Hospitality
The Arabian Travel Market: An opportunity to showcase Sardinia’s diverse offerings

The Sardinia Region presented its offerings in Dubai at the most important international fair dedicated to inbound and outbound tourism of the United Arab Emirates.
The press conference, held by the Sardinia Region at the Arabian Travel Market (ATM) highlighted the extensive opportunities for tourists and residents from the United Arab Emirates, with the announcement of the latest Dubai-Olbia flight route.
Along with Regional Tourism Councillor Franco Cuccureddu, Giovanna Loriga, Deputy Commercial Director Aviation and Marketing Olbia Airport and Jeyhun Efendi, Senior Vice President Commercial Operations flydubai also attended the press conference.
The press announcement was for the presentation of the Dubai-Olbia route, which will be operated by the Emirates Group’s flydubai carrier every Tuesday and Saturday from June 15 to August 31, 2024, but it was also to tell the UAE about the island’s diverse tourism offerings.
“It is true that in the Gulf countries (Kuwait, Saudi Arabia, the Emirates, Qatar, Bahrain and Oman) there is a widespread image of Sardinia linked mainly to luxury tourism – Councillor Cuccureddu said – “But we wanted to tell our story to a wider audience, and we took the opportunity of the presentation of the direct Dubai-Olbia flight operated by flydubai, with Business and Economy seats, to present Sardinia’s diversified tourism offerings, both from an experiential and economic point of view. We trust that the multiple attractions of our island, from the wonderful seaside offering known all over the world, the great cultural value, the food and wine excellences as well as the great excursion and sports offering, can appeal to a new and interesting tourist segment eager to know what Sardinia holds”.
Sardinia’s goal, with the activation of this new flight, is to focus on those living in the UAE, whether they’re nationals or expatriate residents, to highlight why Sardinia is a perfect destination to visit, especially in the summer months due to its milder climate.
In this sense, Sardinia can be the perfect destination for UAE residents, both with the marine-swimming offer and with the rest of the tourism products: the cultural offer (with the Nuragic civilisation for example, unique in the Mediterranean, comparable to the Egyptian civilisation for originality and majesty of the works, or with the Domus de Janas, officially a candidate to enter the list of the World Heritage of Humanity drawn up by Unesco), the excursion offer (with routes such as the legendary “Selvaggio Blu,” one of the most famous ferrata networks in the world), the naturalistic offer or the food and wine offer.
Not forgetting the tourism of the villages, which is also growing strongly because, thanks to the work in the area, it is enriched by new events, or the attractiveness of large entertainment events, with artists of international level who, especially in the summer, gather in Sardinia for festivals and concerts.
Hospitality
Cancro Calls for a Fresh Look at Hydration as UAE Families Return to Routine


As wellness becomes a top priority for UAE families, Cancro, a wellness-focused hydration company, is calling for a rethink of how families stay hydrated during the busy season ahead. With the UAE’s long, hot climate and demanding routines, hydration plays a critical role in maintaining focus, energy, and immunity — yet it is often overlooked.
What makes Cancro’s approach different is its use of deuterium-depleted water (DDW). Most water contains a small amount of deuterium, a naturally occurring form of hydrogen sometimes referred to as heavy hydrogen. In high amounts, deuterium can slow down how efficiently cells produce energy.
DDW has much of this deuterium removed, making it lighter. Early research suggests that it may support healthier cell function, improved energy, and faster recovery — benefits that align with today’s wellness-driven lifestyles.
Health specialists point to three areas where hydration is especially important for families in September:
- Focus & Learning: Even mild dehydration can affect concentration and memory, making it harder for children to perform at school.
- Energy & Productivity: For parents balancing work and family commitments, hydration is key to sustaining energy throughout long days.
- Immunity & Recovery: Proper hydration strengthens the body’s defenses against seasonal illnesses and supports recovery after activity.
“Families in the UAE live fast-paced, high-demand lives, often in extreme heat or air-conditioned environments that contribute to dehydration,” said Arsh Mehta, Founder of Cancro. “At Cancro, we believe hydration should be about more than quenching thirst — it’s about supporting wellbeing in a holistic way. With advanced hydration solutions like deuterium-depleted water, we aim to help families feel stronger, more focused, and more resilient every day.”
Cancro is encouraging UAE families to see hydration not as routine, but as a daily health investment — one that supports sharper minds, stronger immunity, and better energy for both children and parents.
Hospitality
DIVE INTO GREATNESS: SUN DIVING WELCOMES WORLD CHAMPION FREEDIVER ALESSIA ZECCHINI TO SUN SIYAM OLHUVELI

Sun Diving is proud to present a one-of-a-kind ocean experience with world champion freediver Alessia Zecchini on 13th October 2025. The event will be held at Sun Siyam Olhuveli’s Sunrise Beach from 4:00 PM to 5:30 PM. Guests will have the rare opportunity to meet the athlete recognized as “The Deepest Woman in the World.”
Born in Rome in 1992, Alessia began freediving training at just 13 years old and went on to set multiple world and European records. She was the first woman to dive to 100 meters in free immersion and has since reached the deepest at 123 meters in constant weight with monofin. Her inspiring career has been celebrated worldwide, including in the movie Vertical Breath and the acclaimed Netflix documentary The Deepest Breath. Today, she continues to push boundaries while sharing her passion for the ocean and the importance of its conservation.
This unique guest engagement by Sun Diving offers dive enthusiasts the chance to meet Alessia during an informative talk. She will share her journey and experiences in freediving, reflect on her accomplishments, and discuss ocean preservation and breath control. Following her talk, a Q&A session will allow guests to connect directly with Alessia and the Sun Diving team. Sun Diving will also host an interactive beach experience where guests can try scuba and snorkel gear in shallow water with instructors. Guests can capture photos and autographs from Alessia and explore the dive booth to learn about the world of diving and special offers at Sun Diving.
“Welcoming Alessia Zecchini is an honor for us and an inspiration for our guests,” said Ahmed Nihaan, Dive Center Manager at Sun Siyam Olhuveli. “Her achievements beneath the waves embody both human potential and the importance of protecting our oceans.”
Sun Diving, the official diving arm of Sun Siyam Group, offers SSI-certified courses, snorkelling, freediving, and specialty programs across its Maldives properties. As a subsidiary, it enhances guest experiences with curated dive packages, illustrated dive maps, lifeguard programs, and eco-focused initiatives, positioning Sun Siyam as a leader in sustainable and memorable ocean adventures.
Hospitality
THE RETURN OF JAZZ & JUICE NIGHTS AT CUCINA, THE PALM

Jazz, cocktails and Italian flair are back! Cucina, The Palm is bringing back its much-loved Jazz & Juice Nights, starting Friday, 3rd October, where live music, Italian dining, and vibrant energy set the scene for an unforgettable night.
Every Friday and Saturday from 7pm to midnight, Cucina comes alive with a dynamic three-piece jazz trio led by award-nominated arranger and composer Rudo Pieterse on upright bass and vocals, accompanied by Jose Roman Nunez on piano and Janelle Bernado on drums. Their soulful melodies and lively rhythms fill the restaurant with energy, immersing guests in the sounds of classic jazz and the warm ambience of an Italian piazza.
Guest can enjoy two hours of unlimited beverages for just AED 165, featuring Italian classics such as the timeless Negroni and refreshing Aperol Spritz, alongside the Hugo Spritz and the restaurant’s signature Cucina Spritz – a mix of Martini Fiero, Martini Ambrato, berry shrub, sparkling wine, and chocolate bitters. Wine lovers can also explore Cucina’s unique wines-on-tap selection and savour an impressive selection of reds, whites and rosés.
For those seeking a complete dining experience, Cucina’s a la carte menu celebrates the essence of Italy. Guests can indulge in freshly made pasta, wood-fired pizzas, and other Italian favourites, all crafted with fresh ingredients and time-honored recipes. Each dish is designed to complement the live entertainment and drinks, transporting diners to the heart of Italy for a truly immersive experience.
With the trio’s vibrant performances, Cucina’s lively yet sophisticated ambiance, inventive drinks offering and delicious à la carte options, Cucina’s Jazz & Juice Nights deliver the perfect weekend ritual – ideal for long evenings of dining, sipping and soaking up the atmosphere.
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