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Zero.1 unveils LiFi in UAE

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UAE-based technology company Zero.1 has successfully launched Light Fidelity (LiFi) in Dubai. LiFi is a new wireless technology that transmits high-speed data using light (i.e. Visible Light Communication or VLC) rather than radio bands. LiFi is on track to become a $113bn industry by 2022 according to a recent article posted in Tweet Tech.

LiFi will change the way we work, play and manage our daily lives. This technology brings Dubai’s ambition to be a ‘Smart City’ to life. It provides endless possibilities for the Internet of Things (IoT), the connection between people and things. Zero.1 is at the very heart of this technology.

Zero.1’s research and development team have created a platform of LiFi enabled LED with their IOTA (Intelligent Outdoor Tower Automation) product range which takes the traditional LED street light and adds layers of communications. IOTA changes the way public spaces and resources are managed. Together with the advanced City.1 software, it provides experiential and management solutions for public spaces, community places, industrial hubs and commercial plots.

Marc Fleschen, CEO of Zero.1 says, “We are proud to say that in conjunction with our project partner du, we have been able to initiate the first demonstration of its kind in the Middle East. Working with du we look forward to the roll-out of our LiFi applications in the Dubai ‘Smart City’ platform and the retail sector as the year unfolds.”

Any private or public lighting including street lamps can be used to provide LiFi hotspots and the same communications and sensor infrastructure can be used to monitor and control lighting and data. IoS and Android Smartphones can be connected directly using LiFi. Short range links give very high data-speeds and best possible data security. LiFi driven geo-localisation services allow users to benefit from on-the-spot location and services information.

Zero.1 supports the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates and Ruler of Dubai, to make Dubai the smartest city in the world and make the emirate one of the world’s most technologically advanced hubs. Zero.1 will demonstrate real-time LiFi conference hot spots and experiential activities in its Dubaitech offices.

With its combination of IOTA hardware, City.1 Software and Cloud services, Zero.1 will lead the commercialisation of LiFi technology in the UAE, with plans to also introduce it in other GCC countries shortly. LiFi applications that will impact multiple sectors such as street lighting, retail, healthcare, education, museums, and large public venues are in the development stage and are planned to be strategically launched this year.

City.1 is a management software solution that works with IOTA©; an LED LiFi enabled product. City.1 software bridges the gap between objects and people. With this communication tool, Smart City managers get more from their infrastructure and give more to citizens. The City.1 mobile application works on iOS and Android platforms. The IOTA Street light is embedded with the Cyrus card. Merged with Zero.1’s cloud platform, the city’s streetlight network becomes the centre of communication, between the city and its people, businesses and services to people, and people to people.

A striking advantage of LiFi is that it can boost the network speeds about 100 times faster than the conventional WIFI system available. LiFi is the fastest and cheapest wireless communication system and is the optical version of WIFI. It is believed that the technology can yield speeds more than 10 Gbps, allowing an HD film to be downloaded within 30 seconds. Every light source in homes and offices could potentially be a LiFi within 20 years. You can watch and download videos at super speed, and browse new websites in a blink. Another advantage is security, as LiFi does not travel between walls the data is more secure. LiFi does not interfere with radio signals and is safe to use in radio frequency sensitive environments such as aircraft, nuclear plants, and oil rigs. It is also safer for environments such as hospitals, medical centres, and schools.

The beauty of this technology is its simplicity. Every LED light bulb could be converted into a wireless router with the addition of a small microchip. The conversion LED lights will also reduce carbon emissions and result in conservation of energy.

Zero.1 has signed a partnership with du, recently and together they have demonstrated the capability of LiFi technology in Dubai. They will commercially launch applications in the UAE soon.

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The Maritime Standard Awards 2025 winners list showcases high levels of innovation and operational excellence across the maritime sector

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The maritime sector’s leading awards event, The Maritime Standard (TMS) Awards 2025, has announced this year’s winners, honoring outstanding companies and industry leaders from across the Middle East and Indian Subcontinent. The Awards showcased achievement and innovation in 25 categories covering shipping, logistics, ship repair, offshore services, marine technology and related sectors, as well as a series of special awards for individual achievement. The prestigious event took place at Atlantis The Palm, Dubai on October 29th, attracting over 1000 senior executives, decision-makers and industry leaders, from the region, and across the globe.

Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, the event recognised organisations and individuals for setting new standards in operational excellence and leadership in the sector amid significant shifts in the industry, including decarbonisation, digitalization, and a renewed emphasis on supply chain resilience. From clean-fuel projects and AI-powered port operations to international collaborations that boost trade efficiency, the 2025 Awards showcased the industry’s progress in turning goals into tangible outcomes.

The evening was hosted by Yalda Hakim, a renowned international correspondent and documentary filmmaker, whose engaging presence added distinction to the occasion. The keynote address was delivered by Captain Abdulkareem Al Masabi, CEO of ADNOC Logistics and Services, who shared valuable insights on the evolving maritime landscape and the UAE’s leadership in advancing sustainable and innovative practices across the sector.

Clive Woodbridge, Editor of The Maritime Standard and Chairman of the Judging Panel, stated, “This year’s competition was exceptionally tough, and we received an unprecedented number of entries across all categories. Each finalist demonstrated remarkable achievements and operational standards over the past year, which underlines the significant advances that continue to be made in the regional maritime sector.”

A rigorous assessment process was conducted as part of the award selections, and this was supervised by an independent panel of distinguished judges that included some of the most prominent names in the maritime industry.

Trevor Pereira, Managing Director of The Maritime Standard, commented, “These Awards are not just about celebrating success, but also about encouraging excellence. This year’s event recognised innovative concepts, exciting new initiatives, and outstanding performance standards. As the region continues to expand its maritime infrastructure and digital port systems, with significant developments across the Middle East and the Indian Subcontinent, events like The Maritime Standard Awards play a key role in reinforcing its position as a global leader in shipping and maritime.”

 Reaction from the individual winners on the night of October 29th was highly appreciative. Captain Mohamed Al Ali, Senior Vice President, Operations (Offshore Logistics), at ADNOC L&S, who received the Outstanding Achievement Award, added: “It was one of the greatest honours of my professional career to receive this Award. It really means a lot to me to have TMS recognise the years of dedication and hard work.”

Tony Dagher, the Founder and Managing Director of TMC Shipping Group was the recipient of the Young Person in Shipping and was similarly honoured. He said: “I have been fortunate to have had great support from many people during my journey in shipping, and to have a fantastic team around me now. This Award is as much for them as it is for me.

Over the past 12 years The Maritime Standard Awards has consolidated its standing as one of the most prominent annual gatherings within the global maritime calendar, gaining worldwide recognition for recognising excellence and promoting a more resilient and sustainable maritime future.

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Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away

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Deep Dive Dubai

Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

Deep Dive Dubai

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.

Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”

The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.

While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.

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Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

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Ourwatr

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.

From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.

“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.

“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”

Stamp of UAE quality

All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.

Mission in a bottle

With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”

Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.

Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.

A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.

“Sustainability isn’t just about less waste,  it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.

The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.

Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.

More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.

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