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Geely’s Recipe for Growth in the UAE: Innovation, Affordability, and After-Sales Excellence

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11 months ago

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  • Exclusive Interview with Dr. Andreas Schaaf, CEO – Geely Group Brands at AGMC

What advantages do Chinese brands like Geely offer compared to prominent Japanese or European competitors?

Geely stands out by providing a unique offering of luxury, performance, and advanced technology in its vehicles, all at competitive prices. If you look at the vehicles in our line-up, like the Monjaro and the Okavango, it’s evident that our brand places a priority on providing premium features usually seen in more expensive European and Japanese models.

Geely cars come equipped with cutting-edge technology, sleek design, and outstanding performance. For example, the Monjaro, a highly advanced SUV by Geely, is equipped with a 2.0-litre turbo engine, 235 horsepower, and a sophisticated BorgWarner 4WD system, providing it with power and agility. This model directly competes with much pricier high-end brands in terms of performance and features, yet it remains affordable.

Likewise, the Okavango, our well-liked seven-seater SUV, provides ample interior room, comfort, and advanced technology features tailored for families’ requirements without compromising on quality. These models have been very well received in the UAE.

What really stands out is the after-sales support we offer at Geely UAE – which includes a comprehensive service package – and the strength of its warranties, which are vital in giving customers long-term confidence in their vehicle choice and ensuring peace of mind.

How have perceptions of Chinese car quality evolved among UAE consumers recently?

In recent years, Geely has caused a significant change in the way Chinese car brands are viewed by consumers in the UAE, mostly because of our attention to quality, technology, and dependability. Geely quickly built a solid reputation by offering vehicles that go beyond just being affordable – our vehicles also excel in performance, design, and safety.

Models such as the Geely Coolray and Emgrand sedan are consistently rated as top performers in their respective segments. The Coolray’s dynamic design and powerful yet efficient engine have made it a top choice in the B-segment SUV category, while the Emgrand has gained popularity in the sedan market for its sleek design and advanced safety features. Geely’s position as a brand that surpasses customer expectations has been strengthened by such success stories.

This change in perspective is also mirrored in Geely’s sales numbers. In just the first six months of 2024, we managed to sell 3,392 vehicles in the UAE, proving the increasing popularity of Chinese cars which provide excellent quality, top-notch features, and attractive prices.

What role does pricing play in the popularity of Chinese cars in the UAE?

The pricing of Geely vehicles is a crucial factor in the brand’s increasing popularity and success in the UAE, and it is not solely due to being budget friendly. Our cars offer great value, with features and technology that compete with pricier European and Japanese cars. The mixture of offering great value alongside premium features makes them an attractive choice for a wide variety of customers, who are seeking vehicles that maintain quality, safety, and performance without breaking the bank.

For instance, consider the Geely Okavango. It’s an SUV that provides ample space inside, cutting-edge technology, and excellent performance at an appealing price in a fierce SUV market. Similarly, the Starray, which was launched this year, provides a mix of opulence, modern technology, and stylish aesthetics at a reasonable cost, catering to those seeking top-tier experiences without the accompanying hefty price. This makes it a compelling alternative to more established brands.

How has Geely’s acquisition of Volvo influenced its reputation in the UAE market?

In 2010, Volvo was acquired by Geely, China’s largest privately owned automotive company, resulting in what is seen as one of the most successful mergers in the sector. It combines the strengths of a historic European brand with Chinese innovation and resources.

The merger demonstrated Geely’s ambitions and commitment to manufacturing vehicles of the highest quality, and shows the strategic foresight of the Geely Group and their strong understanding of the importance of leading innovation.

But Geely’s influence goes beyond Volvo. Known for its ownership of brands such as Lotus and Lynk & Co, as well as its substantial investment in Mercedes-Benz, it has developed a culture of excellence that is visible everywhere, and Geely is benefitting from this reputation.

Having a variety of brands across multiple segments has allowed Geely Auto to establish itself as a reputable carmaker that can provide both budget-friendly and luxury vehicles, attracting a diverse customer base in the UAE.

What challenges do Chinese brands face in further expanding their presence in the UAE?

The main obstacle facing Geely and all other brands is the growing competition in the UAE’s car market. The increasing number of car companies entering the market has led to more intense competition, creating a crowded landscape and a challenge for manufacturers like Geely. Nevertheless, we are fully equipped to confront these challenges directly.

We are embracing the challenge by concentrating on our impressive range of vehicles and providing outstanding aftersales support. By partnering with AGMC, Geely gains an advantage from a strong sales and service network in the UAE and a strong reputation for service excellence, guaranteeing customers receive high-quality support and parts availability. This is a crucial element in ensuring customers are satisfied in the long run.

Although the rivalry is strong, it also works in favour of customers by providing a wider selection and improved value. Geely UAE’s competitive advantage lies in our capability to provide high-quality features and top-notch service at affordable prices, helping us differentiate ourselves in a highly competitive market.

How do after-sales service and parts availability compare between Chinese brands and others?

Geely’s excellent aftersales services are a result of our collaboration with AGMC, a highly regarded automotive importer in the UAE established almost half a century ago. Geely’s extensive service network throughout the Emirates provides customers with dependable support that is quick and efficient whenever they require it.

Additionally, we excel in availability of parts, with our specialised parts distribution centre in Dubai, a cutting-edge facility, set up to guarantee prompt and effective delivery of spare parts not just in the UAE but also throughout the Middle East, Africa, and Europe.

Situated in Dubai’s Jebel Ali, its location is ideal for meeting the needs of our expanding clientele. By ensuring spare parts are easily available and minimising any downtime for vehicle owners, this system positions Geely as a reliable and service-focused brand in line with other global brands.

What future growth projections do you have for Geely in the UAE?

Geely has a very promising future ahead in the UAE. Our plans include opening additional showrooms, growing our market share, and introducing new models to further expand our business. We will bolster our footprint with a massive network development plan scheduled to cover the entire country, as well set up significant investment in top automotive talents to support the brand’s rapid growth in the coming years.

Our commitment to excellence, creativity, and customer approval, along with a proactive plan to expand showrooms, will aim to maintain Geely’s significance in the UAE automotive industry for many years to come.

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Automotive

VOYAH Free Brings Premium Luxury EREV Design to the Emirates

Published

4 days ago

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October 6, 2025

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A front-angle action shot of two VOYAH FREE SUVs driven parallelly on a scenic road

VOYAH has entered the UAE with a clear ambition: to redefine modern mobility for the Emirates. Distributed exclusively by Performance Plus Motors, a homegrown mobility enabler founded in 2021, the brand brings together premium design, advanced technology and sustainable performance. More than a new automotive marque, VOYAH UAE positions itself as both a luxury EV player and a sustainability partner, aligning closely with the UAE’s vision for smart, technology-driven progress.

The brand’s design philosophy is shaped by cultural heritage and harmony with nature. At its heart lies the Kunpeng, a mythical creature from Daoist tradition that symbolises limitless ambition and the pursuit of greatness. This inspiration is reflected in VOYAH’s winged logo and in the flowing light signatures across its vehicles. The result is a design language that blends elegance, balance and innovation, uniting craftsmanship with advanced technology to create a holistic identity for the UAE market.

A front-three-quarter shot of a VOYAH FREE driven offroad through shallow waters.

Leading the charge is the VOYAH Free, an Extended-Range Electric Vehicle (EREV) that embodies the promise of sustainable luxury. With a pure electric range tailored for daily commutes, the Free engages a compact petrol engine only when needed to recharge the battery on longer journeys. Drivers, therefore, enjoy the benefits of electric mobility without being restricted by charging availability, a particularly relevant solution in the Emirates, where infrastructure is developing. By delivering electric-first performance with the reassurance of extended range, the Free removes barriers to adoption and supports the UAE’s Net Zero 2050 Strategy, including the national target for half of all vehicles on the road to be hybrid or electric by mid-century.

Inside, the Free offers a distinctly premium experience. Its cabin features sustainable materials and a tri-screen digital cockpit that pairs next-generation technology with refined design. The spacious layout creates first-class comfort, ensuring that every journey feels both immersive and elegant. Ownership is enhanced with complimentary 1-year car insurance, registration, tinting, and a home wall box charger with installation. Confidence continues long term through 5 years or 100,000 km vehicle warranty, 8 years or 150,000 km battery warranty and 3 years or 60,000 km service contract. Combined with expert after-sales care and customer education, these measures provide an ownership experience that is seamless and reassuring.

An interior shot of the front cabin of a VOYAH FREE SUV

VOYAH UAE also seeks to inspire a wider shift towards sustainability in everyday life. Each Free model contributes to reducing transport-related emissions and encourages greener choices among consumers. Intelligent battery management, AI-enabled mobility, advanced safety systems and seamless connectivity all demonstrate how innovation, luxury and responsibility can progress together.

Through the Free model, VOYAH UAE and Performance Plus Motors are introducing more than a car to the Emirates – they are setting new standards for premium mobility. By combining cultural inspiration, extended-range electric innovation and uncompromising craftsmanship, VOYAH presents a vision that is both practical for today and transformative for the journeys of tomorrow.

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Automotive

Metadome.ai launches AI Virtual Sales Assistant with Jameel Motors Egypt

Published

2 weeks ago

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September 24, 2025

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A rear-angle shot of an AI assistant visualized by AI

Metadome.ai, in collaboration with Jameel Motors Egypt, one of the country’s most prominent automotive distributors, has launched an AI-assisted virtual sales assistant designed to support the entire customer journey — both pre-sales and post-sales.

Jameel Motors, a key player in Egypt’s automotive market, brings decades of expertise in the mobility sector and a reputation for representing some of the world’s most recognized commercial and passenger vehicle brands. Its expansive sales and after-sales network position the company as a trusted name in delivering customer-centric innovation.

As a collaboration between two leading technology innovators, Jameel Motors Egypt is stepping into the future of customer engagement by bringing the power of AI to the showroom floor and beyond. Developed by Metadome.ai, the newly launched virtual assistant provides customers with round-the-clock, real-time support across all digital touchpoints. Whether learning about car models, comparing features, booking test drives, or tracking vehicle delivery, the assistant acts as a knowledgeable and responsive digital partner throughout the pre-sales experience.

More than just a sales tool, the assistant also supports post-sales services. Customers can authenticate themselves, book maintenance appointments, access previous service records, receive live maintenance updates, activate warranties, locate service centers, and request spare parts and accessories. It also delivers automated maintenance reminders and other services that’s helping streamline after-sales support while keeping customers fully informed and connected.

“At Metadome.ai, we’re driven by one simple idea—technology should feel intuitive, human, and helpful. That’s exactly what we aimed for with this product. By combining Jameel Motors deep automotive expertise with our conversational AI capabilities and tech backbone, we’ve created an experience that feels less like a bot—and more like a knowledgeable, always-available assistant,” said Shorya Mahajan, Co-founder and COO of Metadome.ai

The assistant is already live at select Jameel Motors digital touchpoints, with early feedback indicating stronger online engagement, faster response cycles, and increased customer satisfaction.

Tarek Abdullatif, Regional Director Jameel Motors Egypt, stated: “We’ve seen firsthand how digital tools can transform industries. This assistant is more than a chatbot it’s a smart, responsive designed to meet the needs of today’s connected customer.”

He added, “In the coming months, the virtual assistant solution will roll out across Jameel Motors entire network, in Egypt as part of the company’s commitment to innovation and customer-centric service.

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Automotive

INEOS AUTOMOTIVE ACCELERATES IN THE MIDDLE EAST WITH 1,000TH VEHICLE DELIVERED AND MAJOR REGIONAL EXPANSION

Published

1 month ago

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September 9, 2025

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A front three-quarter shot of an INEOS Grenadier parked outdoors.

INEOS Automotive has hit a major milestone in the Middle East, delivering its 1,000th Grenadier 4X4 – just over two years after launching in the region. The rugged British-designed off-roader has quickly gained traction with adventurers, professionals, and off-road enthusiasts alike.

REGIONAL INVESTMENT AND EXPANSION

Executive Headshot of Dan Balmer - Head of Region - INEOS Automotive
Dan Balmer, Head of Region, INEOS Automotive

Building on its fast-growing global footprint, INEOS Automotive is making a bold move and expanding operations across the Middle East and Africa. Leading this next chapter is the newly appointed Head of Region, Dan Balmer – a highly accomplished executive with a CV that spans top roles at BMW, Aston Martin, Lotus, and Rolls-Royce.

Balmer will be based in INEOS Automotive’s brand-new regional headquarters in the Arenco Tower in Dubai’s Media City, where a growing team – including relocated staff from the UK – will drive sales, marketing, aftersales, and the dealer network.

With a strong existing footprint across six countries and seven dealer sites, the company is now gearing up to expand further across the GCC and break into new Middle Eastern and African markets. “The 1,000th Grenadier delivery signifies that drivers across the region are embracing what we’ve built,” said Lynn Calder, CEO of INEOS Automotive. “We’re backing that enthusiasm with serious investment: a new regional HQ, a growing team, and an exciting leader in Dan Balmer, who’s ready to take things to the next level.”

INDUSTRY HEAVYWEIGHT AT THE HELM

Newly appointed regional chief, Dan Balmer, brings deep global expertise and local insight to the role. Having previously led teams in major markets for some of the world’s most prestigious automotive brands, he’s now focused on growing INEOS Automotive’s presence and partnerships throughout the region.

“Hitting this milestone delivery is just the beginning,” said Balmer. “The Middle East and Africa offer huge potential, and I’m thrilled to lead our efforts here – from expanding into new markets to delivering exceptional customer experiences.”

Balmer started his automotive career as an apprentice design technician, and progressed through the ranks at BMW and Rolls-Royce. His first regional leadership appointment was as General Manager Asia Pacific for Rolls-Royce from 2012. Joining Aston Martin in 2014, Balmer led several regional offices, latterly as President of UK, Middle East & Africa. And at Lotus from 2021, he saw success as President and CEO of Asia Pacific, Middle East & Africa, and most recently held the position of President and CEO of Lotus Cars Europe.

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