Hospitality
Role and impact of exhibitions like Air Expo Abu Dhabi in shaping future of aviation
 
																								
												
												
											By Shubhra Bhardwaj, Member of Air Expo Organising Committee, Founder & Creative Director of Ferriswheel International
The aviation industry has always been a catalyst for global connectivity and innovation. From the golden age of propeller planes to modern jets and other cutting-edge advancements in aerospace technologies today, aviation has undergone a remarkable transformation, evolving into an industry that plays a fundamental role in connecting the world.
At the heart of this evolution are exhibitions like Air Expo Abu Dhabi that act as engines for growth, innovation, and collaboration, providing a platform for exchanging ideas that shape the future of aviation.
Air Expo Abu Dhabi: Catalyst for Aviation’s Future
Since its inception, Air Expo has emerged as a pivotal platform for driving innovation and fostering collaboration within the global aviation industry. This year, the Air Expo Abu Dhabi contributed significantly to solidifying the UAE’s leading position in the global aviation landscape. By bringing together industry leaders, experts, and policymakers, as well as facilitating aviation discussions and advancing innovative projects, the event played an instrumental role in strengthening the UAE’s as well as Abu Dhabi’s position in the aviation landscape.
The UAE has embraced a number of new initiatives, including air mobility and advanced pilot training programmes, in line with its commitment to fostering technological advancement, sustainability and innovation in aviation. By establishing the Smart and Autonomous Systems Council, the country aims to position itself as a global leader in smart mobility.
The Air Expo 2024 played a crucial role in showcasing UAE’s progress in this area. The event featured hosting a high-level conference on Advanced Air Mobility, highlighting the potential of electric and autonomous aircraft to revolutionise the future of transportation. Additionally, the unveiling of the first UAE-made electric aircraft, developed in Abu Dhabi, marked a significant milestone in the country’s efforts to develop sustainable aviation solutions. Through these initiatives, the UAE, particularly Abu Dhabi, is not only shaping the future of aviation but also contributing to a more sustainable and innovative world.

Abu Dhabi’s role in the aviation sector extends beyond infrastructure and innovation. The Emirate has solidified its position as a global aviation hub, driving innovation and fostering partnerships with industry leaders. By embracing cutting-edge technologies and sustainable practices, Abu Dhabi is setting new standards for future-ready aviation and attracting significant investments to the MENA region.
Abu Dhabi is rapidly emerging as a global aviation hub, driven by its world-class infrastructure and innovative approach to air travel. The Emirate’s investment in cutting-edge airports, such as the new Abu Dhabi International Airport, has significantly enhanced its global connectivity. Abu Dhabi is also at the forefront of aviation innovation, with a focus on advanced technologies like cargo logistics and urban air mobility.
Sustainability in Aviation
Sustainability was another key theme highlighted by the Air Expo 2024. The event emphasised the importance of sustainability in aviation, with discussions on reducing carbon emissions and adopting eco-friendly technologies. Furthermore, the event itself demonstrated a strong commitment to sustainability by implementing various eco-friendly measures, such as reducing waste, minimising energy consumption, and offsetting carbon emissions. The event also features paperless operations, including digital registration and e-catalogues.
One of the major reasons for the event to adopt these measures was the recognition that the future of aviation hinges on sustainability and relentless efforts to reduce its overall environmental impact. The event served as a catalyst for promoting sustainable aviation. Sustainability is a critical imperative within the aviation industry. Currently, electric and hybrid aircrafts are emerging as promising solutions for a greener future.
Abu Dhabi is committed to shaping a sustainable future for aviation. By championing the adoption of Sustainable Aviation Fuel (SAF), and investing in carbon-neutral green airport infrastructure, the Emirate reinforces its dedication to environmental responsibility and sustainability. These efforts align with the UAE’s broader goals of achieving net-zero emissions and securing a greener future for the generations to come.
Emerging Trends in Aviation
In addition to a comprehensive static display of aircraft, the Expo showcased the latest in aerospace technology, including advanced air mobility solutions and sustainable aviation practices, as well as emerging trends in aviation.
At present, the transformation within the aviation industry is majorly driven by three key trends – digitisation, eCommerce, and sustainability.
Digitisation – AI and big data analytics are revolutionising aviation operations. From optimising flight routes to enhancing security measures, these technologies are driving efficiency and innovation. Additionally, autonomous systems, including drones and unmanned cargo vehicles, are reshaping the future of logistics and urban mobility.
E-Commerce – The surge in online shopping has fuelled demand for efficient cargo logistics solutions. Abu Dhabi’s strategic location and advanced freight infrastructure and systems position it as a global hub for seamless eCommerce operations.
Sustainability – As the world shifts toward greener solutions, the aviation industry is embracing sustainable practices. Airlines and airports are investing in biofuels, reducing carbon emissions, and adopting renewable energy sources to minimise their environmental impact.
Leadership in Diversity and Empowerment
In an effort to highlight the increasing role of women in the aviation industry and promote gender diversity and inclusion, the Air Expo also hosted a conference titled ‘Women in Aviation Middle East’. This conference was attended by Her Highness Sheikha Rawda bint Al Nahyan bin Zayed Al Nahyan, Member of the UAE Children’s Parliament and the Parliament Committee on Environmental Affairs and Sustainability.
The UAE’s commitment to diversity and empowerment was emphasised through this conference. It set forth an ideal opportunity to promote the contributions of women in aviation and inspire more participation in the industry from newer generations of women. It also emphasised that enhancing inclusivity and representation will present new perspectives, drive innovation, and advance the growth of aviation sector.
Abu Dhabi is actively fostering a thriving aviation ecosystem by promoting innovation and supporting startups and incubators. This strategic approach positions the Emirate as a global hub for aviation excellence. Aligned with the UAE’s Vision 2030, Abu Dhabi continues to lead the region in aviation training solutions.
With advancements in technology, a focus on sustainability, and a commitment to enriching passenger experiences, Abu Dhabi’s aviation industry is poised for a transformative growth. From AI-powered operations to electric and automated aircrafts, the future of aviation is both exciting and challenging. By embracing innovation, prioritising sustainability, investing in advanced air mobility, and fostering a skilled workforce, Abu Dhabi is solidifying its position as a global aviation hub.
Hospitality
The Square at Nad Al Sheba Gardens Returns for Season Two with More to Experience, Discover, and Enjoy.
 
														After captivating over 680,000 visitors in its first season, The Square at Nad Al Sheba Gardens reopens at the end of October, ushering in a new season of elevated experiences. The destination by Shamal Holding will celebrate its official inaugural evening on 31st October 2025, welcoming guests daily from 4 PM to 12 AM. The Square continues to evolve as a refined hub for gastronomy, culture, and connection, a destination that blends Dubai’s cosmopolitan energy with an inviting community spirit.
Launched in November 2024, The Square at Nad Al Sheba Gardens quickly became a go-to lifestyle destination, renowned for its homegrown dining concepts and vibrant social energy. Building on this success, Season Two will introduce an enriched line-up of elevated experiences, thoughtfully designed for Dubai’s outdoor season.
The destination’s creative theme celebrates the idea of more, not in scale but in quality, detail, and experience.
“The Square reflects one of the most exciting shifts in how people experience Dubai, a destination that celebrates the city’s dynamic spirit through its culture, cuisine, and community,” said Abdulla Binhabtoor, CEO at Shamal. “It’s more than a venue; it’s a destination that reflects Dubai’s modern and connected spirit. With Season Two, we are taking that experience further, transforming The Square from a place to visit into a place to truly belong”.
This season, The Square welcomes back beloved homegrown favourites including Public, Home Bakery, Omar Odali, Asma, Kokoro, and the kids’ Art’ Play area — each bringing a distinct flavour of Dubai’s creative spirit. Adding to this, an array of new culinary destinations will make their debut, elevating the venue’s gastronomic offering with Cipriani Dolci, SLRP Ramen & Rolls Bar, Maxzi – The Good Food Shop, and more.
Cipriani Dolci
Making its debut at The Square, Cipriani Dolci introduces a refined taste of Italian elegance in a relaxed yet sophisticated setting. Guests can indulge in timeless classics — from freshly baked pastries and artisanal coffees to the brand’s signature Cipriani dishes — all served with understated glamour.
SLRP Ramen & Rolls Bar
The bold and playful SLRP Ramen & Rolls Bar brings its signature fun-loving energy to The Square. Expect steaming ramen bowls, crisp handrolls, and vibrant Japanese-inspired bites, perfect for laid-back evenings under the stars.
Maxzi – The Good Food Shop
Celebrated for its commitment to quality, traceable ingredients and wholesome dining, Maxzi – The Good Food Shop joins The Square’s curated line-up, offering a fresh take on conscious cuisine that feels both nourishing and stylish.
Home Bakery Kitchen
A returning favourite, Home Bakery Kitchen unveils its exclusive hole-in-the-wall Milkshake & Hot Chocolate concept, serving indulgent shakes and rich, comforting hot chocolates — the perfect treat for cool Dubai evenings.
The destination itself has undergone a thoughtful refresh, introducing a more vibrant, experience-led layout. Visitors will enjoy enhanced infrastructure, including parking for over 550 cars, and new water features such as a tranquil koi pond, adding to the venue’s leisurely, resort-style ambience.
A dynamic calendar of live shows, cultural activations, and family-friendly events will ensure that no two visits are ever the same.
Staying true to its community-driven ethos, Shamal continues to champion local businesses, support inclusive spaces, and deliver high-quality, design-forward programming that appeals across generations. As Dubai enters its outdoor season, The Square reaffirms its place as the city’s must-visit open-air destination — where food, culture, and connection come together effortlessly under the open sky.
Hospitality
Sun Siyam Vilu Reef Marks 27th Anniversary with Culinary Showdown & Community Spirit
 
														Sun Siyam Vilu Reef the flagship property of Sun Siyam, is celebrating its 27th Anniversary with a week-long events centered on culinary and community engagement. The resort hosted comprehensive activities, including team building sports and competitive cooking judged by two Maldivian guest chefs, to showcase the talent of both its island team and students from F. Magoodhoo School on 25th and 26th of October.
The culinary competitions were judged by two prominent industry experts. Chef Fathimath Umar, who serves as the Secretariat of the Chef Guild Maldives and is a certified World Chef’s Judge in Culinary Arts and Pastry Arts, currently teaching Culinary Arts at Villa College and Chef Mariyam Shiuna, a WACS Continental Judge and Associate Lecturer at the Maldives National University.
Honoring the resort’s history and the incredible dedication of our team since 1998, this milestone anchors our legacy while setting the course for many more years of delivering the authentic Maldivian spirit to our cherished guests.
“Reaching the 27th anniversary reflects our dedication to service and extraordinary experiences,” said Resort Manager, Mr. Thoha Yoosuf. “By celebrating culinary talent, we not only honour the creativity and hard work of our team but also strengthen our bond with the local community through the shared language of food.”
The celebrations highlighted the resorts’ role in preserving community bonds and elevating Maldivian talent and traditions, defining 27 years of Maldivian Hospitality.
Hospitality
MENA Hospitality Market Value Set to Top US$487 Billion by 2032 Amid Unprecedented Tourism Expansion
 
														The value of MENA’s hospitality market is set to grow from US$310 billion in 2025 to more than US$487 billion by 2032, according to data released ahead of the Future Hospitality Summit – FHS World, Madinat Jumeirah Dubai, 27-29 October.
The travel and tourism sector is projected to contribute US$367 billion to the Middle East economy and support 7.7 million jobs this year, says the World Travel and Tourism Council. International visitor spending is expected to reach nearly US$194 billion, up nearly a quarter from 2019, pre-pandemic levels, with domestic spending forecast to hit US$113 billion.
As of Q2 2025, the Middle East’s hotel construction pipeline reached an all-time high of 650 projects with 161,574 rooms. At the end of June, 337 projects, with almost 86,500 rooms, were under construction, with 147 projects due to start by Q2 2026.
Saudi Arabia tops the Middle Eastern hotel construction chart, with more than 92,000 rooms across 342 projects. Next is Egypt with 127 projects and a record-high room count of over 28,000, followed by the UAE with 100 projects (25,470 rooms); Oman with 27 projects (4,709 keys) and Qatar with 16 projects (nearly 3,500 rooms).
The unprecedented hospitality, tourism and infrastructure expansion reinforces the region’s position as a global magnet for investment, say experts.
Amr El Nady, Head of Hotels & Hospitality MEA and Managing Director, Global Hotel Desk at Jones Lang Lasalle, said: “Saudi Arabia is targeting 150 million tourist arrivals annually by 2030, while Egypt aims for 30 million international visitors by 2028. Both nations are seeking to significantly increase tourism’s contribution to their GDP, with KSA targeting 10% and Egypt 15%. This strategic focus is driving substantial hospitality investment, with mega-projects like NEOM, The Red Sea Project, and AlUla in KSA, alongside Egypt’s New Administrative Capital, Ras Al Hekma, South Med and Red Sea developments.
“The surge in development creates opportunities for both major international hotel operators and boutique brands to diversify their portfolios by introducing new concepts ranging from ultra-luxury desert resorts to culturally immersive heritage properties. The diversification strategy allows operators to cater to evolving traveller preferences while supporting the countries’ objectives of transforming their economies through sustainable tourism growth and positioning themselves as premier global destinations.”
JLL added that liquidity in the hotel investment landscape remains remarkably robust, underpinned by resilient hotel trading performance and increasing tourist arrivals. Performance data shows year on year growth in terms occupancy and ADR metrics, reflecting the sector’s operational strength and market confidence.
Amr El Nady added: “This strong performance has significantly enhanced appetite from regional and international investors – from high-net-worth individuals to institutional players – all seeking high-yielding, income-generating hotel assets and mixed-use developments, particularly across the UAE market. The region’s investment appeal continues to attract diverse capital sources drawn to its strategic positioning and growth potential.
“Last year, JLL forecasted US$1.2 billion in Dubai hotel transactions, and current market activity indicates we are on track to exceed this milestone, further demonstrating sustained investor confidence.”
In the UAE, Dubai’s hospitality sector – which has around 10,000 new rooms on the way between now and 2027 – continues to deliver an outstanding performance, according to the hospitality division at leading real estate advisory group and property consultant, Cavendish Maxwell.
“Occupancy levels rose to 81% in H1 2025, an increase of 2.5% year-on-year,” said Vidhi Shah, Director, Head of Commercial Valuation at Cavendish Maxwell. “Meanwhile ADR across Dubai’s hotels and resorts reached US$159, up 4.7%. With its hospitality sector continuing to lead the way in setting new benchmarks in safety, inclusivity and connectivity, Dubai remains a premium, global destination for leisure and business travellers, in turn opening up a plethora of new investment opportunities.”
Oman is also increasingly becoming a hot spot for hospitality investment, with tourism expected to contribute 5% to GDP by 2030 and 10% by 2040 – and overtake transport and logistics to become the country’s second most important industry after hydrocarbons.
Oman is set to boost hotel room inventory by 25% by 2030, with 9,600 new keys on the way in the next five years, and 2,600 by the end of 2025, recent insight from Cavendish Maxwell shows. In H1 this year, more than 1.1 million guests checked in to 3-5 hotels, where revenues rose more than 18% to US$367 million. The strong performance led to almost 5% growth in hospitality employment, with 10,800 people now working in the industry.
The Middle East’s continued growth in tourism and hospitality is being further boosted by various government campaigns and initiatives across the region to encourage investment, international visits and business set up.
In KSA, upcoming global events like Expo 2030 and the FIFA World Cup 2034 are boosting already strong demand for real estate, including project in the hospitality sector. In addition, from January 2026, foreigners will be able to purchase real estate assets in designated zones – a landmark development set to further deepen investor appetite.
Investment and real estate is a key track at FHS World, with more than 30 presentations, panel debates, workshops and one-to-one conversations covering everything from smart capital to sustainability and investment, cross border strategies to building global partnerships, investing in mixed-use projects and much more. Visit futurehospitality.com/world/agenda for subjects and speakers across the three-day programme.
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