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Maylaa International Trading LLC Highlights Diversity of Middle Eastern Market with Varied Product Line at Gulfood 2023

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Maylaa International Trading LLC is a leading retail company in the United Arab Emirates, offering a wide range of luxury products. The company has more than 60 stores across the UAE, selling over 1600 brands and offering its customers a unique shopping experience. At Gulfood 2023, JNS Media International had an interview with Mr. Abdelaziz Abdelrazig, Finance Manager at Maylaa International Trading LLC, to learn more about Maylaa Food, a part of Maylaa International Trading LLC’s growth and success in the industry.

How has your experience been at Gulfood 2023?

It has been an exciting opportunity for us to participate in Gulfood 2023. As a relatively new player in the industry, having just established our business with Daima in 2020, we are thrilled to showcase our offerings to a wider audience. With several shops located in prestigious locations such as Dubai Mall and Festival City, we have already established a strong presence in the UAE market. The Daima franchise concept has been well received, and we have already received requests from outside parties for potential franchise opportunities. Overall, we are delighted with our experience at Gulfood 2023 and look forward to continued growth and success in the industry.

What products are you showcasing at Gulfood this year?

We are showcasing a range of products at Gulfood 2023. This includes our specialty Dragees, such as caramel-coated pecans, and chocolate-coated pecans, and our various nuts which are hazelnuts, walnuts, pistachios, almonds, and cashews. Additionally, we are featuring different types of dates, including dates stuffed with nuts, and a variety of pure honey. We are also presenting our special vanilla ice cream named “Booza” enhanced with various nuts. Varieties of special Arabic Sweets are also included in our exhibition.

Are you seeking any collaborations in the Middle East to expand your business?

Absolutely, we are actively seeking collaborations in the Middle East to expand our business. With the success of our Daima franchise concept, we have received inquiries and interest from various countries in the GCC and Middle East regions. As we look to expand our franchise operations, we welcome collaborations and partnerships that can help us achieve our goals and reach new markets.

With such a diverse market in the Middle East, do you offer variations in your products?

Yes, our product range is diverse and versatile, which is what sets us apart in the market. We offer a wide range of products, including dragees, nuts and seeds, Emirati coffee, chocolate, pure honey, Arabic sweets, different types of nuts, and stuffed dates. Additionally, we also specialize in processing dehydrated vegetables and dried fruits. With such a broad range of products, we strive to meet the diverse needs and preferences of our customers in the Middle East.

Do you plan to participate in Gulfood again next year?

Our experience at Gulfood has been exceptional, and it has exceeded our expectations. We have gained valuable insights into our competitors and their offerings, which has helped us refine our strategies and improve our brand reputation. Given the success of our participation at Gulfood 2023, we are definitely planning to come back again next year with even more growth and success to showcase.

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Hospitality

LADURÉE CROWNED BEST CAFÉ AT THE BBC GOOD FOOD MIDDLE EAST AWARDS 202

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Ladurée team receiving the Best Café award on stage at the BBC Good Food Middle East Awards 2025, holding the trophy beside the official winner backdrop

The iconic Parisian tea room is recognised for culinary excellence and refined dining across the UAE

Ladurée, the iconic Parisian maison celebrated for its French pâtisserie and refined dining, has been awarded Best Café at the BBC Good Food Middle East Awards 2025. One of its Dubai Mall locations has been recognized as a standout destination among the city’s finest dining experiences.

Founded in 1862 on Rue Royale in Paris, Ladurée brings over 160 years of French culinary heritage to the UAE. From its beginnings as an intimate Parisian tea room to its evolution into a globally renowned maison, the brand has remained synonymous with elegance, craftsmanship, and classic French flavours—both sweet and savoury.

Ladurée has firmly established itself as a restaurant-led concept, offering far more than a traditional café experience. With a strong presence across the UAE, including its flagship restaurant at Dubai Mall Fashion Avenue and its elegant tea room at Mall of the Emirates, each venue offers guests an immersive and refined dining experience through a carefully curated expression of French indulgence. Iconic macarons are complemented by refined savoury classics, all executed with the meticulous attention to detail that defines the maison.

Globally recognised for its signature macarons, Ladurée continues to honour recipes perfected over generations. The menu also features beloved classics such as the iconic French toast, the Ladurée club sandwich, and comforting French dishes that reflect the brand’s culinary depth and savoir-faire.

The Best Café title for 2025 builds on Ladurée’s continued recognition by the BBC Good Food Middle East Awards, following its nominations for Best Café and Best Casual Dining Restaurant in 2024, reinforcing its consistent excellence in the region’s competitive dining landscape.

“This recognition reflects the hard work and discipline of our restaurant teams in the UAE, who bring Parisian heritage to life in every detail. From impeccable consistency to an unwavering commitment to quality, their efforts ensure that every guest experience upholds the maison’s standard of excellence,” said Kieran Mallon, CEO of the F&B Division at Scope Investment.

As of January 2026, Ladurée proudly holds the title of Best Café, reinforcing its status as a leading destination for authentic French cuisine and sophisticated café culture in the UAE.

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Hospitality

LADURÉE TURNS VALENTINE’S GIFTING INTO A WINNING AFFAIR WITH PARIS FLIGHTS HIDDEN INSIDE EVERY MACARON BOX

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Ladurée Valentine’s macaron gift boxes displayed on a pink background, featuring heart-shaped pink macarons, branded pastel boxes, and delicate floral ribbon accents.

Ladurée elevates Valentine’s Day gifting with a luxury-led campaign where every macaron box from its Valentine’s collection includes a Love Ticket with a guaranteed prize. Available across three curated box options, each purchase unlocks an instant reward ranging from exclusive Ladurée in-store experiences such as afternoon tea or signature treats, to luxury prizes, including return flight tickets to Paris for two, redeemable anytime in 2026.

Love is in the details, and this year, Ladurée celebrates it where it beats strongest: Paris, the city of love. Bold, sweet, and unapologetically luxurious, the limited-edition Valentine’s collection, illustrated by Guillaume Sardin, invites you to savor life and macarons with audacity.

What’s on the menu for love:

  • Heart-Shaped Macaron Caramel Ginger Black Tea | 15 AED
  • Macaron Gift Boxes:
    • 8 Macarons | 158 AED15 Macarons | 289 AED
  • Valentine French Toast | 72 AED Brioche, raspberry lychee jam, rose Chantilly, chocolate hearts, and macaron powder
  • Valentine Gift hamper | Starting from 599 AED, Macarons, chocolates, and marshmallow teddy bears tailored for your beloved
  • Valentine cake for 2 | Priced 119 AED, A romantic, heart-shaped creation featuring a delicate rose macaron shell, layered with rose buttercream, fresh lychee and raspberry. Finished with a handwritten chocolate love note, this elegant dessert is perfectly sized for two ideal for Valentine’s Day gifting or sharing.

Whether gifting, indulging, or simply celebrating life’s sweetest moments, Ladurée Dubai turns Valentine’s Day into an unforgettable luxury experience. Because love, like a perfect macaron, is meant to be bold, beautiful, and utterly irresistible. Available exclusively in the UAE and KSA.

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Hospitality

IFTAR AT PURANI DILLI – SHEIKH ZAYED ROAD, FOUR POINTS BY SHERATON

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Ramadan Iftar dessert display at PURANI DILLI featuring dates, dried fruits, traditional sweets, brass bowls, crescent moon décor, palm plants and mosque-inspired centrepiece.

Celebrate the holy month with an indulgent Ramadan Iftar at Purani Dilli, Sheikh Zayed Road, featuring a thoughtfully curated buffet that brings together authentic North Indian flavours with Arabic and Moroccan inspirations. The menu highlights include traditional Ramadan juices and dates, comforting soups, flavourful kebabs, signature curries, slow-cooked meats, freshly baked breads, and an extensive selection of classic and Middle Eastern desserts.

Crafted by Head Chef Mohammad Afzal Qureshi, the Iftar experience reflects culinary authenticity, balance, and festive generosity, making it ideal for family gatherings and corporate Iftars.

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