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Future Hospitality Summit – FHS World 2025 to mark 20 years in the UAE

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FHS

After another record event in 2024, Future Hospitality Summit – FHS World, will return to Dubai from 27-29 October 2025 for what will be a milestone event for organisers The Bench, marking 20 years in the UAE for the region’s leading hospitality and tourism investment event, previously known as AHIC.

FHS World 2024 saw a record 1,596 attendees representing 735 companies from 60 countries, of which over 550 were women faciliated by the organiser’s #FHSWomenPower initiative.

The FHS World Advisory Board convened in Dubai last week to discuss and shape the vision and agenda for this year’s event. The Advisory Board comprises some of the hospitality industry’s most prominent leaders, including Anthony Costa, Head of Hospitality & Lifestyle, Candy Capital; Marc Dardenne, Chief Executive Officer, Modon Hospitality; Amit Arora, Chief Executive Officer, Arada; Dinky Puri, Founding Partner, Eagle Wing; Othmane Jabri, Principal, Real Estate and Hospitality (Investment), Investment Corporation of Dubai; Nicolas Mayer, Partner, Global Industry Leader Tourism, PwC; Philipp J. Klohr, Senior Vice President, Mubadala Investment Company; Jeff Tisdall, Chief Business Officer Accor One Living, Global Head of Mixed-Use, Ahmed Nazim, Managing Director, Maldives Fund Management Corporation; Aboudi Asali, Executive Vice President, Hotels & Hospitality MENA, JLL, and Saahil Lalit, Vice President | Lodging Development EMEA, Marriott International.

Jonathan Worsley, Chairman of The Bench, said: “This will be a very exciting year for us as we celebrate our 20th anniversary in the UAE, and at Madinat Jumeirah where it all began in 2005, and we’re thrilled to have Jumeirah as our Host Sponsor again to mark this milestone moment.”

Thomas B. Meier, CEO of Jumeirah, said: “It’s a pleasure to once again sponsor and host FHS World at Madinat Jumeirah, marking the summit’s 20th anniversary in the UAE. This milestone reflects both the summit’s growth and Dubai’s transformation into a global tourism and hospitality hub. As Dubai’s homegrown luxury hospitality brand, Jumeirah shares a parallel story, having redefined luxury hospitality with Jumeirah Burj Al Arab in 1999 and grown into a global brand that offers distinctive and purposeful experiences in destinations designed to inspire.  We look forward to welcoming global hospitality and investment leaders as we shape the future of our industry.”

FHS World will focus on the global transformation of the hospitality industry in a changing world. Content tracks will include key topics such as, global economic trends impacting hospitality, new business models in hospitality, ESG and sustainable tourism, as well as the future of hospitality investment, lifestyle hospitality & well-being, and hospitality spaces. In addition, there will be sessions on hospitality investment opportunities in Africa, Europe and Asia as part of the programme.

Delegates can look forward to the usual strong debate, dealmaking and networking that FHS is known for, along with its many immersive features such as the TenX Leadership Talks, Roundtable Discussions, Country Pavilion Showcases, the Branded Residences Forum, Sustainable Hospitality Challenge student competition and ESG Lab.

FHS is firmly established as the leading event of its kind in the region, with two growing, annual events that underpin the unprecedented expansion of the Middle East’s tourism offering. The Bench itself is also growing in line with FHS’s expansion. Olja Nicholl has joined as Head of Sales for FHS World, as part of the company’s multi-cultural, highly experienced team.

This year, FHS Saudi Arabia takes place from 11-13 May at the Mandarin Oriental Al Faisaliah in Riyadh, followed by FHS World from 27-29 October 2025 at Madinat Jumeirah in Dubai.

Hospitality

CELEBRATE LOVE UNDER THE STARS WITH VILLAMORÉ’S SEASIDE VALENTINE’S EXPERIENCE

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Romantic seaside dinner setup at Villamoré with two guests toasting glasses of red wine under the night sky, flanked by outdoor heaters, with Dubai city skyline illuminated in the background.

Villamoré Restaurant invites couples to celebrate love in timeless elegance with an exclusive Valentine’s evening on Saturday, 14 February, from 19:00 – 23:00.

Set against the serene backdrop of Dubai’s coastline, the intimate affair begins with a welcome cocktail followed by a meticulously curated five-course dinner, artfully paired with seasonal ingredients and Mediterranean-inspired flair. Guests will dine beneath the stars on a private stretch of sand, surrounded by soft candlelight and the gentle rhythm of the sea.

The evening unfolds with live musical performances, adding a layer of sophistication and soulful ambience to the celebration. Upon arrival, each couple will be welcomed with a hand-arranged bouquet of fresh blooms, a poetic prelude to an unforgettable night.

As a final gesture of affection, guests will receive a selection of artisanal chocolates to carry the spirit of the evening beyond sunset.

Priced at AED 999 per couple, the Villamoré Valentine’s Package includes the full dining experience, live entertainment, a floral welcome, and a chocolate as a keepsake. Couples may further elevate their celebration with a special offer of 30% off on select bottles of premium bubbly.

For bookings and inquiries, please contact fbreservation.thepalm@kempinski.com / villamore.reservation@kempinski.com 04 444 2000

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Hospitality

A MEDITERRANEAN MOMENT BEGINS IN DUBAI AT ERGON AGORA

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Outdoor dining area at Ergon Agora Dubai featuring a table set with drinks, cutlery, and menus, surrounded by modern black chairs and greenery, with a staff member standing near the table and other guests seated in the background.

Ergon Agora Dubai hosted an intimate preview evening, following its opening in December, offering guests a first glimpse into its Mediterranean lifestyle destination, where gastronomy, culture, and community come together under one roof.

Set within a warm and vibrant atmosphere, the evening reflected Ergon Agora’s ethos, which is rooted in Greek heritage and expressed through contemporary dining. The event offered guests an opportunity to savour the venue’s unique flavours while enjoying leisurely conversation and meaningful shared moments.

A curated selection of signature dishes showcased Ergon Agora’s culinary philosophy, celebrating authentic Mediterranean flavours crafted with premium ingredients. Adding a personal dimension to the evening, the chef engaged with guests throughout the experience, sharing insights into the inspiration behind each dish and the traditions that shape the Ergon Agora table.

“Ergon Agora is our way of bringing the heart of the Mediterranean to Dubai, where authentic flavours, culture, and shared moments come together,” said Khaled Eldawakhly, Owner of Ergon Agora in Dubai.

All under one roof at Ergon Agora brings together a complete Mediterranean experience in one destination. Guests can savour soulful Mediterranean dishes, featuring an array of selected peinirli, fresh pasta, meat and fish, as well as meze dishes and breakfast delights at the Restaurant, indulge in bold street-food flavours at Balboa, enjoy slow-fermented sourdough breads at 72H Artisanal Bakery, delight in classic and modern Greek desserts at Tzeneral Pastry Shop, and explore premium Greek artisanal products at the Ergon Originals Store.

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Hospitality

A NEW YEAR OF INDULGENCE: ME BY MELIÁ DUBAI INTRODUCES JANUARY’S MUST-EXPERIENCE MOMENTS

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Modern indoor bar at Meliá Dubai featuring a sleek concrete counter, backlit shelving with bottles and plants, warm ambient lighting, and contemporary artwork on the walls

The New Year marks a time to reconnect, explore new experiences, and enjoy the region at its best during the winter season. This year, ME by Meliá Dubai invites guests to ease into the months ahead with a thoughtfully curated collection of seasonal experiences designed to be enjoyed at any pace.

Whether it’s discovering a brand-new daytime brunch, enjoying relaxed dining under the stars, stepping away from the workday for a leisurely business lunch, unwinding with indulgent spa rituals, or beginning to plan Iftar gatherings ahead of the holy month, there is something to suit every mood and moment as the year begins.

BRUNCH:ED

Just launched, BRUNCH:ED is ME by Meliá Dubai’s newest Saturday experience, an elevated daytime brunch set on the hotel’s terrace. Guests are invited to enjoy a carefully curated international buffet featuring hot and cold selections, interactive live cooking stations, and vibrant live entertainment, all set against stunning panoramic views of Dubai’s skyline.

The experience includes a generous spread of freshly prepared dishes, from vibrant seasonal salads and handmade pasta crafted at live stations to perfectly grilled favourites hot off the flame, all finished with an irresistible selection of decadent desserts designed to satisfy every sweet craving.

For those looking to extend the experience, the afternoon continues with an after-party, allowing guests to soak up the atmosphere and keep the energy going well beyond brunch.

After Dusk Ramadan Edition

Experience the spirit of Ramadan at ME by Meliá Dubai’s Level 1 terrace, where guests are invited to gather for a heartwarming Iftar served at sunset. Set within an elegant and refined setting, the experience features a thoughtfully curated selection of traditional and contemporary flavours, creating a calm, reflective atmosphere that makes each evening of the holy month truly special.

Wellness by ME – AWAKEN

After the busy festive period, it’s time to slow down, unwind, and truly rejuvenate. Wellness by ME, the hotel’s spa, invites guests to fully restore with a 60-minute Tailor-Made Royal Massage, a therapeutic treatment combining dry techniques and deep oil stretching to release muscular tension, improve flexibility, and respond to each body’s individual needs.

To elevate the experience further, guests may enjoy a complimentary add-on of either a 30-minute body scrub or an additional 30-minute massage. The wellness journey also includes full access to the pool and sauna, along with a refreshing beverage to complete this moment of relaxation.

Central Restaurant – Business Lunch

This January, Central Restaurant welcomes guests to step away from the hustle and enjoy a well-deserved pause with its Business Lunch, a thoughtfully crafted experience designed to inspire warmth, connection, and culinary delight. Curated by the Executive Chef, the seasonal menu highlights comforting flavours and refined touches, celebrating the very best of the season in every dish.

Guests can savour standout creations such as the Charming Broccoli, featuring smoky charred broccoli, sweet dried cranberries, crunchy sunflower seeds, and crispy bacon; the luxuriously smooth Golden Velvet Soup; the refreshing Papaya Mist, with delicate smoked salmon and vibrant edamame; the Coral Catch, a warm, succulent grilled prawn and nutty bulgur salad; the aromatic Sun Souvlaki, with tender chicken, soft pita, and creamy tatziki; and the decadent Ricotta Fold, silky spinach and ricotta ravioli finished with butter and parmesan.

For a comforting finish, an assortment of desserts provides the perfect sweet ending. This midday experience is the ideal retreat from a busy day, offering both flavour and relaxation.

Whether dining solo, taking a well-earned break from the day or gathering colleagues for a networking lunch, this midday experience offers a deliciously memorable way to savour the season.

Grill by ME

January is the perfect season for al-fresco dining! Guests are encouraged to enjoy a relaxed yet elegant evening at ME by Meliá Dubai’s striking Pool Terrace with Grill by ME. Set inside the architectural icon that redefined the city’s skyline, this new open-air dining experience pairs contemporary style with effortless comfort –  the kind of place where chilled beats, live grill stations, and ME Dubai’s signature modern energy come together seamlessly. Guests can explore a thoughtfully curated buffet featuring fresh salads, handmade pasta crafted at interactive stations, sizzling grilled favourites, and decadent desserts, all designed to elevate simple flavours with finesse.

Perfect for intimate evenings or vibrant gatherings with family and friends, Grill by ME offers a refined yet welcoming atmosphere that captures the spirit of Dubai after dark.

The Cabana Experience

Soak up the winter sunshine in ultimate style with the Cabana Experience. Perfect for sunbathing, splashing in the pool, or simply lounging in comfort, each cabana is designed to be a private oasis. Standard room guests can enjoy a cabana for AED 250 (for two people), complete with two refreshing beverages of choice, mineral water, cooling towels and a hand fan, plus sun protection by Deeper Beauty to keep everyone perfectly pampered under the sun. Suite guests receive a complimentary cabana with the same indulgent inclusions. Whether it’s sipping a chilled drink poolside, cooling off in the pool, or simply basking in the rays, the Cabana Experience transforms an ordinary day into a sun-soaked escape full of relaxation, fun, and effortless luxury.

Deeper Beauty – Sun Care Elevated

ME by Meliá Dubai proudly continues it’s collaboration with Deeper Beauty, a UAE-born SPF brand that seamlessly blends inclusivity, sustainability, and high-performance skincare. Crafted to protect and celebrate every skin tone, Deeper Beauty’s lightweight, non-white cast formula delivers broad-spectrum UVA/UVB protection without compromise, making it especially suited for darker complexions. Perfect for sun-soaked days by the pool or outdoor adventures, it ensures skin stays nourished, protected, and radiant.

Whether applied before a relaxing cabana day or on-the-go, Deeper Beauty makes sun protection effortless, effective, and suitable for every skin tone.

Whatever the experience, ME by Meliá Dubai is the perfect place to spend January – a destination to indulge, unwind, relax, and reconnect.

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