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Aster DM Healthcare launches myAster in Saudi Arabia, alongside AI and Generative AI-enabled Arabic voice response with Google Cloud

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Aster DM Healthcare marks a significant milestone with the launch of its flagship digital health platform, myAster, in the Kingdom of Saudi Arabia. This launch aligns with Aster’s ambitious plans to expand its footprint in the Kingdom and transform the healthcare experience for the people of the country.

With a proven track record as the UAE’s No.1 wellbeing and healthcare app and over 2 million downloads, myAster is set to redefine digital healthcare in Saudi Arabia. The app offers an all-encompassing suite of services, including online pharmacy, prescription home delivery, appointment management, video consultation, and home care services.

As part of its launch at the prestigious LEAP 2025 event, myAster unveiled a groundbreaking feature: AI and gen AI voice integration in collaboration with Google Cloud. This advanced capability introduces Arabic voice response, allowing users to describe their symptoms in their native dialect for personalized and culturally relevant interactions. The AI-driven symptom analysis guides users to the most appropriate specialists or healthcare services within Aster’s network. By bridging language barriers and enhancing accessibility, this innovation underscores Aster’s dedication to delivering inclusive and patient-centric healthcare solutions in Saudi Arabia.

Designed to meet the diverse needs of users, myAster empowers individuals to track their health vitals, access lab reports and health records, and benefit from chronic disease management programs tailored to address lifestyle diseases such as diabetes and hypertension. With these features, myAster provides a comprehensive solution for users to proactively manage their wellness journey.

Commenting on the launch of myAster in Saudi Arabia, Alisha Moopen, Managing Director & Group CEO, Aster DM Healthcare said “The launch of myAster in Saudi Arabia is a pivotal moment in our journey to bring integrated and accessible healthcare solutions to the Kingdom. With the introduction of myAster, we continue to lead the digital revolution in the GCC, reaffirming our commitment to building a future-ready healthcare ecosystem that prioritizes convenience, accessibility, and innovation.”

Nalla Karunanithy, CEO of Digital Health and E-Commerce, Aster DM Healthcare added “myAster not only empowers individuals to take charge of their health but also bridges the gap between patients and specialists by guiding them to the right care based on real-time symptom analysis. By leveraging AI and collaborating with Google Cloud, we’re setting a new standard for digital healthcare innovation. As we continue to innovate, our vision is to build a future where healthcare is not only smarter and more efficient but also deeply human-centered, meeting the unique needs of every individual we serve.”

“Unlocking solutions that empower customers remains the most critical component of every enterprise’s digital transformation strategy,” said Bader Almadi, Google Cloud GM in Saudi Arabia at Google Cloud. “Using Google Cloud’s AI and generative AI technologies, Aster DM Healthcare aims to transform the patient experience with myAster. The introduction of Arabic voice response, powered by our advanced AI models, makes healthcare more accessible and personalized for the people of Saudi Arabia, demonstrating the potential of AI to revolutionize how healthcare is delivered.”

Aster DM Healthcare has pledged an investment of SAR 1 billion (USD 250 million) in Saudi Arabia over the next 2-3 years, demonstrating its unwavering commitment to enhancing healthcare in the region. This investment will support the expansion of Aster Pharmacy to 180 stores across the Kingdom, while also scaling bed capacity to 1,000 through the establishment of five new hospitals in major cities alongside the existing Aster Sanad Hospital.

Additionally, Aster plans to launch 30 medical centers to reinforce its integrated healthcare model and provide employment opportunities to approximately 4,900 people in the Kingdom over the next five years. The introduction of myAster is a pivotal component of this strategy, designed to deliver a seamless connected care experience for the residents of Saudi Arabia.

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HONOR BRINGS ITS ALPHA PLAN TO LIFE AT LEAP 2026 WITH THE WORLD’S FIRST ROBOT PHONE AND RENEWED “DARE TO BE” BRAND DIRECTION

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HONOR, a global leading AI device ecosystem company, concluded its participation at LEAP 2026, bringing its “ALPHA PLAN: From Vision to Reality” to life through the world’s first Robot Phone, advancements in robotics, cinematic imaging and connected AI experiences. The participation also marked HONOR’s renewed “Dare to Be” brand direction reflecting its continued transformation from a company predominantly known for smartphones into a broader global AI device ecosystem company.

Commenting on the participation, Lei Kunming, CMO HONOR Middle East & Africa said, “LEAP 2026 showed how HONOR’s ALPHA PLAN is moving from vision to reality. From the world’s first Robot Phone and Robotics to our connected ecosystem, we demonstrated how AI can work more naturally around people.” He added “Our ‘Dare to Be’ direction gives that transformation a stronger identity, with Saudi Arabia remaining central to our growth in AI and digital innovation.”

Bringing the HONOR Booth Experience to Life

Visitors explored HONOR’s expanding ecosystem through interactive experiences spanning sports, gaming, smart office, learning and everyday scenarios.

The booth demonstrated how smartphones, PCs, tablets, wearables and other smart devices can work together to deliver more seamlessly, across work, entertainment, sports and health, reflecting the ALPHA PLAN’s ambition to create a more intelligent, connected and human-centric ecosystem around the user.

Introducing the World’s First Robot Phone

At the centre of HONOR’s showcase was the world’s first Robot Phone, a defining proof point of the ALPHA PLAN and a new category combining AI, robotics and cinematic imaging.

Its integrated robotic gimbal can move, track subjects and respond to its surroundings, enabling more intuitive and proactive content creation. LEAP also marked the Robot Phone’s reveal for the Middle East and Africa, making the region the first overseas market to experience the new category.

HONOR also highlighted its collaboration with ARRI, bringing more than 100 years of professional cinema and image science expertise together with HONOR’s AI and robotics capabilities to make cinematic content creation more accessible to everyday users.

Advancing a Future Built on Human and AI Collaboration

Beyond the Robot Phone, HONOR showcased its ambitions in robotics through HONOR Robotics D1, reinforcing its vision of a future shaped not by humans competing against AI, but by humans working with AI to achieve more. The company also explored the future of AI devices and robotics through its LEAP keynote and panel discussions.

Entering a New “Dare to Be” Era

Reflecting this evolution, HONOR’s renewed“Dare to Be” direction reflects its evolution beyond individual devices towards an open AI ecosystem connecting technologies, industries and lifestyles. Supported by innovations including Agentic OS and AiMAGE, HONOR’s journey progresses from an intelligent phone to an intelligent ecosystem and, ultimately, an intelligent world.

Driving Growth Across MEA

HONOR entered LEAP with strong regional momentum. In H1 2026, the company grew by 35% while the Middle East smartphone market declined by 13%, making HONOR the only leading smartphone brand in the region to grow and the second-largest smartphone brand in the Middle East. This followed 73% year-on-year growth in Q1 2026.

Within this regional growth, Saudi Arabia remains a particularly important market for HONOR, supporting the company’s broader ambitions across AI devices and its connected ecosystem.

Strengthening HONOR’s AIoT Presence in Saudi Arabia

As part of this momentum, Saudi Arabia remains a strategic market for HONOR and an important part of the ALPHA PLAN. The Kingdom is now HONOR’s number one tablet market by share, while its AIoT business has grown by more than 500% and HONOR Earbuds Clip has surpassed 100,000 units sold locally.

Building on this strong foundation, HONOR continues to strengthen its presence through retail, after-sales, local partnerships and deeper engagement with the Kingdom’s technology ecosystem.

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greytHR expands agentic AI-powered HR execution across Middle East region with greytHR NAVOS

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greytHR, a leading full-suite Human Resource Management System (HRMS) platform, launched greytHR NAVOS across the Middle East region, bringing agentic AI competencies directly into its platform. The new capability enables HR teams  to find information, navigate workflows, while completing authorised HR activities through simple, natural-language commands.

The Middle East rollout comes as agentic AI begins to reshape HR functions globally. According to McKinsey’s August 2026 research on the agentic era of HR, roughly two-thirds of today’s HR activities, including recruitment, payroll, onboarding and benefits administration, could be largely automated by 2030.

Unlike conventional AI assistants that primarily focus on answering questions, greytHR NAVOS follows an execution-first approach, helping users move from finding information to initiating and completing supported HR actions. Its three core functions – Navigate, Operate, and Support – enable information and workflow discovery, authorised action execution and contextual guidance.

Girish Rowjee, Co-founder & CEO of greytHR, said: “We have evolved from a system that you work on, to a platform that works with you. As a full-suite HRMS, greytHR already connects the entire hire-to-retire lifecycle across key HR operations. With the launch of greytHR NAVOS, we are adding an agentic AI layer across this connected ecosystem, enabling users to manage everyday HR activities through conversational commands rather than searching through multiple menus or disconnected tools. Furthermore, greytHR NAVOS works within each organisation’s existing security and access controls, reducing administrative friction and accelerating everyday HR execution.”

greytHR NAVOS supports a wide range of workflows across core HR, leave and attendance, workforce management, performance management, recruitment, platform navigation and support. HR teams can use the capability to update employee information, generate and publish letters, access attendance records, manage leave and regularisations, support performance reviews, search for job openings and candidates, handle recruitment approvals and generate hiring content.

Based on early greytHR NAVOS usage in comparable markets,  HR administrators have reported productivity savings of approximately five hours per week by replacing repetitive manual workflows with conversational requests. In one practical example, an attendance-muster export that previously required around five separate steps can be completed through a natural-language prompt in approximately 10 seconds. By simplifying routine processes and reducing time spent on software interfaces, greytHR NAVOS enables HR professionals to devote more time to employee engagement, workforce planning and strategic decision-making.

greytHR NAVOS operates within each organisation’s existing role-based access control (RBAC) system, ensuring that access to employee information and platform actions remains aligned with individual user roles and permissions. Moreover, sensitive or irreversible actions require explicit human confirmation before execution. The platform also maintains a traceable audit record of AI-assisted activity, including the initiating user, timestamp, prompt and action details. Meanwhile, greytHR’s established privacy, security, and governance framework extends to greytHR NAVOS, including alignment with SOC 2 Type II, ISO 27001:2022, and GDPR frameworks, supported by human oversight.

The new capability is available across all paid greytHR plans, including essential, growth, and premium, with no per-seat AI fees, usage caps or separate purchase required.

The launch showcases the evolution of HRMS platforms from traditional systems of record towards systems of action, where technology can understand user intent, identify the relevant workflow and support the execution of the next authorised step.

greytHR currently supports over 34,000 organisations and 3.5 million users across over 30 countries, providing a strong foundation for expanding its agentic AI capabilities across the Middle East region. With greytHR NAVOS, the company is helping regional businesses simplify HR administration and narrow the gap between intent and execution.

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Delinea Brings Runtime Control for AI Agents to GISEC Global 2026

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Delinea, the identity security platform that governs what humans, machines and AI agents do once they have access, today announced its participation at GISEC Global 2026. Under the theme, “From Access to Action: Governing AI at Runtime,” the company will spotlight the growing need for organisations to govern the actions autonomous AI agents take after access has been granted.

Following its release of new runtime authorisation capabilities for AI agents this summer, Delinea will use GISEC to advance the conversation around runtime authorisation, an approach designed to enforce policy on an agent’s actions within a session, at the time those actions are executed.

As AI agents take on increasingly autonomous roles across databases, cloud environments, infrastructure and business systems, the security challenge is shifting beyond authentication. While an agent may have legitimate access to a system, it can still take an action that exceeds its intended task or creates operational risk. Delinea’s runtime authorisation capabilities enable organisations to apply policy at the point of action — allowing, blocking or escalating activity before it executes.

“AI adoption is moving the identity-security conversation beyond the moment of authentication,” said Mortada Ayad, VP Sales at Delinea. “The question for organisations is no longer simply whether an AI agent can access a critical system. It is whether they can govern what that agent does once it is inside. At GISEC, we want to put that challenge, and the need for runtime control, at the centre of the regional conversation.”

Delinea has strategically adopted a channel-led presence at this year’s show, reflecting its focus on bringing these capabilities to market through the regional partners enterprises rely on to deploy, manage and operationalise complex security programmes. Through its presence at the stands of regional distributor, Shifra, and integrator partner, Defa3, the company will deepen engagement with existing partners, recruit new partners and build the specialist capabilities needed to support secure AI adoption across the region.

The approach builds on the Delinea Partner Advantage Program, launched in July 2026. The program provides partners with clearer rules of engagement, deal protection, tiered incentives and AI-driven enablement, helping them build profitable identity-security practices, while delivering stronger outcomes for customers. It is designed to support selling partners today, with expanding roles planned for managed service providers, global systems integrators, advisory partners and technology partners.

“For a capability this consequential, technology alone is not enough,” Ayad added. “Customers need partners who understand their environment, their risk and how to translate security policy into practical control. Our focus at GISEC is to equip and grow that ecosystem, so organisations can move forward with AI, knowing that authorised access does not become unchecked action.”

Delinea’s runtime authorisation for AI agents enables organisations to govern activity across the systems agents use, including databases, SSH hosts, Kubernetes clusters and cloud consoles. Through just-in-time, task-scoped access, and real-time policy enforcement, organisations can reduce reliance on standing credentials, while maintaining a defensible record of AI-driven activity.

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