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Future Food Foundry Investmented in Greeneration to Transform UAE Food Production

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Greeneration

Future Food Foundry (3F), headquartered in the UAE and a leader in transformative agri-food technology, announces a significant investment in Greeneration, a longevity brand company. This strategic deal is a pivotal step forward for 3F in creating an ecosystem of unique companies and technologies that are revolutionizing the future of food production.

Greeneration has quickly become a key player in Dubai’s agricultural landscape. The high-end specialty greens vertical farm specializes in growing hyperlocally and supplying premium edible flowers, microgreens, and specialty leaves tailored to the needs of high-end culinary professionals. 

With this investment, 3F supports Greeneration in expanding beyond premium ingredients for fine dining. Greeneration’s ultimate vision is a longevity brand company, focused on health and sustainability. This new direction will encompass superfoods, adaptogens, medical herbs, and more, offering products that support long-term vitality and holistic well-being for end customers. 

The strategic tranche will be used by Greeneration to achieve breakeven and launch the first sub-brands of the longevity platform while continuing to support the food safety, and the culinary excellence of the UAE.     

Leo Musatov, Co-Founder and Managing Director at Future Food Foundry commented, “Our investment in Greeneration marks a pivotal moment in 3F’s mission to create a new generation of superfoods with restorative health benefits. Greeneration’s rapid commercial success showcases their innovative approach, quickly becoming a leader in the sector and establishing a financially self-sustainable company. While technology is a key enabler, their product focus on novel functional foods aimed at extending life spans is transforming the business into a  ‘longevity brand company.’ As we continue to grow, this partnership not only reinforces Greeneration’s success but also supports our commitment to enhancing food security in the UAE, ensuring that the region can thrive independently amidst global food supply challenges.” 

“We are thrilled to partner with Future Food Foundry as we share the same vision for the future of food,” said Roman Ulyanov, Founder of Greeneration. “This investment not only strengthens our financial success as a supplier of high-end ingredients for HoReCa but also supports our transition towards a longevity brand company. We are bringing a new product category to the market, centered on sustainable health, anti-aging, holistic wellness, and preventive care, paving the way for a healthier, more sustainable future.”      

The UAE’s heavy reliance on food imports has long posed a challenge to the nation’s food security. By supporting Greeneration’s growth and expansion, 3F is directly contributing to reducing this reliance and advancing the UAE’s vision for a resilient and self-sufficient food system. Greeneration’s vertical farming techniques, which include water-efficient hydroponic systems and environmentally responsible practices, align perfectly with 3F’s mission to blend innovative technologies with traditional knowledge for a more sustainable future.

Hospitality

LADURÉE CROWNED BEST CAFÉ AT THE BBC GOOD FOOD MIDDLE EAST AWARDS 202

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Ladurée team receiving the Best Café award on stage at the BBC Good Food Middle East Awards 2025, holding the trophy beside the official winner backdrop

The iconic Parisian tea room is recognised for culinary excellence and refined dining across the UAE

Ladurée, the iconic Parisian maison celebrated for its French pâtisserie and refined dining, has been awarded Best Café at the BBC Good Food Middle East Awards 2025. One of its Dubai Mall locations has been recognized as a standout destination among the city’s finest dining experiences.

Founded in 1862 on Rue Royale in Paris, Ladurée brings over 160 years of French culinary heritage to the UAE. From its beginnings as an intimate Parisian tea room to its evolution into a globally renowned maison, the brand has remained synonymous with elegance, craftsmanship, and classic French flavours—both sweet and savoury.

Ladurée has firmly established itself as a restaurant-led concept, offering far more than a traditional café experience. With a strong presence across the UAE, including its flagship restaurant at Dubai Mall Fashion Avenue and its elegant tea room at Mall of the Emirates, each venue offers guests an immersive and refined dining experience through a carefully curated expression of French indulgence. Iconic macarons are complemented by refined savoury classics, all executed with the meticulous attention to detail that defines the maison.

Globally recognised for its signature macarons, Ladurée continues to honour recipes perfected over generations. The menu also features beloved classics such as the iconic French toast, the Ladurée club sandwich, and comforting French dishes that reflect the brand’s culinary depth and savoir-faire.

The Best Café title for 2025 builds on Ladurée’s continued recognition by the BBC Good Food Middle East Awards, following its nominations for Best Café and Best Casual Dining Restaurant in 2024, reinforcing its consistent excellence in the region’s competitive dining landscape.

“This recognition reflects the hard work and discipline of our restaurant teams in the UAE, who bring Parisian heritage to life in every detail. From impeccable consistency to an unwavering commitment to quality, their efforts ensure that every guest experience upholds the maison’s standard of excellence,” said Kieran Mallon, CEO of the F&B Division at Scope Investment.

As of January 2026, Ladurée proudly holds the title of Best Café, reinforcing its status as a leading destination for authentic French cuisine and sophisticated café culture in the UAE.

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Hospitality

LADURÉE TURNS VALENTINE’S GIFTING INTO A WINNING AFFAIR WITH PARIS FLIGHTS HIDDEN INSIDE EVERY MACARON BOX

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Ladurée Valentine’s macaron gift boxes displayed on a pink background, featuring heart-shaped pink macarons, branded pastel boxes, and delicate floral ribbon accents.

Ladurée elevates Valentine’s Day gifting with a luxury-led campaign where every macaron box from its Valentine’s collection includes a Love Ticket with a guaranteed prize. Available across three curated box options, each purchase unlocks an instant reward ranging from exclusive Ladurée in-store experiences such as afternoon tea or signature treats, to luxury prizes, including return flight tickets to Paris for two, redeemable anytime in 2026.

Love is in the details, and this year, Ladurée celebrates it where it beats strongest: Paris, the city of love. Bold, sweet, and unapologetically luxurious, the limited-edition Valentine’s collection, illustrated by Guillaume Sardin, invites you to savor life and macarons with audacity.

What’s on the menu for love:

  • Heart-Shaped Macaron Caramel Ginger Black Tea | 15 AED
  • Macaron Gift Boxes:
    • 8 Macarons | 158 AED15 Macarons | 289 AED
  • Valentine French Toast | 72 AED Brioche, raspberry lychee jam, rose Chantilly, chocolate hearts, and macaron powder
  • Valentine Gift hamper | Starting from 599 AED, Macarons, chocolates, and marshmallow teddy bears tailored for your beloved
  • Valentine cake for 2 | Priced 119 AED, A romantic, heart-shaped creation featuring a delicate rose macaron shell, layered with rose buttercream, fresh lychee and raspberry. Finished with a handwritten chocolate love note, this elegant dessert is perfectly sized for two ideal for Valentine’s Day gifting or sharing.

Whether gifting, indulging, or simply celebrating life’s sweetest moments, Ladurée Dubai turns Valentine’s Day into an unforgettable luxury experience. Because love, like a perfect macaron, is meant to be bold, beautiful, and utterly irresistible. Available exclusively in the UAE and KSA.

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Hospitality

IFTAR AT PURANI DILLI – SHEIKH ZAYED ROAD, FOUR POINTS BY SHERATON

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Ramadan Iftar dessert display at PURANI DILLI featuring dates, dried fruits, traditional sweets, brass bowls, crescent moon décor, palm plants and mosque-inspired centrepiece.

Celebrate the holy month with an indulgent Ramadan Iftar at Purani Dilli, Sheikh Zayed Road, featuring a thoughtfully curated buffet that brings together authentic North Indian flavours with Arabic and Moroccan inspirations. The menu highlights include traditional Ramadan juices and dates, comforting soups, flavourful kebabs, signature curries, slow-cooked meats, freshly baked breads, and an extensive selection of classic and Middle Eastern desserts.

Crafted by Head Chef Mohammad Afzal Qureshi, the Iftar experience reflects culinary authenticity, balance, and festive generosity, making it ideal for family gatherings and corporate Iftars.

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