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Bridgestone expands partnership with Tegeta Holding to strengthen footprint in Caucasus region

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Tegeta Bridgestone

Bridgestone expanded its partnership Tegeta Holding further strengthening its presence in the Caucasus region. Under this agreement, Tegeta will serve as the official distributor of Bridgestone tyres in Armenia and Azerbaijan, effective January 1, 2025.

Bridgestone Middle East & Africa FZE and Tegeta Holding officially signed the agreement in Dubai, marking a significant milestone in both companies’ regional growth strategies. Under the agreement, Tegeta will supply Bridgestone’s premium-quality tyres for a wide range of vehicles, including passenger cars, trucks, and buses, across Armenia and Azerbaijan.

Jacques Fourie, President of Bridgestone Middle East & Africa, said: “We are thrilled to expand our collaboration with Tegeta, who was been our trusted partner since 26 years. Tegeta’s strong foothold in the Caucasus region enables us to introduce Bridgestone’s premium products to new markets such as Armenia and Azerbaijan, ensuring that customers benefit from our commitment to quality, safety and innovation.”

This partnership is based on a long-standing 26-year partnership that began in 1998, when Tegeta became Bridgestone’s distributor in Georgia. Over the years, Tegeta has grown into a leading distributor of automotive products in the region, while Bridgestone has maintained its leading position in the global tyre industry. Together, the companies have driven growth and innovation in the automotive sector across the Caucasus and beyond. The expanded collaboration underscores Georgia’s pivotal role as a logistics hub for the region, connecting the Caucasus, Central Asia, and global markets.

Ekaterine Kavtaradze, Executive Officer of Tegeta Holding, said: “We are delighted to further reinforce our partnership with Bridgestone, a globally renowned brand for its quality and innovation. By introducing their premium products to Armenia and Azerbaijan, we are proud to support the constant advancement of the region’s automotive industry in the region. We are proud that Tegeta secured an important place in the portfolio of this famous brand and is the largest partner in the region.”

Davit Chkhaidze, Director of Tegeta Prime Products, said: “This partnership marks a new chapter in our relationship with Bridgestone. It reflects our position as a strategic partner of Bridgestone in the Caucasus region and highlights Georgia’s growing importance in the regional economy.”

Bridgestone’s commitment to innovation, sustainability, and quality align seamlessly with Tegeta’s aim to deliver premium automotive products and services. With over 93 years of experience and a presence in more than 70 countries, Bridgestone is prominent for setting high industry benchmarks in innovative technologies, high-performance tyres and a commitment to driving the future of sustainable mobility. This expanded partnership opens up new opportunities for growth, enhancing customer access to world-class products and services across Georgia, Armenia, and Azerbaijan.

Tegeta Holding’s ongoing expansion into new markets and partnerships with global leaders like Bridgestone underline its dedication to growth, quality, and customer satisfaction. Being the largest automotive distributor in the region, Tegeta remains steadfast in its commitment to innovate and expand its offerings, further ensuring access to world-class products and services for customers across Georgia, Armenia, and Azerbaijan.

Automotive

XPENG Reveals the Future of AI Mobility at the 2026 Beijing Auto Show

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XPENG, a leading AI-driven mobility company, recently hosted an exclusive delegation of regional strategic partners on a comprehensive visit to China, culminating in the highly anticipated global reveal of its new flagship SUV, the XPENG GX, at the 2026 Beijing International Automotive Exhibition (Auto China 2026). The visit comes as the UAE solidifies its position as the largest electric vehicle market in the GCC, making XPENG’s presence in the region more strategically significant than ever.

This immersive programme offered an unprecedented look into XPENG’s “Physical AI” ecosystem. It comes at a time for the region where consumer interest in EVs in the UAE surged by 24% in early April alone, while Chinese brands now account for 67% of all EVs sold in the country. Across the broader GCC, EV penetration has doubled in just twelve months, making XPENG’s commitment to delivering cutting-edge, tech-enabled mobility solutions to the Middle East more relevant than ever.


The programme commenced at XPENG’s global headquarters in Guangzhou, providing the delegation with a deep dive into the brand’s scale, innovation, and future-forward vision. The visit included XPENG’s flagship showrooms, which feature fully digital customer journeys and seamless, tech-enabled touchpoints designed to elevate the modern retail experience. This commitment to innovation extends deep into the company’s operations, with the strong integration of artificial intelligence across daily functions enhancing both back-end efficiency and front-end customer engagement.


A key highlight of the Guangzhou visit was the exploration of XPENG’s highly advanced smart manufacturing facility. The facility demonstrated significant levels of automation, showcasing optimised human involvement working in tandem with cutting-edge robotics and production systems to achieve remarkable operational efficiency and production scale.


The programme also provided an exclusive look into XPENG’s broader technological ambitions beyond traditional automotive manufacturing. The delegation was granted insight into the company’s advanced robotics programme, featuring the latest humanoid robot, “IRON,” which reflects rapid progress in AI and intelligent systems.


Furthermore, a preview of XPENG’s “Land Aircraft Carrier” flying car initiative showcased the next generation of mobility, with a strong focus on safety, engineering, and revolutionary innovation. This aligns directly with the region’s own ambitions – Dubai has unveiled its first commercial vertiport and is targeting 25% autonomous transportation by 2030, while the UAE’s aviation regulator is on track to certify air taxis by Q3 2026. The appetite for this technology is already evident, with XPENG AEROHT (now rebranded as ARIDGE) having secured 600 pre-orders for its Land Aircraft Carrier from the Middle East – the largest overseas bulk order in the flying car sector to date.


The programme concluded in Beijing for the Beijing Motor Show, where XPENG Chairman and CEO He Xiaopeng led the global reveal of the new GX, capturing strong attention on a global stage. The GX stands out as a technological landmark, featuring a refined interior and XPENG’s latest Vision-Language-Action (VLA) 2.0 system. The delegation also received first-hand demonstrations of XPENG’s autonomous driving capabilities, with the system showcasing advanced navigation, rapid traffic response, and self-parking, delivering a seamless point-to-point experience fully integrated into real-world environments.


“Experiencing XPENG’s ‘Physical AI’ ecosystem firsthand in Guangzhou and Beijing clearly demonstrates why we are positioned at the forefront of global mobility,” said Tarek Bedran, Brand Manager UAE, XPENG. “From the highly automated manufacturing floors and the development of the IRON robot to the global reveal of the GX at the Beijing Auto Show, the level of innovation is remarkable. With EV adoption accelerating rapidly across the GCC, and cities like Dubai pioneering autonomous and aerial transport, we are excited to bring this seamless, tech-enabled experience to our communities in the UAE. We are offering our customers not just a vehicle, but a fully integrated, intelligent mobility solution.”


Broader exploration of the Beijing Motor Show, which featured multiple global OEMs and new product launches, provided clear competitive context. XPENG’s GX stood out strongly in design, technology, and overall value proposition.

The comprehensive China programme reinforced confidence in XPENG’s global positioning and highlighted exactly why leading strategic partners continue to place strong trust in the company’s long-term vision and innovation roadmap.

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MAJORITY OF AUTO DEALERS TURN TO DATA AND DIGITISATION TO STRENGTHEN OPERATIONAL, SALES AND SERVICE OFFERINGS

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A huge majority of automotive dealers in the Middle East are now focusing on adapting data and digitisation to reinforce operational, sales and service offering efficiencies and to stay ahead of an increasingly competitive automotive retail market.

According to Keyloop, a leading provider of automotive retail solutions, growing vehicle sales volume targets and rising customer expectations are putting pressure on traditional automotive retail models. For this reason, 94% of automotive dealers in the region are now turning to data and digitisation for solutions.

“Fragmented systems, manual processes and limited data visibility are affecting dealer performance in the region. As sales volumes, brand portfolios and customer touchpoints increase, dealers across the region are facing growing pressure to modernise internal operations to maintain efficiency and service standards,” said Monzer Tohme, Managing Director, MEA & APAC, Keyloop. “Despite dealer operations becoming more complex, many organisations are still relying on outdated systems that limit visibility and hinder decision‑making.”

Tohme added that these dealerships operate across multiple disconnected platforms spanning sales, finance and aftersales, with manual processes and data silos that hinder efficiency. These challenges have a measurable business impact, with industry data showing that dealers lose up to 37 percent of online leads due to missed or delayed follow‑up, while only 1 percent of consumers describe the car‑buying experience as ideal. Additionally, 45 percent of customers are willing to switch car brands due to poor aftersales service. As such, addressing operational inefficiencies has become a priority for maintaining performance and customer confidence in an increasingly competitive market.

The UAE and Saudi Arabia registered sales growth rates of 19.1 percent and 6.6 percent respectively in 2024, making them among the fastest growing automotive markets in the world. That year, the two markets also sold a combined 1.16 million new vehicles and are worth over USD 80 billion. This growth is supported by rising consumer demand and long‑term government investment in mobility and electrification.

“There is a growing consensus among dealers that improved use of data and digital tools is crucial for strengthening operational efficiency,” Tohme explained. “As such, there is a need for clearer, real‑time visibility across sales, finance and aftersales workflows, as well as more consistent use of customer and vehicle data to support faster decisions and reduce manual intervention.”

Keyloop has noted that many dealers across the region are reassessing how data flows through their businesses as volumes rise, brand portfolios expand and regulatory requirements become more demanding.

Furthermore, there are several wider industry dynamics that are contributing to the operational pressures facing automotive retailers. These include rapid entry of new brands and business models, accelerating penetration of electric vehicles, with the UAE leading the GCC at 6 percent, and increasing policy and regulatory expectations around data governance, reporting and customer transparency. These reinforce the need for more resilient and adaptable internal processes for dealers as the regional automotive landscape continues to evolve.

“What we’re seeing across the region is a clear shift in priorities, as dealers recognise that improving operational efficiency is no longer about incremental gains, but about building the foundations needed to operate at scale,” Tohme said. “In a rapidly evolving industry, the ability to access and act on reliable data across the entire vehicle ownership cycle has become central to the business performance of dealers.”

As the region experiences strong sales growth, rapid electrification and changing government policies, effective use of data and digitisation will play an increasingly important role in how dealers can meet the market’s needs, he concluded.

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DIGITIZATION-LED DISRUPTION SET TO RESHAPE GCC AUTO COMMERCE ECOSYSTEM

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Autotech Ventures is expanding into the Gulf Cooperation Council (GCC) by establishing a presence in the United Arab Emirates (UAE). This move by the global venture capital firm focused exclusively on ground transport innovation is aimed at pursuing opportunities in the use of disruptive technologies that will further improve the region’s auto commerce ecosystem. To support this, Autotech Ventures has appointed Saud Abbasi as Regional Advisor and Rabih Haydar as Director of Partnerships EMEA (Europe, Middle East and Africa).

“The GCC is rapidly becoming one of the most dynamic automotive markets in the world,” said Quin Garcia, Autotech Ventures co-founder and managing director. “We expect sweeping digitization of the GCC’s auto commerce ecosystem over the coming decade.”

Founded in 2015, Autotech Ventures manages nearly $600 million globally and invests from pre-Seed through Series B in startups transforming ground transportation. The firm has backed more than 60 companies across auto commerce, autonomous systems, electrification, connectivity, fintech, supply chain and logistics and AI. Its portfolio includes Lyft (NASDAQ: LYFT), indie Semiconductor (NASDAQ: INDI), SpotHero (acquired by Uber) and Outdoorsy, along with early-stage companies, including Bumper, Fixico, GenLogs, Plug and Yendo.

Strategic Expansion

New competition from Chinese automakers and shifting government policies are forcing GCC corporations to rethink how they move vehicles, electrify fleets and manage distribution and aftersales. Autotech’s focus in the GCC spans AI-driven dealership operations, mobility fintech, connected fleet systems and aftermarket modernization.

Autotech Ventures will back early-stage founders building solutions to digitize GCC auto commerce, from franchise dealer groups and used car platforms to fleet operators, vehicle finance providers and aftermarket service centers.

Regional Presence

Saud Abbasi has been appointed regional advisor, guiding Autotech Ventures as it enters the new market. He brings a broad spectrum of experience across the automotive value chain, spanning captive finance, product marketing, sales and distribution leadership and multi-brand dealership management.

“The Gulf has capital and the ambition to redefine how mobility ecosystems are built,” Abbasi said. “This is a market where distribution models, electrification timelines and cross-border trade are evolving in parallel. Autotech’s disciplined investment approach can help channel that momentum into scalable, global companies.”

Rabih Haydar will lead Autotech’s on-the-ground engagement across the GCC, working with founders, corporates, VCs, sovereign investors and family offices. He will focus on sourcing investments, supporting portfolio market entry and helping GCC corporations discover and engage with startups driving the next wave of innovation.

Haydar brings over a decade of experience across mobility, automotive technology and financial services, and strong relationships across regional dealer groups and fleet operators. He previously held senior roles at CDK Global and Incadea, where he worked closely with automotive retailers on digital transformation initiatives. He also contributed to the early growth and expansion of Invygo across the UAE, KSA and Qatar.

Both CDK Global and Invygo have played key roles in the digital transformation of the region’s mobility sector. Through a first-of-its-kind subscription app in the region, Invygo has revolutionized how people can access car subscription and ownership without the hassle of paperwork. On the other hand, CDK Global’s world-class dealership software solutions have helped facilitate operational efficiencies among some of the region’s key automotive dealers.

“The GCC isn’t an emerging market anymore,” Haydar said. “Capital is flowing, operators are under real pressure to modernize, and now is the time for intense technology innovation. I’ve spent my career inside these businesses and know where the opportunities lie. Autotech’s platform gives regional founders access to global capital and proven playbooks, while giving GCC corporations a direct line to the startups reshaping the industry.”

“What’s happening in the GCC isn’t a cycle, it’s a reset,” Garcia said. “We’re here at the right time, with the right partners and intend to build something lasting. Saud and Rabih have spent decades inside the GCC, giving us a real advantage.”

Autotech’s model centers on connecting entrepreneurs, corporate operators and institutional investors to accelerate commercialization and scale. The firm works closely with its limited partners and portfolio companies, providing sector expertise and access to global markets.

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