Hospitality
Excellence combined: A powerhouse week of hospitality and foodservice events as HORECA and Salon du Chocolat et de la Pâtisserie Riyadh return
With the strategic partnership of the Culinary Arts Commission (CAC), HORECA Riyadh and Salon du Chocolat et de la Pâtisserie Riyadh will be held from 15–17 December 2025 at Riyadh Front Exhibition & Conference Center. Together with Saudi Elite Chefs and Host Arabia, they will create the biggest hospitality and foodservice week in the kingdom’s capital, with four events attracting 50,000 professionals and gathering 500 exhibitors across 42,000 sqm.
Organized by Semark Group, Jad Taktak, CEO of the company, said: “This edition marks the greatest alliance of hospitality exhibitions in Saudi Arabia. We are thrilled to join over 100 years of combined experience, bringing together the region’s leading brands, experts and innovators under one roof. The expectations are very high, and we are confident that this collaboration will elevate industry standards, create exceptional business opportunities and contribute to Saudi Arabia’s rapidly growing hospitality landscape.”
Transforming Riyadh into the kingdom’s premier stage for foodservice and hospitality excellence, HORECA Riyadh’s 14th edition will showcase cutting-edge products, advanced technologies and world-class culinary talent across all areas of hospitality, from hotel and restaurant management to catering, design and F&B innovation, creating unparalleled opportunities for business growth and networking.
At the heart of the show lies a rich calendar of competitions and activities that honor excellence, creativity, talent and knowledge, with 40 international and local judges, experts and speakers. More than 100 participants will take part in contests, including the Hospitality Salon Culinaire, HORECA Barista Competition Riyadh and the Mocktail Competition, while HORECA Talks, a platform for thought leadership and exchange, will host expert-led sessions on emerging trends in hospitality and F&B, investment and the what’s next for the sectors in Saudi Arabia. These talks are organized by Hospitality News Middle East and Hodema Consulting Services.
HORECA Riyadh 2025 welcomes back Guillaume Gomez, president of Groupe Gastronomie and former French ambassador for gastronomy, as guest of honor.
Running alongside HORECA Riyadh is the third edition of Salon du Chocolat et de la Pâtisserie Riyadh, an extension of the iconic French Salon du Chocolat et de la Pâtisserie, renowned globally as a premier event dedicated to chocolate and pastry excellence. Co-organized by Semark Group and Hospitality Services, this year’s show promises an immersive journey into the world of cocoa and confectionery, with over 40 live demonstrations, workshops and competitions. A dedicated Pastry Show will gather acclaimed chefs and artisans from around the region and beyond, while competitions across multiple categories will spotlight the talents of more than 50 participants.
Among the 30 pastry chefs and experts, Salon du Chocolat et de la Pâtisserie Riyadh proudly announces renowned Belgian chocolatier Pierre Marcolini as guest of honor. Marcolini will host a special chocolate masterclass and join a discussion on chocolate innovation and trends at The Talks.
“As part of the HORECA Network, with annual events in cities across the Middle East – Kuwait, Beirut, Amman, Muscat and Riyadh – HORECA Riyadh is a pivotal platform that brings together the region’s leading hospitality and foodservice professionals, innovators and investors. In parallel, Salon du Chocolat et de la Pâtisserie Riyadh celebrates the artistry and creativity of chocolate and pastry while inspiring innovation and showcasing trends in the Saudi market,” said Joumana Dammous-Salamé, managing director of Hospitality Services, the company behind the HORECA Network and co-organizer of Salon du Chocolat et de la Pâtisserie Riyadh.
Held concurrently, the second edition of Saudi Elite Chefs, organized by the Culinary Arts Commission (CAC), will gathers the kingdom’s top culinary talents for the second consecutive year. This prestigious event will highlight the diversity of Saudi cuisine, celebrate world-class culinary craftsmanship and provide a dynamic platform for chefs to demonstrate their expertise through challenging, high-level competitions that aim to elevate the national culinary scene, inspire future generations of Saudi chefs and strengthen Saudi Arabia’s growing reputation as a global gastronomic destination.
Making its debut, Host Arabia – the international extension of Milan’s world-leading hospitality exhibition, HostMilano – brings the global hospitality ecosystem to Riyadh, connecting regional decision-makers with international suppliers and innovators.
Hospitality
99 Sushi Bar & Restaurant Is Moving to Dubai Creek Harbour This Q4

99 Sushi Bar & Restaurant is set to enter a new chapter this Q4, with the award-winning Japanese dining destination relocating to Dubai Creek Harbour. Opening in Q4 2026, the new venue will bring a premium fine-dining offering to the growing waterfront community, with a larger bar and lounge, a lifestyle-led terrace and views that will form part of the experience. While the new destination will introduce a fresh energy and more elevated approach, it will remain rooted in the contemporary Japanese cuisine and signature dishes that have defined 99 Sushi.
Founded in Madrid in 2005, 99 Sushi Bar & Restaurant is renowned for its precision-led Japanese craftsmanship, ultra-premium ingredients and refined dining experience, with its Abu Dhabi flagship awarded a MICHELIN Star for three consecutive years. The brand has grown into an international dining name across Spain, the UAE, Monaco, Rabat and Budapest, with further global expansion underway. In Dubai, 99 Sushi was previously located in Downtown before embarking on this next chapter at Dubai Creek Harbour, alongside the launch of its highly anticipated London restaurant.
Hospitality
Turn Saudi National Day into a Private Island Escape with Sun Siyam



This year’s Saudi National Day offers more than a long weekend. With direct flights connecting Riyadh and Jeddah with the Maldives, Saudi travellers can exchange city life for spacious private villas, world-class dining and some of the Indian Ocean’s most memorable experiences in under a day. Across its Maldivian resorts, Sun Siyam brings together many of the things Saudi travellers look for in an island holiday – space, privacy, family-friendly experiences, premium all-inclusive halal dining and plenty to experience without leaving the island.
Across the Maldives, Sun Siyam’s three collections offer a different experience for every kind of National Day escape. The Luxury Collection, includes Sun Siyam Iru Fushi, focuses on elevated island living, privacy and spacious accommodation; the Lifestyle Collection, featuring Siyam World and Sun Siyam Olhuveli, brings together entertainment, experiences and family fun; while the Privé Collection’s Sun Siyam Iru Veli, Sun Siyam Vilu Reef and Sun Siyam Pasikudah (in Sri Lanka) offers a more intimate barefoot island escape.


For Families Who Want Space, Privacy and More Choice
Sun Siyam Iru Fushi combines luxurious beach and overwater villas, including private-pool options, with plenty for every generation to enjoy. Families can spend their days between the beach, pools, water sports and kids’ activities, while parents can retreat to the award-winning Spa by Thalgo for a quieter side of island life.
Dining is also a major part of the experience, with 15 dining and drink venues offering plenty of choice throughout the stay. Premium all-inclusive options, halal food and in-villa dining and floating breakfasts make it easy to dine on your own schedule, while multilingual butler service, including Arabic-speaking assistance, adds another layer of convenience for Saudi guests. With kids staying free on selected offers, Iru Fushi is particularly suited to larger families looking to spend the their holiday together without compromising on privacy.
For Adventure from Morning to Night
Few resorts in the Maldives can promise horse riding in the morning, shipwreck diving in the afternoon and an evening of go-kart racing. Siyam World was designed for travellers who believe one holiday should contain many adventures, bringing an unexpected sense of energy to the traditional Maldives experience.
Families and groups can move from the island’s horse ranch and go-kart track to its floating water park, dive beneath the surface to discover its shipwreck, or simply spend the day enjoying the beach and their private pool. Spacious villas and multi-bedroom residences give larger families and groups room to stay together, while an extensive choice of restaurants and bars means there is always somwhere different to dine.
The resort’s 24-hour WOW! Premium All-Inclusive concept brings dining, drinks and a wide range of experiences together, making Siyam World particularly well suited to Saudi families and groups looking for a holiday where almost everything is taken care of from the moment they arrive.

For Couples Who Want the Island to Themselves
For couples looking to turn the National Day break into a romantic escape, Sun Siyam Iru Veli, offers a more intimate side of the Maldives. Spacious beach and overwater suites, private pools and a strong sense of seclusion give couples the space and privacy to enjoy the island at their own pace.
With its honeymoon appeal, romantic dining experiences and premium all-inclusive offering, Iru Veli is particularly suited to couples looking for a few uninterrupted days together, combining privacy and understated island luxury in an intimate Maldivian setting.
With the Maldives within easy reach of Saudi Arabia, National Day is a chance to make the long weekend feel considerably longer. So why wait? Pack your bags and turn this year’s celebration into an island escape with Sun Siyam. For the latest Sun Siyam packages, benefits and offers, visit sunsiyam.com/offers or book@sunsiyam.com
Hospitality
Sana Dubai Launches “Hashhhhhhhhh Brunch,” a Sunday Ritual Rooted in Uzbek Comfort Food
Sana Dubai, the Uzbek dining destination at Jumeirah Mina Al Salam, announced the launch of its new weekly Sunday Brunch, “Hashhhhhhhhh Brunch,” beginning September 13, 2026. Running every Sunday from 12:00 PM to 4:00 PM, the brunch reimagines the day after Saturday night as a ritual of recovery, “the Uzbek way.”
Guests will gather around a table designed for sharing, opening with fresh Uzbek vegetables before moving into Sana’s signature Hash: a steaming bowl finished with baked bone marrow and garlic, a dish generations swear by the morning after. From there, diners choose their “cure” — slow-cooked wagyu beef cheek with silky potato purée, carved tableside by the chef, or a whole river-caught Sazan fish in garlic ajika sauce. The feast closes with a plate of traditional Uzbek sweets.

“Hash has always held a special place in Uzbek cuisine — a dish generations have gathered around, made slowly and with care. We wanted to give it the spotlight it deserves, so we built our Sunday Brunch around it: a truly authentic Uzbek feast, unhurried and generous, the way it’s meant to be shared.” — Leonid Litvin, General Manager, Sana Dubai
Hashhhhhhhhh Brunch is offered across three packages to suit every table:
- Non-Alcoholic — AED 350 per person
- House — AED 450 per person
- Premium — AED 650 per person
The brunch is unhurried and indulgent by design, built for guests who want to slow down, gather with family and friends, and let a proper feast do the recovering.
Hashhhhhhhhh Brunch Every Sunday, 12:00 PM – 4:00 PM, starting September 13, 2026 Sana Restaurant, Jumeirah Mina Al Salam, Dubai Reservations:https://www.sevenrooms.com/experiences/sanarestaurant/sunday-brunch-5109127899627520?tracking=marketing
- Location: SANA Restaurant – Jumeirah Mina Al Salam – Dubai
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