are appropriately “Value-Add”.

Who are the vendors you are associated with?

Prologix partners with brands like Cambium Networks, Totolink, LevelOne, Sub10, Ideal Networks, Agilent Technologies and many more which has products/solutions in these categories- Test & Measurement, Wireless, RF & Microwave. Government and private businesses today need cost effective solutions with unmatched quality and performance and we as VAD stand out to deliver technology solutions to meet specific IT needs in this region.

One of your major segments seems to be Unified Communications. Discuss the adoption of teleconferencing and related solutions as this sector continues to progress in the Middle East and Africa

For Unified Communications, Prologix having achieved Avaya’s highest certification level, is one of the vendor’s select ‘Platinum’ partners in the region. We have been associated with Avaya since 2005 and Prologix has a dedicated pre-sales, sales and support team to design and implement Avaya Voice, Video and Data. With the expertise and experience, we have delivered high quality solutions to over 30 customers in the past 2 years spanning diverse industry verticals that include education, finance, logistics, hospitality and construction. With Avaya, every interaction is an experience and we help customers integrate voice, video and data to communicate and collaborate in real time.

The most reliable and secure UC solutions from Avaya can be seamlessly integrated allowing customers to answer deskphone from mobile, reply to e-mail with voice and many other innovative features. Enterprises today need an end-to-end customer experience management system to deliver the best customer services and focus on the core business. We assist organizations communicate with their customers in the most perfect and reliable way. We provide networking solutions which provide better performance, increased reliability, efficiency and scalability.

Avaya switches and routers build networks that will stay up and running with no downtime. Prologix works closely with Avaya to deliver comprehensive communications solutions that meet and exceed customer expectations. The award “Best Avaya Partner of the Year Award-Mid Market Category” has brought in more momentum to drive sales and effectiveness in the delivery of complex large scale Avaya communications.

Prologix maintains offices in Africa with physical locations in Kenya and Nigeria. Do you have a larger strategy for the Africa market?

Prologix has expanded the operations to the African continent with respect to the distribution segment. We have our offices in Nigeria and Kenya and have managed to enter into the African market by building relationships with local resellers and SIs in the region. We have signed up distributor agreements with our partners for the African region to deliver the right mix of technologies to enterprises and government sectors alike.

Prologix has seen a huge potential and we see many other technology companies having their eye on this Africa continent as well. Companies delivering best technologies in the field of wireless intends to bring broadband to places that do not have electricity yet. Our strategy focuses on investing in local people, focusing on local projects and make a significant contribution technically and commercially

One of your latest brands on board is Cambium Networks. Discuss briefly this partnership in Middle East as well as in Africa

Prologix has signed up with Cambium Networks, a leading Global manufacturer of outdoor wireless infrastructure solutions for the Middle East and African Regions. 2013 has seen launch of three new product platforms-PMP 450, ePMP & PTP 650 which has already created curiosity in the world of wireless broadband.  Prologix with this partnership is offering industry innovative wireless outdoor solutions. We have also had two amazing events in Kenya and UAE which drew a massive attendance of C-level professionals from wireless ISPs, mobile service providers, system integrators, law enforcement agencies, defence and security and oil and gas organizations from across the GCC and African nations. We are committed to connecting the unconnected and will continue to work closely with Cambium Networks to achieve this common goal.

Discuss growth prospects for 2014 and the driver behind these numbers

We are looking to a year of greater growth, both in terms of value and volume and we will be focusing on enhancing our VAD deliverables. We aim to have over 5000 channel partners on board and in excess of 25 brands in our products portfolio by the end of 2014. We would be focusing on striking alliances with enabled partners who will eventually be responsible for pre-sales, sales, marketing and post-sales support as well which is the most important factor to drive growth in this region.

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THE AUTHORITY OF SOCIAL CONTRIBUTION – MA’AN LAUNCHES LIFE SKILLS PROGRAMME IN AL AIN REGION, REINFORCING COMMITMENT TO UAE YEAR OF FAMILY

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In alignment with the UAE Year of Family, the Authority of Social Contribution – Ma’an, part of the Department of Community Development – Abu Dhabi, has launched its Life Skills programme, a flagship initiative designed to empower youth with the practical, technical, and creative skills needed to thrive.

The programme forms part of a wider portfolio of family-focused initiatives introduced by the Authority of Social Contribution – Ma’an to support national priorities that strengthen family cohesion, wellbeing, and long-term prosperity.

The Life Skills programme equips youth with practical training in areas such as digital media and artificial intelligence, and aims to be delivered through over 100 volunteers who will lead programmes that foster innovation, creativity, and community engagement. The programme has the capability to benefit more than 180 young members of the community, strengthening their readiness to navigate digital transformation and build an empowered youth generation creating positive impact in the community.

By bridging skill gaps and enhancing future employability, the initiative enables youth to actively contribute to their communities and play a vital role in Abu Dhabi’s social and economic development.

The programme further reinforces the authority’s objective to maximise the impact of social contributions through strategic initiatives that extend beyond individual support to empowering families and strengthening family cohesion, recognising the family unit as the cornerstone of a resilient, sustainable, and adaptable society.

His Excellency Abdullah Al Ameri, Director Generalofthe Authority of Social Contribution – Ma’an, said: “During the Year of Family, we are committed to aligning our efforts with the national agenda to strengthen family empowerment and advance initiatives that enhance their wellbeing and longevity. The Life Skills programme reflects these efforts by activating specialised volunteers to create opportunities for the youth as well as provide the tools and knowledge needed to play an active role in advancing community development.”

The initiative also highlights the power of collective action, bringing together partners, volunteers, and the community to create accessible learning opportunities that prepare youth for future challenges and opportunities.

By investing in youth development within a family-centric framework that reinforces the family as the fundamental pillar in raising future generations, the authority continues to play a pivotal role in nurturing a generation that is skilled, engaged, and ready to lead the future.

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Uncategorized

THE AUTHORITY OF SOCIAL CONTRIBUTION – MA’AN LAUNCHES LIFE SKILLS PROGRAMME IN AL AIN REGION, REINFORCING COMMITMENT TO UAE YEAR OF FAMILY

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In alignment with the UAE Year of Family, the Authority of Social Contribution – Ma’an, part of the Department of Community Development – Abu Dhabi, has launched its Life Skills programme, a flagship initiative designed to empower youth with the practical, technical, and creative skills needed to thrive.

The programme forms part of a wider portfolio of family-focused initiatives introduced by the Authority of Social Contribution – Ma’an to support national priorities that strengthen family cohesion, wellbeing, and long-term prosperity.

The Life Skills programme equips youth with practical training in areas such as digital media and artificial intelligence, and aims to be delivered through over 100 volunteers who will lead programmes that foster innovation, creativity, and community engagement. The programme has the capability to benefit more than 180 young members of the community, strengthening their readiness to navigate digital transformation and build an empowered youth generation creating positive impact in the community.

By bridging skill gaps and enhancing future employability, the initiative enables youth to actively contribute to their communities and play a vital role in Abu Dhabi’s social and economic development.

The programme further reinforces the authority’s objective to maximise the impact of social contributions through strategic initiatives that extend beyond individual support to empowering families and strengthening family cohesion, recognising the family unit as the cornerstone of a resilient, sustainable, and adaptable society.

His Excellency Abdullah Al Ameri, Director Generalofthe Authority of Social Contribution – Ma’an, said: “During the Year of Family, we are committed to aligning our efforts with the national agenda to strengthen family empowerment and advance initiatives that enhance their wellbeing and longevity. The Life Skills programme reflects these efforts by activating specialised volunteers to create opportunities for the youth as well as provide the tools and knowledge needed to play an active role in advancing community development.”

The initiative also highlights the power of collective action, bringing together partners, volunteers, and the community to create accessible learning opportunities that prepare youth for future challenges and opportunities.

By investing in youth development within a family-centric framework that reinforces the family as the fundamental pillar in raising future generations, the authority continues to play a pivotal role in nurturing a generation that is skilled, engaged, and ready to lead the future.

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Jashanmal & Aurum Elixir by Ajmal Showcases Premium Father’s Day Gifting Range Across Lifestyle, Tech and Home Categories

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In celebration of Father’s Day, Jashanmal presents a carefully curated selection of elegant and practical gifts that combine exceptional quality with distinctive design. The collection features a variety of options to suit different tastes and interests, giving customers the opportunity to express their appreciation and gratitude to fathers with a meaningful gift that creates lasting memories.

Piquadro Recycled Fabric Laptop Bag:

Piquadro is an Italian brand known for innovative business bags and travel accessories that combine technology with craftsmanship. Focused on functionality, premium materials, and contemporary design, it creates smart solutions for professionals and travellers worldwide. This laptop bag, crafted from recycled fabric and leather, features a dedicated iPad® compartment, shock-absorbing protection, RFID protection, and a pocket for AirPods®, combining practicality with modern design.

Cross Accessories and Writing Instruments:

Cross is a global brand celebrated for fine writing instruments that blend craftsmanship and innovation. Founded in 1846, it pioneered iconic designs that combine elegance and functionality. Today, Cross offers premium pens and accessories that reflect timeless style and quality, making it a trusted name for professionals and creators worldwide.

De’Longhi Rivelia Fully Automatic Bean-to-Cup Coffee Machine with Bean Switch System:

De’Longhi is a global brand known for innovative products that blend style and performance. Founded in 1974 with electric radiators, it introduced icons like Pinguino, Tasciugo, Sfornatutto, and Rot-Fryer, expanding into all areas of the home. Today, De’Longhi’s range spans comfort, cleaning, and kitchen appliances, with coffee machines at its heart—making it a world leader in the category. The De’Longhi Rivelia Fully Automatic Bean-to-Cup Coffee Machine allows users to explore different coffee bean varieties through two interchangeable 250g bean hoppers that make switching between beans easy, while its intuitive 3.5-inch full-touch color display delivers an immersive and seamless user experience.

The Essence of Distinction

Aurum Elixir is a masterfully crafted unisex fragrance that balances bold presence with refined elegance. It weaves an unforgettable olfactory story through meticulously selected notes:

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