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HP Workforce Solutions Advances Strategy to Deliver Exceptional Employee Experiences

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At HP Imagine, the company’s annual event for media and analysts, HP Workforce Solutions division (HPWS) announced a series of significant advancements designed to enable companies to achieve growth by delivering more personalized, fulfilling experiences.

As part of this, HP is expanding access to HP Workforce Experience Platform, giving IT managers access to enhanced tools, data and insights to ensure their employees are connected and productive. For customers wanting HP to manage their IT environment, HP is announcing advanced monitoring solutions and global availability of HP Managed Collaboration Services that proactively remediate incidents before employees are impacted. And when technology does fail, HP is launching a new service that helps get employees back up and running quickly. HP is also introducing a new service to help companies harness the power of AI to drive further productivity in the workforce and expanded refurbishment programs to drive a more circular economy.

“We are at the intersection of two major trends – AI and Flexible Work – and both are having a profound impact on our lives,” said Dave Shull, President of HP Workforce Solutions. “At the same time, employees want greater fulfillment and companies want improved productivity. Our Future-Ready portfolio of software and solutions helps guide companies through this shift.”

Keeping Employees Engaged and Productive

HP Workforce Experience Platform Expands Beta Access and Introduces New Features

HP Workforce Experience Platform – a platform that intelligently anticipates and resolves digital friction across every employee endpoint from a single dashboard – has been in private beta for three months with more than 270K devices enrolled.

HP is now expanding access by making the Workforce Experience Platform Beta available to new or renewing HP Proactive Insights customers in the United States at no extra cost.

As part of the new release, HP is rolling out new features that enable customers to monitor, secure, and manage printer performance at scale, in addition to PCs. New capabilities in AI-powered fleet management and employee sentiment analysis will help reduce IT support tickets and employee downtime through proactive anomaly detection and smart recommendations.

Additionally, HP Workforce Experience Platform supports integrations with Microsoft Power BI, Power Automate and Tableau (available now), and plans to support Microsoft Intune and ServiceNow in a future release, enabling IT to leverage Workforce Experience Platform data easily and securely within their existing workflows. This means IT has a more holistic view of their device fleet, better data accuracy, and more tailored IT operations that help drive down expenses and improve return on investment.

New Global Command Centers for Advanced Monitoring Capabilities

As companies look to shift their IT support from a reactive to a proactive approach, HP is announcing advanced Monitoring and Management capabilities – enabled by new global command centers – to help customers monitor and manage both HP and non-HP devices across the world, including detecting and remediating incidents.

Leveraging telemetry, HP monitors thousands of data points in conference room equipment, printers, and PCs. This enables HP Service Experts to detect and identify issues and take remote actions to proactively remediate incidents before employees are impacted. These HP Managed Services are available globally for HP’s managed solutions customers and sold through direct channels.

Industry’s First Out-of-band Diagnostics and Remediation Capability Data shows that 90% of employees prefer flexible or hybrid work. Employees have also come to expect the same level of support remotely that they would receive in an office. But existing remote support tools can’t always address the problem, like when a PC crashes and won’t reboot.

To help reduce the time and frustration involved in restoring productivity for both hybrid employees and IT, HP is introducing a new HP out-of-band remediation service, the industry’s most advanced remote remediation technology, that enables more PC issues to be fixed remotely than ever before – even if the PC won’t boot. HP is the first PC manufacturer to use out-of-band technology to securely connect to remote PCs below the OS, using an encrypted cloud connection. This allows HP support agents full keyboard, video and mouse (KVM) control to diagnose and fix more complex issues like boot failures, imaging and BIOS issues — with virtually no assistance from the end user. This industry-first remediation service is expected to be available later this year in North America and the EU as an add-on to an HP Essential, Premium or Premium+ Support package with the purchase of any new Intel vPro enabled PC direct from HP or an authorized reseller. HP plans to expand the service feature availability across other commercial PCs in the coming months.

New AI Advisory Services Help Customers Tap into the Potential of Microsoft Copilot

HP is also announcing a new AI advisory service to help customers tap into the full potential of Microsoft 365 Copilot. This new AI advisory service will evaluate a company’s current setup and readiness for AI, conduct interactive workshops to help companies maximize the benefits of AI, and help companies plan for rolling out new AI tools. This new AI Advisory Service is expected to be available in November 2024 in the US, UK, France, Spain, Ireland, and Germany.

Creating Collaborative Team Experiences

Managed Collaboration Services Now Available to Customers Worldwide

In today’s flexible working world, video collaboration connects more employees than ever before. To help customers modernize and maintain their conference rooms, HP is announcing global availability of HP Managed Collaboration Services. HP Managed Collaboration Services uses Poly and HP gear to deliver exceptional meeting experiences with flexible, reliable, managed room solutions that ensure every space is video-enabled, and ready to be used. Learn more here.

Driving Societal Impact

HP is committed to accelerating equitable access to education, healthcare, and economic opportunity for those who are systemically excluded so they can participate and thrive in a digital economy. HP’s new services and programs help give technology a second life while delivering hope around the world.

Expanded Portfolio of HP Certified Refurbished Hardware

With growing customer demand for high-quality, reliable second-life devices, HP is announcing expansion of its HP Certified Refurbished hardware portfolio to now include LaserJet Multi-Function Printers, available for Managed Print Solutions customers in the United States.

Each HP Certified Refurbished device undergoes rigorous refurbishment and inspection processes, utilizes approved HP parts, and comes backed by HP Support for added peace of mind. The LaserJet offerings are the latest addition to the HP Certified Refurbished hardware portfolio, which also includes availability of HP EliteBook 800 G6 and G7 series notebooks in the United States and France.

Delivering HOPE Around the World

HP is expanding HOPE Recycling Futures – HP’s signature program that helps companies connect and uplift children. HOPE Recycling Futures receives devices from organizations who would otherwise dispose of them, works with its partners to erase existing data and refurbish the devices. HP then coordinates with vetted non-governmental organizations to deliver the devices to schools serving vulnerable and marginalized youth — all at no cost to the company or receiving organization.

HOPE Recycling Futures is already partnering with companies across the EU, UK, Switzerland, India, Singapore, and Brazil, and will now extend this partnership to include Mexico. More than 16,000 children in 22 countries have benefited from the program through 72 donation projects to date.

By giving their PCs a second life for kids in need through HOPE Recycling Futures, businesses can play a crucial role in reducing e-waste and empowering the next generation with the tools they need to thrive in a digital world.

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New Rubrik Agent Cloud Accelerates Trusted Enterprise AI Agent Deployments

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New Rubrik Agent Cloud Accelerates Trusted Enterprise AI Agent Deployments

AI agents represent the biggest opportunity and the biggest threat to organizations everywhere. Rubrik, Inc., the Security and AI Operations Company, today announced the launch of the Rubrik Agent Cloud to accelerate enterprise AI agent adoption while managing risk of AI deployments.

AI transformation is now mandatory for most organizations. However, IT leaders are constrained because Agentic AI has significant risks including hallucination as well as compromise by threat actors. Rubrik Agent Cloud is designed to monitor and audit agentic actions, enforce real-time guardrails for agentic changes, fine-tune agents for accuracy and, finally, undo agent mistakes. Built on the Rubrik Platform that uniquely combines data, identity and application contexts, Rubrik Agent Cloud gives customers security, accuracy, and efficiency as they transform their organizations into AI enterprises.

“IT and security leaders often don’t know what their AI agents are doing or how to undo their mistakes. Rubrik wants to help them answer: ‘What agents do I have?’ ‘What are they capable of doing?’ ‘How are they performing?’ ‘What did they do?’ and ‘Can I undo that when they screw up?’ said Bipul Sinha, CEO, Chairman, and Co-Founder of Rubrik. “AI agents have the potential to cause 10x the damage in 1/10 of the time. With Rubrik Agent Cloud, we uniquely address this challenge by leveraging our leadership in data, identity, and resilience to help our customers deploy AI agents with peace of mind.”

Accelerate Enterprise AI Deployment and Resilience 

Rubrik Agent Cloud will offer comprehensive agent management capabilities that encompass the entire AI agent lifecycle – from observability and control to performance management and simulation. 

  • Agent Monitor:
    • Auto-discovers both infrastructure-as-a-service (Azure/AWS) agents as well as platform-as-a-service (M365/AgentForce) agents. 

○ Automatically discovers and maps active agents across popular agent builders such as OpenAI, Microsoft Copilot Studio, Amazon Bedrock and other popular agent building tools. 

○ Continuously monitors agent activity and data access, and maintains immutable audit trails capturing context from data, identity, and applications. 

  • Agent Govern:
    • Tracks agent usage, evaluates performance against prompts, and gives teams the tools to control destructive/undesired actions.

○ Defines and enforces agent behavior, access, and action policies in real-time. 

○ A centralized tool to provide integration with enterprise identity systems—helping ensure secure, compliant, and controlled innovation.

  • Agent Remediate:
    • Announced in August 2025, Agent Rewind integrates with Rubrik Security Cloud to provide the industry’s only solution for precise time and blast radius rollback of undesirable or destructive actions.

○ Goes beyond observability to allow organizations to instantly undo unwanted or destructive actions, without any downtime or data loss. 

○ Selective rollback of agent-driven changes ensures continuous protection for critical data and systems, and immutable recovery.

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UAE’s AI market set to soar to Dh170 billion by 2030, driving MENA’s Dh610 billion Artificial Intelligence boom

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UAE’s AI market set to soar to Dh170 billion by 2030, driving MENA’s Dh610 billion Artificial Intelligence boom

The UAE’s Artificial Intelligence (AI) market is forecast to hit Dh170 billion (USD 46.33 billion) by 2030, according to new data from Grand View Research (GVR) in a study that underscores the country’s accelerating dominance in the region’s USD 166 billion (Dh610 billion) AI boom.

Close on the heels of the UAE unveiling its first Arabic-language AI model earlier this year, the new research by the California headquartered- firm reveals that the MENA AI market, valued at USD 11.92 billion (Dh43.7 billion) in 2023, is set to expand almost fifteen-fold to USD 166.33 billion (Dh610 billion) by 2030, growing at an annual rate of 44.8 percent.

“The Middle East, and especially the UAE, is no longer just an adopter of global AI technologies – it’s, in fact, shaping its own playbook,” said Swayam Dash, Managing Director at Grand View Research. “With sovereign funds backing innovation, and policies like the UAE’s new Strategic Plan 2031 leading the way with focus on utilising artificial intellegence in achieving greater financial efficiency for the federal government, the region is becoming a laboratory for how AI can drive both governance and growth.”

GVR’s report further highlights that nearly three in four UAE companies have maintained or increased their AI investments in the past year. Machine learning and deep learning remain the backbone of this transformation, particularly in healthcare, logistics, and financial services.

According to the report, the AI in Healthcare market in the Middle East and Africa, valued at USD 193.1 million (Dh 709 million) in 2023, is projected to reach USD 1.47 billion (Dh 5.39 billion) by 2030 growing at a CAGR of 33.6 per cent, while the region’s legal AI sector – currently at USD 43.3 million (Dh 159 million) – is expected to almost triple to USD 121.5 million (Dh 446 million) at a CAGR of 18 per cent over the same period.

“The release of region-specific AI metrics for the first time quantifies what many have sensed – that the UAE and its neighbours are at the tipping point of a generational transformation,” Dash added. “And the next wave of opportunity will come from specialisation. Sectors like healthcare and legal technology are still emerging here and hence the potential is immense. With the AI in regional healthcare market alone projected to touch USD 8.39 billion (AED 30.8 billion) by 2033, we’re looking at a decade of exponential growth. Likewise, the legal AI space, though currently small, represents a first-mover opportunity in digitising governance, compliance, and regulatory frameworks – areas where the Middle East can define its own benchmarks rather than follow global ones.”

The study also notes how the MENA region is further emerging stronger as one of the world’s most dynamic AI frontiers driven particularly by government-led digital transformation agendas, rapid urbanisation, and the rollout of AI-enabling technologies such as 5G, cloud, and IoT,

“Machine learning and deep learning continue to dominate adoption across smart-city initiatives, healthcare, and urban management ­– with the UAE leading the charge in real-world integration,” said Dash.

The full Grand View Research MENA AI Market Report offers an in-depth analysis of these evolving trends, uncovering how data, policy, and innovation are converging to redefine the region’s digital economy.

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FVC and SearchInform Join Forces to Boost Insider Threat Prevention and Data Protection in MENA

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FVC and SearchInform Join Forces to Boost Insider Threat Prevention and Data Protection in MENA

FVC, a prominent distributor specialising in innovative technology solutions, is pleased to announce its strategic partnership with SearchInform, a leader in information security and insider threat prevention solutions. Together, they are committed to strengthening organizations’ defenses against data leaks, corporate fraud, human-factor related risks.

K.S. Parag, Managing Director, FVC:

“We are excited to welcome SearchInform to our cybersecurity portfolio. The company offers the most powerful and localized DLP on the MENA market. SearchInform solution stands out from the competition due to a number of advantages. The system can be deployed within a few hours, protects the maximum number of data transfer channels, provides smart content-based blocking for all controlled channels and also use digital watermarks to trace the source of potential leaks. SearchInform DLP supports analysis of data in Arabic and has security policies, tailored for requirements of local organizations, enabling timely detection and prevention of confidential data leaks. The solution leverages AI to monitor atypical data transfer channels, recognize graphic elements, transcribe audio into text, detect attempts to photograph PC screens with smartphones.”

SearchInform offers a range of products, including DCAP, DLP, and SIEM. All the tools are seamlessly integrated. Technical support is provided through a specialist assigned to the company, who has extensive experience thanks to clients from various fields.

Commenting on the Partnership, Artem Volodin, CEO SearchInform MENA, stated:

“We are proud to collaborate with FVC, whose expertise in the Middle Eastern market will strengthen our efforts to combat insider threats and data leaks. The region needs a comprehensive solution that will enable organizations to meet regulatory standards, including SAMA, PDPL, DCC, ECC, UAE Information Assurance (IA) Regulation etc. and global ones, such as GDPR, PCI DSS. SearchInform delivers tools for data protection and risk mitigation across all levels: FileAuditor secures file systems, DLP covers workstations and human risks, Risk Monitor addresses corporate fraud, and SIEM protects IT infrastructure.”

The partners are currently conducting expert training, partner enablement sessions, and are also negotiating the implementation of SearchInform products in local companies.

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