Hospitality

Latest Stat and Trends for Restaurants’ Loyalty Programs in the UAE and KSA

Published

1 year ago

November 8, 2024

By Naji Haddad, VP – EMEA at Deliverect

In the competitive restaurant landscape of the UAE & KSA, leveraging loyalty programs can significantly boost customer spending, enhance retention, and drive growth. This article explores key strategies and the latest trends in loyalty programs tailored for the customers in the two countries.

The importance of Loyalty Programs

As the restaurant market flourishes, loyalty programs have become essential for building a dedicated customer base. These programs reward guests for returning and staying engaged with your brand, ultimately generating more revenue. The evolution from simple analog rewards to sophisticated, tech-driven systems mirrors the rapid development in consumer expectations in this region.

Historically, loyalty programs were basic, today they use technology and data analytics to deliver personalized and engaging experiences. In the restaurant industry, common loyalty program features include point-based systems, discounts, free items, and exclusive offers tailored to local tastes.

For instance, many popular UAE restaurants and cafes, like Açaí Spot’s loyalty program, enhance the dining experience by fostering community and rewarding repeat visits. Customers appreciate the straightforward 10% cash back on all purchases, which encourages regular patronage and makes them feel valued.

Additionally, loyalty members receive early access to new menu items, creating excitement around fresh offerings. To promote the program, the brand leverages in-store promotions, social media, and staff education to highlight its benefits effectively.

Recent research indicates that the loyalty market in Saudi Arabia has experienced a robust compound annual growth rate (CAGR) of 11.6% from 2019 to 2023. Looking ahead, the market is poised for continued expansion, with a projected CAGR of 8.5% from 2024 to 2028. This growth is expected to elevate the market’s value from approximately US$1.04 billion in 2023 to an impressive US$1.59 billion by 2028.

Key Statistics on Restaurant Loyalty Programs

Adoption Rates

The popularity of loyalty programs has surged in the region over the past decade, especially post-pandemic, as restaurants seek ways to re-engage with their customer base and drive sales. Recent trends show that restaurants in both countries are increasingly recognizing the advantages of these programs for customer retention and repeat business, which is part of a broader trend towards customer-centricity.

Customer Participation

Participation rates in loyalty programs are high across demographics in the region, especially among millennials. In 2021 alone, 54.7% of millennials were active in restaurant loyalty programs, making them the largest user group. Millennials (24-39) are known for being digitally savvy and wanting personalized experiences, and they see huge value in their tailored rewards and offers. According to YouGov data, 27% of UAE consumers are loyalty program enthusiasts.

Impact on Revenue

Data shows that with each monetary transaction, users maximize their point earnings. Additionally, loyalty programs have a measurable impact on restaurant revenue.

On average, loyalty program members generate 12-18% more incremental revenue growth annually than non-members. These stats prove these programs work not only to attract and retain key customer segments but can also increase the amount of dollars spent on your business’s menu items.

These financial benefits show the importance of effective loyalty programs to drive growth and stay competitive in the restaurant industry. However, it is essential to explore the emerging trends shaping restaurant loyalty programs today to understand how these programs continue to evolve and adapt and how restaurants can fully take advantage of their benefits.

Trends Shaping Restaurant Loyalty Programs

Personalization and Customization

Personalization is a game-changer in the restaurant industry. Using data analytics, restaurants in the UAE can track customer behavior and preferences to offer targeted rewards.

For example: Açaí Spot’s loyalty program leverages customer data to tailor rewards and promotions, ensuring they resonate with individual preferences.

Personalized reward programs and offers are key to attracting and keeping customers. This curated approach enhances the customer experience, builds a stronger emotional connection with the brand and attracts repeat business and loyalty.

Technology Integration

Technology integration has revolutionized customer engagement with loyalty programs. The rise of mobile apps and digital platforms has simplified access and interaction, empowering customers to effortlessly track their rewards and receive tailored offers. These platforms facilitate a more convenient and streamlined connection with brands, enhancing the overall experience. Restaurants in both countries are increasingly embracing personalized, technology-driven solutions while exploring cashback options to deepen customer engagement.

The introduction of innovative programs by leading players underscores a competitive landscape dedicated to delivering exceptional value to consumers.

However, a seamless experience across multiple channels is also key to modern loyalty programs. Restaurants are now focusing on integrating online, mobile, and in-store interactions to create a cohesive customer experience.

For example, QR code scanning at checkout to accumulate points enhances customer interaction and satisfaction. This integration is crucial for restaurants in the UAE & KSA, where tech-savvy consumers expect such experiences.

Future Directions of Loyalty Programs

As loyalty programs evolve, two main trends are shaping their future. On one hand, AI and machine learning will transform loyalty programs by delivering super personal experiences. On the other hand, sustainability and social responsibility are becoming increasingly important as consumers value ethical practices more and more.

AI and Machine Learning

These technologies allow restaurants to analyze customer data more effectively, predicting preferences so restaurants can reward and communicate with guests more precisely.

AI-driven micro-segmentation, which enhances targeting and effectiveness beyond generic offers, helps draw consumers in and increase the number of dollars spent.

Sustainability and Social Responsibility

Establishments should aim to match customer values. Some examples are discounts for using reusable containers or eco-conscious packaging. These businesses also align their loyalty programs with broader corporate social responsibility goals.

The future of restaurant loyalty programs is combining AI-driven personalization with a focus on sustainability and social responsibility. Together, these trends set the new standard for how loyalty programs can drive customer satisfaction and long-term business success.

As restaurants use technology to become more precise with their menu items and loyalty programs, they improve the customer experience and build a deeper connection with their audience. By aligning their loyalty programs with ethical practices and broader social goals, they will resonate more with the values of today’s consumers.

Conclusion

The increasing implementation of loyalty programs highlight their necessity for driving customer retention and revenue growth. As these programs become more tech-driven and socially responsible, restaurants that embrace innovation and mirror their customers’ values will stand out in a competitive market.

These programs increase customer satisfaction, spending, and repeat visits by rewarding frequent customers with points, discounts, and exclusive offers. Businesses that understand this will build deeper customer loyalty, helping them stand out in a crowded market and remain relevant for years to come.

All these future trends will shape the landscape of loyalty programs, and restaurants that get ahead of the curve and innovate will win customers’ loyalty, while enjoying long-term growth and maintaining a competitive edge in the restaurant industry.

Hospitality

SUN SIYAM VILU REEF SHOWCASES THE SOUL OF MALDIVIAN CUISINE THROUGH ITS SIGNATURE “KANDU KUKULHU” COOKING EXPERIENCE

Published

7 hours ago

November 28, 2025

Integrator Web-Editor

A chef is demonstrating a cooking technique over a large frying pan in an outdoor, thatched-roof cooking class area, with several Maldivian dishes laid out on a table in front of him.

At Sun Siyam Vilu Reef, Maldivian cuisine is honoured not merely as food but as a reflection of island heritage and identity. One of its most meaningful traditions is the preparation of Kandu Kukulhu, the Maldives’ iconic rolled tuna curry. Rooted in local custom and shared across generations, this dish has become the heart of Vilu Reef’s weekly Maldivian cooking classes, offering an intimate encounter with the flavours, techniques, and stories that define the islands. As part of the resort’s signature culinary journey, it brings the Maldivian spirit to life through authentic tastes and thoughtful storytelling.

Deeply rooted in local tradition, Kandu Kukulhu reflects centuries of craft and care. At Vilu Reef, the experience is guided by the resort’s Maldivian chefs, who demonstrate each step with the precision and intuition that comes from generations of practice. Guests will discover to artfully slice the tuna and layer it with aromatic spices to binding the rolls with coconut or pandan leaf. As the curry slowly cooks in coconut milk, its scent fills the atmosphere, offering a vivid glimpse into everyday island cooking. It is an experience that lingers long after the final tasting.

Kandu Kukulhu, which literally translates to “chicken of the sea,” is the Maldivian special tuna curry, a remarkable tribute to the Maldives islands’ deep-rooted connection to the ocean.

“Sun Siyam Vilu Reef’s culinary story celebrates Maldivian heritage, moving beyond simply serving fresh seafood,” says Chef de Cuisine Mohamed Hameed, known as Chef Printey. ” It is a connection to our islands, our people, and the traditions that shaped Maldivian cuisine. By sharing these methods, we bring our cultural narrative to life in the most sincere way.”

The cooking class forms a key part of the Maldivian Roots Signature Experience, that highlights the flavours, crafts, and cultural expressions that define the Maldives. It embodies the Sun Siyam philosophy of celebrating island life through meaningful encounters and genuine Maldivian spirit. This experience is available for all guests at Sun Siyam Vilu Reef and can be booked in advance during their stay.

Hospitality

Rohini at Mövenpick JLT, A Modern Expression of Timeless Indian Flavours

Published

9 hours ago

November 28, 2025

Integrator Web-Editor

A modern Indian restaurant interior features dark wooden ceilings and seating, geometric patterned dividers, and decorative brass lanterns hanging above a row of banquette seating.

Rohini at Mövenpick Jumeirah Lakes Towers has earned its place as a trusted favourite among Dubai diners. Its central location makes it an easy choice for residents and visitors, while the setting inside the hotel gives it a calm, steady rhythm that suits everyday meals and special evenings with equal ease. The restaurant sits just beyond the lobby, opening into an elegant space shaped by soft lighting, muted tones, and subtle cultural details that add warmth.

Rohini takes its name from the revered “red star” in Indian astronomy, a symbol of vitality and auspicious beginnings. That inspiration flows into the restaurant’s design and culinary approach. The interiors blend modern refinement with an underlying warmth that reflects Indian hospitality. A small gesture inspired by the traditional tika greets diners at the entrance, offering a quiet moment of connection that sets the tone for what follows. It is thoughtful details like this that make the restaurant feel personal without overstating its intentions.

Rohini’s menu reflects a clear understanding of Indian cooking techniques and regional influences. The selection focuses on thoughtfully curated classics. The tandoor section shows the kitchen’s strength with smoky, tender kebabs and paneer that holds it’s shape and flavour. Familiar favourites like Butter Chicken and Dal Makhani arrive with layered spices and texture, staying true to their origins while being refined just enough for contemporary palates. Vegetarian dishes receive equal attention, offering vibrant, balanced options that stand confidently alongside the non-vegetarian mains

The beverage offering complements the menu with ease. A small but thoughtful selection of mocktails, cocktails, and grape options provides refreshing pairings while keeping the focus firmly on the food. Each drink is crafted to balance the warmth and richness of Indian cuisine, making the overall dining experience feel cohesive.

Rohini’s atmosphere strengthens its sense of togetherness. Portions encourage sharing, and the room carries an inviting warmth that suits family gatherings, group dinners, and relaxed weekend meals. Lighting inspired by traditional Indian lamps adds a gentle glow, while cultural elements remain understated and contemporary. On select evenings, the experience extends into performance with contemporary Indian dance. These artistic moments enrich the restaurant’s personality without overwhelming the dining experience.

Service at Rohini carries a friendliness that fits the space. The team is knowledgeable about the menu and confident in guiding guests through flavours and spice profiles. The approach is relaxed and attentive, which contributes significantly to the restaurant’s inviting energy.

What ultimately defines Rohini is its ability to find harmony between tradition and modernity. It is rooted in authentic Indian flavours yet shaped with a contemporary sensibility. It continues to stand out as a preferred destination for diners seeking honest cooking, a calm atmosphere, and service delivered with sincerity. Rohini offers its signature flavours at Mövenpick Hotel Jumeirah Lakes Towers and through Rohini on Wheels, the vibrant food truck operating at TH8 Palm Dubai Beach Resort.

Hospitality

A RELAXED NEIGHBOURHOOD CLASSIC: DISCOVER AUTHOR’S LOUNGE AT VOCO BONNINGTON JLT

Published

9 hours ago

November 28, 2025

Integrator Web-Editor

Authors' Lounge interior at voco Bonnington Dubai featuring grand piano, elegant seating, bookshelves, and crystal chandeliers

Author’s Lounge at Voco Bonnington, JLT is one of the neighbourhood’s most relaxed and welcoming spots for easy, all-day dining. The ambience is calm and inviting. Soft neutral tones, spacious seating, and warm lighting create a laid-back atmosphere that works for every part of the day. Whether you want a peaceful corner to unwind with a book or a bright spot for a morning meeting, the lounge keeps the experience effortless.

The menu offers reliable favourites and fresh flavours that suit every mood. Breakfast brings familiar plates served with enough substance to start the day well. Lunchtime leans toward crisp salads, sandwiches, and light plates perfect for a quick bite. The offering expands to comforting mains that suit both hotel guests and regular visitors from the community. The pastry counter adds another layer of appeal, especially for those looking for a quick treat or a simple accompaniment to their coffee.

The beverage programme is a defining element of Author’s Lounge. A focused team of baristas maintains consistency across every cup. Espresso-based drinks are balanced, iced coffees remain smooth without heavy sweetness, and the tea selection caters to guests who prefer clean, refreshing profiles. It is a menu designed around dependability rather than novelty, which is exactly why it resonates with its regulars. In a city that gravitates toward spectacle, Author’s Lounge succeeds by keeping the experience grounded. Its appeal comes from thoughtful details, consistent quality.

As part of voco Bonnington JLT’s broader dining landscape, Author’s Lounge supports the hotel’s vision of accessible, high-quality hospitality. It serves hotel guests, working professionals, and JLT residents with equal consideration, offering a space that adapts to the rhythm of daily life in a seamless and welcoming way. Its long operating hours add to its convenience, making it a reliable option from early mornings through late evenings.