Hospitality
Latest Stat and Trends for Restaurants’ Loyalty Programs in the UAE and KSA

By Naji Haddad, VP – EMEA at Deliverect
In the competitive restaurant landscape of the UAE & KSA, leveraging loyalty programs can significantly boost customer spending, enhance retention, and drive growth. This article explores key strategies and the latest trends in loyalty programs tailored for the customers in the two countries.
The importance of Loyalty Programs
As the restaurant market flourishes, loyalty programs have become essential for building a dedicated customer base. These programs reward guests for returning and staying engaged with your brand, ultimately generating more revenue. The evolution from simple analog rewards to sophisticated, tech-driven systems mirrors the rapid development in consumer expectations in this region.
Historically, loyalty programs were basic, today they use technology and data analytics to deliver personalized and engaging experiences. In the restaurant industry, common loyalty program features include point-based systems, discounts, free items, and exclusive offers tailored to local tastes.
For instance, many popular UAE restaurants and cafes, like Açaí Spot’s loyalty program, enhance the dining experience by fostering community and rewarding repeat visits. Customers appreciate the straightforward 10% cash back on all purchases, which encourages regular patronage and makes them feel valued.
Additionally, loyalty members receive early access to new menu items, creating excitement around fresh offerings. To promote the program, the brand leverages in-store promotions, social media, and staff education to highlight its benefits effectively.
Recent research indicates that the loyalty market in Saudi Arabia has experienced a robust compound annual growth rate (CAGR) of 11.6% from 2019 to 2023. Looking ahead, the market is poised for continued expansion, with a projected CAGR of 8.5% from 2024 to 2028. This growth is expected to elevate the market’s value from approximately US$1.04 billion in 2023 to an impressive US$1.59 billion by 2028.
- Key Statistics on Restaurant Loyalty Programs
Adoption Rates
The popularity of loyalty programs has surged in the region over the past decade, especially post-pandemic, as restaurants seek ways to re-engage with their customer base and drive sales. Recent trends show that restaurants in both countries are increasingly recognizing the advantages of these programs for customer retention and repeat business, which is part of a broader trend towards customer-centricity.
Customer Participation
Participation rates in loyalty programs are high across demographics in the region, especially among millennials. In 2021 alone, 54.7% of millennials were active in restaurant loyalty programs, making them the largest user group. Millennials (24-39) are known for being digitally savvy and wanting personalized experiences, and they see huge value in their tailored rewards and offers. According to YouGov data, 27% of UAE consumers are loyalty program enthusiasts.
Impact on Revenue
Data shows that with each monetary transaction, users maximize their point earnings. Additionally, loyalty programs have a measurable impact on restaurant revenue.
On average, loyalty program members generate 12-18% more incremental revenue growth annually than non-members. These stats prove these programs work not only to attract and retain key customer segments but can also increase the amount of dollars spent on your business’s menu items.
These financial benefits show the importance of effective loyalty programs to drive growth and stay competitive in the restaurant industry. However, it is essential to explore the emerging trends shaping restaurant loyalty programs today to understand how these programs continue to evolve and adapt and how restaurants can fully take advantage of their benefits.
- Trends Shaping Restaurant Loyalty Programs
Personalization and Customization
Personalization is a game-changer in the restaurant industry. Using data analytics, restaurants in the UAE can track customer behavior and preferences to offer targeted rewards.
For example: Açaí Spot’s loyalty program leverages customer data to tailor rewards and promotions, ensuring they resonate with individual preferences.
Personalized reward programs and offers are key to attracting and keeping customers. This curated approach enhances the customer experience, builds a stronger emotional connection with the brand and attracts repeat business and loyalty.
Technology Integration
Technology integration has revolutionized customer engagement with loyalty programs. The rise of mobile apps and digital platforms has simplified access and interaction, empowering customers to effortlessly track their rewards and receive tailored offers. These platforms facilitate a more convenient and streamlined connection with brands, enhancing the overall experience. Restaurants in both countries are increasingly embracing personalized, technology-driven solutions while exploring cashback options to deepen customer engagement.
The introduction of innovative programs by leading players underscores a competitive landscape dedicated to delivering exceptional value to consumers.
However, a seamless experience across multiple channels is also key to modern loyalty programs. Restaurants are now focusing on integrating online, mobile, and in-store interactions to create a cohesive customer experience.
For example, QR code scanning at checkout to accumulate points enhances customer interaction and satisfaction. This integration is crucial for restaurants in the UAE & KSA, where tech-savvy consumers expect such experiences.
- Future Directions of Loyalty Programs
As loyalty programs evolve, two main trends are shaping their future. On one hand, AI and machine learning will transform loyalty programs by delivering super personal experiences. On the other hand, sustainability and social responsibility are becoming increasingly important as consumers value ethical practices more and more.
- AI and Machine Learning
These technologies allow restaurants to analyze customer data more effectively, predicting preferences so restaurants can reward and communicate with guests more precisely.
AI-driven micro-segmentation, which enhances targeting and effectiveness beyond generic offers, helps draw consumers in and increase the number of dollars spent.
- Sustainability and Social Responsibility
Establishments should aim to match customer values. Some examples are discounts for using reusable containers or eco-conscious packaging. These businesses also align their loyalty programs with broader corporate social responsibility goals.
The future of restaurant loyalty programs is combining AI-driven personalization with a focus on sustainability and social responsibility. Together, these trends set the new standard for how loyalty programs can drive customer satisfaction and long-term business success.
As restaurants use technology to become more precise with their menu items and loyalty programs, they improve the customer experience and build a deeper connection with their audience. By aligning their loyalty programs with ethical practices and broader social goals, they will resonate more with the values of today’s consumers.
Conclusion
The increasing implementation of loyalty programs highlight their necessity for driving customer retention and revenue growth. As these programs become more tech-driven and socially responsible, restaurants that embrace innovation and mirror their customers’ values will stand out in a competitive market.
These programs increase customer satisfaction, spending, and repeat visits by rewarding frequent customers with points, discounts, and exclusive offers. Businesses that understand this will build deeper customer loyalty, helping them stand out in a crowded market and remain relevant for years to come.
All these future trends will shape the landscape of loyalty programs, and restaurants that get ahead of the curve and innovate will win customers’ loyalty, while enjoying long-term growth and maintaining a competitive edge in the restaurant industry.
Hospitality
A Normal Day Rolls Out a Fresh Menu at Dar Al Wasl’s Neighbourhood Bistro

Located in the heart of Dar Al Wasl, Jumeirah, A Normal Day has quickly established itself as one of Dubai’s most talked-about neighbourhood dining spots. Conceived by a team of locally raised creatives, the bistro strikes a balance between sophistication and ease – somewhere you can drop by for a quick coffee and pastry in the morning, linger over lunch with friends, or settle in for dinner that feels both relaxed and refined.
The new menu builds on that philosophy, introducing a line-up of dishes that are inventive yet grounded, drawing inspiration from both global flavours and local tastes, while embracing the spirit of everyday eating and easy eating.
Breakfast has been refreshed with new favourites including Turkish Eggs, with poached eggs, tzatziki, and crunchy citrus oil served with pizza bread; Mushroom Toast, where sourdough is layered with truffle provolone, sautéed mushrooms, chewy onions, and macadamia nuts; and the Sour Cherry Muffin, a
fresh-from-the-oven bake with white chocolate, sesame, and a side of raspberry butter.
For lighter bites and starters, the menu brings bold sharing plates: Foul Madames Dip with fava beans, tahini, cumin, and spices; classic Tzatziki with fresh cucumber and herbs; Charcuterie Chips, pairing house-made crisps with salami, pickle chilli, mayo, paprika, and parmesan; and Roasted Beetroot with Feta and Nuts, combining baked beetroot with smoked feta, caramelised walnuts, and rocket.
New main courses showcase the bistro’s playful, globally inspired approach: Casarecce with Trapanese Pesto and burrata; the Kimcheesburger, with kimchi cabbage, kimchi mayo, cheddar, and fries; crisp Chicken Schnitzel with herb butter and coleslaw; and the Focaccia Sandwich, stacked with beef mortadella, fresh figs, pesto, and stracciatella.
To close, Date Pudding takes its place on the menu permanently – making a comeback from their Test Kitchen Series. It’s a moist date cake with toffee sauce and ice cream, offering the perfect sweet ending. With art-lined walls, warm interiors, and a buzzing energy that flows from morning to late, A Normal Day
continues to redefine what dining out in Dubai feels like: creative, comfortable, and always memorable.
Hospitality
Cancro Calls for a Fresh Look at Hydration as UAE Families Return to Routine


As wellness becomes a top priority for UAE families, Cancro, a wellness-focused hydration company, is calling for a rethink of how families stay hydrated during the busy season ahead. With the UAE’s long, hot climate and demanding routines, hydration plays a critical role in maintaining focus, energy, and immunity — yet it is often overlooked.
What makes Cancro’s approach different is its use of deuterium-depleted water (DDW). Most water contains a small amount of deuterium, a naturally occurring form of hydrogen sometimes referred to as heavy hydrogen. In high amounts, deuterium can slow down how efficiently cells produce energy.
DDW has much of this deuterium removed, making it lighter. Early research suggests that it may support healthier cell function, improved energy, and faster recovery — benefits that align with today’s wellness-driven lifestyles.
Health specialists point to three areas where hydration is especially important for families in September:
- Focus & Learning: Even mild dehydration can affect concentration and memory, making it harder for children to perform at school.
- Energy & Productivity: For parents balancing work and family commitments, hydration is key to sustaining energy throughout long days.
- Immunity & Recovery: Proper hydration strengthens the body’s defenses against seasonal illnesses and supports recovery after activity.
“Families in the UAE live fast-paced, high-demand lives, often in extreme heat or air-conditioned environments that contribute to dehydration,” said Arsh Mehta, Founder of Cancro. “At Cancro, we believe hydration should be about more than quenching thirst — it’s about supporting wellbeing in a holistic way. With advanced hydration solutions like deuterium-depleted water, we aim to help families feel stronger, more focused, and more resilient every day.”
Cancro is encouraging UAE families to see hydration not as routine, but as a daily health investment — one that supports sharper minds, stronger immunity, and better energy for both children and parents.
Hospitality
DIVE INTO GREATNESS: SUN DIVING WELCOMES WORLD CHAMPION FREEDIVER ALESSIA ZECCHINI TO SUN SIYAM OLHUVELI

Sun Diving is proud to present a one-of-a-kind ocean experience with world champion freediver Alessia Zecchini on 13th October 2025. The event will be held at Sun Siyam Olhuveli’s Sunrise Beach from 4:00 PM to 5:30 PM. Guests will have the rare opportunity to meet the athlete recognized as “The Deepest Woman in the World.”
Born in Rome in 1992, Alessia began freediving training at just 13 years old and went on to set multiple world and European records. She was the first woman to dive to 100 meters in free immersion and has since reached the deepest at 123 meters in constant weight with monofin. Her inspiring career has been celebrated worldwide, including in the movie Vertical Breath and the acclaimed Netflix documentary The Deepest Breath. Today, she continues to push boundaries while sharing her passion for the ocean and the importance of its conservation.
This unique guest engagement by Sun Diving offers dive enthusiasts the chance to meet Alessia during an informative talk. She will share her journey and experiences in freediving, reflect on her accomplishments, and discuss ocean preservation and breath control. Following her talk, a Q&A session will allow guests to connect directly with Alessia and the Sun Diving team. Sun Diving will also host an interactive beach experience where guests can try scuba and snorkel gear in shallow water with instructors. Guests can capture photos and autographs from Alessia and explore the dive booth to learn about the world of diving and special offers at Sun Diving.
“Welcoming Alessia Zecchini is an honor for us and an inspiration for our guests,” said Ahmed Nihaan, Dive Center Manager at Sun Siyam Olhuveli. “Her achievements beneath the waves embody both human potential and the importance of protecting our oceans.”
Sun Diving, the official diving arm of Sun Siyam Group, offers SSI-certified courses, snorkelling, freediving, and specialty programs across its Maldives properties. As a subsidiary, it enhances guest experiences with curated dive packages, illustrated dive maps, lifeguard programs, and eco-focused initiatives, positioning Sun Siyam as a leader in sustainable and memorable ocean adventures.
-
Tech News1 year ago
Denodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR6 months ago
Microsoft Launches New Surface Copilot+ PCs for Business
-
Tech Interviews2 years ago
Navigating the Cybersecurity Landscape in Hybrid Work Environments
-
Tech News3 months ago
Nothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
Tech News2 years ago
Brighton College Abu Dhabi and Brighton College Al Ain Donate 954 IT Devices in Support of ‘Donate Your Own Device’ Campaign
-
Editorial11 months ago
Celebrating UAE National Day: A Legacy of Leadership and Technological Innovation
-
VAR1 year ago
Samsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms
-
Cover Story7 months ago
Unifonic Leading the Future of AI-Driven Customer Engagement