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PNY Technologies Advanced AI Solutions and Go-To Market Strategy Across MEA Region

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PNY Technologies

Exclusive Interview with Talus Arukalil, Regional Manager MEAI at PNY Technologies Middle East

How does PNY ensure that its product portfolio remains relevant and caters to the evolving needs of its customers?

PNY has always been guided by visionary leadership and a deep understanding of market evolution. We started in 1985 with DRAM modules, which aligned with the needs of the early computing era. Our focus has been on adapting quickly to new categories and emerging technologies. This proactive approach has allowed us to offer the right products at the right time, keeping both us and our partners ahead of the curve. We believe this is why PNY has not only remained relevant but has also been able to help our partners maintain a strong, consistent market presence. We can continuously support our customers and partners in a way that builds long-term success for everyone involved.

NVIDIA fostering the use of AI on RTX for professional applications outside of gaming, such as scientific computing, design, and Generative AI.  How is PNY taking this opportunities to market?

NVIDIA is recognized globally for leading AI innovation, with RTX GPUs making a transformative impact across various professional sectors beyond gaming, such as scientific computing, intricate design work, and generative AI advancements. PNY is seizing these opportunities by offering a comprehensive lineup of NVIDIA-powered solutions, encompassing GPUs, specialized AI workstations, AI PCs, and a host of components tailored to diverse needs. Our broad expertise allows us to support customers comprehensively, from entry-level AI solutions for consumers to expansive, multi-cluster data centers. This ensures our clients stay ahead in the evolving AI-driven market landscape.

Additionally, PNY emphasizes guiding customers at every step of their AI adoption journey, providing tailored solutions to ensure smooth integration into their existing workflows. Whether the requirement is for high-performance computing, creative endeavors using advanced rendering, or enterprise-scale AI deployments, our commitment lies in equipping businesses with the tools they need to thrive. By strategically bridging the gap between cutting-edge NVIDIA technologies and end-user demands, PNY empowers enterprises to harness the full potential of AI innovation, fostering growth and maintaining competitive advantages in a rapidly shifting technological era.

How did GITEX 2024 contribute to PNY’s overall business strategy and brand awareness in the Middle East and Africa region?

Gitex 2024 was a pivotal moment for technology enthusiasts, and it proved particularly impactful for PNY. With AI serving as the core theme, the event provided an unparalleled opportunity to highlight our enduring collaboration with NVIDIA, a partnership exceeding two decades. This platform allowed us to showcase NVIDIA’s vast enterprise solutions and components ecosystem, including GPUs, SSDs, DRAM, and portable storage offerings. Additionally, we introduced new, locally integrated AI Workstations and AI PCs, powered by PNY components, reflecting our commitment to regional innovation and strategic growth.

The event reinforced PNY’s brand presence across the Middle East and Africa, enabling valuable engagement with existing partners, prospective clients, and other key stakeholders. This engagement not only showcased our technical capabilities and innovative edge but also deepened industry relationships and underscored our alignment with regional market needs. Our active participation, product demonstrations, and strategic announcements cemented PNY’s reputation as a major contributor to the technology landscape, fueling our mission to deliver cutting-edge, AI-driven solutions.

Moreover, GITEX 2024 served as a strategic forum for PNY to gain insights into emerging market trends, helping us better understand client requirements, competitive dynamics, and evolving technological preferences across the region. This knowledge will continue to shape our regional strategies, ensuring we remain well-positioned to capitalize on market opportunities and drive long-term growth. By focusing on solutions tailored to local market conditions, PNY strengthens its commitment to empowering businesses in the Middle East and Africa to harness the transformative power of AI and accelerated computing.

Beyond product selection, how does PNY prioritize customer needs and build strong relationships with its clients?

At PNY, we serve a wide range of customer segments, each requiring tailored products for both work and everyday life. Our portable storage solutions are primarily distributed through retail chains and channel partners across the region. For components and networking products, our key customers include system integrators and data center aggregators. We prioritize on maintaining strong, multi-tier relationships with our partners and mission critical end users to stay closely connected with market demands and proactively address them with the right products.

How does PNY envision the future of the distribution landscape for technology products? What emerging trends or technologies are likely to impact PNY’s business model?

With the rapid evolution of data analytics and generative AI driven by accelerated computing, the technology distribution landscape is transforming rapidly. PNY, with over 35 years of market experience and a robust partnership with NVIDIA, is strategically positioned to drive growth and innovation across various sectors in the Middle East and Africa. By leveraging a broad portfolio of consumer, professional, and enterprise solutions and working in collaboration with dedicated partners, we continue to anticipate shifts in market demands and deliver solutions that drive industry success.

PNY is closely monitoring emerging technologies like AI and accelerated computing, recognizing their impact on reshaping market dynamics and the expectations of end users. As trends such as edge computing, AI-driven automation, and high-performance data analytics gain momentum, we aim to lead by developing tailored solutions and adapting distribution strategies that prioritize efficiency, flexibility, and scalability. This vision, rooted in a proactive and collaborative approach, ensures our partners and clients are well-equipped to thrive in this evolving market landscape.

We also express deep gratitude to our partners, whose dedication and collaboration play an essential role in shaping the future alongside evolving technology. Their enthusiasm and commitment fuel the shared journey to drive innovation and address complex market needs together.

Automotive

Goodyear continues support for Team De Rooy in the 2025 Dakar Rally

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Goodyear continues its partnership with Team De Rooy for the upcoming Dakar Rally 2025. As the official tire supplier, Goodyear will equip the Dutch team with its high-performance Goodyear OFFROAD tires and advanced Tire Pressure Monitoring System (TPMS), helping to ensure reliable performance throughout the rally’s demanding stages. This collaboration highlights Goodyear’s dedication to truck motorsport, combining innovation with proven durability on some of the world’s toughest terrains.

Dakar 2025: new challenges await

The 2025 Dakar Rally, running from January 3 to January 17, will cover nearly 8,000 kilometers, including over 5,000 kilometers of competitive stages, starting in Bisha and finishing in Shubaytah. This edition ramps up the difficulty, featuring an early 48-hour chrono stage that flows into the marathon stage, setting a challenging pace from the outset. In the second week, competitors will tackle the demanding dunes of the Empty Quarter, with over 45% of the course on separate tracks for different vehicle classes, enhancing safety while complicating navigation.

Goodyear OFFROAD tires and TPMS: performance in challenging conditions

Team De Rooy relies on Goodyear OFFROAD tires for their durability and reliable traction across different conditions. Designed to handle heat and challenging surfaces, these tires help reduce heat buildup at high speeds and provide consistent performance on sand, rocks, and steep slopes.

Goodyear’s TPMS offers real-time monitoring of tire pressure and temperature, helping the team make quick adjustments and avoid potential issues. This advanced system helps to minimize downtime and supports better strategic decisions—crucial for maintaining momentum during the rally.

A Legacy of motorsport excellence

Goodyear’s continued support of Team De Rooy highlights its long-standing commitment to truck motorsport. As the title sponsor of the Goodyear FIA European Truck Racing Championship (ETRC), Goodyear uses motorsport as a proving ground for tire technology advancements. The partnership with Team De Rooy reflects this commitment, driving innovation and performance in demanding environments.

Maciej Szymański, Marketing Director Commercial EMEA at Goodyear, commented:

“Our continued collaboration with Team De Rooy for Dakar 2025 underscores our commitment to supporting motorsport teams in extreme conditions. With Goodyear OFFROAD tires and TPMS, we aim to provide the reliability needed to tackle the rally’s challenges. We wish Team De Rooy all the best and look forward to another exciting competition at this iconic rally”.

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PLAUD Note Pro: This Tiny AI Recorder Might Be the Smartest Life Upgrade You Make!

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By Srijith KN

I’ve been using the Plaud Note Pro for over three months now, and this is a device that has quietly earned a permanent place in my daily life now. Let me walk you through what it does—and why I say that so?

Well at first I thought this wasn’t going to do much with my life, and by the looks of it Plaud Note Pro looks like a tiny, card-sized gadget—minimal, unobtrusive to carry it around.

With a single press of the top button, it starts recording meetings, classes, interviews, or discussions. Once you end your session, the audio is seamlessly transferred to the Plaud app on your phone, where it’s transformed into structured outputs—summaries, action lists, mind maps, and more.

In essence, it’s a capture device that takes care of one part of your work so you can concentrate on the bigger game.

Design-wise, the device feels premium, it features a small display that shows battery level, recording status, and transfer progress—just enough information without distraction. The ripple-textured finish looks elegant and feels solid, paired with a clean, responsive button. It also comes with a magnetic case that snaps securely onto the back of your phone, sitting flush and tight, making it easy to carry around without thinking twice.

Battery life is another standout. On a full charge, the Plaud Note Pro can last up to 60 days, even with frequent, long recording sessions. Charging anxiety simply doesn’t exist here.

Well, my impressions about the device changed once I had an audio captured. I tested this in a busy press conference setting—eight to ten journalists around me, multiple voices, ambient noise—and the recording came out sharp and clear. Thanks to its four-microphone array, it captures voices clearly from up to four to five meters away, isolating speech with precision and keeping voices naturally forward. This directly translates into cleaner transcripts. It supports 120 languages, and yes, I even tested transcription into Malayalam—it worked remarkably well, condensed the entire convo-interview that I had during an automotive racing show that I was into.

Real meetings or interviews are rarely happens in a neat environment, and that’s where I found the Plaud Note Pro working for me. It captures nuances and details I often miss in the moment. As a journalist, that’s invaluable. The app also allows you to add photos during recordings, enriching your notes with context and visuals.

I tested transferring files over 20 minutes long, and the process was smooth and quick. Accessing the recordings on my PC via the browser was equally intuitive—everything is easy to navigate and well laid out.

Now to what is inside this tiny recorder. Well, the core of the experience is Plaud Intelligence, the AI engine powering all Plaud note-takers. It dynamically routes tasks across OpenAI, Anthropic, and Google’s latest LLMs to deliver professional-grade results. With over 3,000 templates, AI Suggestions, and features like Ask Plaud, the system turns raw conversations into organized, searchable, and actionable insights. These capabilities are available across the Plaud App (iOS and Android) and Plaud Web.

Privacy is what I happen to see them look at seriously. All data is protected under strict compliance standards, including SOC 2, HIPAA, GDPR, and EN18031, ensuring enterprise-grade security.

What makes the AI experience truly effective is the quality of input. Unlike a phone recorder—where notifications, distractions, and inconsistent mic pickup interfere—the Plaud Note Pro does one job and does it exceptionally well. It records cleanly, consistently, and without interruption, delivering what is easily one of the smoothest recording and transcription experiences I’ve used so far.

I’m genuinely curious to see how Plaud evolves this product further. If this is where they are today, the next version should be very interesting indeed.



“The Plaud Note Pro isn’t just a recorder; it’s a pocket-sized thinking partner that captures the details so you can think bigger, clearer, and faster.”

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ICT CHAMPION AWARDS – 18TH EDITION

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ICT champion awards - 18th edition

The ICT Champion Awards return with their 18th edition, continuing a long-standing tradition of recognising excellence across the Middle East’s ICT landscape. The awards bring together industry leaders, technology innovators, and decision-makers for an evening dedicated to celebrating impact, leadership, and progress across the region’s digital ecosystem.

ABOUT ICT CHAMPIONS AWARDS

This programme is designed to highlight and honour exceptional achievements across the Middle East’s ICT ecosystem, celebrating organisations that continue to demonstrate excellence in innovation, growth, resilience, and leadership. The ICT Champion Awards aim to inspire progress while recognising sustained contributions that have shaped the region’s technology landscape over time.

Integrator Media proudly presents the ICT Champion Awards – 18th Edition, recognising distinguished technology organisations across enterprise solutions, critical and public infrastructure, cybersecurity, and digital transformation. More than an awards platform, the ICT Champion Awards represent a long-standing commitment to acknowledging industry leadership and real-world impact. The programme serves as a trusted stage to honour innovation, reliability, and the organisations addressing the evolving demands of today’s interconnected and security-driven digital environment.

AIM OF ICT CHAMPIONS AWARD

HONOR INNOVATION: Mark major milestones in the Middle East in the technology domain.

BENCHMARK SUCCESS: Highlight significant technology innovations and achievements in the Middle East landscape.

ACKNOWLEDGE KEY CONTRIBUTIONS: Honor and value key contributions made by leading technology organizations in the Middle East.

AWARD EXCELLENCE: Acknowledge and award accomplishments made by organizations to address the increasing demand in the technology domain.

PROMOTE COMMUNITY ENGAGEMENT: Establish a platform for the technology community to unite, celebrate successes, and inspire future accomplishments.

WHY SHOULD YOU PARTICIPATE?

STATEGIC NETWORKING: Connect with top experts and decision-makers in the ICT industry. This is your chance to build valuable relationships and expand your professional network.

MAXIMUM EXPOSURE: Aligned with INTERSEC 2026, the event ensure unparalleled exposure as the entire ICT community gathers in one place. Your brand will be in the spotlight, drawing high impact from the audience that are aligned with security, technology, and enterprise transformation industry.

CHANNEL & PARTNER ENGAGEMENT: Promote your brand directly to prospective partners and clients. This platform provides a unique opportunity to discuss your offerings and build new connections.

BRAND AMPLIFICATION: Participate and leverage multi-level branding opportunities through our extensive print, digital, and social media coverage.

HIGH-PROFILE BRANDING: Gain high-profile branding before, during, and after the event across multiple mediums, including print and online platforms.

EVENT DETAILS:

  • Date: 28th January 2026
  • Venue: Shangri – La Dubai Hotel, Al Nojoom Ballroom, Sheikh Zayed Road, Dubai. (nearest landmark: Near Financial Metro Station)
  • Time: 6:00 PM – 10:30 PM
  • Map Location: HERE
  • Event Registration Link: HERE
  • Event Agenda: HERE

AWARD NIGHT HIGHLIGHTS

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