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Automotive
Geely’s Recipe for Growth in the UAE: Innovation, Affordability, and After-Sales Excellence
- Exclusive Interview with Dr. Andreas Schaaf, CEO – Geely Group Brands at AGMC
What advantages do Chinese brands like Geely offer compared to prominent Japanese or European competitors?
Geely stands out by providing a unique offering of luxury, performance, and advanced technology in its vehicles, all at competitive prices. If you look at the vehicles in our line-up, like the Monjaro and the Okavango, it’s evident that our brand places a priority on providing premium features usually seen in more expensive European and Japanese models.
Geely cars come equipped with cutting-edge technology, sleek design, and outstanding performance. For example, the Monjaro, a highly advanced SUV by Geely, is equipped with a 2.0-litre turbo engine, 235 horsepower, and a sophisticated BorgWarner 4WD system, providing it with power and agility. This model directly competes with much pricier high-end brands in terms of performance and features, yet it remains affordable.
Likewise, the Okavango, our well-liked seven-seater SUV, provides ample interior room, comfort, and advanced technology features tailored for families’ requirements without compromising on quality. These models have been very well received in the UAE.
What really stands out is the after-sales support we offer at Geely UAE – which includes a comprehensive service package – and the strength of its warranties, which are vital in giving customers long-term confidence in their vehicle choice and ensuring peace of mind.
How have perceptions of Chinese car quality evolved among UAE consumers recently?
In recent years, Geely has caused a significant change in the way Chinese car brands are viewed by consumers in the UAE, mostly because of our attention to quality, technology, and dependability. Geely quickly built a solid reputation by offering vehicles that go beyond just being affordable – our vehicles also excel in performance, design, and safety.
Models such as the Geely Coolray and Emgrand sedan are consistently rated as top performers in their respective segments. The Coolray’s dynamic design and powerful yet efficient engine have made it a top choice in the B-segment SUV category, while the Emgrand has gained popularity in the sedan market for its sleek design and advanced safety features. Geely’s position as a brand that surpasses customer expectations has been strengthened by such success stories.
This change in perspective is also mirrored in Geely’s sales numbers. In just the first six months of 2024, we managed to sell 3,392 vehicles in the UAE, proving the increasing popularity of Chinese cars which provide excellent quality, top-notch features, and attractive prices.
What role does pricing play in the popularity of Chinese cars in the UAE?
The pricing of Geely vehicles is a crucial factor in the brand’s increasing popularity and success in the UAE, and it is not solely due to being budget friendly. Our cars offer great value, with features and technology that compete with pricier European and Japanese cars. The mixture of offering great value alongside premium features makes them an attractive choice for a wide variety of customers, who are seeking vehicles that maintain quality, safety, and performance without breaking the bank.
For instance, consider the Geely Okavango. It’s an SUV that provides ample space inside, cutting-edge technology, and excellent performance at an appealing price in a fierce SUV market. Similarly, the Starray, which was launched this year, provides a mix of opulence, modern technology, and stylish aesthetics at a reasonable cost, catering to those seeking top-tier experiences without the accompanying hefty price. This makes it a compelling alternative to more established brands.
How has Geely’s acquisition of Volvo influenced its reputation in the UAE market?
In 2010, Volvo was acquired by Geely, China’s largest privately owned automotive company, resulting in what is seen as one of the most successful mergers in the sector. It combines the strengths of a historic European brand with Chinese innovation and resources.
The merger demonstrated Geely’s ambitions and commitment to manufacturing vehicles of the highest quality, and shows the strategic foresight of the Geely Group and their strong understanding of the importance of leading innovation.
But Geely’s influence goes beyond Volvo. Known for its ownership of brands such as Lotus and Lynk & Co, as well as its substantial investment in Mercedes-Benz, it has developed a culture of excellence that is visible everywhere, and Geely is benefitting from this reputation.
Having a variety of brands across multiple segments has allowed Geely Auto to establish itself as a reputable carmaker that can provide both budget-friendly and luxury vehicles, attracting a diverse customer base in the UAE.
What challenges do Chinese brands face in further expanding their presence in the UAE?
The main obstacle facing Geely and all other brands is the growing competition in the UAE’s car market. The increasing number of car companies entering the market has led to more intense competition, creating a crowded landscape and a challenge for manufacturers like Geely. Nevertheless, we are fully equipped to confront these challenges directly.
We are embracing the challenge by concentrating on our impressive range of vehicles and providing outstanding aftersales support. By partnering with AGMC, Geely gains an advantage from a strong sales and service network in the UAE and a strong reputation for service excellence, guaranteeing customers receive high-quality support and parts availability. This is a crucial element in ensuring customers are satisfied in the long run.
Although the rivalry is strong, it also works in favour of customers by providing a wider selection and improved value. Geely UAE’s competitive advantage lies in our capability to provide high-quality features and top-notch service at affordable prices, helping us differentiate ourselves in a highly competitive market.
How do after-sales service and parts availability compare between Chinese brands and others?
Geely’s excellent aftersales services are a result of our collaboration with AGMC, a highly regarded automotive importer in the UAE established almost half a century ago. Geely’s extensive service network throughout the Emirates provides customers with dependable support that is quick and efficient whenever they require it.
Additionally, we excel in availability of parts, with our specialised parts distribution centre in Dubai, a cutting-edge facility, set up to guarantee prompt and effective delivery of spare parts not just in the UAE but also throughout the Middle East, Africa, and Europe.
Situated in Dubai’s Jebel Ali, its location is ideal for meeting the needs of our expanding clientele. By ensuring spare parts are easily available and minimising any downtime for vehicle owners, this system positions Geely as a reliable and service-focused brand in line with other global brands.
What future growth projections do you have for Geely in the UAE?
Geely has a very promising future ahead in the UAE. Our plans include opening additional showrooms, growing our market share, and introducing new models to further expand our business. We will bolster our footprint with a massive network development plan scheduled to cover the entire country, as well set up significant investment in top automotive talents to support the brand’s rapid growth in the coming years.
Our commitment to excellence, creativity, and customer approval, along with a proactive plan to expand showrooms, will aim to maintain Geely’s significance in the UAE automotive industry for many years to come.
Automotive
NIO Inc. Provides December, Fourth Quarter and Full Year 2025 Delivery Update: Achieving a New Record-High Monthly and Quarterly Deliveries
In December 2025, NIO Inc. delivered 48,135 vehicles globally, marking a new monthly record and representing a year-on-year increase of 54.6%. The NIO brand delivered 31,897 vehicles, achieving a historic high with 54.8% year-on-year growth, and recording five consecutive months of growth. The ONVO brand delivered 9,154 vehicles in December. The firefly brand delivered 7,084 vehicles, reaching a new monthly record, with a month-on-month increase of 16.4%, and attaining five consecutive months of growth.
In the fourth quarter of 2025, NIO Inc. achieved record-high quarterly deliveries of 124,807 vehicles, representing a 71.7% year-over-year increase. Deliveries of the NIO brand reached 67,433 vehicles, marking an all-time high and a 27.8% year-over-year growth. The ONVO brand delivered 38,290 vehicles in the fourth quarter, posting a 92.1% year-over-year increase. Deliveries of the firefly brand totaled 19,084 in the fourth quarter, achieving a record high and representing a 52.8% quarter-over-quarter increase.
In 2025, NIO Inc. delivered a total of 326,028 vehicles, representing a new annual record and a year-on-year increase of 46.9%. Total deliveries of the NIO brand reached 178,806. The ONVO brand delivered 107,808 in 2025, hitting a record high. The firefly brand delivered 39,414 vehicles for the year.
As of today, NIO Inc. has cumulatively delivered 997,592 vehicles. Cumulative deliveries of the NIO, ONVO, and firefly brands reached 829,609, 128,569, and 39,414 vehicles respectively.
Goodyear continues its partnership with Team De Rooy for the upcoming Dakar Rally 2025. As the official tire supplier, Goodyear will equip the Dutch team with its high-performance Goodyear OFFROAD tires and advanced Tire Pressure Monitoring System (TPMS), helping to ensure reliable performance throughout the rally’s demanding stages. This collaboration highlights Goodyear’s dedication to truck motorsport, combining innovation with proven durability on some of the world’s toughest terrains.
Dakar 2025: new challenges await
The 2025 Dakar Rally, running from January 3 to January 17, will cover nearly 8,000 kilometers, including over 5,000 kilometers of competitive stages, starting in Bisha and finishing in Shubaytah. This edition ramps up the difficulty, featuring an early 48-hour chrono stage that flows into the marathon stage, setting a challenging pace from the outset. In the second week, competitors will tackle the demanding dunes of the Empty Quarter, with over 45% of the course on separate tracks for different vehicle classes, enhancing safety while complicating navigation.
Goodyear OFFROAD tires and TPMS: performance in challenging conditions
Team De Rooy relies on Goodyear OFFROAD tires for their durability and reliable traction across different conditions. Designed to handle heat and challenging surfaces, these tires help reduce heat buildup at high speeds and provide consistent performance on sand, rocks, and steep slopes.
Goodyear’s TPMS offers real-time monitoring of tire pressure and temperature, helping the team make quick adjustments and avoid potential issues. This advanced system helps to minimize downtime and supports better strategic decisions—crucial for maintaining momentum during the rally.
A Legacy of motorsport excellence
Goodyear’s continued support of Team De Rooy highlights its long-standing commitment to truck motorsport. As the title sponsor of the Goodyear FIA European Truck Racing Championship (ETRC), Goodyear uses motorsport as a proving ground for tire technology advancements. The partnership with Team De Rooy reflects this commitment, driving innovation and performance in demanding environments.
Maciej Szymański, Marketing Director Commercial EMEA at Goodyear, commented:
“Our continued collaboration with Team De Rooy for Dakar 2025 underscores our commitment to supporting motorsport teams in extreme conditions. With Goodyear OFFROAD tires and TPMS, we aim to provide the reliability needed to tackle the rally’s challenges. We wish Team De Rooy all the best and look forward to another exciting competition at this iconic rally”.
Automotive
Elite Group Holding and Jetour Ignite Liwa Festival 2026 with a Powerful Brand Showcase Across the Desert
Jetour, in exclusive partnership with Elite Group Holding in the UAE, has officially kicked off the Liwa International Festival 2026 with a dynamic brand presence designed to celebrate adventure, culture, and community. As the festival opens its doors for a 23-day celebration in the Al Dhafra region, Jetour stands front and centre, welcoming visitors with interactive displays, premium experiences, and thrilling off-road moments that embody the spirit of Travel+.
Recognised as one of the UAE’s most anticipated annual events, the Liwa International Festival welcomes thousands of visitors for an unforgettable celebration of heritage, motorsport, and entertainment. Set against the dramatic backdrop of Al Dhafra’s golden dunes, the festival features an extraordinary line-up of cultural showcases, high-energy competitions, nightly performances, and family-friendly attractions, all paying homage to the UAE’s deep connection to its desert traditions.
For the 2026 edition, Jetour will elevate the festival experience with a comprehensive presence across multiple zones, showcasing the brand’s innovation, exploration, and community engagement. Attendees can enjoy interactive test drives alongside lifestyle-driven hospitality experiences, with Jetour’s showcase crafted to highlight the versatility, capability, and premium comfort of its SUV line-up.
At the heart of the activation was the Jetour VIP Camp. During the first week, from December 12th to 14th, guests experienced a range of immersive cultural activities, including Arabic Tanoora performances, oud sessions, falconry, henna artistry, and traditional Dalla service. Additional weekends bring a world-music DJ fusion with international drummers and performers from December 19th to 21st, followed by an Eastern-inspired programme from December 26th to 28th featuring a Dragon show, Chinese calligraphy, Bian Lian performances, tea tasting, and more. Throughout the entire festival, the VIP Camp will boast a Majlis, outdoor cinema, refreshments, giant board games, neon installations, volleyball, and a photobooth, creating an elevated retreat for families and adventure-seekers.
In the Corporate Area, Jetour presents a fully branded showroom-style display active from December 12th to January 3rd, featuring flagship SUVs including the G700, T2 i-DM 4WD, T2 Luxury Plus, T1, and Dashing. As the festival reaches its peak, Jetour will also command attention at Tal Moreeb from December 31st to January 3rd, where the imposing G700 takes centre stage beside the grandstand culminating with a spectacular New Year’s Eve show and fireworks.
“Our participation at this year’s Liwa Festival reflects Jetour’s passion for connecting with communities through truly immersive experiences,” said Haroon Hayat, Group CFO of Elite Group Holding. “Moments like this remind us that personal achievements are only possible when backed by the dedication of an exceptional team. We are proud to bring Jetour’s adventurous DNA to one of the UAE’s most celebrated cultural gatherings.”
Jetour, under the exclusive distributorship of Elite Group Holding, continues to redefine the UAE’s SUV landscape with its Travel+ philosophy, delivering innovation, intelligent design, and powerful performance tailored for modern lifestyles. With a growing presence across the Emirates, Jetour’s premium SUV line-up is crafted for drivers who value capability, comfort, and discovery across both city roads and rugged terrain.
As Liwa International Festival 2026 begins its annual celebration of heritage and adventure, Jetour is ready to take attendees on a journey of excitement and discovery that captures the true essence of Travel+.
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