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Aster DM Healthcare launches myAster in Saudi Arabia, alongside AI and Generative AI-enabled Arabic voice response with Google Cloud

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Aster DM Healthcare marks a significant milestone with the launch of its flagship digital health platform, myAster, in the Kingdom of Saudi Arabia. This launch aligns with Aster’s ambitious plans to expand its footprint in the Kingdom and transform the healthcare experience for the people of the country.

With a proven track record as the UAE’s No.1 wellbeing and healthcare app and over 2 million downloads, myAster is set to redefine digital healthcare in Saudi Arabia. The app offers an all-encompassing suite of services, including online pharmacy, prescription home delivery, appointment management, video consultation, and home care services.

As part of its launch at the prestigious LEAP 2025 event, myAster unveiled a groundbreaking feature: AI and gen AI voice integration in collaboration with Google Cloud. This advanced capability introduces Arabic voice response, allowing users to describe their symptoms in their native dialect for personalized and culturally relevant interactions. The AI-driven symptom analysis guides users to the most appropriate specialists or healthcare services within Aster’s network. By bridging language barriers and enhancing accessibility, this innovation underscores Aster’s dedication to delivering inclusive and patient-centric healthcare solutions in Saudi Arabia.

Designed to meet the diverse needs of users, myAster empowers individuals to track their health vitals, access lab reports and health records, and benefit from chronic disease management programs tailored to address lifestyle diseases such as diabetes and hypertension. With these features, myAster provides a comprehensive solution for users to proactively manage their wellness journey.

Commenting on the launch of myAster in Saudi Arabia, Alisha Moopen, Managing Director & Group CEO, Aster DM Healthcare said “The launch of myAster in Saudi Arabia is a pivotal moment in our journey to bring integrated and accessible healthcare solutions to the Kingdom. With the introduction of myAster, we continue to lead the digital revolution in the GCC, reaffirming our commitment to building a future-ready healthcare ecosystem that prioritizes convenience, accessibility, and innovation.”

Nalla Karunanithy, CEO of Digital Health and E-Commerce, Aster DM Healthcare added “myAster not only empowers individuals to take charge of their health but also bridges the gap between patients and specialists by guiding them to the right care based on real-time symptom analysis. By leveraging AI and collaborating with Google Cloud, we’re setting a new standard for digital healthcare innovation. As we continue to innovate, our vision is to build a future where healthcare is not only smarter and more efficient but also deeply human-centered, meeting the unique needs of every individual we serve.”

“Unlocking solutions that empower customers remains the most critical component of every enterprise’s digital transformation strategy,” said Bader Almadi, Google Cloud GM in Saudi Arabia at Google Cloud. “Using Google Cloud’s AI and generative AI technologies, Aster DM Healthcare aims to transform the patient experience with myAster. The introduction of Arabic voice response, powered by our advanced AI models, makes healthcare more accessible and personalized for the people of Saudi Arabia, demonstrating the potential of AI to revolutionize how healthcare is delivered.”

Aster DM Healthcare has pledged an investment of SAR 1 billion (USD 250 million) in Saudi Arabia over the next 2-3 years, demonstrating its unwavering commitment to enhancing healthcare in the region. This investment will support the expansion of Aster Pharmacy to 180 stores across the Kingdom, while also scaling bed capacity to 1,000 through the establishment of five new hospitals in major cities alongside the existing Aster Sanad Hospital.

Additionally, Aster plans to launch 30 medical centers to reinforce its integrated healthcare model and provide employment opportunities to approximately 4,900 people in the Kingdom over the next five years. The introduction of myAster is a pivotal component of this strategy, designed to deliver a seamless connected care experience for the residents of Saudi Arabia.

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HASHGRAPH VENTURES COMPLETES FIRST CLOSE, CEMENTING ABU DHABI’S POSITION AS A GLOBAL HUB FOR WEB3 AND AI INNOVATION

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Group of six people standing together indoors near large windows with a city skyline and waterfront view in the background, next to a blue digital display screen showing the Hashgraph Ventures logo

Hashgraph Ventures, an Abu Dhabi–based venture capital fund regulated by the Financial Services Regulatory Authority (FSRA) within Abu Dhabi Global Market (ADGM), today announced the successful first close of its Web3 and AI early-stage venture capital fund. This marks Hashgraph Ventures’ capacity to start capital deployment towards founders and entrepreneurs who are redefining the Web3 economy.

The announcement was made during Abu Dhabi Finance Week (ADFW), where Hashgraph Ventures also hosted its official launch event with over 150 guests. The gathering brought together senior government officials, tier-one venture capitalists, global law firms, digital asset leaders, and many of the region’s most influential investors and founders. The strong turnout underscores Abu Dhabi’s accelerating emergence as a world-class destination for digital asset innovation and institutional-grade venture formation.

In 2024, Hashgraph Ventures received its fund management license by the ADGM Financial Services Regulatory Authority (FSRA) and launched its USD100 million global venture capital fund (Hashgraph Venture Fund-I) out of ADGM. As part of its investment framework, Hashgraph Ventures aims to fund blockchain and deep technologies, focusing on Seed, Series A, and Series B stages and backing founders and entrepreneurs who are driving the next era of digital transformation.

As part of its active deployment strategy, Hashgraph Ventures also confirmed its participation in the seed round of Bloxtel, a next-generation telecom infrastructure company leveraging tokenized eSIM (“dSIM”) and blockchain-enabled 5G access points to radically simplify and decentralize private network deployment. Bloxtel is led by the founders of Simless — creators of the original eSIM technology now used in modern smartphones.

Kamal Youssefi, Co-Founder and Executive Chairman of Hashgraph Ventures, said: “This marks a defining moment for Hashgraph Ventures and for the region’s investment and innovation landscape. The first close of our regulated fund and strategic investment in Bloxtel reflects our commitment to backing frontier technologies that will shape the next era of digital infrastructure. Abu Dhabi has become a global hub for visionary founders, investors, and policymakers — and we are proud to contribute to its rise as the world’s leading hub for Web3, AI, and decentralized networks.”

Dara Campbell, Senior Executive Officer of Hashgraph Ventures, added: “This has been a monumental week for our firm. To complete our first close and announce a sector-defining investment during Abu Dhabi Finance Week — one of the most influential global finance gatherings — sends a clear message about our intent and ambition. Hashgraph Ventures is building a world-class investment platform from Abu Dhabi, for the world. Our momentum reflects both the strength of this ecosystem and our long-term commitment to shaping the future of digital infrastructure from here in the UAE.”

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WATCHFUL SKIES, SAFER NIGHTS: AI-DRIVEN VMS TRANSFORMING GULF MEGA-EVENTS

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Close-up view of a person wearing a black outfit with a gold necklace, standing in front of a blurred background showing multiple video surveillance screens in a control room environment

As the Gulf’s summer calendar fills with concerts, sporting events, and festivals, the region faces new and more complex security challenges. Managing crowd safety at large-scale public gatherings no longer depends on passive surveillance or security teams monitoring screens reactively. Instead, event organizers, law enforcement agencies, and technology providers are embracing AI-powered, integrated video management software (VMS) that helps security teams spot and address potential risks early, instead of only reacting after something goes wrong.

This evolution in surveillance comes at an important time for the region. From Dubai’s Disney on Ice, Lil Baby’s Wham World Tour, and the UNTOLD Dubai Festival at Coca-Cola Arena to Saudi Arabia’s Riyadh Season concerts, international sporting tournaments, and mega entertainment festivals, large-scale spectacles have emerged as cornerstones of the Gulf’s rapidly expanding tourism and leisure economy. In 2024 alone, Dubai welcomed 18.72 million overnight visitors, up 9% from the previous year, while Riyadh and Jeddah continue to post record event attendance.

But as visitor numbers climb, so too does the complexity of keeping these spaces secure.

For years, video surveillance largely served as a passive, forensic tool by capturing footage for later review. Today, advanced VMS platforms are changing that model. AI-powered analytics embedded directly into VMS systems can automatically monitor crowd density, spot unusual movement or congestion, and raise alerts when early signs of trouble appear. This proactive approach transforms how security teams operate, allowing real-time interventions that help reduce risks while improving crowd flow and overall visitor experience.

Multiple Technologies brought together

At major venues across the Gulf, this shift is well underway.

Consider a sold-out concert at Dubai’s Coca-Cola Arena. Thousands of attendees filter through multiple entrances, while drone surveillance monitors crowd flow around parking areas and public transport hubs. Inside, thermal cameras quietly scan for signs of overheating electrical equipment or early-stage fires. All these data streams feed into a mobile command center, often set up in temporary trailers near the venue, where security teams and public safety agencies collaborate in real-time.

The advantage is not just faster incident response, but smarter prevention. AI-powered analytics embedded in Milestone’s platform can automatically count attendees in critical areas, flag unusual movement patterns, or detect crowd density risks long before they escalate into safety issues.

This type of command structure has become increasingly important as summer temperatures and high humidity, and seasonal surges, add an additional layer of risk for both attendees and emergency response teams.

A Region That Moves Fast and Safely

The wider regional momentum behind these events is just as significant.

The Gulf’s appetite for mega-events shows no sign of slowing. Dubai International Airport processed 92.3 million passengers in 2024, its highest annual traffic ever recorded, while major Saudi airports continue to scale operations under Vision 2030. These same smart infrastructure principles are now being extended to public events.

Open-platform VMS technology fits naturally into these ambitions, offering a flexible backbone that can scale from one event to another, integrate with emerging analytics tools, and support the kind of cross-agency cooperation that large public gatherings increasingly require.

The New Normal for Event Safety

Event organizers, venue operators, and government agencies across the Gulf are now approaching security not as a series of separate systems, but as a fully connected environment. At the heart of this lies open VMS platforms. These provide stakeholders with the ability to overlay venue maps, integrate drone surveillance, plug in temporary thermal sensors, and coordinate multiple responders, all through a shared video management interface, which reflects how the region is redefining public safety as part of its global event leadership.

Ultimately, securing the Gulf’s signature events that boost its tourism will increasingly rely on proactive, AI-enhanced surveillance models. Today, video management is about using real-time intelligence to help protect visitors, keep events running smoothly, and give the Gulf’s major showcases the safe, seamless experiences global audiences expect.

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IT services spend in MENA set to reach up to 28% of total IT budgets as services-led transformation accelerates

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The Middle East and North Africa (MENA) is entering a decisive, services-led growth phase in its IT sector, as enterprises and governments accelerate large-scale digital transformation initiatives. Investments in cloud computing, artificial intelligence (AI), data centres, and cybersecurity are reshaping technology priorities, with implementation, integration, and managed services gaining prominence over traditional software-led models.

Industry analysis by Grand View Research (GVR) reveals that IT services currently account for around 21–22% of total IT spending across MENA, a share expected to rise to between 26 and 28% by the end of the decade. The region’s professional IT services market, valued at USD 33.9 billion (Dh124.5 billion) in 2024, is forecast to grow to nearly USD 58.3 billion (Dh214 billion) by 2030, registering a compound annual growth rate (CAGR) of approximately 9.5%.

Sourav Bhanja, Middle East Head of GVR, said: “Many B2B IT services firms in the region continue to underinvest in digital engagement. Professional platforms such as LinkedIn remain underutilised, while company websites often lack strong case studies, sector-specific storytelling, and clear positioning.”

Government-led digitalisation programmes, sovereign cloud deployments, smart city initiatives, and national data strategies, coupled with rising enterprise adoption across sectors such as banking and financial services, healthcare, energy, logistics, and public infrastructure, are driving this shift. As hyperscalers and global technology firms expand their regional footprint, demand for localised integration, migration, and managed services continues to accelerate.

Bhanja also emphasised the importance of leadership visibility in the region’s competitive IT market: “Technical capability alone is no longer enough. Firms that combine deep technical expertise with consistent marketing, strong leadership visibility, and clear communication of value are the ones most likely to succeed in the MENA market.”

The analysis highlights that with growing competition among IT services providers, market visibility and differentiation have emerged as critical growth drivers. Integrated, always-on digital marketing strategies are increasingly vital, as many B2B IT services firms underutilise channels such as LinkedIn, websites, thought leadership content, newsletters, blogs, infographics, and short-form video to engage decision-makers.

Market data also indicates a broader shift towards digital-first engagement. Digital advertising spend in the Middle East, estimated at USD 32 billion (Dh117 billion) in 2024, is projected to rise sharply to USD 81.4 billion (Dh298.9 billion) by 2030, growing at a CAGR of 16.7%. In contrast, the regional events and conferences market is expected to expand at a more modest 7.1% CAGR, reflecting changing enterprise marketing priorities.

Grand View Research concluded that IT services firms combining technical depth with strong market communication, data-driven marketing, and visible leadership will be best positioned to capture the next phase of growth across MENA.

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