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Cisco Reimagines Security for Data Centers and Clouds in Era of AI 

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2 years ago

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News Summary:
Cisco powers and secures AI-scale data centers and clouds, safeguarding every application and device regardless of distribution or connectivity.

  • In today’s highly distributed landscape, the window from vulnerability to exploitation is shrinking rapidly.
  • Defending against this complex threat environment is beyond human scale.
  • Cisco Hypershield enables customers to deploy security wherever needed: in the cloud, data center, factory floor, or hospital imaging room.
  • With AI-native security, customers can autonomously segment networks, enjoy distributed and instant exploit protection without patches, and experience self-qualifying software upgrades with zero downtime.

News in Detail:
Cisco, the leader in security and networking, today unveiled a radically new approach to securing data centers and clouds in response to the increasing demands the AI revolution has put on IT infrastructure. Cisco is rearchitecting how we harness and protect AI and other modern workloads with industry-first, Cisco Hypershield. With this unprecedented innovation, Cisco is tipping the scales in favor of defenders, building on its recent announcements to accelerate AI infrastructure with Cisco’s ethernet switching, silicon and compute portfolio.

Cisco Hypershield protects applications, devices and data across public and private data centers, clouds and physical locations – anywhere customers need it. Designed and built with AI in mind from the start, Hypershield enables organizations to achieve security outcomes beyond what has been possible with humans alone.

“Cisco Hypershield is one of the most significant security innovations in our history,” said Chuck Robbins, Cisco Chair and CEO. “With our data advantage and strength in security, infrastructure and observability platforms, Cisco is uniquely positioned to help our customers harness the power of AI.”

Hypershield is a revolutionary new security architecture. It’s built with technology originally developed for hyperscale public clouds and is now available for enterprise IT teams of all sizes. More a fabric than a fence, Hypershield enables security enforcement to be placed everywhere it needs to be. Every application service in the datacenter. Every Kubernetes cluster in the public cloud. Every container and virtual machine (VM). It can even turn every network port into a high-performance security enforcement point, bringing completely new security capabilities not just to clouds, but to the data center, on a factory floor, or a hospital imaging room. This new technology blocks application exploits in minutes and stops lateral movement in its tracks.

“AI has the potential to empower the world’s 8 billion people to have the same impact as 80 billion. With this abundance, we must reimagine the role of the data center – how data centers are connected, secured, operated and scaled,” said Jeetu Patel, Executive Vice President and General Manager for Security and Collaboration at Cisco.

“The power of Cisco Hypershield is that it can put security anywhere you need it – in software, in a server, or in the future even in a network switch. When you have a distributed system that could include hundreds of thousands of enforcement points, simplified management is mission critical. And we need to be orders-of-magnitude more autonomous, at an orders-of-magnitude lower cost.”

Security enforcement with Hypershield happens at three different layers: in software, in virtual machines, and in network and compute servers and appliances, leveraging the same powerful hardware accelerators that are used extensively in high-performance computing and hyperscale public clouds.

Hypershield was built on three key pillars:

• AI-Native: Built and designed from the start to be autonomous and predictive, Hypershield manages itself once it earns trust, making a hyper-distributed approach at scale possible.
• Cloud-Native: Hypershield is built on open source eBPF, the default mechanism for connecting and protecting cloud-native workloads in the hyperscale cloud. Cisco acquired the leading provider of eBPF for enterprises, Isovalent, earlier this month.
• Hyper-Distributed: Cisco is completely reimagining how traditional network security works by embedding advanced security controls into servers and the network fabric itself. Hypershield spans all clouds and leverages hardware acceleration like Data Processing Units (DPU) to analyze and respond to anomalies in application and network behavior. It shifts security closer to the workloads that need protection.

Cisco, with its industry-leading expertise in networking, security and extensive partner ecosystem, together with NVIDIA, is committed to building and optimizing AI-native security solutions to protect and scale the data centers of tomorrow. This collaboration includes leveraging the NVIDIA Morpheus cybersecurity AI framework for accelerated network anomaly detection, as well as NVIDIA NIM microservices for powering custom security AI assistants for the enterprise. NVIDIA’s class of converged accelerators combine the power of GPU and DPU computing, to augment Cisco Hypershield with robust security from cloud to edge.

“Enterprises across all industries are seeking the security that can protect them against ever expanding cyber threats,” said Kevin Deierling, Senior Vice President of Networking at NVIDIA. “Together, Cisco and NVIDIA are leveraging the power of AI to deliver powerful, incredibly secure data center infrastructure that will enable enterprises to transform their businesses and benefit customers everywhere.”

As a revolutionary new security architecture, Hypershield is solving three key customer challenges in defending against today’s sophisticated threat landscape:

• Distributed Exploit Protection: Attackers are adept at weaponizing newly published vulnerabilities faster than defenders can patch. With defenders seeing nearly 100 new vulnerabilities every day, according to Cisco Talos Threat Intelligence, this can lead to catastrophic results. Hypershield delivers protection in minutes by automatically testing and deploying compensating controls into the distributed fabric of enforcement points.
• Autonomous Segmentation: Once an attacker is in the network, segmentation is key to stopping their lateral movement. Hypershield perpetually observes, auto-reasons and re-evaluates existing policies to autonomously segment the network, solving this in large and complex environments.
• Self-qualifying Upgrades: Hypershield automates the incredibly laborious and time-consuming process of testing and deploying upgrades once they are ready, leveraging a dual data plane. This completely new software architecture allows software upgrades and policy changes to be placed in a digital twin that tests updates using the customer’s unique combination of traffic, policies and features, then applying those updates with zero downtime.

Built into the Security Cloud, Cisco’s unified, AI-driven, cross-domain security platform, Cisco Hypershield is expected to be Generally Available in August 2024. With Cisco’s recent acquisition of Splunk, customers will gain unparalleled visibility and insights across their entire digital footprint for unprecedented security protection.

“AI is not just a force for good but also a tool used for nefarious purposes, allowing hackers to reverse engineer patches and create exploits in record time. Cisco looks to address an AI enabled problem with an AI solution as Cisco Hypershield aims to tip the scales back in favor of the defender by shielding new vulnerabilities against exploit in minutes – rather than the days, weeks or even months as we wait for patches to actually get deployed,” said Frank Dickson, Group Vice President, Security & Trust at IDC. “With the number of vulnerabilities ever increasing and the time for attackers to exploit them at scale ever decreasing, it’s clear that patching alone can’t keep up. Tools like Hypershield are necessary to combat an increasingly clever malicious cyber adversary.”

“Cisco Hypershield takes aim at the complex security challenges of modern, AI-scale data centers. Cisco’s vision of a self-managing fabric that seamlessly integrates from the network to the endpoint will help redefine what’s possible for security at scale,” said Zeus Kerravala, Founder and Principal Analyst of ZK Research. “For instance, this level of visibility and control across a hyper-distributed environment prevents lateral movement of attackers, enabled through a unique approach to segmentation that’s autonomous and highly effective. While this may seem fantastical, the time is right given recent AI advances combined with the maturity of cloud-native technologies like eBPF.”

“At AHEAD we believe cybersecurity should be integrated into everything we do. Bolted-on security is more expensive and less effective,” said Steven Aiello, Field Chief Information Security Officer at AHEAD. “Cisco Hypershield ensures that cyber protections are included into the fabric of the enterprise. Distributed Exploit Protection will be a massive win for blue teams – legacy synthetic patching was primarily limited to edge devices, allowing lateral movement once an attacker breached the perimeter. It’s a great day for cyber-defenders!”

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PNY STRENGTHENS ITS TEAMS IN THE MIDDLE EAST AND SAUDI ARABIATO SUPPORT STRATEGIC GROWTH

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3 hours ago

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February 10, 2026

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PNY today announces the reinforcement of its commercial and marketing teams across the Middle East, with a particular focus on Saudi Arabia, a key strategic market for the expansion of its professional and consumer solutions businesses.

These recruitments are designed to support the acceleration of PNY’s expanding business around AI Factory initiatives and large-scale datacenter deployments. By strengthening its capabilities across computing, networking, storage, the full software stack, and the integration of NVIDIA and Vertiv solutions, PNY is positioning itself to deliver scalable, reliable end-to-end infrastructures that meet the evolving needs of enterprises as well as public and governmental organizations investing in AI and high-performance computing.

To support this growth strategy, PNY announces several key appointments:

Hashem Abughazaleh joins PNY to lead Professional Solutions Sales.
A seasoned Business Development and Enterprise Sales leader, Hashem brings over 15 years of experience across the Middle East and GCC. He has led high-level partnerships, defined enterprise sales strategies, and managed full solution lifecycles—from partner onboarding and technical customization to delivery.

Abdullah Algahyadh is appointed to drive the expansion of PNY’s presence in Saudi Arabia.
Born and raised in Riyadh, Abdullah holds a Bachelor’s degree in Business Information Systems and a Master’s degree in Entrepreneurship and Innovation Management from Middlesex University. His professional background includes business development, account management, and IT consulting. Abdullah brings strong local market knowledge and will play a key role in strengthening PNY’s footprint in the Kingdom.

Mohammed Hamdouche will lead the development of local marketing activities.
His background sits at the intersection of business, marketing, and technology, shaped by experience in large, tech-driven organizations across MENA markets. He brings expertise in digital marketing, with a strong interest in AI-driven technologies. Mohammed will actively support the growth of consumer solutions (a complete ecosystem of NVIDIA® GeForce® graphics cards, SSD components, and memory modules), storage ranges (USB flash drives and memory cards), as well as professional solutions.

“With these strategic hires, PNY is reinforcing its commitment to the Middle East and Saudi Arabia. We are strengthening our proximity to partners and customers, while helping them embrace innovative technologies to meet the region’s growing needs in digital transformation, AI, and high-performance computing.” –  Jérôme Bélan, CEO at PNY Technologies EMEA

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ACCELERATING AI ADOPTION IN HEARING HEALTH CRITICAL TO SUPPORTING PATIENTS WITH HEARING LOSS IN UAE

Published

4 days ago

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February 6, 2026

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Starkey MEA speaker presenting Omega AI hearing technology to audiologists and industry professionals during a conference session in Dubai.

Drawing on feedback from patients across the globe, Starkey highlighted that accelerating AI adoption in hearing health is already transforming daily life for people with hearing challenges, improving how they hear, connect and participate with greater confidence. Starkey addressed UAE’s leading audiologists, clinic owners and industry stakeholders from across the Middle East and Africa, led by Dr. Achin Bhowmik, Chief Technology Officer and Executive Vice President of Engineering.

The session focused on Starkey’s blueprint for AI-led hearing performance for patients in UAE and wider Middle East region, anchored by Omega AI, and detailed how the platform is advancing real-world speech clarity in challenging noisy environments, listening comfort and spatial awareness today, while setting the architecture for next-generation sound processing.

“At Starkey, sound quality is always, and will remain, job number one. Hearing is essential for how people connect, work, and participate in everyday life. When people delay action, outcomes suffer and quality of life and cognitive ability can decline unnecessarily,” said Dr. Achin Bhowmik, Chief Technology Officer and Executive Vice President of Engineering, Starkey. “Omega AI is built to bring people closer to natural hearing in real environments, using an industry-first 360-degree deep neural network processing and generative AI designed to dynamically adapt as listening conditions change and assist the patient in all environments. Hearing aids are high tech multifunction devices.   The next step is accelerating adoption, so these capabilities reach more patients in the UAE who can benefit from them.”

During the session, Starkey highlighted how Omega AI advances the shift from conventional amplification toward intelligent hearing systems designed for clarity, comfort and usability. Omega AI includes new connectivity features including Auracast assistant and Google Fast Pair, fall detection and a special AI assistant.  Starkey is setting the new standards for the industry.

The briefing took place against a backdrop of hearing loss emerging as a major global health and societal challenge. The World Health Organization projects that by 2050, nearly 2.5 billion people will have some degree of hearing loss, with more than 700 million expected to require hearing rehabilitation. The WHO also estimates the annual global cost of unaddressed hearing loss at almost US$ 1 trillion, reinforcing why prevention, early checks, and access to care matter.

The roadmap also emphasized connectivity and ecosystem design, including features intended to reduce friction for wearers, support faster fitting and follow-up, and enable a smoother clinical experience for hearing care professionals.

“Audiologists and clinic leaders in the Middle East, Africa and Turkey can rest assured that the new OMEGA AI platform will give them confidence and speed in treating their patients,” said Giscard Bechara, Director, Starkey MEA. “This briefing was designed to align the professionals on a larger point – hearing care is the need of the hour. Starkey has the technology today to service our patients better than any time before and we will waste no effort to educate and bring it here to our patients in the UAE and the Middle East.”

Starkey Middle East and Africa will continue engaging hearing care professionals and partners through professional education, technology briefings and clinical enablement initiatives, supporting evidence-based hearing care practices and helping translate the latest hearing innovation into improved patient outcomes.

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NEMETSCHEK GROUP AND INGRAM MICRO PARTNER TO ACCELERATE DIGITAL TRANSFORMATION ACROSS THE MIDDLE EAST AND NORTH AFRICA REGION

Published

6 days ago

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February 4, 2026

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Three executives stand behind a table holding a signed document folder during a Nemetschek Group and Ingram Micro partnership announcement event, with branded backdrop and floral arrangement in front.

The Nemetschek Group, one of the world’s leading software providers for the Architecture, Engineering, Construction and Operations (AEC/O) industry, announced a strategic partnership with Ingram Micro, a business-to-business (B2B) platform company for the global technology ecosystem, to jointly explore new business opportunities and accelerate digital transformation across the Middle East and North Africa (MENA).

The strategic partnership brings together Nemetschek’s cutting-edge software portfolio with Ingram Micro’s extensive regional reach, ecosystem enablement capabilities and deep market expertise. As part of the collaboration, both companies will work closely on joint market development initiatives, including coordinated marketing campaigns, industry events and customer engagement activities aimed at increasing awareness and adoption of Nemetschek’s solutions across the region. The collaboration also outlines a strong focus on sales enablement and training, equipping Ingram Micro’s teams with the technical, product and commercial expertise required to effectively promote, demonstrate and support Nemetschek technologies.

In addition, the partnership will support customers throughout their digital transformation journey through pre-sales collaboration, post-sales support and long-term account growth strategies. It is designed as a progressive onboarding framework, with Ingram Micro expected to be gradually onboarded across Nemetschek’s portfolio on a brand-by-brand basis as the partnership evolves.

Yves Padrines, Chief Executive Officer of the Nemetschek Group, noted that partnerships are a cornerstone of Nemetschek’s strategy to scale innovation and drive digital transformation globally. “The Middle East and North Africa region offers immense opportunity, defined by ambitious infrastructure programs and a clear commitment to digitalization. By collaborating with Ingram Micro, we are strengthening our ability to deliver open, connected and future-ready solutions that empower our customers to design, build and operate more efficiently and sustainably.”

Commenting on the partnership, Muayad Simbawa, Managing Director of Nemetschek Arabia, said: “This collaboration represents a strategic step forward in our mission to enable meaningful digital transformation across the built environment in the Middle East and North Africa. Ingram Micro’s strong regional footprint, ecosystem-driven approach and proven ability to scale technology adoption make them an ideal partner as we continue to empower architects, engineers and construction professionals with innovative, open and interoperable solutions. Together, we are laying the foundation for a more connected, efficient and sustainable future for the industry.”

Shaikh Mohammed Ahmed, Managing Director, Ingram Micro KSA, added: “At Ingram Micro, we see digital transformation as a collaborative journey built on strong partnerships and shared expertise. Our collaboration with Nemetschek reinforces our commitment to enabling our customers and partners with world-class technologies that address the evolving needs of the AEC sector. By combining Nemetschek’s industry-leading solutions with our regional capabilities and enablement services, we aim to unlock new growth opportunities and deliver tangible value across the MENA region.”

Ingram Micro is a leading global technology distributor and services provider, playing a critical role in the IT ecosystem by connecting technology manufacturers with solution providers and end customers. Through its extensive portfolio, digital platforms and value-added services, Ingram Micro enables businesses to scale, innovate and transform in an increasingly digital world.

The partnership underscores both companies’ shared vision of driving innovation, accelerating technology adoption and supporting regional ambitions for smarter infrastructure, sustainable development and digitally enabled economies.

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