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Geely’s Recipe for Growth in the UAE: Innovation, Affordability, and After-Sales Excellence

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  • Exclusive Interview with Dr. Andreas Schaaf, CEO – Geely Group Brands at AGMC

What advantages do Chinese brands like Geely offer compared to prominent Japanese or European competitors?

Geely stands out by providing a unique offering of luxury, performance, and advanced technology in its vehicles, all at competitive prices. If you look at the vehicles in our line-up, like the Monjaro and the Okavango, it’s evident that our brand places a priority on providing premium features usually seen in more expensive European and Japanese models.

Geely cars come equipped with cutting-edge technology, sleek design, and outstanding performance. For example, the Monjaro, a highly advanced SUV by Geely, is equipped with a 2.0-litre turbo engine, 235 horsepower, and a sophisticated BorgWarner 4WD system, providing it with power and agility. This model directly competes with much pricier high-end brands in terms of performance and features, yet it remains affordable.

Likewise, the Okavango, our well-liked seven-seater SUV, provides ample interior room, comfort, and advanced technology features tailored for families’ requirements without compromising on quality. These models have been very well received in the UAE.

What really stands out is the after-sales support we offer at Geely UAE – which includes a comprehensive service package – and the strength of its warranties, which are vital in giving customers long-term confidence in their vehicle choice and ensuring peace of mind.

How have perceptions of Chinese car quality evolved among UAE consumers recently?

In recent years, Geely has caused a significant change in the way Chinese car brands are viewed by consumers in the UAE, mostly because of our attention to quality, technology, and dependability. Geely quickly built a solid reputation by offering vehicles that go beyond just being affordable – our vehicles also excel in performance, design, and safety.

Models such as the Geely Coolray and Emgrand sedan are consistently rated as top performers in their respective segments. The Coolray’s dynamic design and powerful yet efficient engine have made it a top choice in the B-segment SUV category, while the Emgrand has gained popularity in the sedan market for its sleek design and advanced safety features. Geely’s position as a brand that surpasses customer expectations has been strengthened by such success stories.

This change in perspective is also mirrored in Geely’s sales numbers. In just the first six months of 2024, we managed to sell 3,392 vehicles in the UAE, proving the increasing popularity of Chinese cars which provide excellent quality, top-notch features, and attractive prices.

What role does pricing play in the popularity of Chinese cars in the UAE?

The pricing of Geely vehicles is a crucial factor in the brand’s increasing popularity and success in the UAE, and it is not solely due to being budget friendly. Our cars offer great value, with features and technology that compete with pricier European and Japanese cars. The mixture of offering great value alongside premium features makes them an attractive choice for a wide variety of customers, who are seeking vehicles that maintain quality, safety, and performance without breaking the bank.

For instance, consider the Geely Okavango. It’s an SUV that provides ample space inside, cutting-edge technology, and excellent performance at an appealing price in a fierce SUV market. Similarly, the Starray, which was launched this year, provides a mix of opulence, modern technology, and stylish aesthetics at a reasonable cost, catering to those seeking top-tier experiences without the accompanying hefty price. This makes it a compelling alternative to more established brands.

How has Geely’s acquisition of Volvo influenced its reputation in the UAE market?

In 2010, Volvo was acquired by Geely, China’s largest privately owned automotive company, resulting in what is seen as one of the most successful mergers in the sector. It combines the strengths of a historic European brand with Chinese innovation and resources.

The merger demonstrated Geely’s ambitions and commitment to manufacturing vehicles of the highest quality, and shows the strategic foresight of the Geely Group and their strong understanding of the importance of leading innovation.

But Geely’s influence goes beyond Volvo. Known for its ownership of brands such as Lotus and Lynk & Co, as well as its substantial investment in Mercedes-Benz, it has developed a culture of excellence that is visible everywhere, and Geely is benefitting from this reputation.

Having a variety of brands across multiple segments has allowed Geely Auto to establish itself as a reputable carmaker that can provide both budget-friendly and luxury vehicles, attracting a diverse customer base in the UAE.

What challenges do Chinese brands face in further expanding their presence in the UAE?

The main obstacle facing Geely and all other brands is the growing competition in the UAE’s car market. The increasing number of car companies entering the market has led to more intense competition, creating a crowded landscape and a challenge for manufacturers like Geely. Nevertheless, we are fully equipped to confront these challenges directly.

We are embracing the challenge by concentrating on our impressive range of vehicles and providing outstanding aftersales support. By partnering with AGMC, Geely gains an advantage from a strong sales and service network in the UAE and a strong reputation for service excellence, guaranteeing customers receive high-quality support and parts availability. This is a crucial element in ensuring customers are satisfied in the long run.

Although the rivalry is strong, it also works in favour of customers by providing a wider selection and improved value. Geely UAE’s competitive advantage lies in our capability to provide high-quality features and top-notch service at affordable prices, helping us differentiate ourselves in a highly competitive market.

How do after-sales service and parts availability compare between Chinese brands and others?

Geely’s excellent aftersales services are a result of our collaboration with AGMC, a highly regarded automotive importer in the UAE established almost half a century ago. Geely’s extensive service network throughout the Emirates provides customers with dependable support that is quick and efficient whenever they require it.

Additionally, we excel in availability of parts, with our specialised parts distribution centre in Dubai, a cutting-edge facility, set up to guarantee prompt and effective delivery of spare parts not just in the UAE but also throughout the Middle East, Africa, and Europe.

Situated in Dubai’s Jebel Ali, its location is ideal for meeting the needs of our expanding clientele. By ensuring spare parts are easily available and minimising any downtime for vehicle owners, this system positions Geely as a reliable and service-focused brand in line with other global brands.

What future growth projections do you have for Geely in the UAE?

Geely has a very promising future ahead in the UAE. Our plans include opening additional showrooms, growing our market share, and introducing new models to further expand our business. We will bolster our footprint with a massive network development plan scheduled to cover the entire country, as well set up significant investment in top automotive talents to support the brand’s rapid growth in the coming years.

Our commitment to excellence, creativity, and customer approval, along with a proactive plan to expand showrooms, will aim to maintain Geely’s significance in the UAE automotive industry for many years to come.

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HYBRID MOBILITY SEEN AS KEY TO GCC ELECTRIFICATION TRANSITION

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Exclusive interview with Mr.Xiao Feng, General Manager of Changan MEA

  1. As EV adoption continues to grow globally, where do you see self-charging hybrid systems fitting into the Middle East’s long-term mobility transition?

A: Self-charging hybrids are far more than a temporary fix; they are a strategic enabler for the Middle East’s unique mobility landscape. While the global shift toward full electrification is clear, the specific realities of our region, such as vast travel distances, require a tailored approach. According to Roland Berger’s EV Charging Index 2025, one in three GCC EV owners drives more than 20,000 kilometers annually, placing the region among the highest usage markets globally.

Under our Vast Ocean Plan 2.0, we introduced the BlueCore iDE-H architecture to serve as a reliable bridge for these high-mileage driving conditions. It addresses the immediate need for carbon reduction without requiring a major shift in daily driving habits. Our technology acts as the link between the region’s current reliance on traditional vehicles and a future defined by sustainable, electric mobility.

  • Many conversations around future mobility focus heavily on fully electric vehicles. Why do you believe hybrid technology still has an important role to play, particularly across the MEA region?

A: While the industry spotlight is often on full EVs, hybrid technology remains a vital pillar for the MEA region. Changan adheres to a diversified technical layout rather than a one-dimensional approach. Our BlueCore Hybrid moves beyond the traditional fuel first approach toward a more balanced, electric first architecture.

This delivers a clear leap in performance including faster power response and superior quietness, while also operating effectively in high temperature desert environments where pure EVs still face limitations. In this sense, we are not simply filling a gap, we are building a practical diversified low carbon ecosystem that is relevant for today’s conditions.

  • How do you assess the Middle East’s current EV readiness, particularly in terms of charging infrastructure availability across the UAE and wider GCC? Additionally, how do you see recent fuel price fluctuations and ongoing regional dynamics influencing consumer interest in EV adoption?

A: The GCC’s EV readiness has evolved significantly, shifting from cautious trials toward more confident scaling, with penetration doubling within a year. While the UAE and Saudi Arabia have introduced strong Net Zero visions, including Saudi Arabia’s rapid growth in EV adoption, the broader regional transition continues to progress in phases.

At the same time, fuel price fluctuations have made consumers increasingly focused on total cost efficiency and long-term value. As highlighted in PwC’s eReadiness 2025 study, lower operating costs remain a key driver for EV interest, while upfront vehicle pricing continues to be a major consideration for many buyers. Within this environment, Changan’s hybrid solutions offer a balanced approach by combining economic practicality with low carbon mobility benefits for consumers who may not yet be ready for a full EV transition.

  • For many drivers, range anxiety and charging convenience remain major concerns around EV adoption. Do you see self-charging hybrids acting as a psychological bridge toward broader electrification?

A: Absolutely. While the region has reported world-leading charging satisfaction scores exceeding 94%, range anxiety and charging duration remain key concerns for many consumers who have yet to transition to EVs. PwC data also shows that charging time continues to be a major barrier for skeptical buyers, while a significant number of GCC drivers are calling for greater fast charging coverage along highways and long-distance routes.

Our iDE-H self-charging hybrid directly addresses these concerns by eliminating the need for external charging while delivering an ultra-long cruising range. At the same time, it provides a smooth and refined driving experience that mirrors EV-like performance, helping users gradually build confidence and familiarity with electrified mobility without the added concern of locating available charging infrastructure during long journeys.

  • How important is simplicity for today’s drivers, especially those who may want electrified mobility benefits without changing their daily driving habits?

A: Simplicity is a critical requirement for modern drivers in this region. Many consumers are interested in the benefits of electrification but are not yet ready to fundamentally change their daily driving or refueling habits.

Changan’s self-charging hybrid solutions are designed specifically around this reality. They retain the familiar experience of traditional refueling while delivering significantly improved efficiency, quieter operation, and enhanced performance. Supported by a robust global service network and straightforward maintenance requirements, they offer a truly hassle free entry point into electrified mobility.

  • As vehicles become increasingly software defined and AI assisted, how do you see the relationship between intelligent systems and energy efficiency evolving over the next decade?

A: Over the next decade, the relationship between intelligent systems and energy efficiency will become deeply integrated and inseparable. This is particularly relevant in markets such as Saudi Arabia, where demand for advanced automotive technologies continues to accelerate and buyers increasingly prioritize intelligent vehicle features. As software defined vehicles become the industry standard, Changan’s SDA Intelligence is enabling integration across driving, cockpit, and chassis systems.

Within this framework, our BlueCore Hybrid already leverages AI cloud intelligent control to precisely allocate power and optimize fuel efficiency through continuous algorithmic learning. Supported by the Changan Intelligent Plan, we are moving toward full domain energy management, where AI driven thermal management and intelligent driving systems work together to continuously enhance efficiency. This convergence will become a defining competitive advantage for both hybrid and electric mobility in the years ahead.

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2026 XPENG G6 PRO PERFORMANCE / AWD PERFORMANCE FIRST DRIVE REVIEW: THE SENSIBLE SPEEDSTER

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Car Review by Integrator Media.

A clean, quick, long-range electric SUV that does not shout for attention, but quietly makes a very strong case for itself as one of the most rational performance EV choices in the UAE.

The XPENG G6 Pro Performance, listed locally as the G6 AWD Performance in UAE market sources, is not the loudest electric SUV in the room. It does not have the luxury-cocoon feel of a Zeekr 7X, and it does not carry the cheeky performance-brand theatre of the smart #5 Brabus. What it does have is a very UAE-friendly combination of price, performance, range, charging speed, cabin space, and technology.

In the UAE, XPENG launched the G6 through Gulf Star Motors, with local coverage listing the G6 lineup in three variants: Standard Range RWD, Long Range RWD, and Performance AWD. The Performance AWD sits at the top of the G6 range, with DubiCars listing it at AED 189,900 for the 2026 model year.

That makes the G6 Performance interesting before it even moves. For less than many traditional premium SUVs, it brings dual-motor all-wheel drive, 470 hp, 660 Nm, an 87.5 kWh battery, a claimed 550 km range, and a 0 – 100 km/h time of around 4.0 – 4.1 seconds depending on source.

Quick Take

Shiny Bits

The value equation is strong. At AED 189,900, the G6 AWD Performance undercuts several premium EV rivals while still offering serious performance, a large battery, all-wheel drive, long claimed range, and a long equipment list.

The powertrain is properly quick without feeling silly. UAE launch coverage lists 470 hp, 660 Nm, an 87.5 kWh battery, 550 km WLTP range, and 20-minute DC charging from 10% to 80%.

The cabin tech is generous. UAE coverage and listings point to a large central touchscreen, digital cluster, Xopera audio, heated and ventilated seats, dual wireless charging, V2L, 360-degree cameras, XPilot 2.5 Level 2 ADAS, park assist, and a feature set that feels closer to a tech product than a conventional SUV.

Rough edges

The official XPENG UAE G6 pages were unavailable during research, returning server errors, so the UAE-specific details for this draft were cross-checked through local UAE automotive sources rather than the live official model page.

The G6’s minimalist interior means many functions are screen-led. External review impressions suggest the system is responsive and feature-rich, but screen-based controls will not appeal to everyone, especially buyers who prefer physical buttons for climate and drive settings.

It is fast and secure, but not necessarily emotional. Brown Car Guy’s review describes the updated G6 AWD Performance as composed, mature, and confidence-inspiring, but also notes that driver engagement could still be sharper.

The Rational Performance EV

The XPENG G6 is the kind of electric SUV that makes more sense the longer you look at it. At first glance, it is a sleek coupe-style crossover with a clean front end, flush details, and a rounded body shape that clearly prioritises aero efficiency. It is not trying to be rugged, and it is not trying to look like a luxury limo on stilts.

That honesty works in its favour. The G6 looks like a modern EV built around range, space, and tech rather than fake exhaust drama or off-road cosplay. In UAE traffic, where EVs now range from tiny city cars to six-figure luxury flagships, the XPENG lands in the useful middle: futuristic enough to feel new, but not so flashy that it becomes the whole conversation.

Its dimensions help too. DubiCars lists the G6 at 4,753 mm long, 1,920 mm wide, 1,650 mm tall, with a 2,890 mm wheelbase and 571 litres of boot space.2 That gives it useful family-SUV proportions without pushing it into the bulkier, harder-to-park class.

Performance: Quick Without The Drama

The G6 AWD Performance has the numbers buyers want to see. UAE launch coverage lists 470 hp, 660 Nm, all-wheel drive, and 0 – 100 km/h in 4.1 seconds, while the UAE listing page quotes 4.0 seconds. Either way, this is very quick for a five-seat electric SUV at this price point.

What makes the G6 more interesting is how it uses that performance. External review impressions of the updated AWD Performance praise the car’s maturity more than its shock value. Brown Car Guy describes it as composed, quick, and surprisingly mature, with steering that tightens convincingly in Sport mode and a secure, neutral feel rather than a tail-happy character.

That is exactly the right personality for UAE use. A fast EV here needs to be calm at highway speeds, confident during sudden gaps in traffic, and comfortable enough for long inter-emirate drives. The G6 seems to prioritise confidence over theatrics, which may not sound exciting on paper, but feels very smart in real life.

It is not a sports SUV in the traditional sense. It is more like a very well-sorted electric appliance that happens to be extremely quick. And in daily driving, that might be the better formula.

Range And Charging: The Main Event

The Performance AWD gets an 87.5 kWh battery in UAE launch coverage and is listed with 550 km WLTP range. DubiCars’ UAE listing also shows 550 km battery range for the AWD Performance. That gives it enough claimed range to cover normal commuting, weekend plans, and longer UAE routes without making charging the centre of every journey.

Charging is just as important. UAE launch coverage lists 20 minutes for DC charging from 10% to 80% and states that the G6 uses XPENG’s SEPA 2.0 platform with 800-volt architecture. This is one of the most important points about the car, because quick charging can make a mid-priced EV feel far more premium in actual ownership.

Home charging will still be the easiest setup for most buyers. But for apartment residents, office chargers, and longer routes, the G6’s charging capability gives it a major practical advantage. A long claimed range is reassuring; a fast top-up is what saves the day when plans change.

Cabin: Minimalist, Spacious, And Tech-First

The G6 cabin follows the modern EV playbook: clean dashboard, large central screen, digital cluster, lots of software, and fewer physical buttons than traditional buyers may expect. UAE launch coverage lists a 15-inch touchscreen, 10.25-inch instrument cluster, Xopera 18-speaker audio, dual-zone climate control, powered heated and ventilated front seats, heated rear seats, V2L, and dual wireless phone charging.

The equipment list is impressive, especially at this price. DubiCars’ UAE listing also includes features such as a head-up display, 360-degree camera, panoramic roof, adaptive cruise control, air purifier, ambient lighting, wireless charger, massaging seats, Android Auto, Apple CarPlay, and a manufacturer warranty listed at 7 years or 160,000 km.

The cabin’s best trick is that it feels designed around actual use. The long wheelbase helps rear-seat space, the 571-litre boot is practical, and the high level of comfort kit suits the UAE climate well. Ventilated seats, rear AC vents, air purification, and remote-friendly EV tech are not just luxuries here. They are everyday quality-of-life features.

The caveat is usability. External review impressions praise the screen as responsive and feature-rich, but also note that screen-heavy controls will not work for everyone.3 In a UAE summer, quick climate access matters. A beautiful interface is only useful if it lets you do basic things quickly.

Technology And Safety: More Than Just A Big Screen

XPENG has built much of its brand around technology, and the G6 reflects that. UAE launch coverage lists XPilot 2.5 Level 2 ADAS, 360-degree cameras, park assist, seven airbags, V2L, dual wireless charging, and a premium audio setup.

The local listing adds blind-spot detection, lane-departure alert, ISOFIX, electronic brake-force distribution, brake assist, hill-start assist, traction control, stability control, autonomous emergency braking, lane-keeping assistance, auto high beam, tyre-pressure warning, front and rear parking sensors, and self-steering parking.

Brown Car Guy’s review also points to a broader tech experience, including OTA support, an advanced voice assistant that can recognise which seat issued a command, intelligent parking, adaptive cruise, driver monitoring, and a digital rear-view mirror that helps compensate for the shallow rear window.

That makes the G6 feel less like a car with a screen and more like a software-defined SUV. The good news is that the technology appears useful rather than purely decorative. The only question is whether every buyer wants this much of the car routed through menus, voice commands, and digital settings.

Final First Impressions

The XPENG G6 Pro Performance / AWD Performance may be the most quietly convincing of this new wave of UAE electric SUVs. It does not rely on badge nostalgia or theatrical design. Instead, it delivers a strong set of numbers, a sensible price, a spacious cabin, fast charging, and proper everyday usability.

Its personality is mature rather than playful. That might sound like faint praise, but it is actually the G6’s biggest strength. A quick EV is easy to build. A quick EV that feels composed, comfortable, efficient, and usable every day is much harder.

For UAE buyers who want performance without showing off, range without overspending, and technology without stepping into luxury-brand pricing, the G6 Pro Performance / AWD Performance looks like a serious contender. It is not the emotional choice in this segment. It is the clever one.

FAQ

How much is the XPENG G6 Pro Performance / AWD Performance in the UAE?

DubiCars lists the 2026 XPENG G6 AWD Performance at AED 189,900 in the UAE.

What is the range of the XPENG G6 Pro Performance / AWD Performance?

UAE launch coverage and local listing data both show the Performance AWD with a claimed 550 km range.

How fast is the XPENG G6 Pro Performance / AWD Performance?

UAE launch coverage lists 0 – 100 km/h in 4.1 seconds, while the UAE listing page quotes 4.0 seconds.

What battery does the XPENG G6 Pro Performance / AWD Performance use?

UAE launch coverage lists an 87.5 kWh battery for the Performance AWD variant.

How quickly can the XPENG G6 charge?

DubiCars’ UAE launch coverage lists 20 minutes for DC charging from 10% to 80% and states that the G6 uses an 800-volt architecture.

Is the XPENG G6 AWD Performance practical?

Yes. The UAE listing shows five seats, a 571-litre boot, a 2,890 mm wheelbase, and a strong equipment list including ventilated seats, rear AC vents, 360-degree cameras, dual wireless charging, and driver-assistance features.

What should UAE buyers check before buying?

Buyers should confirm the final UAE specification with the local dealer, test the screen-based controls, check home or workplace charging options, and compare warranty, service, and software-support terms directly with Gulf Star Motors before purchase.

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XPENG Reveals the Future of AI Mobility at the 2026 Beijing Auto Show

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XPENG, a leading AI-driven mobility company, recently hosted an exclusive delegation of regional strategic partners on a comprehensive visit to China, culminating in the highly anticipated global reveal of its new flagship SUV, the XPENG GX, at the 2026 Beijing International Automotive Exhibition (Auto China 2026). The visit comes as the UAE solidifies its position as the largest electric vehicle market in the GCC, making XPENG’s presence in the region more strategically significant than ever.

This immersive programme offered an unprecedented look into XPENG’s “Physical AI” ecosystem. It comes at a time for the region where consumer interest in EVs in the UAE surged by 24% in early April alone, while Chinese brands now account for 67% of all EVs sold in the country. Across the broader GCC, EV penetration has doubled in just twelve months, making XPENG’s commitment to delivering cutting-edge, tech-enabled mobility solutions to the Middle East more relevant than ever.


The programme commenced at XPENG’s global headquarters in Guangzhou, providing the delegation with a deep dive into the brand’s scale, innovation, and future-forward vision. The visit included XPENG’s flagship showrooms, which feature fully digital customer journeys and seamless, tech-enabled touchpoints designed to elevate the modern retail experience. This commitment to innovation extends deep into the company’s operations, with the strong integration of artificial intelligence across daily functions enhancing both back-end efficiency and front-end customer engagement.


A key highlight of the Guangzhou visit was the exploration of XPENG’s highly advanced smart manufacturing facility. The facility demonstrated significant levels of automation, showcasing optimised human involvement working in tandem with cutting-edge robotics and production systems to achieve remarkable operational efficiency and production scale.


The programme also provided an exclusive look into XPENG’s broader technological ambitions beyond traditional automotive manufacturing. The delegation was granted insight into the company’s advanced robotics programme, featuring the latest humanoid robot, “IRON,” which reflects rapid progress in AI and intelligent systems.


Furthermore, a preview of XPENG’s “Land Aircraft Carrier” flying car initiative showcased the next generation of mobility, with a strong focus on safety, engineering, and revolutionary innovation. This aligns directly with the region’s own ambitions – Dubai has unveiled its first commercial vertiport and is targeting 25% autonomous transportation by 2030, while the UAE’s aviation regulator is on track to certify air taxis by Q3 2026. The appetite for this technology is already evident, with XPENG AEROHT (now rebranded as ARIDGE) having secured 600 pre-orders for its Land Aircraft Carrier from the Middle East – the largest overseas bulk order in the flying car sector to date.


The programme concluded in Beijing for the Beijing Motor Show, where XPENG Chairman and CEO He Xiaopeng led the global reveal of the new GX, capturing strong attention on a global stage. The GX stands out as a technological landmark, featuring a refined interior and XPENG’s latest Vision-Language-Action (VLA) 2.0 system. The delegation also received first-hand demonstrations of XPENG’s autonomous driving capabilities, with the system showcasing advanced navigation, rapid traffic response, and self-parking, delivering a seamless point-to-point experience fully integrated into real-world environments.


“Experiencing XPENG’s ‘Physical AI’ ecosystem firsthand in Guangzhou and Beijing clearly demonstrates why we are positioned at the forefront of global mobility,” said Tarek Bedran, Brand Manager UAE, XPENG. “From the highly automated manufacturing floors and the development of the IRON robot to the global reveal of the GX at the Beijing Auto Show, the level of innovation is remarkable. With EV adoption accelerating rapidly across the GCC, and cities like Dubai pioneering autonomous and aerial transport, we are excited to bring this seamless, tech-enabled experience to our communities in the UAE. We are offering our customers not just a vehicle, but a fully integrated, intelligent mobility solution.”


Broader exploration of the Beijing Motor Show, which featured multiple global OEMs and new product launches, provided clear competitive context. XPENG’s GX stood out strongly in design, technology, and overall value proposition.

The comprehensive China programme reinforced confidence in XPENG’s global positioning and highlighted exactly why leading strategic partners continue to place strong trust in the company’s long-term vision and innovation roadmap.

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