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Happy employees translate to happy customers

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Exclusive interview with Yunib Siddiqui, Group CEO and proprietor of Jones the Grocer

Congratulations on the Heathrow opening, how does this milestone impact your business, and what can travelers expect at this new location?

Thank you! The opening of Jones the Grocer at Heathrow is a significant milestone because it is our first store in Europe. It certainly demonstrates that our wonderful brand, in its various formats, can successfully scale alongside entrenched players in the West.  At over 550sqm, this is our largest full-service restaurant at an airport and features an open kitchen with a live grill, a traditional pizza oven and a stylish bar serving fine wines and cocktails. Many dishes, familiar and loved by our customers in the Middle East, are served at London Heathrow. For those on the go there is also a ‘grab and go’ with freshly made pastries, sandwiches, toasties, salads, wraps, and a selection of beverages and exceptional coffee. This dual offering ensures a gourmet experience for every traveler, whether they have time to sit and dine or need something quick and delicious before they fly away.

Can you share some key insights into your global franchising strategy and the challenges and opportunities you’ve encountered along the way?

The first and most important thing is to work with a partner who is a) passionate about food and b) consistently wants to deliver the most memorable experience. These two points underpin our strategy. Concurrently we look at financial capacity, access to locations and a strong team which can operate our franchise system. In my experience everything must work in tandem to deliver mutual success. Our biggest challenge is always the supply chain. We need to make sure every ingredient we specify is available and if not, then test recipes with substitute ingredients to ensure consistency. In terms of opportunities – well, there are so many given we’ve only just begun to venture outside the Middle East!

What innovative concepts and strategies have you implemented at Jones the Grocer that have helped propel the brand to new heights in the culinary world?

We’ve introduced several concepts that set us apart. The first one is this idea that a gourmet grocery can be successfully and meaningfully combined with casual dining. Then we took this one step further by designing our stores where food is theater. Whether it’s a walk-in cheese room, someone slicing meats, a barista pouring a flat white, a chef cooking on an open flame, it’s all open and visible to the customer. Many of our stores are designed to host cooking classes and some even hold live music events. We often use our fabulous retail products as ingredients on our menu, and this is a key objective now and going forward.

We’ve also embraced technology to enhance the customer experience, with initiatives like our online store and loyalty programs. Sustainability is another key focus; we’ve implemented eco-friendly practices across our operations, from sourcing locally produced ingredients to reducing plastic use. These strategies align with our values of quality, community, and sustainability.

From your perspective, what are the latest trends in the gourmet food and beverage sector?

We’re seeing a growing demand for transparency in sourcing and sustainability in the gourmet food and beverage sector. Customers are more conscious about where their food comes from and how it’s produced. There is also a trend towards experiential dining, where the focus is on creating memorable experiences rather than just serving food, which as I mentioned earlier has always been part of the Jones concept.  Additionally, the integration of technology, such as AI and data analytics, is playing a significant role in personalizing customer experiences and optimizing operations. Finally, health and wellness continue to be a major trend, with an increased demand for organic, plant-based, and allergen-free options.

August is the month of happiness, so how does Jones the Grocer create an environment that promotes happiness and satisfaction for its customers and staff?

At Jones the Grocer, we believe happiness comes from a sense of community and belonging. For our customers, we create a welcoming and vibrant atmosphere in our stores, where they can enjoy high-quality food and connect with others. We regularly host events and workshops that bring people together and foster a sense of joy and camaraderie. For our staff, we prioritize a positive and supportive work environment. We invest in their professional growth and well-being, providing opportunities for training, development, and team building. Happy employees translate to happy customers, and that’s a key part of our philosophy.

As someone deeply passionate about gourmet food, how do your personal culinary interests and experiences influence the offerings at Jones the Grocer?

My passion for gourmet food is deeply intertwined with the vision for Jones the Grocer. I often travel to explore food, and am constantly exploring new culinary trends and ingredients, which helps to keep our menu innovative and exciting.  I also enjoy cooking, which gives me a deeper understanding of technique and flavour. I like simple food, nothing too fussy. I like the dish and its ingredients to sing on the plate. This passion is also reflected in our commitment to sourcing the finest ingredients and supporting artisanal producers.

Hospitality

NEO-TEMAKI BRINGS NEXT-GEN JAPANESE HANDROLLS TO JW MARRIOTT MARQUIS HOTEL DUBAI

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Following its preview at Sole DXB, Neo-Temaki will officially open this July at JW Marriott Marquis Hotel Dubai, bringing its contemporary take on Japanese handroll culture to the city.

Centered around freshly prepared temaki, counter dining and an energy-fueled atmosphere, Neo-Temaki offers an experience where quality ingredients, craftsmanship and interaction come together. With a menu composed by Chef Miguel Huelamo, the concept celebrates handrolls made to order alongside a selection of Japanese-inspired small plates and beverages.

Menu highlights include the Otoro Bomb with bluefin tuna belly and crispy scallions, Hamachi Crunch with yellowtail and plum coated sesame, and Scallop Lux with Hokkaido scallop and yuzu kosho. Beyond the handrolls, guests can also enjoy dishes including Salmon & Hamachi Ponzu, Neo Nigiri Selection and Spicy Wagyu Tartare, complemented by a thoughtfully curated selection of sake, cocktails influenced by Japan, a select range of grape labels, and non-alcoholic concoctions.

Neo-Temaki is set to open in July, marking another step in JW Marriott Marquis Hotel Dubai’s evolving culinary landscape as the hotel continues to introduce original, home-grown dining concepts. Reflecting a broader vision for its food and beverage offering, each is developed in-house to create distinctive dining destinations centred on creativity, quality and exceptional guest experiences.

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Hospitality

NAUGHTY PIZZA BRINGS ITALIAN PIZZA TO ALSERKAL AVENUE

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Known for its signature biga pre-ferment dough, crafted using the brand’s secret recipe, premium Italian ingredients and bold flavour combinations, Naughty Pizza has built a loyal following with standout creations. These include the Tartufino, featuring a truffle cream base, mixed mushrooms, stracciatella cheese and fresh truffle shavings; the hearty Don Brisket, topped with San Marzano tomato sauce, mozzarella fior di latte Agerola, 24-hour slow-cooked beef brisket, semi-dried red tomatoes, parmesan cream and fried rosemary; and the signature Naughty Pizza, made with a pecorino cheese cream base, fior di latte, crispy chicken tenders, fresh chili, basil, and spicy buffalo sauce. Guests can also enjoy a selection of handcrafted classics and seasonal specials that celebrate authentic Italian flavours with the brand’s distinctive twist.

The opening of the Naughty Pizza food truck at Alserkal Avenue marks another milestone for founder Bart Misztal, who launched Naughty Pizza in the UK during the Covid-19 pandemic, growing the brand when much of the hospitality industry faced unprecedented challenges. Building on that success, he brought the concept to Dubai in 2023, followed by a second location at Dubai Festival City. 

The Alserkal Avenue opening marks the brand’s third UAE location and represents a significant achievement, as Alserkal Avenue is widely recognised as one of Dubai’s most sought-after lifestyle and cultural destinations. Home to leading galleries, design studios and independent concepts, Alserkal Avenue carefully curates its tenant community, making the opportunity to open within the district a strong endorsement of Naughty Pizza’s growing reputation.

The expansion comes at a time when many independent restaurants are navigating softer consumer spending amid regional uncertainty and the annual summer slowdown. Rather than slowing its momentum, Naughty Pizza has continued to invest in growth while introducing creative collaborations and community-driven initiatives that keep guests engaged. Recent partnerships, including a collaboration with CAIA, brought together two homegrown brands through a limited-edition menu that generated strong interest during a traditionally quieter trading period.

Naughty Pizza officially opens at Alserkal Avenue on July 15, welcoming guests to experience its Italian-inspired menu in one of Dubai’s leading destinations for art, culture and creativity. To celebrate the opening, Alserkal Avenue visitors can enjoy 20 per cent off their orders during the first week of operations, offering the perfect opportunity to discover the brand’s signature pizzas at its newest location.

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Hospitality

UAE-BORN COFFEE PLANET STRENGTHENS REGIONAL MARKET LEADERSHIP THROUGH MAJOR PARTNERSHIPS WITH IKEA OPERATED BY AL-FUTTAIM, EMARAT AND UNION COOP

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Coffee Planet, one of the GCC’s most established integrated coffee companies, has announced a series of major regional partnerships with IKEA operated by Al-Futtaim, Emarat and Union Coop, further cementing its position as a leading player within the Middle East’s evolving retail and self-service beverage sector.

The agreements mark a key milestone in the company’s growth strategy, expanding its footprint across high-volume retail, convenience and food service environments throughout the UAE and wider GCC.

Allan Jones, Founder and Chairman of Coffee Planet, said: “This latest phase of expansion represents a major step forward for Coffee Planet and reflects how rapidly consumer expectations are evolving across the region. Whether in retail, convenience or food service environments, customers today expect high-quality coffee experiences wherever they are, and that is exactly where we are positioning the brand.”

He added: “What makes these collaborations particularly significant is that they place Coffee Planet at the intersection of multiple high-growth channels. From IKEA’s integrated retail and food service ecosystem to Emarat’s convenience network and Union Coop’s large-scale retail presence, each partnership strengthens both our accessibility and our regional market leadership.”

As part of its partnership with IKEA operated by Al-Futtaim, Coffee Planet is now present across seven locations in the UAE, as well as stores in Oman and Qatar. The collaboration spans multiple customer touchpoints, including self-service coffee solutions in food courts, beverage offerings across snack and food kiosks, and retail placement of Coffee Planet’s packaged whole bean and ground coffee ranges.

The partnership is also set to expand further in the coming months, with capsules and instant coffee products due to launch across IKEA retail shelves, alongside a planned rollout into IKEA Egypt.

The brand has also expanded its presence across 80 Emarat petrol station locations in the UAE.

The rollout includes self-service espresso-based coffees, teas and matcha, supported by Coffee Planet’s integrated model spanning machines, consumables and supply operations. A new iced beverage range, including iced coffee and iced matcha, is also set to launch across locations later this year.

Meanwhile, Coffee Planet’s partnership with Union Coop will see branded self-service beverage units installed across 13 UAE locations by the end of summer, offering a range of hot coffee and tea beverages within one of the country’s leading retail cooperative networks.

The expansion reflects rising demand for premium coffee experiences beyond traditional café environments, as convenience, accessibility and self-service formats continue reshaping the regional beverage market.

Jones concluded: “As a UAE-born company, we are incredibly proud to see the brand continuing to scale across the GCC while competing confidently alongside international players. This is not just about expansion in footprint but about building long-term relevance within the everyday consumer landscape across the region.”

Founded in the UAE in 2005, Coffee Planet has grown into one of the region’s most established integrated coffee businesses, operating across roasting, distribution, retail and self-service beverage solutions, and serving customers across the GCC and international markets.

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