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RAKTDA and OMRAN Group Forge Strategic Partnership at WTM 2023 London to Boost Cross-Destination Tourism

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Cross destination tourism

Ras Al Khaimah Tourism Development Authority (RAKTDA) and Oman Tourism Development Company (OMRAN Group) signed a Memorandum of Understanding (MoU) to collectively initiate and pursue cross-destination tourism promotion and marketing initiatives between the Musandam Governorate, Sultanate of Oman and the Emirate of Ras Al Khaimah, United Arab Emirates.

The agreement was signed in London, UK, between Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority and Dr. Hashil Obaid Al Mahrouqi, Chief Executive Officer of OMRAN Group during a signing ceremony held at the World Travel Market, one of the most influential annual global exhibitions on travel and tourism.

The MoU provides an official platform for both parties to cooperate on initiatives aimed at attracting more international visitors while positioning Ras Al Khaimah and Musandam as leading global tourism destinations in the Middle East. The agreement will see leaders of both organisations work together to create opportunities for travellers to visit both destinations, Ras Al Khaimah and Musandam, in a single trip.

Raki Phillips, Chief Executive Officer, Ras Al Khaimah Tourism Development Authority, said: “This first of its kind agreement is built upon a formidable synergy between Ras Al Khaimah and the neighbouring Musandam Governorate. We look forward to working together with OMRAN on cross-destination promotions which will not only showcase each of our destinations’ distinct tourism offerings, but also raise awareness among international visitors about the wide range of tourism attractions in the Middle East.”

Dr. Hashil Obaid Al Mahrouqi, OMRAN Group’s Chief Executive Officer, said:

“It gives us great pleasure to partner with the Ras Al Khaimah Tourism Development Authority. This MoU underscores the pivotal role tourism authorities play in championing natural assets and cultural heritage. Through our joint efforts, we aim to craft distinctive and innovative experiences for global travellers, further enhancing the allure of our region.”

Taken together, the new strategic partnership will offer travellers a seamless experience which showcases the rich diversity of tourism offerings within the Sultanate of Oman and the Emirate of Ras Al Khaimah, making it easier than ever to explore and enjoy both destinations.

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Hospitality

STEP ABOVE THE CITY: FIVE CURATED MOMENTS ON THE 122ND FLOOR ONLY AT AT.MOSPHERE BURJ KHALIFA

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Some experiences are defined by where they take place. At.mosphere, perched on the 122nd floor of the Burj Khalifa, is one of them. For a limited time, five distinct moments trace the day’s passage, from sunrise to midnight, each tied to the rhythm of the city below. Priced at AED 122, the experience follows its setting with intention, offering the city from a perspective reserved for the rarest of visits.

From first light to nightfall, At.mosphere invites you to rise above the city, where the skyline stretches endlessly and each dish draws your attention as much as the view. This isn’t just dining; it is an experience worth savouring.

The Five Daily Experiences at At.mosphere Lounge

Sunrise in the Sky – Breakfast
Start your day above the city. Freshly baked pastries and signature coffee come with uninterrupted views of Dubai as it wakes, making mornings feel a little more special.
Time: 8:00 am – 11:30 am

Midday Pause – Lunch
Take a break from the rush. Lunch here is simple, satisfying, and perfect for busy days, with dishes that keep you going while the city moves below.
Time: 12:30 pm – 3:00 pm

Twilight Indulgence – Afternoon Tea
As the afternoon softens, enjoy a sweet treat and a cup of tea. The city carries on below, while up here you can just take a moment for yourself.
Time: 2:30 pm – 3:00 pm

Sunset Aperitivo – Cocktails & Bites
Golden hour glows over the skyline. Sip a signature cocktail, nibble on light bites, and watch the city shift as the sun sets.
Time: 5:00 pm – 8:00 pm

Midnight in the Sky – Drinks
When Dubai comes alive at night, two signature drinks and ambient sounds make for a quiet, memorable evening above it all.
Time: 10:00 pm – 12:00 am

Five moments. Five moods. One destination. At.mosphere Lounge gives you a view of Dubai you won’t forget.

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Hospitality

KERTEN HOSPITALITY ON CRAFTING EXPERIENCES ROOTED IN STORYTELLING, CULTURE AND COMMUNITY

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Exclusive interview Antony Doucet, Chief Experience Officer, Kerten Hospitality

You were part of the editorial team for the Louis Vuitton City Guide. How did storytelling shape your philosophy around guest experience today?

    While I was in Istanbul, I had the opportunity to be part of the editorial team of Istanbul Louis Vuitton City Guide for the food scene. What I learned from this experience is that places are never just places; they are layered stories. At Louis Vuitton City Guide, the work was not simply about listing where to go or eat, but about understanding a destination through its people, rituals, textures and contrasts. That shaped the way I think about hospitality today. A hotel or branded residence should not feel like an isolated object dropped into a location. It should feel like an entry point into a wider cultural narrative – as an integrated part of a lifestyle ecosystem where people live, work, socialise, shop and dine.

    Storytelling is what transforms a stay into a memory, an emotional experience. Guests may remember a beautiful room or a good meal, but what stays with them is often the feeling that they touched something real: a local craft, a neighborhood rhythm, a conversation, a point of view. That is why I believe guest experiences must have emotional depth. Design, music, food, art and community programming are all narrative tools. When used well, they create belonging, curiosity and connection. That is the kind of hospitality we aim to build at Kerten Hospitality: not generic luxury, but meaningful immersion.

    Winning Hospitality Executive of the Year in KSA recognizes leadership impact, what leadership philosophy has guided your journey?

    My leadership philosophy is built around three principles: honesty, generosity, and cultural curiosity. Honesty matters because hospitality is a business of many moving parts, and people need a clear sense of purpose. Generosity matters because our industry is about people taking care of people: guests, teams, owners and communities. Cultural curiosity matters because we operate across very different markets, each with its own codes and aspirations.

    I do not believe leadership in hospitality should be purely top-down. The strongest ideas often come from listening closely to local teams, artisans, residents and guests. You can only create relevant hospitality if you are paying attention to what already exists around you. I also believe in building brands with soul and meaning. Commercial success is key, but the most successful projects are the ones that create emotional relevance.

    Kerten Hospitality entered 2026 with the signing of over 1,000 new keys and multiple openings planned across MENA and Europe. From an experience perspective, how do you scale growth without losing emotional authenticity?

    Scaling without losing authenticity requires discipline. The mistake many hospitality groups make is replicating formulas too literally. At Kerten Hospiltality, we scale through principles, not through sameness. We have a framework of guidelines, not brand standards, on top of which we curate bespoke features for each project. We never copy-paste previous successes; we curate new ones.

    What remains constant is our approach: community integration, design with local relevance, experiences rooted in culture and a strong sense of place. A property in AlUla should not feel like one in Cairo, Zanzibar or in Rome. Each project needs its own local language, social rhythm and ecosystem. To preserve authenticity, we spend time understanding the DNA of each location before finalizing the experience framework. Who are the local artisans What is the creative scene? What are the culinary references? How do residents gather? What can we add of new and fresh value to the destination? These questions matter as much as room typologies or F&B positioning.

    How important is cultural adaptability when designing experiences for the Middle East’s diverse audience?

    It is essential. The Middle East is often seen as one market, but in reality, it is deeply nuanced. The expectations of a guest in Kuwait, Riyadh, Dubai, Jeddah, Aqaba or Cairo can differ significantly in terms of social behavior, privacy, family dynamics, pace and the elements of hospitality itself.

    Cultural adaptability does not mean diluting a brand. It means interpreting it intelligently. In practice, that can influence everything from spatial planning to programming, dining formats, wellness, music, service tone and operating hours. Guests want fresh experiences, but they also want to feel respected and understood. Adaptability is not a compromise; it is a sign of understanding, respect and relevance.

    Have guest expectations in the UAE shifted toward more meaningful cultural immersion rather than luxury alone?

    Luxury remains important in the UAE, but it is no longer enough on its own. Today’s guests are more informed, well-travelled and selective. People still appreciate beauty, comfort and service, but they also ask: what is distinctive here, what can I discover, what story am I part of? There is a growing appetite for experiences that feel curated rather than polished. Value is shifting from display to depth. This is especially true for younger travelers and regional audiences, who often seek places with personality, cultural relevance and emotional credibility.

    In lifestyle destinations, community is woven into the experience through curated programming, cultural partnerships, local dining concepts, and shared social spaces, effectively function as neighborhood hubs. For developers, the advantage comes from attracting locals as well as travelers, fostering stronger loyalty and repeat visits. Also, mixed-use lifestyle developments support year-round activity, increasing ROI and resilience.

    Ramadan transforms social rhythms across the region. How does hospitality design adapt to slower, more reflective guest experiences during this period?

    Ramadan requires hospitality to become more intuitive, respectful and emotionally aware. The rhythm of the day changes, and with it the tone of the guest experience. Energy becomes softer, evenings become more social, and moments of gathering take on deeper meaning. From a design and programming perspective, this means adapting pace, lighting, sound, dining flow and social spaces. Public areas need to feel calmer by day and warmer by sunset. F&B becomes less about volume and more about rituals, generosity and togetherness. Iftar and suhoor are not simply meal periods, they are cultural moments that deserve sensitivity and care. Ramadan is also an opportunity for hospitality to reconnect with values that matter all year: reflection, community, humility and generosity.

    With global economic uncertainty and shifting travel patterns, how resilient is lifestyle hospitality compared to traditional luxury models? 

    Lifestyle hospitality can be extremely resilient when it is rooted in relevance. Traditional luxury often depends on a narrower set of signals: formality, exclusivity and status. Lifestyle hospitality is more adaptive in responding to changing traveler behaviors because it is built around flexibility, social energy, local connection and mixed-use value.

    A strong lifestyle property can attract not only overnight guests, but also residents, remote workers, diners and event audiences. That creates a broader ecosystem and a more diversified demand base. When anchored in place, culture and community, a lifestyle hotel becomes a destination.

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    Hospitality

    CORAL BEACH RESORT SHARJAH SETS UAE HOSPITALITY BENCHMARK AS FIRST SIGNATORY OF GLASGOW DECLARATION ON CLIMATE ACTION

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    Coral Beach Resort Sharjah is proud to announce its recent acknowledgment and listing as a signatory of the Glasgow Declaration Initiative on Climate Action in Tourism. This recognition cements Coral Beach Resort Sharjah’s status as the only hotel in the UAE to receive this honour, further enhancing our commitment to sustainable tourism.

    The Glasgow Declaration on Climate Action in Tourism is a global initiative launched during the United Nations Climate Change Conference (COP26) in 2021 aimed at bringing together the tourism sector to cut carbon emissions by half by 2030 and reach net zero as early as possible before 2050, in line with science-based targets.

    Coral Beach Resort Sharjah’s recognition aligns perfectly with the Sharjah International Travel & Tourism Forum Awards 2025 under Sustain Sharjah category, recognition bestowed by Sharjah Commerce & Tourism Development Authority on November 19, 2025. This accolade highlights the hotel’s dedication to the Six Pillars of sustainability, particularly focusing on Climate, Waste, Culture, Water, Nature, and Education.

    Iftikhar Hamdani, Area General Manager of Coral Beach Resort Sharjah said, “I am incredibly proud to announce our inclusion among the signatories of the Glasgow Declaration Initiative on Climate Action in Tourism. This achievement not only recognizes our hotel’s commitment to environmental sustainability but also sets a benchmark for hospitality & tourism industry in the UAE. Our efforts—including our innovative waste management system, an on-site water bottling plant, energy-efficient operational systems, and our active partnerships in recycling and tree planting—illustrate our dedication to reducing our carbon footprint. By committing to measurable carbon reduction and sustainable operations, we aspire to inspire others in the hospitality industry to follow. At Coral Beach Resort Sharjah, we believe that our initiatives will not only benefit our guests but also make a lasting positive impact on our planet.”

    As a signatory of the Glasgow Declaration on Climate Action in Tourism, Coral Beach Resort Sharjah has committed to raise its climate ambition in support of global climate goals. It also has agreed to deliver a climate action plan within 12 months, aligned with the five pathways of the Declaration (Measure, Decarbonize, Regenerate, Collaborate, Finance), report progress on an annual basis, and work in a collaborative spirit, sharing good practices and solutions, and disseminating information.

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