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Digital Identity: Enabling MEA eGoverment Entities to Enhance Experiences while Cutting Costs

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Digital Identity
By Uday Shankar Kizhepat, Vice President and General Manager- Middle East and Africa Region, WSO2

We live digitally. Much of our professional work is digital, as is much of our leisure time. Our commercial activity – shopping, service subscription, banking, and more – is digital. And our government is digital. No doubt governance itself requires the wisdom of individuals. But the transactional part – filing, requesting, registering, licensing, and so on – is digital. Governments in the Middle East and Africa (MEA) know they have an opportunity, with today’s technologies, to streamline transactional government functions while cutting costs.

One way to do this is to introduce digital identities. By allowing each citizen to be recognized by their “bytes essence,” public authorities open the door to transformative programs that use these trusted online personas to get things done reliably and rapidly. Many regional nations are acknowledging the potential of digital ID systems and have cultivated track records for themselves in areas such as boosted citizen engagement and enhanced accuracy of outcomes.

Digital IDs offer a practical means to ensure useability when new e-government services come online. Identity verification, service accessibility, and data protection are three major, long-standing challenges encountered by regional governments on their digital transformation journeys. The digital ID solves all of them. It offers an elegant solution to the verification issue, obviously, but its simplicity enhances accessibility, and its security features protect data. 

Digital Identity

The ’Guarantee’

The digital identity may look straightforward, but its elegance is built on a toolbox of advanced technologies such as biometrics, encryption, and blockchain. These building blocks come together to give a guarantee of authenticity when an individual presents their credentials to an online gatekeeper. And we should not use the word “guarantee” lightly. It lies at the core of the viability of any authentication system offered by a government. When waved through the door, verified users can access tax history and health records. They can pay bills or register with a government agency. If verification is erroneous, a host of problems can arise.

The digital ID is a holistic, citizen-centric approach that strikes a balance between security and performance and yet does not compromise either. It eliminates bureaucratic bottlenecks and elevates the citizen experience without the public-sector agency ever relinquishing control of any part of the process. But how? How do digital IDs allow government services to operate at peak efficiency and grant seamless access to every citizen while not faltering when it comes to risk management? How do responsive, always-on services guarantee privacy and security? Well, the answer comes full circle, back to digital transformation. 

Governments in the Arab Gulf region mention digital transformation frequently in published guidelines that map the way to economic diversification. These same guidelines apply to the government itself, which must set about transforming systems, processes, and functions to prepare for digital IDs and the world they promise – one in which a digital service provider can offer both seamless access and security. Complexities come from the scale and interconnectedness of operations, and the need for every shred of data, every machine-to-machine process, and every user session to be secure. Regulatory obligations must be juggled with budgetary constraints while technology leaders play intermediary to vying stakeholder factions within the organisation. It is easy to see how challenging it might be to maintain interoperability and data-sharing in such a fraught environment.

Of course, none of this will deter government organisations in the MEA region. They know what the hurdles are, but they also know what is to be gained – smoother services that cost less to provide while engendering greater citizen trust and in fact are leading the way in some of these digital initiatives. Remember, regional governments also know that the expectations of their citizens have, in a very real sense, undergone a digital transformation of their own.

Digital Identity

Success Stories

If we cast our eyes around the region, we can see digital ID-centric transformation in action already. Some government organisations in the Middle East have introduced biometric facial recognition as part of digital identity phase-ins and are using the system for secure digital document storage. Also in current use are systems that allow single, mobile-based logins. In these countries, the government’s identity access management (IAM) system undergoes a sweeping overhaul that allows the unification of credentials data to provide secure digital identity.

In the Asian subcontinent, we find a government that directed its telecoms ministry to build a national information exchange layer using an API. Strict identity management was rolled out as part of this ambitious project. With digital identity in place, the government can enable slicker collaboration between its departments and enhanced efficiency in outputs. It can do all this while optimising data access and consumption, which empowers analysts to deliver more actionable insights to stakeholders across agencies and ministries.

In Africa, one country showed its peers how an integrated identity and access management solution can be used for risk-based authentication, single sign-on, multi factor authentication, and user self-service. The solution was designed to minimise the risk of identity theft, but it was also (through single sign-on) able to reduce complexity when onboarding and offboarding users.

Conflict Resolved

If digital solutions are the future of government, then digital identity is the future of public-sector cybersecurity and risk management. Governments in the region have been trying for years now to transform service delivery and engender citizen trust and engagement, but security has always been in conflict with agility. Having leveraged digital identity, authorities rid themselves of the downsides and reap rewards such as those described here. These regional successes underscore not only the profound impact digital transformation can have on society, but the indispensable role digital identity will play in delivering those efficiencies in a way that promotes trust.

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Nothing Raises $200M Series C to Power the Next Phase of Consumer AI

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Nothing Phone (3) aesthetic shot

Today, we’re announcing new funding––USD $200M in our Series C round at a USD $1.3B valuation. This milestone marks the start of our next phase: From being the only independent smartphone company to emerge in the last decade, towards building an AI-native platform in which hardware and software converge into a single intelligent system.

a portrait of Carl Pei, CEO and Co-founder of Nothing
Carl Pei, CEO and Co-founder of Nothing

Building the foundations for the future
When we started Nothing, we had a thesis that if we could build a smartphone business at scale and own the last-mile distribution point in consumer tech, we would be well-positioned for the next technology shift. Although we didn’t know what that would look like at the time, the opportunity is now crystal clear.

From the start, we knew that the foundation had to be an end-to-end value chain
capable of delivering products at speed, scale, and quality. As we’ve seen from many others that have tried, building a hardware company is hard. There are many potential failure points and almost no room for error. For us, it required assembling a team that balanced a pragmatic approach of rapidly launching products, with an innovative mindset to deliver experiences that our community would immediately love.

Today, the foundations are firmly in place. From award-winning design, to our global manufacturing and supply chain network built for quality and cost. In four years, we have shipped millions of devices, began 2025 crossing $1B+ in total sales, while growing 150% in 2024.

Building this infrastructure has been the hardest and most valuable thing we’ve done so far. With the support of our community, we’re fortunate to have made it here. Today, we’re in a position that will be very hard to copy: The ability to launch any consumer hardware product from start to finish within months, go-to-market operations that can ship and service worldwide, a global user community that co-creates with us, all without the innovator’s dilemma or bureaucratic constraints that the incumbents face. On to chapter 2.

Operating systems, evolved
In the last 18 years, the smartphone became ubiquitous. It is the primary personal computing tool to manage the countless tasks of daily life. Beyond its distribution scale, what makes the smartphone the most powerful consumer device in the market is its unmatched access to contextual information and user knowledge. For this reason, I believe the smartphone will remain one of the most important devices in the AI era.

On the other hand, while AI has made revolutionary progress in the last three years, the smartphone experience has barely evolved. Most of the innovation has been underwhelming, limited to incremental improvements in photo editing, translations, and assistant features that barely work.

For AI to reach its full potential, consumer hardware must reinvent itself alongside it. This is the opportunity we see for Nothing. We see a future where operating systems are significantly different from the ones today. Each system will know its user deeply, and be hyper-personalised to each individual. Interfaces will adapt to our context and needs. Suggestions will surface naturally, and once we confirm an intent, agents will execute on our behalf. The system will handle the non-essential for us, allowing us to focus on what truly matters, which will be different for every person. Unlike today’s one-size-fits-all solution, a billion different operating systems will be rendered for a billion different people.

Over time, this OS will be transversal across all form factors: We’re starting with smartphones, audio products and smart watches, devices that people already use every day. In the future, our OS will carry into smart glasses, humanoid robots, EVs, and whatever comes next.

Why we are uniquely-positioned to create this future: Owning the last-mile distribution point with all its contextual and user knowledge is essential to developing an OS that will help people in their daily lives. An AI OS that doesn’t know its user and isn’t ever-present can’t deliver a hyper-personalised experience. This is the next chapter for Nothing, integrating an AI experience into our hardware devices to reinvent how technology amplifies us.

The next billion unit scale product
In the near-term, we believe that the smartphone will remain the only device shipping at billion-unit scale each year. But soon, we’ll all be carrying an additional device that will be just as important. In the coming years, we’ll learn that the more context we can feed our AI, the more useful it becomes. The smartphone, while powerful, can’t always be there for us. Sometimes it’s in our pocket, or we might be on the move with our hands full.

A new class of AI-native devices will emerge. Products that are available to the user at the moment of need, paired with intelligence that turns understanding into action. This is a very exciting time, imagining devices that capture context across modalities and generate interfaces on demand, shaped by what the user is trying to accomplish.

We have been hard at work imagining what this future could look like, and can’t wait to launch some of our first AI-native devices next year.

Our Series C capital raise
This funding round allows us to execute on this vision by accelerating our innovation roadmap and further scaling our distribution. Our round was led by Tiger Global, with significant support from existing shareholders GV, Highland Europe, EQT, Latitude, I2BF, and Tapestry, alongside new strategic backing from Nikhil Kamath and Qualcomm Ventures.

Alongside this Series C, we’re also preparing to launch our next Community round giving our supporters another opportunity to become part of Nothing’s journey. More details will be shared soon.

As we continue our journey, we do so with huge gratitude to our community, our team, and our partners. This next chapter is only possible because of you.

Carl, CEO and Co-founder of Nothing

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Innovo and Siemens Announce Strategic Partnership in Building Technologies

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Two executives from Innovo and Siemens shake hands during a strategic partnership agreement signing ceremony in Dubai.

Innovo, an industry leader in construction and innovation, has signed a strategic partnership with Siemens, a leading technology company, to drive innovation, digital transformation, and sustainable growth across building technologies in the UAE.

Under the agreement, Innovo Technology Services has officially become a Siemens Solution Partner for Building Automation, authorised to deliver and integrate the Building X portfolio in the UAE. Building X is Siemens’ open, cloud-based platform for smart building management.

Innovo will provide full sales, integration, and support across modules including Lifecycle Twin, Energy Manager, Operations Manager, Comfort AI, Security Manager, Fire Manager, and API Manager.

This milestone strengthens Innovo’s commitment to digital adoption and sustainability in the built environment, while extending Siemens’ global leadership into one of the world’s fastest-growing construction markets.

The strategic partnership was formalised at a signing ceremony attended by Bishoy Azmy, CEO, Innovo, and Hakan Ozdemir, CEO, Smart Infrastructure, Siemens Middle East.

Bishoy Azmy, CEO, Innovo, said: “Our partnership with Siemens reflects our shared vision, to create smarter, safer, and more sustainable digital ecosystems. By combining Siemens’ advanced solutions with Innovo’s digital innovation, we are delivering intelligent solutions that will transform building performance and enhance quality delivery across the UAE.”

Hakan Ozdemir, CEO, Smart Infrastructure, Siemens Middle East, said: “Innovo is a trusted partner with a proven record in digital solutions. Their appointment as a Siemens Solution Partner will accelerate the deployment of our Building X portfolio in the UAE, supporting more efficient, resilient, and connected communities.”

Innovo continues to operate at the forefront of innovation. This strategic partnership supports the company’s vision to be part of the future of intelligent, sustainable building solutions that transform communities across its global markets.

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Lexar MEA expansion: 5,000+ retail stores

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Lexar MEA expansion has hit a major milestone: the brand’s products are now available in over 5,000 retail stores across the Middle East and Africa. Moreover, the footprint reflects a fivefold increase in outlets carrying Lexar-branded solutions. With GITEX Global 2025 approaching, Lexar will showcase its latest memory and storage innovations for photographers, gamers, and content creators.

Lexar MEA expansion: momentum built with partners

At the core, growth comes from “The Lexar Way.” Specifically, the company co-builds the channel through training, consumer engagement, and incentive programs—so partners can move faster and serve customers better. Consequently, retailers gain the resources and product knowledge to match users with the right cards, readers, SSDs, and DRAM. In turn, this partner-first model has underpinned demand over the past three years.

For nearly 30 years, Lexar has been empowering the world with memory innovations,” said Fissal Oubida, General Manager – Middle East, Africa & India. “Ultimately, our rapid growth in the region reflects rising demand for reliable memory solutions and the strength of our retail partnerships. Therefore, expanding our footprint demonstrates a long-term commitment to a market that’s become a hub for imaging innovation and creativity.”

Lexar MEA expansion at GITEX: what creators and gamers will see

At GITEX Global 2025 (Hall 1, Stand H1-25), Lexar plans to spotlight professional-grade memory cards, high-speed card readers, portable SSDs, and performance DRAM—solutions tuned for regional workflows. For creators, that means faster offloads, smoother edits, and simpler backup routines. For gamers, it means quicker load times and more responsive systems with NVMe upgrades and reliable storage tiers. Additionally, visitors can expect hands-on demos and guidance on selecting media for mirrorless bodies, cinema cameras, and gaming rigs. Notably, the team will translate specs into practical choices for real-world use.

Partner enablement that scales across MEA

To keep pace with demand, Lexar runs channel seminars and roadshows across the region. During these sessions, product details become clear use cases—from 4K/8K capture on CFexpress to hybrid creator–gamer setups. Furthermore, the company invests in localized education so floor staff can explain speed classes, endurance ratings, thermal behavior, and backup best practices. As a result, customers leave with the right media for their device and workload.

Going forward, Lexar will continue to consolidate its regional presence,” added Oubida. “In fact, GITEX is an ideal platform to extend collaborations, strengthen local partnerships, and introduce new offerings tailored to MEA consumers.”

Why the Lexar MEA expansion footprint matters for end users

Availability matters. Because the retail network is broader, buyers can compare products in person, ask questions, and walk out with the right kit the same day. Moreover, consistent access improves creator and gamer confidence—especially when tight deadlines depend on fast cards and dependable SSDs. In practical terms, the 5,000-store milestone shortens the path from idea to delivery. Likewise, it supports regional growth in content creation, esports, and professional imaging.

Looking ahead

Expect continued product rollouts and deeper collaboration with resellers. Next, the roadmap includes more education-first initiatives, clearer in-store guidance, and expanded after-sales support. Ultimately, photographers, videographers, streamers, and gamers will gain a simpler, more reliable way to upgrade daily tools. In summary, Lexar’s partner model and retail reach position the brand to scale with MEA’s demand.

Bottom line

The Lexar MEA expansion is about reach, relevance, and reliability. With 5,000+ stores and a strong showing planned for GITEX Global 2025, the company is doubling down on creators and gamers across the Middle East and Africa—therefore bringing pro-grade memory and storage closer to where people work and play.

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