Connect with us

Uncategorized

STRIKING AT NICHE OPPORTUNITIES

Published

on

Updated : March 17, 2014 0:0  ,
By Editor

Prologix has carved out its strongholds in value add distribution, in key areas including Testing & Measurement and has branched out into additional domains. Sarwan Singh, Managing Director at Prologix Distribution discusses the company’s key focus areas


What have been some of the key trends that have emerged of late in value added distribution and how have you shaped your market strategy accordingly?

The distribution industry has seen some changes in the way business operate by bringing in effect additional deliverables as part of “Value Added Distribution”. For some organizations, it is about providing right solutions but for others it is all about delivering at best prices. 2013 has seen a fierce competition in terms of new players emerging in the market with innovative strategies to differentiate from the rest and earn more profits.

For Prologix, the strategy has always been to deliver the clients what the partner could have done. We act as an extended arm for our partners and ensure that we lend the right solution/products to the customer. From the very beginning, Prologix has focused on niche segments like Test & Measurement, Wireless, RF & Microwave with the best in class products and we believe our efforts are appropriately “Value-Add”.

Who are the vendors you are associated with?

Prologix partners with brands like Cambium Networks, Totolink, LevelOne, Sub10, Ideal Networks, Agilent Technologies and many more which has products/solutions in these categories- Test & Measurement, Wireless, RF & Microwave. Government and private businesses today need cost effective solutions with unmatched quality and performance and we as VAD stand out to deliver technology solutions to meet specific IT needs in this region.

One of your major segments seems to be Unified Communications. Discuss the adoption of teleconferencing and related solutions as this sector continues to progress in the Middle East and Africa

For Unified Communications, Prologix having achieved Avaya’s highest certification level, is one of the vendor’s select ‘Platinum’ partners in the region. We have been associated with Avaya since 2005 and Prologix has a dedicated pre-sales, sales and support team to design and implement Avaya Voice, Video and Data. With the expertise and experience, we have delivered high quality solutions to over 30 customers in the past 2 years spanning diverse industry verticals that include education, finance, logistics, hospitality and construction. With Avaya, every interaction is an experience and we help customers integrate voice, video and data to communicate and collaborate in real time.

The most reliable and secure UC solutions from Avaya can be seamlessly integrated allowing customers to answer deskphone from mobile, reply to e-mail with voice and many other innovative features. Enterprises today need an end-to-end customer experience management system to deliver the best customer services and focus on the core business. We assist organizations communicate with their customers in the most perfect and reliable way. We provide networking solutions which provide better performance, increased reliability, efficiency and scalability.

Avaya switches and routers build networks that will stay up and running with no downtime. Prologix works closely with Avaya to deliver comprehensive communications solutions that meet and exceed customer expectations. The award “Best Avaya Partner of the Year Award-Mid Market Category” has brought in more momentum to drive sales and effectiveness in the delivery of complex large scale Avaya communications.

Prologix maintains offices in Africa with physical locations in Kenya and Nigeria. Do you have a larger strategy for the Africa market?

Prologix has expanded the operations to the African continent with respect to the distribution segment. We have our offices in Nigeria and Kenya and have managed to enter into the African market by building relationships with local resellers and SIs in the region. We have signed up distributor agreements with our partners for the African region to deliver the right mix of technologies to enterprises and government sectors alike.

Prologix has seen a huge potential and we see many other technology companies having their eye on this Africa continent as well. Companies delivering best technologies in the field of wireless intends to bring broadband to places that do not have electricity yet. Our strategy focuses on investing in local people, focusing on local projects and make a significant contribution technically and commercially

One of your latest brands on board is Cambium Networks. Discuss briefly this partnership in Middle East as well as in Africa

Prologix has signed up with Cambium Networks, a leading Global manufacturer of outdoor wireless infrastructure solutions for the Middle East and African Regions. 2013 has seen launch of three new product platforms-PMP 450, ePMP & PTP 650 which has already created curiosity in the world of wireless broadband.  Prologix with this partnership is offering industry innovative wireless outdoor solutions. We have also had two amazing events in Kenya and UAE which drew a massive attendance of C-level professionals from wireless ISPs, mobile service providers, system integrators, law enforcement agencies, defence and security and oil and gas organizations from across the GCC and African nations. We are committed to connecting the unconnected and will continue to work closely with Cambium Networks to achieve this common goal.

Discuss growth prospects for 2014 and the driver behind these numbers

We are looking to a year of greater growth, both in terms of value and volume and we will be focusing on enhancing our VAD deliverables. We aim to have over 5000 channel partners on board and in excess of 25 brands in our products portfolio by the end of 2014. We would be focusing on striking alliances with enabled partners who will eventually be responsible for pre-sales, sales, marketing and post-sales support as well which is the most important factor to drive growth in this region.

Continue Reading

Home Integrator

SAGE Unveils Premium Eid Gifting Collection for Coffee Lovers

Published

on

This Eid, Sage Appliances elevates gifting with high-performance coffee machines that combine precision, innovation, and refined design. Created for home hosts and coffee enthusiasts alike, each machine delivers barista-level results with ease,  making it a gift that’s enjoyed well beyond the festive season.

Sage Oracle Dual Boiler

Engineered around true duality, this machine empowers coffee lovers to seamlessly switch between intelligent automation and full manual control. Whether you prefer the ease of an automated workflow or the satisfaction of hands-on espresso craftsmanship, the Dual Boiler adapts to your style, delivering uncompromising performance, precision and flexibility in every cup. 

Sage Barista Touch Impress Brass

Available in a striking limited-edition brass colourway, with limited stock available, this statement machine brings refined design to the forefront of the home coffee experience. The Barista Touch Impress blends intuitive automation with the freedom of hands-on control, making it effortless to craft café-quality favourites like flat whites, cappuccinos, and lattes with confidence and style.

Sage Precision Luxe Brewer

This sleek, state-of-the-art machine delivers café-quality results with complete versatility from delicate pour-overs and bold filter coffee to smooth, flavour-rich cold brews. Featuring adjustable brew styles, temperature control and intuitive settings, it empowers users to take full control of their coffee, hot or cold. 

Special Ramadan offer

Sage Appliance Accessories 

For those who already own a Sage machine, accessories make a thoughtful gift this Eid, designed to enhance everyday use.

The Puck Sucker

An automatically activated suction cup creates a rapid vacuum which quietly releases the espresso coffee puck from the portafilter in one swift action.

The Force Gauge Tamper

Thespring-loaded mechanism delivers consistent pressure between 7 kg and 10 kg, ensuring an even tamp every time. A variableforce gauge with marked indicators allows you to select your preferred tamp pressure to suit the grind. Available in 54 mm and 58 mm sizes.

The Distribution Duo

The 2-in-1 distribution tool helps break up clumps and evenly spread coffee grounds. With three angled blades, it creates a level surface for consistent and precise tamping.  Available in 54 mm and 58 mm.

The Naked Porterfilter

Visually diagnose and troubleshoot your extraction to achieve the perfect pour every time with The Naked Porterfilter. Crafted from stainless steel with a walnut handle, it adds an elegant touch to your espresso setup while allowing you to monitor flow and consistency with precision. Available in both 54mm and 58mm sizes.

The Pro Control Jug™

Handleless design and heat-resistant silicone sleeve gives full control, with a pro spout to create more precise latte art. Angled opening provides a better view when steaming milk.

Continue Reading

Uncategorized

Majid Al Futtaim Malls Launch Ramadan Experiences Across the UAE

Published

on

This Ramadan, Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia invites communities across the UAE to come together for a month filled with meaningful moments, exciting rewards, immersive activations and exclusive shopping offers all under one roof.

From grand prize draws and SHARE rewards to soulful Majlis evenings and community-led giving initiatives, here’s everything you won’t want to miss across Majid Al Futtaim malls this season.

SHARE the Rewards This Ramadan

Across all City Centre malls, customers using the SHARE App can enjoy generous points multipliers throughout the season. Whether you’re updating your wardrobe or gathering loved ones over iftar, every visit comes with more reasons to celebrate:

  • Ramadan Offer: 10X points on F&B (Until 18 March)
  • Eid Offer: 10X points on Fashion (12 to 22 March)

Letters of Giving (رسائل العطاء) at City Centre Mirdif and City and Mall of the Emirates

This Ramadan, Mall of the Emirates and City Centre Mirdif invite shoppers to take part in the Letters of Giving (رسائل العطاء) pop-up, a heartfelt initiative in partnership with Emirates Red Crescent dedicated to making children in need’s wishes come true.

Until 7 March at City Centre Mirdif and 9 March to 3 April at Mall of the Emirates, visitors are invited to pause, explore a display of children’s wishes, and choose one that speaks to them. They can then fulfil the wish by purchasing the item which will be gifted to the children in need. Each contribution will be accompanied by a personalized message typed on a traditional typewriter, turning every act of giving into a lasting gesture of kindness.

The Ramadan Experience at City Centre Mirdif and Mall of the Emirates

Until 7 March at City Centre Mirdif and 9 March to 3 April at Mall of the Emirates, the Majid Al Futtaim malls are blending art, generosity, and community, this pop-up offers an immersive and soulful experience. Guests can enjoy live harp, qanun, and cello performances featuring soft, Ramadan-inspired melodies, and visit interactive stations to personalize mirrors, bookmarks, or crafted coffee cups with a minimum mall spend of AED 150 (excluding Carrefour). Complementary juices, coffee, and mini bites invite visitors to connect and embrace the true spirit of Ramadan.

To elevate the experience, City Centre Mirdif is collaborating with Fatima Al Kaabi, an Emirati Entrepreneur to integrate AI‑powered displays showcasing traditional Emirati cultural quotes, adding a sense of heritage to the space.

Shop & Win: Ramadan at Mall of the Emirates (9 March to 3April)

This Ramadan, Mall of the Emirates introduces its very own “Shop & Win” reward. Guests who spend AED 300 or more at any of their favourite stores will automatically enter a special draw for a chance to win an exceptional grand prize of 500,000 SHARE points with one dedicated winner selected exclusively from Mall of the Emirates.

From exciting prizes and SHARE rewards to soulful gatherings and meaningful community initiatives, Ramadan at Majid Al Futtaim malls is all about creating moments that matter for everyone, every day.

Continue Reading

Uncategorized

THE BIG CHILL CAFÉ INTRODUCES A COMFORT-DRIVEN IFTAR MENU THIS RAMADAN

Published

on

This Ramadan, The Big Chill Café at Dubai Hills Mall invites guests to slow down, gather, and break their fast with a specially curated Iftar menu that blends comforting classics with generous portions and familiar flavours.

Designed for families, friends, and casual Ramadan catch-ups, the Iftar offering reflects The Big Chill Café’s signature style – wholesome, indulgent, and feel good – served in a relaxed café setting.

Guests can begin their meal with a selection of starters such as Minestrone Soup, Mediterranean Mezze with Hummus and Muhammara, Crispy Calamari, Chicken Tenders, or Panko-crumbed Prawns. The menu then moves into hearty mains, featuring crowd favourites including Penne Primavera, Creamy Mushroom Chicken Pasta, Saffron Risotto with Prawns, Hand-tossed Pizzas, and flavourful grill options.

For those looking to elevate their Iftar, the grill selection includes Grilled Chicken Breast, Slow-cooked Lamb Shank, Flame-grilled Steak with Cowboy Butter, and Tuscan-style Salmon, available with a small supplement.

To finish, The Big Chill Café turns up the indulgence with a dessert selection made for lingering over conversations. Guests can dive into the signature Molten Dubai Lava Cake with its rich and flowing centre, enjoy the comforting sweetness of Banoffee Pie, or opt for the fragrant Saffron Tres Leches Cake. Lighter yet nostalgic options like Date Ice Cream and crowd-favourite Biscoff Ice Cream round off the experience, offering something for every kind of sweet craving after Iftar.

Whether it’s a relaxed weekday Iftar or a long catch-up after prayers, The Big Chill Café’s Ramadan menu offers a warm and satisfying way to come together this holy month.

Continue Reading

Trending

Copyright © 2023 | The Integrator