Tech News
LEAP 2024: World’s Most-Attended Tech Event Returns to Riyadh with Sharpened Focus on Generative Artificial Intelligence (GAI)
Organisers of LEAP 2024, the seismic technology event conceived to accelerate the adoption of technology and aid the ongoing transformation and diversification of Saudi Arabia’s burgeoning economy, are predicting a record-breaking turnout of more than 172,000 visitors when the multi-award-winning event’s third edition gets underway on March 4 at the Riyadh Exhibition and Convention Center, Malham.
The four-day show, already a key enabler in driving monumental economic development and societal change in Saudi Arabia, will this year sharpen its focus on Generative Artificial Intelligence (GAI). To support this, DeepFest, co-located with LEAP and held in partnership with the Saudi Data & Artificial Intelligence Authority (SDAIA), is back and bigger than ever, with over 120 companies already confirmed to participate. The 2024 edition will unveil government AI initiatives and the latest innovations by incorporating a thought-leadership conference and a series of sector-dedicated tracks, trainings, live demos, innovation sessions, start-up pitches, and an exhibition that features the world’s top tech companies from across the world who are driving AI forward.
Investment and deal generation set to eclipse US$9bn
After the incomparable success of LEAP 2023, where on-event investment deals totalled more than US$9bn, organiser Tahaluf – a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP) and Events Investment Fund – predicted LEAP 2024 will continue rewriting tech industry event records.
Organised in partnership with the Saudi Ministry for Communications and Information Technology (MCIT), LEAP 2024 visitor numbers are already on track to surpass the 172,000 attendees achieved last February – a feat that saw LEAP’s second outing confirmed as the world’s most-attended tech event.
Michael Champion, CEO of Tahaluf, said: “In line with our goal to echo the spirit and build on the successes of our previous editions, LEAP 2024 will venture beyond imagined horizons. With a laser focus on AI, its myriad applications, and transformative advancements, LEAP 2024 is a continuation that will catapult the global tech industry into an elevated realm that is overflowing with untapped potential and unique experiences.”
With a new venue to increase capacity, LEAP 2024 will host more than 1,000 exhibitors displaying and demonstrating innovative tech breakthroughs to propel society into new worlds of living and working. An assortment of 1,000-plus international and regional experts will contribute to 25 content tracks, spotlighting next-gen tech frontiers, while seven new content features – dedicated to AI, Sustainability, Gaming, Space, Cybersecurity, Future Workforce, and Digital Twins – complete a robust conference and dynamic knowledge-sharing agenda.
Heavyweight names seize massive sponsor exposure and investment potential
LEAP’s unprecedented business power has generated new sponsorship pacts with some of the world’s leading players. With Ericsson, Huawei, Salam, Family Office, Tawuniya, and Elm already onboard as strategic sponsors, Neo Leap has signed up as a diamond sponsor, while Go Telecom, Lenovo, and Schneider Electric, PwC, and Hong Kong Science and Technology Park are all platinum sponsors. Gold sponsorship agreements have been secured with Mastercard, zoom, Cyberani, Cognizant, Arabsat, Deloitte, Perfect Presentation, and Dinar Investment.
Headline-makers in Main Stage ‘Acts’
A star-studded contingent of 130 headline-making celebrities and C-suite changemakers feature on LEAP’s Main Stage speaker platform, where discussions will follow a four ‘act’ format – Impulse, Accelerate, Momentum, and LEAP – aligned with ideation, business, and personal growth.
“The keynote stage will bring inspiring insights into the exciting evolution of the tech ecosystem and its role in humanity, security, and well-being,” added Champion. “This line-up will feature international tech leaders, global enterprises, policymakers, superstar athletes, and everything in between. Together, they will explore how exponential tech is expanding the social security sector and identify opportunities for shaping digital rights for the wellbeing of this and the next generation.”
Among the confirmed keynote cast to date are Angela Kane, Vice President and former UN High Representative for Disarmament Affairs, International Institute for Peace – Vienna; Elizabeth Adams, Affiliate Fellow and Former Chief AI Ethics and Culture Advisor, Standford Institute for Human-Centered AI; Divya Gokulnath, Co-founder, Byju’s; Martin Vilig, Co-founder, Bolt; Borje Ekholm, CEO and President, Ericsson; Arvind Krishna, CEO, IBM; Martin Urrutia Islas, Global Head of Retail Innovation and Experience, The Lego Group; Philippe Rambach, Chief AI Office, Schneider Electric; Nicholas Dirks, President, The New York Academy of Sciences; Ott Velsberg, Government Chief Data Officer, Republic of Estonia; and Dr Anna Zeiter, VP – Chief Privacy Officer and Associate General Counsel of Privacy, Data and AI at eBay.
Tech News
FVC and SearchInform Join Forces to Boost Insider Threat Prevention and Data Protection in MENA
FVC, a prominent distributor specialising in innovative technology solutions, is pleased to announce its strategic partnership with SearchInform, a leader in information security and insider threat prevention solutions. Together, they are committed to strengthening organizations’ defenses against data leaks, corporate fraud, human-factor related risks.
K.S. Parag, Managing Director, FVC:
“We are excited to welcome SearchInform to our cybersecurity portfolio. The company offers the most powerful and localized DLP on the MENA market. SearchInform solution stands out from the competition due to a number of advantages. The system can be deployed within a few hours, protects the maximum number of data transfer channels, provides smart content-based blocking for all controlled channels and also use digital watermarks to trace the source of potential leaks. SearchInform DLP supports analysis of data in Arabic and has security policies, tailored for requirements of local organizations, enabling timely detection and prevention of confidential data leaks. The solution leverages AI to monitor atypical data transfer channels, recognize graphic elements, transcribe audio into text, detect attempts to photograph PC screens with smartphones.”
SearchInform offers a range of products, including DCAP, DLP, and SIEM. All the tools are seamlessly integrated. Technical support is provided through a specialist assigned to the company, who has extensive experience thanks to clients from various fields.
Commenting on the Partnership, Artem Volodin, CEO SearchInform MENA, stated:
“We are proud to collaborate with FVC, whose expertise in the Middle Eastern market will strengthen our efforts to combat insider threats and data leaks. The region needs a comprehensive solution that will enable organizations to meet regulatory standards, including SAMA, PDPL, DCC, ECC, UAE Information Assurance (IA) Regulation etc. and global ones, such as GDPR, PCI DSS. SearchInform delivers tools for data protection and risk mitigation across all levels: FileAuditor secures file systems, DLP covers workstations and human risks, Risk Monitor addresses corporate fraud, and SIEM protects IT infrastructure.”
The partners are currently conducting expert training, partner enablement sessions, and are also negotiating the implementation of SearchInform products in local companies.
Tech News
Etihad Salam and AFR-IX telecom Join Forces to Boost Intercontinental Digital Links Across Europe, Middle East, and Africa
Etihad Salam, a premier telecommunications and digital infrastructure company in Saudi Arabia, has entered into a strategic with AFR-IX telecom, an infrastructure and telecom operator and the developer and operator of the Medusa Submarine Cable System.
This collaboration aims to elevate digital connectivity spanning Europe, North Africa, the Middle East, Gulf Cooperation Council (GCC) countries, and Asia. Through this agreement, Etihad Salam becomes the primary landing and interconnection hub for the Medusa system within Saudi Arabia through Aqaba (Jordan), solidifying the Kingdom’s position as a pivotal digital gateway connecting Asia, Europe, and Africa.
The partnership introduces resilient, high-bandwidth, and low-latency pathways from the Mediterranean to the Arabian Peninsula, fostering expansion for hyperscale data centers, cloud service providers, and digital operators throughout the region.
With this partnership, Etihad Salam will deliver terrestrial backhaul services and capacity swapping to seamlessly incorporate Medusa’s network into Saudi Arabia and the broader GCC, and onward to Asia. This initiative represents a significant advancement in Etihad Salam’s global cable strategies and underscores its dedication to Saudi Vision 2030’s goals for digital innovation and economic diversification.
Medusa Submarine Cable System is an 8,760 km undersea cable network linking critical points in the Mediterranean, such as Spain, France, Italy, Malta, Greece, Cyprus, Morocco, Algeria, Tunisia, Libya and Egypt. Engineered for high-speed, reliable data transfer between Europe, North Africa, and the Middle East, Medusa delivers up to 480 Tbps of capacity, serving as a vital conduit for surging intercontinental data flows.
Quote from Salam
“Our partnership with Medusa underscores Salam’s commitment to positioning Saudi Arabia as a central hub for regional connectivity,” stated Amjad Arab, Chief Wholesale and Alliances Officer at Etihad Salam. “By linking the Medusa cable to our robust infrastructure, we’re creating innovative international routes that expand our worldwide presence and meet the surging needs for digital and cloud services in the Kingdom. Through this partnership, we seek to offer enriched connectivity services, experiences and bring the world closer, ultimately empowering businesses to scale and innovative in an increasingly digital landscape.”
Quote from AFR-IX telecom
“We’re excited to collaborate with Etihad Salam, whose expertise and network complement our objective of providing secure, expansive, and high-performance connectivity from the Mediterranean outward,” said Norman Albi, Chief Executive Officer of AFR-IX. “This partnership elevates reliability and coverage for carriers worldwide, driving forward digital advancement across Europe, Africa, and the Middle East.”
Tech News
Infinia Technologies and Satya Retail Launch AI and Blockchain-Powered Retail Transformation at GITEX 2025
- Revolutionizes India’s retail market by empowering merchants with first time real use case of AI and Blockchain
- SAII is a world’s first initiative set to turn millions of low-tech, high-potential neighbourhood retailers into a data-rich, AI-enabled commerce network
Infinia Technologies, a subsidiary of Sirius International Holding, announced a strategic partnership with Satya Retail, a DS Group affiliate, at GITEX Global 2025, the world’s largest technology and innovation event in Dubai. Through this collaboration, Infinia Technologies aims to leverage its advanced AI operating ecosystem to power Satya Retail’s merchant network with AI-driven analytics, blockchain-based invoicing, and digital financial tools, transforming India’s retail landscape.
By combining Infinia Technologies’ AI and blockchain infrastructure with DS Group’s unmatched distribution expertise and Satya Retail’s deep merchant network, this initiative will create an intelligent, scalable, and inclusive retail ecosystem designed to empower millions of small businesses across the country. The official signing took place today at GITEX Global 2025, in the presence of Arif Khan, CEO of Infinia Technologies, along with Ritesh Kumar, Director at DS Group.
The collaboration marks the launch of SAII – Smart AI Integrator, a world’s first initiative that turns millions of low-tech, high-potential neighbourhood retailers into a data-rich, AI-enabled commerce network. Branded as “The Digital Saathi for Merchants,” SAII provides a single platform for all merchant needs; from blockchain-based e-invoicing and micro-financing to insurance, hyperlocal advertising with two-way data transfer for merchants and vendor network.
For the first time, India’s retailers will receive access to powerful digital capabilities at scale through SAII. It will help merchants operate smarter, improve efficiency, and build deeper partnerships across the supply chain.
Commenting on the announcement, Arif Khan, CEO of Infinia Technologies, said: “This partnership represents a defining moment in how AI and Blockchain can drive real-world impact. This collaboration will positively accelerate India’s digital economy. Through SAII, we’re enabling millions of India’s retailers to access intelligent tools and digital services that were once out of reach, while advancing our mission to take advanced AI from Abu Dhabi to the world. This is only the beginning; we plan to extend the SAII model across Asia, the Middle East, and North Africa, with more projects to be announced soon.”

Ritesh Kumar, Director at DS Group added: “Our collaboration with Infinia Technologies brings together the strength of our retail network and their AI innovation to empower small businesses across India. SAII will help local merchants modernize their operations, access financial and digital tools seamlessly, and become part of a larger connected commerce ecosystem. This is a major step toward building a more inclusive and technology-driven retail economy.”
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