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From Latin America to the Middle East: Globant’s Journey in Digital Transformation

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Globant

In an exclusive interview with Federico Pienovi, Chief Business Officer & CEO for APAC & MENA at Globant, we explore how the company is revolutionizing digital transformation in the Middle East. Leveraging AI, cloud, and analytics, Globant delivers tailored solutions for the region’s dynamic financial and entertainment sectors. From aligning with Saudi Vision 2030 through innovative projects like Qiddiya to navigating complex regulatory landscapes, Globant integrates global expertise from Latin America, Europe, and India to empower organizations. With a strong focus on personalization, operational agility, and sustainable growth, Globant is shaping the future of the Middle East’s digital economy.

What unique value does Globant bring to the Middle East’s financial sector, and what are its core areas of expertise here?

Globant’s unique value in the Middle East’s financial sector lies in our ability to integrate AI-driven personalization and operational agility into a region rapidly embracing digital transformation. In the Gulf Cooperation Council (GCC) alone, Generative AI could add up to $35 billion annually, contributing up to 2.8% to non-oil GDP and fueling regional ambitions for a diversified economy.

Our core expertise in predictive analytics, fraud detection, and customer personalization helps financial institutions across the Middle East make informed, real-time decisions that build trust and enhance security. Through our Finance Studio, we support institutions in modernizing legacy systems, empowering advisors to instantly offer personalized, data-backed insights. Globant’s solutions are tailored to navigate the region’s unique regulatory and market dynamics, helping our partners leverage AI as a catalyst for sustainable growth and a competitive edge in a fast-evolving financial landscape.

Could you provide a brief overview of Globant’s history and growth journey in Latin American and U.S. markets before expanding operations in the EMEA region?

Globant’s story began in 2003 when four friends in Buenos Aires—Martín Migoya, Guibert Englebienne, Martín Umaran, and Néstor Nocetti—set out to create a tech company that would put Latin American talent on the global map. What started as a casual conversation quickly became a mission to revolutionize the tech landscape, enabling companies to adapt and thrive in a fast-changing world.

From the outset, we wanted to be disruptive but knew we had to deploy technology at the pace of enterprise—always with a human-centric approach. The real challenge lies in keeping your bearings as you enter big tech; the North Star must always be visible, and for us, that has been to innovate boldly while never losing sight of the human element.

In 2014, Globant made history as the first Latin American software company to go public on the New York Stock Exchange, marking its arrival on the global stage. With over 29,000 employees worldwide and a recent $1 billion investment in Latin America, Globant remains dedicated to elevating local talent and creating global impact.

As we expanded into the EMEA region under the leadership of co-founder Martín Umaran, Globant has stayed true to this vision. Recently named one of the fastest-growing IT companies worldwide, we are set to deploy transformative technologies like AI, cloud, and digital reinvention, defining the future of business.

Could you share insights into the types of clients Globant has been working with in the Middle East and how your digital solutions have transformed their operations?

 As the Middle East shifts away from legacy industries, Globant is proud to be part of the region’s broadening horizons, supporting the rise of new sectors in line with Saudi Arabia’s Vision 2030. One of our standout collaborations is with Qiddiya, a major entertainment destination set to redefine tourism, sports, and leisure in the region. Leveraging our expertise in smart venues and connected experiences, we’re helping to build an immersive and engaging environment for visitors.

Beyond Qiddiya, Globant is involved in several giga-projects driving Vision 2030 forward. Our digital solutions focus on AI-driven customer personalization, operational efficiency, and data insights, enabling these projects to deliver world-class experiences while optimizing their operations. With Saudi Arabia’s entertainment sector projected to reach $5.51 billion by 2032, at a CAGR of 10.61%, we’re equipping our partners to capitalize on this growth and contribute to a modern, competitive entertainment landscape in the Middle East.

Tell us about Globant’s approach and strategy in other markets, such as India and Europe. What distinct design or operational approach do you adopt in these regions?

At Globant, our approach to expansion is all about adapting to the unique dynamics of each region, whether it’s India, Europe, or beyond. In each market, we look closely at factors like talent development, local context, and specific needs that shape how we work and grow. For example, in India, we’re focused on leveraging the country’s vast talent pool to fuel local and global projects. We’re committed to developing that talent by investing in upskilling and creating a vibrant work environment that fosters innovation and creativity.

In Europe, where we work with a broad range of industries, from finance to retail, our approach is more tailored to fit the specific needs of each sector and client. We strongly emphasize understanding the regional market demands, regulations, and consumer expectations, and we adapt our digital solutions accordingly. Our European teams often work closely with clients on custom solutions that address the nuances of each business landscape, blending global expertise with local insight.

How do you view the regulatory landscape in the UAE and other Middle Eastern countries? What opportunities and challenges does it present?

The regulatory landscape in the UAE and the broader Middle East is progressing rapidly, with countries actively positioning themselves as global hubs for tech and innovation. In the UAE, we see forward-looking policies in data privacy, AI governance, and digital finance, creating an environment where businesses can innovate while ensuring compliance and security. For companies like Globant, this represents a significant opportunity: clear, agile regulations make it easier to build solutions aligned with the region’s ambitious digital transformation goals.

However, with rapid regulatory evolution come unique challenges. The frameworks are relatively new and continue to adapt, presenting a moving target for compliance. This environment requires companies to stay engaged and flexible, working closely with regulators to help shape policies that support sustainable growth. The UAE’s agility in adapting to business needs is critical, positioning it as a responsive and dynamic business hub. While global issues, like the pace of technological change, bring their complexities, the UAE’s commitment to innovation and responsive policy-making is instrumental in overcoming these hurdles. As these frameworks mature, they will foster an even more robust landscape for growth and collaboration across the Middle East, supporting the region’s vision as a leader in tech and digital transformation.

What is Globant’s strategic vision for the future in the Middle East? Additionally, could you discuss any acquisitions that have supported your expansion in the region?

Globant’s vision for the Middle East centers on advancing the region’s digital transformation goals, closely aligning with initiatives like Saudi Arabia’s Vision 2030. We see immense potential as the Middle East continues establishing itself as a global tech and innovation hub. Our strategy focuses on supporting businesses across critical sectors—from finance to entertainment and infrastructure—to adopt AI, cloud, and data analytics solutions that drive growth, streamline operations, and elevate customer experience, all while unpacking and managing technology risks to ensure positive, lasting outcomes.

As we expand our presence, we are committed to growing in key markets, strengthening partnerships with regional clients, and fostering local talent to meet the specific needs of the Middle East. Our approach emphasizes building practical, value-driven solutions over developing new models—each solution is crafted to address real user needs and create measurable impact. Strategic acquisitions will continue to play a role in our regional expansion, allowing us to bring expertise and resources that directly support the Middle East’s vision of becoming a global leader in technology and digital transformation.

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RETHINKING THE FUTURE OF VENTURE CAPITAL IN AN AI-DRIVEN WORLD

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A person standing with arms crossed in front of a digital blue gradient background featuring the Hashgraph Ventures logo.

Dara Campbell, Senior Executive Officer, Hashgraph Ventures Manager

Venture capital isn’t what it used to be and that’s a good thing. The old playbook of “spray and pray,” waiting a decade for liquidity, and celebrating paper mark-ups is a thing of the past. In 2026, our industry is becoming faster, leaner, more intentional, and, ironically, deeply human.

We are standing at the intersection of the two most powerful technological waves of our generation: digital assets and artificial intelligence. This is not to say that these are the trending sectors for investment, but it is rather that funding the financial and digital infrastructure will define how value moves, how intelligence is deployed, and who ultimately owns the systems we will depend on.

We need to collectively acknowledge that programmable money and machine learning will be the drivers of the next generation of wealth. We are entering into an era where AI will help allocate, transact, and streamline capital in a faster and more efficient and adaptive way.

The most agile founders we see today are building with intent, efficiency, and transparency. They are building solutions in payments, logistics, supply chains, identity, and data ownership using real time AI infrastructure with blockchain rails underneath. When these two levels come together, you unlock productivity and scale in a way the traditional systems still can’t process.

Despite all this advancement, at its core venture capital remains a people-centric business. The biggest edge is access to conviction. When you meet a founder who can articulate why they are building something, not just what they are building, that’s where the signal lies. In my experience, the best investors will be those who can recognize that clarity early, match the founder’s passion, and stay in the trenches long after the initial cheque is written.

This is where the transformation is starting to show. As we move into 2026, we are also entering a new phase of infrastructure and DeFi 2.0. The dull layers – the rails, the protocols, the identity frameworks are becoming the foundation for this shift. From AI agents paying autonomously to real-world assets being tokenized at scale, these systems will underpin the next wave of innovation.

This is where Abu Dhabi is making strides on the global venture landscape. The emirate has rapidly emerged as a serious capital hub because it understands alignment. They are not replicating an ecosystem that’s been done before and has been successful – they are building something from the ground up that works for the region, for the new era of investors who are riding the wave of innovation.

The next generation of investors will be those who can successfully practice agility within the realm of regulation and who can integrate AI without compromising on the power of human instincts. The future of venture capital isn’t about replacing humans with machines; it’s about embedding systems in place where these two elements amplify each other. It’s a delicate balance, but that’s where the outliers are built.

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UAE MOVES TOWARDS A MORE COMPLIANCE-FOCUSED TAX LANDSCAPE WITH RECENT VAT REFORMS: DHRUVA

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Dhruva, a premier tax advisory firm with deep expertise across the Middle East, India, and Asia, stated that the UAE’s latest amendments to the VAT Law and the Tax Procedures Law, issued by the Federal Tax Authority (FTA) which are effective from 1 January 2026, represent a significant shift toward a more structured, and risk-focused tax environment. These amendments are expected to reinforce responsible compliance behaviors and reduce administrative friction for UAE businesses.

Dhruva noted that one of the most practical and welcoming changes is that it eliminates the requirement for taxpayers to self-issue tax invoices for imports subject to the reverse charge mechanism, which provides a lot of ease to businesses. Post series of amendments and clarifications issued by the FTA in 2025 in relation to self-issuance of tax invoices for imports, while a general exception was granted for such requirement for import of services, the same were required in case of import of goods for record-keeping purposes.  This often-added administrative complexity without impacting the actual tax liability or input tax entitlement. Under the updated rules, taxable businesses have removed the obligation entirely, and hence, businesses will only need to maintain standard supporting documentation, such as invoices, contracts, and transaction records.

However, the firm highlighted that while some administrative burdens are being eased, compliance expectations are tightening elsewhere.  One of the amendments gives the FTA authority to deny input tax recovery in cases linked to tax evasion – where a taxpayer knew or, critically, should have known, that a supply or its broader supply chain was connected to tax evasion.  The law clarifies that taxpayers will be deemed to have been aware if they fail to verify the validity and integrity of the supply in accordance with procedures to be issued by the FTA.

Dhruva explained that historically, the responsibility to account for VAT rested primarily with the supplier, and recipients focused mainly on validating the tax invoice and meeting standard input-tax recovery conditions. In practice, however, the FTA has often linked a recipient’s input-tax eligibility to the supplier’s discharge of output VAT, denying recovery where gaps existed. The latest amendment now formally embeds this position in law, imposing additional due-diligence obligations on the recipient.

Ujjwal Pawra, Partner at Dhruva Consultants, commented, “This is a significant change. It is a clear message that the right to input tax recovery comes with the responsibility to validate the integrity of one’s suppliers and supply chain. Businesses must now demonstrate that they exercised practical, documented, and consistent due diligence. Clean invoices alone are no longer enough; what matters is a clean process.”

While the procedures and conditions are awaited, Dhruva advised that companies reassess onboarding procedures, supplier-vetting protocols, and documentation trails to ensure they align with the FTA’s expected standards. 

Another material operational change is the introduction of a defined timeframe to act on credit balances. Under the amended framework, businesses will generally have up to five years from the end of the relevant tax period to request a refund of a credit balance or use that balance to settle tax liabilities, with targeted flexibility in specified cases where credits arise late in the cycle.

Transitional relief is also available for certain older credits around the changeover, which can help businesses address legacy positions in an orderly way. Dhruva said these changes reduce the risk of credits remaining unresolved on the balance sheet, improve cash flow planning, and encourage clearer internal ownership of refund positions.

Ujjwal further added, “The UAE has introduced a more robust operating framework for credit balances and refunds in line with international best practices. The message is simple: know your credits, map the deadlines, and file claims that are clear, complete, consistent, and easy to validate.”

Dhruva advised UAE businesses to act now with a finance-led approach. This starts with building a central credit-balance register by tax type and tax period, assigning an accountable owner, and tracking action dates so credits are either utilised or claimed in time. Businesses should also treat refund submissions as audit-ready files by preparing reconciliations, supporting documents, and a concise explanation of how the credit arose and why the amount is correct before submitting, rather than rebuilding the file after queries begin. In parallel, companies should prioritise older credit positions to assess whether they fall within the transitional relief window and avoid last-minute filings.

The firm also advised businesses to monitor any binding directions issued by the FTA and align their tax positions, documentation, and system settings accordingly to minimize interpretational differences and strengthen consistency over time.

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The StashAway Story and the Future of Digital Investing

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By Srijith KN, Senior Editor

Financial Integrator

Michele Ferrario, Co-Founder and CEO

StashAway’s journey began when Co-founder and CEO Michele Ferrario found himself frustrated and dissatisfied with the investment landscape marked by high fees and a lack of transparency. By age 35, his corporate career had provided him with substantial savings — yet when he approached his banks to invest in a portfolio of ETFs, he was sold expensive products that didn’t fit his needs.

This frustration inspired him to create a platform that would simplify investing while providing access to sophisticated financial products. In July 2016, he, along with the other two co-founders, came together, and by July 2017, after navigating regulatory requirements, StashAway was launched in Singapore.

“Stash,” as the word suggests—meaning to store something safely for future use—perfectly reflected what he wanted to achieve for himself. Over the past nine years, that personal need has grown into a company of more than 200 professionals, operating across five regions through a single, centralized technology platform.

Today, StashAway stands out as a pioneer in digital wealth management. The company leverages technology and deep investment expertise to offer accessible, low-cost alternatives to traditional wealth management, with a particular focus on private markets. Its approach has resonated with clients and positions the firm to benefit from regional economic growth and an increasingly digitally savvy population.

In the UAE, StashAway operates from the DIFC and has extended its presence to Malaysia, Thailand, and Hong Kong, with a chief investment officer based in Hong Kong overseeing investment strategies.

Democratizing Access to Investments

The company’s core strategy revolves around democratizing access to sophisticated investments. Private markets, which historically deliver higher returns at lower volatility, are central to this approach. By making private market products for a fraction of traditional minimums, StashAway removes the barriers that have long prevented high-net-worth individuals from participating in this fast-growing asset class. The platform also emphasizes transparency, with fees typically 50–75% lower than competitors, avoiding the hidden charges common in conventional wealth management products.

In public markets, StashAway offers an ETF-based, globally diversified portfolio called General Investing. The General Investing portfolio uses a proprietary investment strategy called ERAA (Economic Regime Asset Allocation). They have recently launched Sharia Global Portfolios, offering the same approach in a Sharia-compliant format. These Flexible Portfolios allow customers full control to create their own allocations using ETFs—either by using an existing template or building a portfolio entirely from scratch.

Capitalizing on the UAE Market

The UAE market presents a unique opportunity for StashAway. The region is home to a digitally engaged population with significant underinvested wealth. While 81% of financial wealth in the UAE is investable, nearly half remains in cash, losing value to inflation. StashAway’s platform appeals to a diverse range of clients, from seasoned executives to younger retail investors, aligning perfectly with regional growth initiatives like Dubai 2033, which targets strong GDP growth and population expansion.

Nino Ulsamer-Co-Founder and CTO

A Comprehensive, Client-Focused Approach

What sets StashAway apart is its comprehensive, client-focused approach. Its offerings include globally diversified portfolios, flexible build-your-own options, Sharia-compliant solutions, thematic strategies, and access to private equity, infrastructure, and private credit for accredited investors. The platform’s investment philosophy is long-term, balancing risk and reward according to individual goals, while its high service standards ensure responsive client engagement. And thus far I have been having a frictionless digital experience and went through a quick onboarding process. Client acquisition is primarily driven online, with dedicated advisors for high-net-worth clients under StashAway Reserve. Other users can engage through the app and are supported by StashAway’s responsive client experience team through email, phone call, or WhatsApp.

Shaping the Future of Digital Investing

As the UAE continues to attract global wealth, its wealth management landscape is becoming increasingly digital, with affluent investors seeking alternative investment opportunities. In an industry often criticized for opacity and complexity, StashAway is redefining investing by making it more transparent, accessible, and tailored to the modern investor. By combining advanced technology, strategic insight, and personalized solutions, the company is not just managing wealth—it is shaping the future of digital investing in the UAE and across the region.

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The Brief:

StashAway is a digital investment platform that was launched in 2017 to empower people to build and protect wealth in the long term. Offering simple, intelligent, and cost-effective investment and cash management solutions, StashAway has led the way in transforming the way people invest and grow wealth. Today, StashAway operates in five markets, Singapore, Malaysia, Hong Kong, the UAE, and Thailand, with billions of dollars in assets under management. The company was recognised by The World Economic Forum as a Technology Pioneer in 2020 and ranked among CNBC’s World’s Top Fintech Companies in 2023, 2024, and 2025.

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